• Title/Summary/Keyword: 입지시장성

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A Study on the Global Market Success through the Customer Value-based Corporate Strategy : The Case of Hilti (고객가치 기반 기업전략을 통한 글로벌 시장성공 : 전동공구기업 힐티의 사례)

  • Hong, Song Hon
    • International Commerce and Information Review
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    • v.16 no.5
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    • pp.151-178
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    • 2014
  • The objective of the present case study is to analysis how effectively Hilti, which is a former family firm owned and managed by a family in Liechtenstein as a tiny european country, a land sandwiched between Switzerland and Austria, has made a global market success. Liechtenstein has $160km^2$ land and about 36,000 residents. Despite its small size of country, however, Hilti Corporation doesn't view its location as a liability in its business strategy. Hilti is a global leading provider of professional power tools in building, mining, civil engineering etc. Also, Hilti is a firm with a clear vision to become the leading industry partner for construction professionals and building installations through customer focus, high quality equipment, and tools and systems specially designed for specific jobs. This study considered Hilti as a good case, which verifies that born-conditions, endogenous factors according to Michael Porters diamond model does not decisive role more for international competitiveness of firms. Lessons from Hilti are that in order to obtain and sustain the global competitiveness of small and medium-sized firms in Korean manufacturing sector under high production cost, they have to do actively innovative. Also they can give to customers newer and higher customer-values than competitors in abroad give. The case summarizes that the strategy of Hilti for the global market success is comprised of several factors: Technological and organizational innovation, and a clear customer-value oriented business strategy and its implementation. Innovation and its integration into marketing for the customers value creation is central to Hilti's Success. The present case study is expected to provide insights and implication for many firms in Korea that are seeking to secure global presence and market success.

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The Localness and Socio-Economic Foundation of Local Social Enterprises : The Case of Gyeongnam Province in South Korea (지역자원 활용형 사회적기업의 지역연계성과 존립기반 - 경남지역을 사례로 -)

  • Lee, Jong-Ho;Chae, Min-Soo
    • Journal of the Korean association of regional geographers
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    • v.22 no.3
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    • pp.499-514
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    • 2016
  • Social enterprise is defined as a sort of companies that pursue both publicity and profitability. It is usual that their business activities and viability are dependent upon localized resources in terms of a labor market, raw material procurement and sales market. Also, the characteristics and viability of social enterprises based on local resources within the framework of social economy policy. The social economic policy in Korea is generally treated as means of local developments. This paper aims to examine the localness and socio-economic foundation of social enterprises which are located in the west of Gyeongnam province in Korea and to provide policy recommendations for promoting local resource-based social enterprises. The selection of the case study firms was chosen by considering various factors such as the viability of the firm, location of a company and the types of organization. The research result shows that most of local social enterprises had a viability and profitability to effectively utilize local resources. But it is claimed that the government policy for promoting local social enterprises reveals some limitations to promoting effectively local social enterprises. First, it is necessary to limit the qualification of applying to the government support program. Second, financial support should be changed from hardware-centered programs to software-centered programs such as training and education for human resource development and the business consulting. Finally, it is necessary for the government policy to focus on follow-up programs for firms which are no more capable of receiving the government financial support. For these firms, the government policy needs to focus on facilitating activities of cooperation between local universities and local social enterprise.

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Analysis of Determinant Factors of Apartment Price Considering the Spatial Distribution and Housing Attributes (공간지리적 요인과 주거특성을 고려한 공동주택 가격결정 분석)

  • Moon, Tae-Heon;Jeong, Yoon-Young
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.1
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    • pp.68-79
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    • 2008
  • Because local cities are different from large cities, they need to reflect their own characteristics of housing market. Thus in order to obtain useful implications for the establishing sound housing market in Jinju City, this paper investigated the characteristics of spatial distribution and determinant factors that affect apartment price in Jinju City. GIS representation of the apartments showed that most of old and small apartments were built in 'land readjustment project' areas executed in 1970s. On the contrary, new and large scale apartment complexes were built quite recently and distributed in the western and southern parts of the city. Next, in order to examine the factors which affect apartment price, this paper subtracted firstly several variables from the related studies. However in order to avoid multi-colinearity, variables were summarized by means of factor analysis. Then, setting apartment price as a dependant variable, 12 hedonic price models were established with 33 independent variables. As results, building age, floor area, accessibility to university and hospital, accessibility to arterial road, and stair-type building were turned out to be significant. These results will be used in making the supply and allocation plan of urban facilities and housing. Finally as conclusions this paper emphasized the need of periodic analysis of local housing market and establishing detailed housing information systems.

