• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.361-362
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• 2019

본 연구는 간호대학생의 간호사이미지, 자아탄력성 및 간호전문직관의 관계를 알아보고 간호전문직관에 미치는 영향요인을 파악하고자 시도된 서술적 조사연구이다. 본 연구대상자는 일 지역 4년제 간호대학생을 280명을 대상으로 하였다. 자료분석은 SPSS/WIN 22.0 프로그램을 이용하여 평균, 표준편차, t-test, ANOVA, $Scheff{\acute{e}}^{\prime}s$ test, Pearson's Correlation Coefficients, multiple regressions을 하였다. 연구결과 대상자의 일반적 특성에 따른 간호사이미지는 성격과 간호직에 대한 생각에서 유의한 차이가 있었으며, 자아탄력성은 연령, 성별, 학년, 성격, 간호직에 대한 생각, 지원동기, 입원경험, 가족 중 간호사 유무에서 유의한 차이가 있었다. 간호전문직관은 학년, 성격, 간호직에 대한 생각, 가족 중 간호사 유무에서 유의한 차이가 있었다. 간호사이미지, 자아탄력성 및 간호전문직관의 관계를 분석한 결과 간호전문직관은 간호사이미지, 자아탄력성과 유의하게 정적인 상관관계가 있었고, 간호사이미지와 자아탄력성도 유의하게 정적 상관관계로 나타났다. 간호전문직관 영향요인은 간호사이미지, 자아탄력성으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1187-1196
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• 2000

본 연구는 노년층 남성과 여성의 의복행동에 대한 신체이미지와 자아존중의 관계를 알아보는 것으로 구체적인 목적은 첫째, 노년층 남성과 여성의 신체이미지와 의복행동과의 관계를 알아보고, 둘째, 자아존중과 의복행동과의 관계를 알아보며, 끝으로 의복행동에 대한 신체이미지와 자아존중과의 관계에 있어서 남녀간의 차이점과 유사점을 규명하는 것이다. 조사대상은 나이 55세 이상의 미국 남부와 거주하는 남성과 여성으로 302부의 설문지를 배부하여 108부를 자료분석에 이용하였다. 신체이미지는 신체 18부분에 대한 만족도로 측정하였고, 자아존중은 Rosenberg의 자아존중 척도를 사용하였으며, 의복행동은 의복태도, 유행의견선도력, 쇼핑에 대한 만족, 상점충성도, 의복비 지출을 포함하였다. 결과로 남녀 노년층에게 있어 신체만족도는 대부분의 의복행동과 상관 관계가 있었으며 유행선도력과 상표충성도에 대한 상관관계가 있어서만 남녀간 유의한 차이가 있었다. 또한 자아존중은 남녀 모두에게 있어 대부분의 의복행동과 상관관계가 있었으며 유행선도력과의 관계에서만 남녀간 유의한 차이가 있는 것으로 나타났다.

• Korean Journal of Child Education & Care
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• v.18 no.2
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• pp.147-165
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• 2018

The purpose of this study was to investigate how to develop of pre-service childcare teachers' perception about the image of childcare center teachers and self-image. In this study, participants' self-analysis method and in-depth interview were adopted to analyze the aspects of pre-service teachers' teacher image. Also, the narrative of pre-service teachers' a famous painting analysis were reported. The results of this study were divided into nine categories. Findings indicated that participants' self-image analysis work made pre-service teachers more enabled them to expend the significance of teacher's image of role in relation to their career decision and future their teacher's job. Moreover, through the experience of self-analysis work the pre-service teachers recognize their own ability to build up unique and healthy image. To foster the ability of pre-service teachers' self- image, special class teaching methods for pre-service teachers should be developed focusing on evoking them to have more positive self-image. This study suggested that self-image analysis work experiences should be emphasized in university class for pre-service teachers.

• 한국노년학
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• v.29 no.4
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• pp.1645-1663
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• 2009

The purpose of the study is to analyze the mediating effects of self-image on the relationship between experience of discrimination and self-esteem among the elderly in Korea. Furthermore, it is to explore whether these effects are moderated by social and economic activity participation. Data were collected from a cross-sectional survey of 543 community-dwelling Korean older adults (age≥65) drawn from community and senior centers in the mid-size city in Korea. The statistical analysis was performed by a structural equation modeling using LISREL statistical program. The results are fourfold. First, experiences of discrimination exerted the negative effects on physical, dispositional, and competent self-images of the elderly. Second, dispositional and competent self-image brought down by discriminative experiences lowered the levels of self-esteem. Third, social activity participation moderated the negative effects of discrimination experiences on physical and dispositional self-images. It also moderated the effects of dispositional self-image on self-esteem. Fourth, economic activity participation did not show moderating effects on the relationship between experience of discrimination and self-images. Meanwhile, it moderated the effect of competent self-image on self-esteem. These results demonstrate that to improve self-esteem of the elderly population, social welfare policies should make effort to reduce discrimination toward the elderly. Furthermore, social welfare organizations should also try to implement diverse community based programs geared for enhancing social and economic activities for elderly. Limitations and directions for future research are also discussed.

