• Journal of Advanced Navigation Technology
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• v.22 no.1
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• pp.43-47
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• 2018

In recent years, bicycle craze has been blowing in Korea, and bicycle has become a means of transportation near. In addition, there is a lot of interest in the Internet of things, and recently there is a lot of interest in the Internet of things. However, despite the development of the bicycle market, the bicycle cradle does not have such a development, and it still has a drawback in that it requires a separate lock for the lock. In this regard, I would like to find some problems and solve them. In this paper, we have implemented a system that can control the location and use of the bicycle cradle in real time by communicating with the app and Arduino so that it can help the collection and retrieval of the bicycle which is the problem of the current bicycle cradle. n addition, we propose a method to establish a shared economic system based on Internet of things by providing shared services with acquaintances and others, and to improve user convenience by providing real - time services.

• Knowledge Management Research
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• v.22 no.4
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• pp.135-155
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• 2021

With the emergence of various types of social media and the diversification of their roles, it has become essential for marketers to understand how different types of social media influence consumers' purchase decisions differently and derive more detailed strategies by social media types. This study classifies social media into two types-expression-focused social media and relationship-focused social media-and investigates the relationship between consumer purchases and social media mentions by type. Using the Seoul bike-sharing data and time-series data for social media mentions, we apply the VAR model with Exogenous Variables (VARX). We find that the increase of product mentions in expression-focused social media positively affects both the number of new customers (customer acquisition) and the number of shared bike rentals, while that in relationship-focused social media negatively affects the number of new customers only. In addition, as new customers increase, the product mentions in both types of social media increase. On the other hand, the number of bike rentals has no significant effect in increasing social media mentions regardless of type. This study contributes to the social media and sharing economy literature and provides managerial implications for establishing sophisticated social media marketing in bike-sharing businesses.

• The Journal of Bigdata
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• v.8 no.2
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• pp.45-54
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• 2023

Seoul's public bicycle system, 'Ttareungyi,' introduced in 2015, has achieved an annual ridership of 40 million in 2022. Similarly, electric scooters, a type of personal mobility device, surpassed one million riders in 2020 due to various sharing platforms. However, the major roadways for these new transportation, bicycle lanes, are notably insufficient compared to other forms of transport. Hence, this study proposes an optimal location selection method for bicycle lanes in Seoul to prevent accidents and enhance bicycle ride safety. The location selection process prioritizes road safety concerning bicycle accident risk. Using regression models, high-risk areas for bicycle accidents are identified. Cluster analysis categorizes these areas into six clusters, each suggesting suitable types of bicycle lanes based on cluster-specific characteristics. We hope that this study will contribute to the improvement of Seoul's transportation environment, including the expansion of dedicated bicycle lanes and lanes for personal mobility devices.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.249-256
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• 2013

Recent days, the global warming problem due to excessive use of fossil fuels has been the world wide issue so that Korea government and developed countries make an alternative plan for eco-friendly and transportations by utilizing bicycles for health promotion. Existing Public Bicycle Rental Service Systems provide simple service such as bicycle rental management and tracking the location. However there is no user-side service for the information of the measure of carbon reduction, or use of bicycles. The proposed system in this paper provides users' health information, environmental information, personal information, counseling services and the measures of carbon reduction. The new system has been developed to carry out reducing carbon and growing green in terms of using bicycles by adopting Web 2.0 technology.

• Journal of Platform Technology
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• v.6 no.3
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• pp.10-16
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• 2018

Bicycle shares road with various traffic elements like car, pedestrian and, the number of bicycle user is increasing in recent. Therefore, bicycle accident continuously increases. Especially in complex traffic environment, bicycle accident which collides with moving object such as pedestrian occupies many parts of bicycle accident in the reason that the cyclist does not recognize moving object. In this paper, to reduce or avoid the bicycle accident, we propose the architecture of bicycle collision avoidance system in which that cyclist can get the information about moving object by connecting bicycle to network of vehicles and does some action for avoiding collision. In our architecture, when traffic element such as car recognizes moving object, it decides the moving direction of object, and transfers information about moving direction via vehicles network. Bicycle collision avoidance system from our proposed architecture receives this information, and alerts to cyclist when the moving object influences the safety of bicycle.

