• Title/Summary/Keyword: 일반고객

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컨조인트와 트리즈의 통합에 관한 연구

  • Kim, Jun-Yeong;Gang, Nam-U;Park, Yong-Tae
    • Proceedings of the Technology Innovation Conference
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    • 2009.02a
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    • pp.627-647
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    • 2009
  • 일반적으로 실무에서 공학적인 상충(Trade-offs)의 문제를 해결하는 가장 대표적인 방법론으로 트리즈(TRIZ)가 있다. 지금까지 트리즈관련 연구에 의하면 공학적 파라미터간의 모순을 해결하는 데는 트리즈의 유용성이 이미 확인되었다고 볼 수 있다. 하지만 제품 설계에 있어 트리즈의 사용 범위를 반드시 공학적인 파라미터간의 모순을 해결하는 데 사용을 국한시킬 필요는 없다. 관점을 달리하여 선행설계 엔지니어가 처음부터 소비자의 요구사항에 대한 컨조인트(Conjoint)단계에서 모순을 푼다면 공학적인 문제로 환언(Reduce)시키거나 분화(Breakdown)시켜 제한조건하에서 지엽적이고 복잡한 모순 문제를 풀지 않아도 될 것이기 때문이다. 본 논문에서는 고객 니즈 중심의 컨조인트와 공학 파라미터 모순 해결의 트리즈의 사고를 자연스럽게 연결하기 위해서 제약이론(TOC)의 갈등해소도(CRD : Conflict Resolution Diagram)를 도입하도록 한다. 갈등해 소도는 목적을 달성하기 위해 전행조건의 갈등요소를 확인한 후 타협안을 찾지 않고 잘못된 가정을 엎을 대책으로서 주입(injection) 제시하여 목표를 달성하는 방법이다 따라서 컨조인트의 고객 니즈 최적화를 달성하기 위해 세부 고객 니즈의 갈등요소를 확인하고 트리즈를 주입시켜 제품 설계 목적을 달성할 수 있게 적용하고자 한다. 본 연구의 목적은 첫째, 제약이론(TOC)의 사고를 바탕으로 트리즈를 이용하여 고객니즈의 모순관계를 해결하는 진보된 컨조인트 방법론을 제시하는 것이다. 이 방법론을 앞으로 Conjoint-TRIZ라 표기하도록 하겠다. 둘째, 본 연구에서 제시한 Conjoint-TRIZ 방법론을 자동차 인테리어 설계의 새로운 접근법으로 적용을 시도하여 그 유용성을 검증한다.

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A Study on Possible Effective Application of CRM in Games (CRM의 게임으로의 효율적 접목 가능성에 관한 연구)

  • Chee, Myung-Koo
    • Journal of Korea Game Society
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    • v.6 no.4
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    • pp.71-77
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    • 2006
  • Many computer game developers and marketers have adopted diverse internet technologies to raise customers' interest in their websites and communities in order to take fragmentary customers' information. In this paper, we suggest why and how CRM(customer relationship management) could be effectively applied to game industry. CRM system is a systematic management model which properly manages the interactive information drawn between customers and the games. This study on CRM system in games covers 1) components of CRM, 2) customers' features in games, 3) CRM's application in games.

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Evaluation of Microbiological Hazards of Hygiene by the Customers' Hands in University Foodservice Operation (대학급식소 고객의 손 위생에 대한 미생물학적 위해 평가)

  • Park, Hae-Jung;Bae, Hyun-Joo
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.35 no.7
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    • pp.940-944
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    • 2006
  • The propose of this study was to evaluate the microbiological hazards of the customers' hands in university foodservice operation. A total of 190 customers' hands were sampled to test about aerobie plate counts, coliforms, E. coli and Staphylococcus aureus. The average number of aerobic plate counts was 3.11 log CFU/hand Ifrom 0.70 to 6.47 log CFU/hand) and that of coliform counts was 1.06 log CFU/hand (from not detected to 5.04 log CFU/hand). The mean level of aerobic plate counts (t=9.87, p<0.001) and coliforms (t=7.91, p<0.05) was significantly different by gender. E. coli was not detected, but Staphylococcus aureus was detected in 39 (20.5%) of 190 samples. The average of hand-washing frequency was 6.46 time per day. By the hand-washing frequency, the mean level of aerobic plate counts was significantly different (F=527, p<0.001), but coliforms was not significantly different. This study shows that it is needs to be given attention to hygiene handlers but also for customers in foodservice operations.

The Relationship between Weather and Meal choices: A Case Study of Restaurants and Cafés on Korean University Campus (날씨와 식사 선택의 관계: 한국대학 캠퍼스 내 식당과 카페의 사례연구)

  • Punyotai Thamjamrassri;Yong-Ki Lee
    • Journal of Service Research and Studies
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    • v.12 no.4
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    • pp.82-93
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    • 2022
  • The food service industry is a major driver of global sustainable food consumption. By understanding food consumption behavior, restaurant managers can forecast demands and reduce pre-consumer food waste. This study investigates the relationship between influencing factors and the number of customers at restaurants and cafés. These factors are weather-related factors, including rain and temperature, and school-related factors, including exams and the day of the week. Based on these four factors, 24 possible combinations were created. Three representtive days were chosen for each weekday combination. Besides, one representative day was chosen for each weekend combination. In total, 48 days were sampled throughout the year. Customer data were collected from six restaurants and cafes on a Korean university campus. Conjoint analysis was used to determine the relative importance of each variable to customer numbers. Following that, utility scores were standardized and mapped to determine the best condition when the number of customers was at its peak. In addition, each store's sales were compared using Pearson's Correlation Coefficient. The findings support that temperature and rain influences are correlated with the number of customers. Furthermore, we discovered that temperature was far more significant than rain in determining the number of customers. The paper discusses the implications of weather to forecast food and beverage demand and predict meal choices.