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The Effect of the Characteristics of the Urban Area on the Apartment Price Level of the Area (연담도시권 특성이 지역 아파트가격 수준에 미치는 영향)

  • You, Sang-Beom;Lee, Chang-Soo
    • Journal of the Korean Regional Science Association
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    • v.38 no.4
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    • pp.31-44
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    • 2022
  • This study was conducted with the aim of confirming the relevance and effect of the characteristics of the cities and cities in the neighborhood area, focusing on the sale price per square meter of apartment. Specifically, it was intended to determine whether cities in the relevant city and neighborhood area have differential characteristics between the metropolitan area and the non-metropolitan area, whether industrial characteristics, urban planning and development project characteristics, and location characteristics. Comparing the research results of the city and metropolitan area, it was found that there was a correlation in all areas of population characteristics. Industrial and urban planning projects and development project characteristics sectors are not significant in the city, but they appear significant when analyzed in the urban area of the year. When classifying and analyzing the metropolitan area and the non-metropolitan area, both the metropolitan area and the non-metropolitan area were significant in the population sector, and only the distance from Gangnam-gu was significant in the local sector. Since the population is concentrated in the Seoul metropolitan area now, the sale price per square meter of apartments is also concentrated in the Seoul metropolitan area, which is believed to result in such a result. This is judged to be an analysis that appears because the characteristics of the developable status of the metropolitan area and the non-metropolitan area are different. Accordingly, this study shows that the characteristics of neighboring areas as well as the city should be analyzed when analyzing the factors affecting the sale price per square meter of apartment, and suggests that housing market monitoring needs to be carried out together.

The effects of environment uncertainty, industrial infrastructure and entrepreneurship on innovative capability and competitive performance - Case on Daegu Kyoung-Buk inno-biz SMEs - (환경 불확실성, 산업인프라, 기업가 정신이 혁신역량 및 경쟁적 성과에 미치는 영향 - 대구경북 기술혁신형 중소기업을 중심으로 -)

  • Kim, Jang-Ho;Ju, Ki-Jung
    • Management & Information Systems Review
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    • v.34 no.3
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    • pp.41-60
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    • 2015
  • Under the environment uncertainty, inno-biz firms are likely to enter into new market with their manager's enthusiasm, know-how, and innovative idea. Therefore, the environment uncertainty would be a new opportunity for their managers with entrepreneurship. The inno-biz firms have limitation on resources that they can utilize, but the industrial infrastructure of the regions that they are located in can be a factor overcoming the limitation of utilizing resources. Using inno-biz firms, this study presents a research model with the effects of environment uncertainty, industrial infra structure, and entrepreneurship on competitive performance. This study examined the relationship showed by the research model, and found the significant relationship by using SEM. And this study found the mediating effect of environment uncertainty, industrial infrastructure, and entrepreneurship on innovative capability. Research results, implications and limitations of this study are provided in conclusion of this study.

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Introduction of Wastewater Reuse Project in Jeju Island (제주 하수처리장 재이용사업 소개(판포))

  • Lee, Kwang-Ya;Kim, Hae-Do;Joo, Jin-Hun;Kim, Young-Jin;Kang, Su-Man
    • Proceedings of the Korea Water Resources Association Conference
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    • 2012.05a
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    • pp.469-469
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    • 2012
  • 제주 지역은 대부분 지하수를 이용하고 있으며, 제주 서부지역의 경우, 지하수의 과다한 취수로 인해 지하수 하강은 물론 해수침투현상도 나타나고 있다.(제주미디어 2009.10) 제주지역의 지하수 적정 개발량은 약 97%에 이르고 있어 국지적으로는 지하수 개발이 한계에 이른 것으로 평가된다. 따라서, 농촌용수 공급을 위한 사업이 필요하며, 농업 환경 피해를 최소화할 수 있는 방안이 필요하다. 또한 농촌지역의 도시화에 따라 하수처리장의 농촌지역에도 늘어가고 있으며 이제는 농촌지역과 도시지역이 구분되지 않고 혼합되어 있는 형태로 발전하고 있기 때문에 과거의 농업활동도 변화되고 있으며, 하천에서 취수하는 용수중에서 농업용수로의 사용이 부적합한 용수가 취수되고 있다. 따라서 하수처리수의 농업용수 재이용시스템과 같이 수처리를 이용한 농업용수의 공급방안이 확대될 것으로 판단된다. 한국농어촌공사 농어촌연구원에서는 (주)필로스, (주)블루인바이로먼트엔텍과 함께 글로벌탑 환경기술개발사업의 과제를 수행하고 있으며, 본 연구를 통하여, 고내구성 고기능성의 복합막 기능이 부여된 UF/NF 분리막 소재 및 모듈을 개발하고 전기분해/오존조합에 의한 에너지 절약형 재이용수 공정기술을 개발하여, 판포하수처리장을 Test-bed로 선정하여 개발 기술을 적용하고자 한다. 제주도 한경면 판포리에 위치한 판포하수처리장은 하수재이용 사업을 통해 수처리 및 용수 공급 관로가 설치되어 있으며, 개발한 재이용수를 현지에서 공급 활용할 수 있어, 연구개발에 국한되지 않고 실증 플랜트에서 용수 사용자까지 연결이 가능하여 최적의 입지 연건을 가지고 있다. 개발될 시스템은, 유입조, ECR 반응조, AOPs, 나노버블을 이용한 막세정 시스템, UF/NF 시스템으로 공정이 설계되며, 제염처리는 물론 제주지역의 농업용수로써 안정적인 용수를 확보할 수 있는 시스템을 구축하고 있다. 본 연구개발을 통한 최종 목표는 하수처리장의 방류수 고도처리를 통해 도시, 농촌지역에 필요한 고품질 맞춤형 재이용수로 공급하고, 국내 외 하수 재이용시장으로 진출하는데 있다.