• The Journal of the Korea institute of electronic communication sciences
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• v.10 no.5
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• pp.637-644
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• 2015

Bicycles share the road where high speed cars run and driving license is essential to bicyclist. After sunset, accidents can be occurred due to changing one line to another line in a road inadequately and bicycle driving route changing without an alarm. In this paper, we apply the same system as an automatic signal lights system to prevent the accidents for bicyclist safety. Then, we verify it using proteus VSM simulation.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.377-388
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• 2021

With the growth of the global sharing economy market, various sharing services have recently appeared in South Korea. Seoul city unmanned public bicycle rental service, "Ttareuni" is one of the services representing the shared mobility industry in South Korea. Although many users use this service, the usability of the mobile application, which is the essential medium of utilizing the service, is not improving. In this regard, this study conducted usability testing and in-depth interviews for Ttareungi's main users in their 20s and 30s to improve the user experience of the mobile application of Ttareungi. As a result, the problems of Ttareungi mobile application were identified, and based on this, design considerations for shared mobility services having publicity like Ttareungi were proposed. This is expected to contribute to improving the user experience of shared mobility services.

• Journal of the Korea Society of Computer and Information
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• v.28 no.7
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• pp.179-187
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• 2023

Consumer trust plays a crucial role in the development of the sharing economy. This study primarily focuses on the factors influencing consumer trust and examines the case of ofo, a former leader in China's bike-sharing industry. This paper analyzes the decline in consumer trust in ofo, which can be attributed to internal management issues and the near-bankruptcy situation. The "difficulty in refunds" issue faced by ofo since December 2018 has been growing continuously, and this study explores the factors influencing trust and distrust in this context. By considering product factors (quality), platform factors (payment security, privacy protection, reputation), and social factors (social norms, government regulation) as independent variables, the study analyzes the factors affecting consumer trust. The analysis results revealed that as consumers' distrust towards shared bikes increases, their switching intention also increases. The company's reputation and social norms were found to influence both trust and distrust, while government regulation was found to influence trust. The research findings provide insights relevant to sharing economy platforms and offer guidance for future studies.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.113-118
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• 2023

Recently, as more and more cyclists ride bicycles for their health and more people commute by bicycle, the number of cyclists has increased. However, as the number of users increases, many accidents occur, and the handling of bicycle accidents is unstable. It is inadequate to prepare for accidents in other ways except for safety equipment. Therefore, there is a need for a safe and convenient way for modern adults to ride. Unlike other apps, in this study, by adding a safety function, you can shoot a black box while riding, and a function to inform you that it is an accident-prone area is implemented. In addition, a function that can detect an accident using the Android built-in sensor and automatically make emergency contact is added. Cyclists can secure safety and convenience in one app without the need to use additional apps. Furthermore it develops an app system that allows you to talk about riding and share your route through the Riding Community bulletin board.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.1
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• pp.75-81
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• 2022

Public bicycles are a representative eco-friendly transportation means that can reduce carbon emissions and play an important role in first/last mile mobility and that can be linked to public transportation in the future MaaS era. In 2008, Changwon City started operating donor bicycles for the first time in Korea. However, as the infrastructure of public bicycles has expanded without a theoretical basis for over 10 years, operating costs are increasing due to a decrease in operational efficiency, which makes it difficult to quantitatively expand the service. In this study, a method for calculating the number of stands suitable for the use of public bicycles was presented, and an efficiency index was developed to evaluate the efficiency of public bicycle infrastructure. The method presented in this study was found by examining the relationship between numbers of rentals and returns of public bicycles and the number of bicycle holders. It is expected that the results can be used by other local governments.