국민은행 'ESCO 신용대출 및 매출채권 팩토링 상품' 출시 - 비용$\cdot$투자부담$\cdot$부채비율 줄여 일석삼조의 효과

  • 에너지절약전문기업협회
    • The Magazine for Energy Service Companies
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    • s.32
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    • pp.30-31
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    • 2005
  • 이번 상품은 일반대출 형태에 팩토링 요소가 복합된 ESCO고객 맞춤형 상품으로 정책자금을 기반으로 한 저금리 상품이다. 기존의 상품이 ESCO를 대상으로 시설자금 대출만을 지원했다면 이번에 국민은행에서 새로 내놓은 상품은 시설 완공 후에 발생하는 매출채권에 대하여도 은행이 할인 매입하는 새로운 대출방법이다.

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실버 계층을 위한 건설사들의 맞춤형 서비스

  • Kim, Dae-Hwan
    • 주택과사람들
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    • s.203
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    • pp.58-61
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    • 2007
  • 고령화 시대가 열리면서 은퇴 후 인생을 즐기려는 실버 세대들이 늘어나고 있다. 따라서 이들을 겨냥한 맞춤형 주택 및 편의 시설도 늘고 있다. 건설사들이 일반 주택에 실버 세대를 위해 종합병원과 제휴, 헬스 케어 서비스 및 쾌적한 주거 환경을 갖춘 시스템을 도입하고 있다. 새로운 고객층으로 자리매김한 실버 세대, 그들만을 위한 건설사들의 각종 아이디어를 살펴보자.

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IMF시대 보일러 판매전략 - 우리만의 경쟁력을 키우자

  • 전국보일러설비협회
    • 보일러설비
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    • s.52
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    • pp.60-71
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    • 1998
  • 보일러하면 으레 겨울을 떠올리지만 성수기는 봄과 가을이다. 봄철인 4$\~$5월에는 주택이나 건물의 신$\cdot$증축으로 신규 수요가 많은 반면 가을인 9$\~$11월에는 겨울을 앞두고 노후 보일러를 새 보일러로 바꾸는 교체 수요가 많다. 올해 보일러 시장은 IMF한파 영향으로 인한 건설경기 위축과 이사수요 격감, 일반 가계의 소비 위축, 유가 상승 등으로 침체가 예상된다. 제조업체들은 소위 `IMF형 제품`들을 대거 선보이며 고객 확보에 힘을 쏟고 있다.

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The Verification System of the Customer Barcode for the Advanced Automatic Processing of the Mail Items (우편물 자도처리 촉진을 위한 우편용 고객 바코드 검증 시스템)

  • Park, Mun-Seong;Song, Jae-Gwan;U, Dong-Jin
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.4
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    • pp.968-976
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    • 1999
  • Currently, in the most mail automatic processing centers, after facing and canceling, envelope mail is passed through an Optical Character Recognition/Barcode Sorter(OCR/BS) to read the address and 3 of 5 fluorescent(luminescent) barcode is applied. Normally, 30%∼35% of this mail is rejected. The usual reasons for read failure are poor printing quality of address and barcode, script printing and failure to locate the address. This paper describes a verification system of the postal 3 of 5 customer barcode for solving this problem. The certification system of the 3 of 5 customer barcode consists of barcode verification system and postal address database. The purpose of certification system of the customer barcode verifies the postal 3 of 5 customer barcode and tests matching of mail piece postal address, and retrieves postal code.

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A study on the Work Process of Hotels and Residence Hotels effect on the Employee Satisfaction and Customer Satisfaction (국내 특급호텔과 레지던스 호텔의 융합적 업무프로세스가 종사원 만족과 고객만족에 미치는 영향에 관한 연구)

  • Kim, Hyo-Kyung;Moon, Jae-Young
    • Journal of the Korea Convergence Society
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    • v.7 no.2
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    • pp.93-99
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    • 2016
  • The objective of this research is to find out how work process influences employee satisfaction, and customer satisfaction to compare hotels and residence hotels in Korea structured equation model. Many previous researches suggested that residence hotels similar hotel because residence hotels service based on the hotel service. As a results, all hypnotists are accepted. Work process positive influence on the employee satisfaction and customer satisfaction and employee satisfaction and customer satisfaction positive influence on hotels and residence hotels results as well. this results show that residence hotels service the same as hotel service in Korea. This mean residence hotels are providing stay a long time, expansion of rooms, hallmark and others based on hotel service.

The Effect of Insurance Planner's Competency and Organizational Support on Sales Performance: Focused on Mediating Effects of MDRT Goal Orientations (보험설계사의 역량과 조직지원이 영업성과에 미치는 영향: MDRT 목표지향성의 매개효과를 중심으로 )

  • Lee, Sin-Bok;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.270-283
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    • 2021
  • The achievement of the long-term relationship is commonly executed by a salesperson that is eventually very crucial to enhance the customer retention in the insurance industry. It indicates there is an urgency to improve the competence of salesperson and organization support to build and maintain bonds of long-lasting loyalty with the individual customers. Therefore, this research aims to analyze the influence of planner's competency and organizational support on sales performance, and to verify empirically whether MDRT goal orientation mediating role between competency, organizational support and sales performance. The results of this research are as follows: firstly, product and customer competence, digital competence, network competence positively affect sales performance. Secondly, sales support positively affect sales performance. Thirdly, meditating effect of MDRT goal orientation were significant found between the planner's competency and sales performance. Moreover, in the relationship between sales support and sales performance, MDRT goal orientation have a fully mediated effect. This means customer management through excellent competency, organization support to insurance trend change, and competence development through MDRT goal orientation positively affect sales performance.