• Journal of Digital Convergence
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• v.15 no.12
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• pp.255-263
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• 2017

Recently, cause marketing is more focused as one of key brand positioning strategies, which in turn leads that more companies are interested in cause marketing. In this study, we focused on two different types of cause marketing, named as public-volunteered cause marketing and corporate-driven cause marketing. A field study using an actual brand explored the effect of cause marketing type and brand authenticity on purchase intention toward the target brand. Moreover, we examined the moderation and moderated mediation of brand awareness. As our results showed, the corporate-driven cause marketing had a positive impact both on brand authenticity and purchase intention in the low (vs. high) brand awareness condition. However, the effect of public-volunteered marketing on purchase intention and brand authenticity did not vary depending on brand awareness. To increase the effectiveness of the cause marketing, the results suggest that the public-volunteered cause marketing would be more effective than the corporate-driven cause marketing.

• 월간산업보건
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• s.367
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• pp.40-43
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• 2018

대한산업보건협회는 유방 건강에 대한 정보와 유방암에 대한 인식을 높이기 위해 마련된 핑크런 마라톤대회에 올해부터 동참하고 있다. 임직원들은 노사가 함께하는 사회공헌활동으로 기부문화의 정착을 위해 자발적으로 참여하고 있으며, 암진단을 받은 직원들이 치료에만 전념할 수 있도록 복지에도 앞장서 큰 의미를 더하고 있다.

• Journal of Science and Technology Studies
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• v.15 no.2
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• pp.163-189
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• 2015

While Science tries to be far from Society, it actually does yearn for the trust from Society, on the other side. Its efforts getting back the trust has been witnessed with its fast evolution, consistent distrust from Society and Scientists' accountability with investment of public fund. Furthermore, many scholars have argued that there is the need to integrate science and society. In this regards, this paper explores how to integrate both spheres by participatory evaluation. To identify how the participatory evaluation works and should be, three main issues are mentioned. One is about evaluation methods; Objective-oriented and Behaviour aspects. Second is about prerequisite factors; sharing scientific language and changed recognition between civil society and scientists. Third is about challenge to be tackled; epistemological gap among evaluators and complex index. Under these issues, this paper sets out that the participatory evaluation should adopt the appropriate evaluation methodology. Last but not least, self-recognition and motivation by evaluators themselves are important factors, along with societal system which can take participatory evaluation.

• The Mathematical Education
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• v.62 no.1
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• pp.57-78
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• 2023

Students' engagement in lessons not only determines the direction and result of the lessons, but also affects academic achievement and continuity of follow-up learning. In order to provide implications related to teaching strategies for encouraging students' engagement in elementary mathematics lessons, this study implemented lessons for middle-low achieving fifth graders using open-ended tasks and analyzed characteristics of students' engagement in the light of the framework descripors developed based on previous research. As a result of the analysis, the students showed behavioral engagement in voluntarily answering teacher's questions or enduring difficulties and performing tasks until the end, emotional engagement in actively expressing their pleasure by clapping, standing up and the feelings with regard to the topics of lessons and the tasks, cognitive engagement in using real-life examples or their prior knowledge to solve the tasks, and social engagement in helping friends, telling their ideas to others and asking for friends' opinions to create collaborative ideas. This result suggested that lessons using open-ended tasks could encourage elementary students' engagement. In addition, this research presented the potential significance of teacher's support and positive feedback to students' responses, teaching methods of group activities and discussions, strategies of presenting tasks such as the board game while implementing the lessons using open-ended tasks.

• Korean Journal of Social Welfare Studies
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• v.49 no.3
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• pp.115-145
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• 2018

The purpose of this research is to analyze the subjective perception pattern of social participation by using Q-methodology. Sixty-seven Q-samples were extracted from the Q-population which was constructed, along with analyzing previous research by conducting in-depth interviews with 15. A total of 50 babyboomers, male and female 25 each, participated in Q-sorting, and the data of 50 subjects was finally analysed using QUANL program and found that three factor structures(6 types) were appropriate accounted for 34.06% of the total variance. These six types were different in social participation spontaneity, motivation, preferring activities and constraint factors; 'an ordinary commoner' type and 'the doyen' type (factor 1), 'a social activist' type and 'a kicked out salaried worker'(factor 2), 'still-youth' type and 'now-senior' type(factor 3). According to these results, the researcher discussed theoretically and suggested some significant social welfare implications.

