• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.630-636
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• 2009

This study was conducted to investigate the information cues in fashion magazine advertisement in 2008. A total of 368 ads executed in fashion magazine in 2008 were analyzed by number of cues, type of information, magazine type and ad size. The results show that information cues in magazine ads were remarkably decreased compare to the previous studies. Only 36.1% of the advertisements include more than 1 information cues. The results of the study also demonstrate that the advertisements in Woman Sense has the most much information cues. Interestingly, the smaller ad size includes the more information cues in all of ads.

• Digital Contents
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• no.3 s.94
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• pp.56-61
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• 2001

디지털 혁명과 새로운 매체환경 변화로 이제 잡지산업은 잡지언론으로서의 역할과 지식산업으로서 성장하기 위한 새로운 전략이 요구되는 시점에 서 있다. 컴퓨터와 정보통신의 결합은 새로운 공동체와 새로운 소통양식을 낳았다. 특히 새로운 소통양식에서는 개인 정보 발신자를 등장시켰는데 독립웹진이 그 예라 할 수 있다. 송신측면에서는 단일 거대 미디어 업체가 정보내용과 정보유통을 독점하는 구조가 흔들릴 수 있다.

• Proceedings of the KSCN Conference
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• 2003.05a
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• pp.103-103
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• 2003

현대사회에 있어 대중매체가 사람들에게 미치는 영향력은 지대한 바, 여성잡지에 게재된 식품광고 역시 소비자들에게 미치는 구매력과 홍보효과는 대단히 크다고 하겠다. 또한 식품광고는 그 시대 소비자들의 식품에 관한 관심의 방향과 식품선호도를 나타내주는 동시에 유행을 창조하는 기능도 가진다고 한다. 그러므로 정확한 광고내용은 소비자들을 위한 좋은 영양교육 자료가 될 수 있지만, 반대로 내용이 부정확하거나 과장된 경우, 소비자들은 그릇된 정보로 인하여 피해를 볼 수가 있다. (중략)

• Archives of design research
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• v.15 no.4
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• pp.15-24
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• 2002

Today, as era of Internet competition, experimental magazines-created especially for young adult group-are also trying to convert themselves into a internet magazines. This study intends to find out contents format and visual expression that should be considered for on-line conversion of these magazines. The industry's leading experimental magazines, for example, 'ttl', 'Paper', and 'webzine sponge' which co-exist in both printed and web-based format are to be examined by their contents, typography, colors, pictures& illustrations and others. This study intends to exam and suggest possible contents format and visual expression which they ought to evolve with.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.333-334
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• 2012

본 연구는 한국과 중국의 여성잡지에 나타난 화장품 광고의 비교를 통하여 광고표현에 대한 국가 간의 차이점을 분석한 연구이다. 한국과 중국 여성잡지 화장품 광고를 내용 분석한 결과, 중국 여성잡지 화장품 광고에서 소비자의 시선을 사로잡기위한 이미지나 상품이 한국의 광고에 비하여 강조되고 있다. 같은 여성 화장품의 여성잡지 광고를 사례를 통하여 비교해 봄으로서 한국과 중국 간의 이론적인 배경을 통한 문화의 차이를 규명하고, 현재 한류의 열풍을 타고 성장하고 있는 한국 화장품 회사들의 중국시장 진출을 위한 광고의 전략 수립에 있어서 본 연구가 광고 전략수립의 가이드라인을 제시하고자 한다.

• Proceedings of the Costume Culture Conference
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• 1997.10a
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• pp.9-10
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• 1997

• Proceedings of the Costume Culture Conference
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• 1997.05a
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• pp.10-11
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• 1997

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.80-90
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• 2013

Despite the growing popularity of gay consumers as a fetching niche market, there has been little academic attention paid to the homosexual themes in print media, especially compared to research on gender, race, and sex imagery in ads. The present study aims to fill this void by examining advertisements with three different target audiences(homosexual, metrosexual, retrosexual consumer) through a comparative analysis of contemporary magazine advertisements. In this present study, we analyzed ads in three leading men's magazines (Out, GQ, and Maxim). Product (product category, price, and luxury brand) and human model (basic descriptions, sexuality, status, and masculinity) characteristics in ads were analyzed as the variables signifying the degrees of gay themes in ads across three magazines. The results showed that more expensive luxury brands were placed in GQ and Out than Maxim, and more male models were under-sexualized in Maxim than GQ and Out.

• Journal for History of Mathematics
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• v.23 no.2
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• pp.1-21
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• 2010

The first Korean mathematical science journal was published by Yu, Il- Sun in 1905 and the name of this journal is "Mathematical Science magazine". This monthly journal was published for 2 years. But in the existing literature, there is no information about it. We discovered its existence and studied its contents. From the historical materials, pioneering contributions of Yu, Il-Sun to mathematics were provided. In this article, the first issue of this journal was fully analyzed. We could see his affection and enthusiasm for the journal that he started. More mathematical search efforts on finding historical math materials should be continued. More efforts should be made on finding historical math literatures. Related researches will be done. Those works will be worth to be shared in ICME-12 and ICM 2014.

• Archives of design research
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• no.16
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• pp.161-170
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• 1996

In an attempt to teace trands in fashion journalism based on the examination of recent fashion magazines in korea, this study has dealt with the followings: the number of articles on fashion, image of fashion, characteristics of articles, change in "coordinate" and titles, and length of time of publication. The results of this study follow: 1. Among the general magazines for ladies whose titles have been changed, those dedicated to the "Ms class" have increased the pages on fashion and coverage of casual brand: those for housewives have shown no change in contents despite the change in titles, 2. The length of time of publication does not affect the change in the number of articles on fashion. General magazines for ladies have shown the greater "coordinate" in articles on fashion. 3. In terms of the contents of articles on fashion, those devoted to fashion and clothing are specialized and innovation-oriented, whereas general magaines stress the provision of more practical information. 4. The emergence of the X-generation and the newer generation has resulted in positioning of clothing crand, making them chief tarhet readers.ing them chief tarhet readers.