• Journal of Convergence for Information Technology
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• v.7 no.4
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• pp.229-234
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• 2017

The purpose of this study was to investigate 188 university students at Seoul National University and to present self - image data to university students for the development of small and medium human resources. The results of the study are as follows. First, there was a positive correlation between the correlation between the image of the trainee perceived by university students and the self - image, the correlation between the image of the trainee perceived by the university students and the voice image, and the correlation between the voice image and the self - image perceived by university students. Second, as a result of examining whether or not the voice image is mediated in the relationship between the image of the talent and the self - image perceived by university students, Therefore, it is confirmed that as the image level of the talent related to the human resource of SMEs increases, the level of the voice image increases and the self image level also improves accordingly.

• Asia Marketing Journal
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• v.3 no.2
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• pp.92-114
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• 2001

최근 들어 브랜드 개성이 소비자들의 마음속에 지각된 브랜드를 차별화 시킬 수 있는 중요한 수단이라는 인식이 증가하고 있다. 그럼에도 불구하고 브랜드 개성에 대한 연구는 아직까지 체계적인 연구가 진행되지 못하고 있다. 본 연구에서는 브랜드의 자아표현적 역할에 초점을 맞추어 브랜드 개성이 소비자행동에 어떻게 영향을 미치는가를 자아이미지와의 일치성과 관련하여 실증적으로 규명하였다. 본 연구의 결과를 요약하면 소비자들은 브랜드의 개성이 자신의 이미지와 일치할 때 해당 브랜드에 더욱 호감을 갖고 있었다. 특히, 제품에 대해 상징적 가치를 높게 지각하고 있는 헤도닉 태도가 높은 소비자의 경우에는 브랜드 개성과의 자아이미지 일치성이 브랜드 태도에 중요한 영향을 미치나, 헤도닉 태도가 낮은 소비자의 경우는 브랜드 개성과 자아이미지의 일치성이 브랜드 태도 형성에 중요하게 고려되지 못하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7077-7092
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• 2014

This study examined that how the corporate social responsibilities of a social enterprise affect their image and product attitude. In particular, separating into a real self-image and social self-image, the moderate effects of the accordance of self-image were tested. The results showed that each corporate social responsibility of a social enterprise affects their image except for social image. In addition, an accordance of the real self-image moderates the effect of the corporate activity image and social contribution activity image on the product attitude.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.475-489
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• 2014

The aim of this study is to demonstrate the make-up culture of women by disclosing attitudes of make-up as to whether there will be differences or not according to personal weight interests & self-image. The study was performed with 218 consecutive women between the ages of 30 and 50 over 2 months from April 10th, 2012 till May 30th, 2012. The results were as follows. First, regarding make-up attitudes according to concerns of weight interests and self-image, there is no difference of make-up attitude by sophisticated image and pure image in case of weight concern. But there is a significant difference of make-up attitudes by concerns of weight interests in activities image. Second, highly populated group of sophisticated image, pure image, and active image has more activities of make-up attitudes. The higher concerns of appearance and the higher self-image, there was more positive attitude of make-up. Third, highly populated group of pure image and active image has more positive attitude of make-up in case of higher physical attractiveness.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.158-160
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• 2010

이 연구의 목적은 여성의 리듬운동 참가와 신체이미지 및 자아존중감의 관계를 규명하는데 있다. 본 연구는 2009년 서울 경기도 지역 2009년 서울 경기도지역에 소재하고 있는 스포츠센터, 일반동호회, 지역동호회, 댄스학원, 일반인을 대상으로 리듬운동에 참여하고 있는 20~50대 성인여성을 모집단으로 설정한 다음, 집락무선표집법을 이용하여 300명을 추출 하였다. 결론은 다음과 같다. 첫째, 리듬운동 참가여성은 비참가여성에 비해 신체이미지 및 자아존중감을 더 긍정적으로 평가한다. 둘째, 리듬운동 참가기간은 체형, 만족, 유연성요인에 영향을 미치고 있으며, 참가강도는 체형과 근력요인에 영향을 미친다. 셋째, 리듬운동참가기간은 자아존중감에 영향을 미치며, 참가빈도는 부적 영향을 미치는 것으로 나타났다. 넷째, 여성의 리듬운동 참가정도는 신체이미지 그리고 자아존중감에 인과적 영향을 미친다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.261-272
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• 2019

The purpose of this study is to examine the moderating effect of emotional bond in the effect of the congruence of self-image and the team's loyalty to professional baseball spectators, to enhance the effectiveness of emotional bond between the club and the spectator, and to suggest implications for establishing the club's brand marketing strategy. For this purpose, a survey was conducted on 500 professional baseball spectators, and the results of correlation analysis, stepwise regression analysis and hierarchical regression analysis using SPSS 21.0 based on 450 collected data are as follows. First, among the professional baseball spectators and the team's self-image, the realistic self-image factor had a significant effect on the club's loyalty. Second, it was confirmed that the congruence of realistic self-image moderated the effect of congruence of realistic self-image on club loyalty. This result shows that the formation of emotional bond has no influence on the congruence of ideal self-image and is related to the realistic self-image that the club is showing at present. Therefore, it is necessary to establish a marketing strategy that can highlight this effect by considering these points.