• Ecology and Resilient Infrastructure
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• v.5 no.1
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• pp.35-44
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• 2018

Social, economic and environmental problems caused by rapid urbanization have been recently overcome by various civic participation projects. Local governance and resident - led partnership through field - based cooperative operating systems from urban regeneration to village projects are considered success factors. Among these, the village greening project which directly affects the residents and requires spontaneity requires the role and cooperation of the various participating actors due to the sharing of public space and private space. Social capital plays a key role in the sustainability and participation of the above - mentioned business as a relational capital centered on trust and participation, network and norms. Therefore, empirical research is needed. In this study, basic research was carried out to build a formation model of social capital in participation - type greening project expanding urban green space system to living area. We analyzed the elements of participation, the components of business progress, and the factors of social capital formation through literature review and in - depth interviews with participating experts. The purpose of this study is to provide basic data of social capital formation model for analyzing sustainability and activation strategies in the future.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.270-282
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• 2016

A community center is situated near the residential areas and is the public facility that acts as the core of local cultural activities. A community center, as the general cultural activities increases, is transforming into a facility that promotes the community restoration and living convenience such as welfare, sports, art activities, and education etc. beyond location of simple leisurely activities. This study considers local residents' accessibility through the renovation of preexisting community center.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.119-133
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• 2014

This study examines the effects of social network support types on the subjective satisfaction of life for elderly people focused on the impact of voluntary and present oriented social network type represented by hobby club vs. non voluntary and past oriented social network type for example alumni association in Korean society respectively. According to the advanced studies figured out by preceding researchers, most of social networks had a good and positive effects on the elderly people's subjective satisfaction of life. However, this study tried to classify the social networks by type such as starting time to make relationship among members and voluntary or non voluntary for participation to the networks. As a result of this study, voluntary and present oriented social network represented by hobby club has a very positive relationship with Korean elderly people's subjective satisfaction of life while non voluntary and past oriented social network as alumni association has no relationship with elderly people's subjective satisfaction of life. Therefore, government policies and budget should be concentrated on encouraging or supporting voluntary and present oriented social networks such as hobby club, voluntary agency etc. rather than non voluntary and past oriented social networks so as to maximize the effect for increasing Korean elderly people's subjective satisfaction of life.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.95-103
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• 2022

This study aims to understand a gamer participatory mechanism by comparing Gamer Participation 1.0(Bartz Liberation War) and Gamer Participation 2.0(Truck Demonstration). The process of gamers' political participation is analyzed by applying the communication-mediated O-S-O-R model with the case of gamers' truck protests caused by probability items' issue. This study found out that changes in the social, technological, and discursive layers that constitute the gamer's communication ecology led to diversification of communication channels and changes in the perception of games. Gamers utilized the technological layer of the media environment that presupposes immediate mutual communication, expressed opinions on issues in the mobilization process, and shared the necessity of participation to derive collective mobilization. Through communication, gamers were able to participate in socio-political issues with high participation thresholds. This study is significant in that it discussed the gamers' democratic citizenship and role as issue publics. The study suggests that the need for theoretical and methodological expansion to analyze various participatory cases.

• 대한공업교육학회지
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• v.38 no.2
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• pp.240-266
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• 2013

The purpose of this study is to investigate the self-directed learning readiness of university students' majored in science and engineering as life-long learners, and to analyze the relationship between self-directed learning readiness and learning style. Participants of this study are 142 students majored science and engineering in H university of Chung-nam province to participate in taking self-directed learning readiness tests and Kolb's learning style tests. The results of this study are as follows: First, the average of overall participants' self-directed learning readiness is 3.41, which is possibly regarded as 'an average' according to Guglielmino & Guglielmino (1991)'s interpretation of scores. Second, among four basic scales of participants' learning styles, the highest is found in Active Experiment (AE), the lowest is found in Abstract Conceptualization (AC). In addition, the highest thing of the four learning styles found among the participants is divergers (36.6%) and the lowest is convergers (13.4%). Finally, this study compares the high-level and low-level groups of self-directed learning readiness score with learning style. there is a statistically significant correlation between the score of self-directed learning readiness and CE, AC (p=.01). Therefore, self-directed learning readiness is related to learning style.