• 복식문화연구
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• 제14권4호
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• pp.596-608
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• 2006

The purpose of this study was to reveal the relationship between self confidence in fashion coordination and fashion information search of men. This study also examine the utility of services of fashion coordination in fashion store. A questionnaire was developed and data was collected from 248 male consumer in the age of $20{\sim}29$ living in Busan and it was analyzed by the statistical method of frequencies, factor analysis, analysis of variance and regression. The results of this study were as follows: First, information contents of fashion coordination include four dimension, such as fashion style information, knowledge about fashion item, way of putting-on for stylish appearance and beauty information. And degree of search fashion information was significant different among groups classified by consumer's level of self confidence in fashion coordination. Second, multiple regression analysis revealed that consumer's self confidence in fashion coordination could be predicted from the amount of search fashion information contents and information sources. In conclusion, fashion information search was important factor which influenced on self confidence in fashion coordination. and male consumers perceived fashion coordination services in fashion store will be useful information.

• 한국의류산업학회지
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• 제14권4호
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• pp.544-553
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• 2012

This study examined the influence of consumer self-confidence and self-confidence in fashion coordination on the attitude toward secondhand fashion goods and the purchase intention of secondhand fashion goods. Questionnaire data from 346 university students were analyzed and the results were summarized as follows. First, there were five factor solutions in consumer self-confidence: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set information, persuasion knowledge. Second, information acquisition, social outcomes decision making, and consideration-set information had significant effects on self-confidence in fashion coordination, while personal outcomes decision making and persuasion knowledge had no effect on self-confidence in fashion coordination. Third, self-confidence in fashion coordination had a significant effect on attitude toward secondhand fashion goods however, it had no effect on purchase intention of secondhand fashion goods. Fourth, attitude toward secondhand fashion goods had a significant effect on the purchase intention of secondhand fashion goods. The results show diverse implications for marketers and managers of secondhand fashion goods.

• 안전기술
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• 110호
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• pp.74-75
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• 2007

사람의 외모를 나타내는 요소 중 하나인 모발은 그 사람의 새로운 이미지를 연출하기도 하고, 자신만의 개성과 자신감이 창출하기도 한다. 이런 측면에서 대머리 남성들은 대머리가 아닌 남성들에 비해 자신의 외모에 대한 자신감이 많이 결여되어 있을 뿐 아니라 심리적 측면에서도 심각한 영향을 준다. 탈모가 이들 남성에게 심각한 스트레스를 주는 이유는 머리숱이 적은 대머리 남성이 호감을 덜 주며, 10년은 더 늙어 보이기 때문이라고 한다. 모발은 사람의 첫인상을 결정짓는 중요한 요소라 보면 탈모증 환자들은 탈모로 인하여 자신의 신체상:Body Image)에 부정적이거나 만족하지 못하게 된다. 탈모 경험이 없는 사람들은 절대로 알지 못하는 그들만의 고민을 경희대병원에서 탈모환자들을 대상으로 설문조사를 벌였다.

• 한국의류학회지
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• 제37권4호
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• pp.618-630
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• 2013

This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

• 한국의류학회지
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• 제23권1호
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• pp.54-65
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• 1999

The purpose of this study is to examine the tendency of the fashion coordination of working women to explain it's trend according to occupation and to present the fundamental data for the new fashion coordination This study selected as objects 500 working women who are working around Seoul and Kyenggi Province and collected statistics of 471 pieces of data by questionnaire examination methods. The data are analysed by the factor analysis, the method of quantification the {{{{ chi _2 }} analysis the correspondence analysis in SAS system and the cronbach's-$\alpha$ are produced for measurig confidence. The result is following as ; 1)According to the factor analysis the factors in the fashion coordination is classified into by 4 kinds this is the self-confidence corrdination the accessary coordination the trend coordination and the individuality coordination. The fashion coordination is affected by occupation and marriage. By occupation saleswomen show high interests in the fashion coordination By marriage Single women have more interest in the fashion coordination than the married ones. 2) Accordint to the correspondence analysis nurses and selling women purchase clothing by pieces for the piece coordination while saleswomen teachers and office women purchase clothing with accessaries. Specially teachers and saleswomen choose accessaries of similar color to clothing for coordination considering their occupation (job) 3) There were singnificant effects color accessory coordination by their cocupation . 4) Most have interests in the fashion coordination but have low confidence in their own.