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The Strategic Ambidexterity of Online Game Companies: The Exploitation and Exploration of NCsoft (온라인 게임회사의 전략적 양면성: 엔씨소프트의 활용과 탐험)

  • Bae, Joonheui;Koo, Dong Mo
    • Journal of Korea Game Society
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    • v.15 no.1
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    • pp.115-124
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    • 2015
  • This research analyzed the case of Ncsoft to study the organizational learning, exploitation and exploration that create dynamic capability in hypercompetitive environment. First of all, we demonstrated the activities of exploitation and exploration in Ncsoft according to the life cycle of online game industry. An exploitation related to routine, learning and fit with existing environment brings about incremental innovation. In contrast, an exploration associated with non-learning, flexibility with changing environment results in radical innovation. We examined them based on the life cycle of its various game services. NCsoft that built the leading position in online game industry focused the exploitation activities at the stage of beginning period and growth, whereas NCsoft has increased the activities of exploration at period of mature. In addition, the firm conducts an exploration for its brand new game services and R&D. Conversely, An exploitation is conducted for sustainable updating of patch service and marketing and system building. The result implies that online game companies create sustainable competitive advantage using the balance between exploitation and exploration.

An Analysis of Characteristics of Professional Qualifications for Constructor and Quantity Surveyor in China (중국 건축기술 자격제도의 특성 분석에 관한 연구 - 건조사(建造師) 및 조가공정사(造價工程師) 제도를 중심으로 -)

  • Han, Guang;Shin, Kyoo-chul
    • Korean Journal of Construction Engineering and Management
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    • v.19 no.6
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    • pp.24-33
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    • 2018
  • Chinese construction companies take major roles gradually in the global construction market. Chinese construction companies performs well-organized project execution by the construction related professionals based on the domestic education and qualification system. The purpose of this study is to analysis the characteristics of professional qualifications for constructor and quantity surveyor in China. The result shows that qualification systems of constructor and quantity surveyor are well classified in detail and operated by government. Each qualifications require broad and defined knowledge structure together with practical experiences. The research result will open the further research of Chinese construction related qualifications in the ways of more specificity, expertise, and practicality.

Non Conventional Energy Upgrading Process Technology (비재래형 에너지 고부가화 공정 기술)

  • Kim, Yong Heon;Bae, Ji Han
    • Applied Chemistry for Engineering
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    • v.24 no.1
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    • pp.10-17
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    • 2013
  • Heavy oil residue upgrading process was being used in conventional refinery process. Recently, as the importance of non conventional energy development is growing up, the commercial projects of heavy oil upgrading are getting more active than before. For having competitive business model in the resource competition, non conventional energy development should be considered as an important business strategy. In developing oil sands, extra heavy oil, and shale gas, canadian oil sands and extra heavy oil have great importance in substitution of conventional oil consumption. In oil sands development, the bitumen, which is extracted from oil sands, has great value after upgrading or refining process. Similar process is being used current conventional refinery process. The bitumen is highly viscous hydrocarbon. This bitumen includes impurities which can not be treated in conventional refinery process. As this reason, specified process is needed in bitumen or extra heavy oil upgrading process. Moreover, there will be additional specified facilities in the process of production, transportation and marketing. In oil sands, there are various kinds of commercial upgrading process. Extraction, dilution, coking and cracking method were being used commercially.

Analysis of Chinese Consumer Preference of Country of Origin for Apples based on National Organic Certification (사과의 국가별 유기인증 결합에 대한 중국 소비자 선호분석)

  • Kwon, Jae-Hyun;Kim, Jeong-Nyeon;Hong, Na-Kyoung;Kim, Tae-Kyun
    • Current Research on Agriculture and Life Sciences
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    • v.32 no.4
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    • pp.225-230
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    • 2014
  • This study investigates the effect of organic certification of apples on consumer preference in China as a way to support the expanded export of Korean apples to China. A choice experiment was designed to analyze the apple consumption in China. A total of 298 Chinese consumers answered the survey, and multinomial logit models were used to analyze the results. Organic certification was identified as an important determinant of consumer preference for apples in China, affecting both the evaluation and choice of country of origin. The results also indicated that Korean organic certification significantly increased the probability of Chinese consumers choosing Korean apples. Thus, organic certification by the Korean government should be strengthened to promote apple exports to China, plus the results of this study may provide useful information to promote agricultural product exports and improve the organic certification system.