• 패션비즈니스
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• 제18권1호
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• pp.66-79
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• 2014

The study analyzed differences in lifestyle, self-esteem, body satisfaction, physical self efficacy, self-confidence in fashion coordination between participants and non-participants of a senior model education program. Another purpose of the study was to examine differences between the participants with less and longer than 6 months of the education. The questionnaire developed by the researchers was collected from 200 participants aged between 50s and 70s. Two hundred questionnaires were used in the final analysis. The data were analyzed by common factor analysis, and independent sample t-test using SPSS 180.0/Windows. The results demonstrated significant differences in lifestyle, self-esteem, body satisfaction, physical self efficacy, self-confidence in fashion coordination between the participants and non-participants. The participants showed significant higher scores in lifestyle, self esteem, body satisfaction, physical self efficacy, self-confidence in fashion coordination. Also, there were significant differences in personal satisfaction in lifestyle, body satisfaction, and learning efficacy between the participants depending on the period of the education; the participants with longer than 6 months of education showed significantly higher scores in the factors than the participants who took less than 6 months of education.

• 디자인학연구
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• 제15권4호
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• pp.327-336
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• 2002

본 논문의 목적은 찬피부색을 지닌 사람들이 자신의 이미지를 긍정적인 이미지로 관리하고 자신감 있는 의복색을 선택하여 의상연출에 도움을 주고자 하였다. 찬피부색을 지닌 사람들이 의복색에 따라 어떠한 시각적 이미지 평가가 나타나는지를 준 실험 방법으로 분석한 결과는 다음과 같다. 1. Red계열의 의복색에서는 vivid 톤에서 긍정적인 이미지를, dull과 dark 톤에서 부정적인 이미지를 보여주었다. 2. Yellow계열의 의복색은 vivid, bright 톤에서 긍정적인 이미지를, dull, dark 톤에서 부정적인 이미지를, cool Yellow의 light 톤에서도 긍정적인 이미지 보여주는 것으로 나타났다. 3. warm Green의 의복색은 vivid, deep 톤에서, cool Green의 vivid 톤에서 긍정적인 이미지를 나타내었다. 4. warm Blue의 의복색은 vivid, deep 톤에서 긍정적인 이미지를, cool Blue의 vivid, bright 톤에서 긍정적인 이미지를 지니며, dull 톤에서 부정적인 이미지를 보여주는 것으로 나타났다. 5. Purple계열의 의복색은 vivid, deep, light 톤에서 긍정적인 이미지를, dull 톤에서 부정적인 이미지를 보여주는 것으로 나타났다.

• 한국의류산업학회지
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• 제22권2호
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• pp.149-157
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• 2020

The current study tests the effect of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance, mediated by creative fashion consumer efficacy. Creative fashion consumer efficacy refers to a consumers' belief in the ability to consume fashion products in a creative way. The survey was conducted on 474 people between 20 and 40 years of age in a panel of online survey firms. Data was analyzed using reliability analysis and frequency analysis by SPSS 20.0 along with confirmatory factor analysis and structural equation modeling done by AMOS 20.0. The results reveal that creative fashion consumer efficacy consists of original thinking efficacy, usage expansion efficacy, problem solving efficacy, and method variation efficacy that is consistent with the original structure of creative consumption efficacy. In addition, fashion product knowledge and confidence in fashion coordination do not affect innovative fashion product acceptance. The effects of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance are fully mediated through creative fashion consumer efficacy. The results of this study demonstrate that people who are knowledgeable, confident and associated with fashion product consumption can have a high level of creative fashion consumer efficacy that increases innovative fashion product acceptance.

• 한국융합학회논문지
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• 제12권11호
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• pp.275-284
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• 2021

본 연구는 페미니스트 잡지 표지 사진의 여성 이미지 특성을 분석한다. 페미니스트 잡지 표지 속 여성 이미지의 기초적 분석과 함께 사회기호학 연구의 방법론인 크레스와 리우웬(Kress & Leeuwen)의 시각 문법을 활용하여 여성 이미지를 조직한 기호의 구조와 구동 원리를 탐색한다. 분석 대상은 1960년대부터 2010년대까지 발행된 잡지 중, 200권의 표지로 설정하였다. 분석 결과, 첫째, 페미니스트 잡지 표지의 여성 이미지는 다양한 인종, 연령, 외모, 직업의 여성을 보여주며, 신체의 강조 정도가 낮고 자연스러운 모습으로 연출되었다. 둘째, 재현적(Representational) 메타기능과 상호작용적(Interactive) 메타기능을을 적극적으로 활용하여 자신감과 힘, 용기의 메시지가 주요하게 전달되었다. 셋째, 조직된 기호는 수신자가 이미지를 이해하고 해석하는 데 영향을 끼친다는 것을 확인할 수 있었다. 본 연구가 여성 이미지에 대한 표현 방법을 숙고하게 하고, 입체적이며 다양한 여성의 군상을 표현하는 데 도움이 되길 바란다.