• Title/Summary/Keyword: 인지적 수준

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The Effect of Presence and Flow of Augmented Reality Advertising on the Advertising toward Attitude and Recall (증강현실 광고의 프레즌스(Presence)와 플로우(Flow)가 광고 태도와 회상에 미치는 영향)

  • Han, Kwang-Seok;Choi, Junehyock
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.29-35
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    • 2020
  • This study identified the impact of augmented reality advertising on attitude toward advertising and memory according to the type of presence and flow level. The presence (cognitive, emotional, media) and flow level (high vs. low) of the augmented reality(AR) advertising were set as independent variables and analyzed by Two-Way MANOVA. As a result of the research, first, the augmented reality advertising attitude was positive when the emotional presence and flow level were high. Second, when the flow level is high, the ARM such as product attribute information increases, but when the flow level is low, the evaluation-oriented GRM increases. Third, emotional presence increases GRM when the flow level is high, but ARM increases when the flow level is low. Fourth, the memory effect was low regardless of the flow level. In the future research, it would be desirable to produce augmented reality advertisements through virtual brands in the generalization of research.

Identification of Design Attributes of the Affective Expressions for Movie Making (영화의 감성만족도 측정을 위한 시.청각적 영향 요인의 체계적 도출)

  • Kim, In-Ki;Kim, Ji-Ho;Chang, Woo-Jin;Lee, Cheol;Yun, Myung-Hwan
    • 한국HCI학회:학술대회논문집
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    • 2007.02a
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    • pp.143-149
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    • 2007
  • 영상은 동적인 시각 이미지와 청각의 결합에 의해 감성적인 반응을 유도한다. 다양한 영상 기법을 통하여 감성적 반응의 극대화를 추구하는 영화는 영상의 시청각적 요소들을 감성의 관점에서 효과적으로 설계하는데 본보기가 된다. 그러나, 제품의 설계속성들에 대한 감성적 평가결과를 모형화하는 감성공학적 관점에서 볼 때 영화는 시청각적 자극의 수준이 극히 다양하고 동적인 경험재로 모형화의 어려움이 있다. 본 연구에서는 영화의 감성 모형을 구축하기 위한 사전연구의 단계로 영화에서의 시청각적 요인들을 문헌조사를 통해 수집, 정리, 선별하고 이러한 시청각적 요인들 중에 영화를 관람하는 관객의 감성적, 인지적 반응에 영향을 주는 유효한 요인들을 객관적이고 체계적으로 탐색하고자 하였다. 이를 위해, 감성 및 인지적 반응의 변화를 생체신호를 통해 측정하는 한편, 생체신호의 측정 시 사용된 영화의 시청각적 자극요인을 Video/Audio Processing방법에 의해 연속적인 수치로 정량화하였다. 생체신호와 정량화된 시청각적 자극요인을 동기화하고 통계적으로 분석함으로써, 생체신호의 반응과 시청각적 자극요인과의 인과관계를 통계적으로 신뢰성있는 수준에서 검증하고자 하였다. 생체신호를 종속변수로, 시청각적 자극요인을 독립변수로 하는 896개의 부분선형회귀모형(Partial Linear Regression Model)들 중 통계적으로 유의한 선형관계에 있는 경우의 빈도분석에 의하면, 시각적 요인들 중에는 밝기(Brightness), 대비(Contrast), 색상(Color), 움직임(Motion), 장면전환속도(Shot change Rate), 주요대상의 상대적 크기가, 청각적 요인들 중에는 Peak주파수, Peak주파수의 음량, 평균음량, 소음비(Sound-to-Noise Ratio)가 생체신호의 변화에 통계적으로 유의한 영향을 주는 것으로 나타났다. 이는, 위의 시청각적 자극 요인들은 특히 관객의 감성 및 인지적인 반응에 유의한 영향을 주는 요소로 작용할 수 있음을 시사하고 있다. 이를 토대로, 위의 시청각적 자극 요인들이 가지는 다양한 조합들을 설명변수로 하는 통계적인 영화의 감성 모형을 구축할 수 있을 것으로 기대한다.

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Analysis of Employment Effects on Life Satisfaction of the Elderly (취업이 노인의 삶에 미치는 영향 분석)

  • Hu, Sungho;Kim, Jongdae;Jung, Taeyun
    • 한국노년학
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    • v.31 no.4
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    • pp.1103-1118
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    • 2011
  • This study aims to examine the effects of employment on the physical health, psychological function, and life satisfaction of the elderly. Participants were 4,165 persons (men 1,739, women 2,426) aged 65 over. Physical health was composed of ADLs(Activities of daily living), pains, and disorders. Psychological function was measured by cognitive functions (subtraction, instruction execution, memory test, and item use) and emotional difficulty. Life satisfaction, work satisfaction, and work level were also measured. Major findings in this study are as follows: First, gender, marriage, and education level had significant effects on the participants' life satisfaction, but religion and financial incomes did not. Second, employment had significant effects on their physical health, psychological function, and life satisfaction. Third, pain, cognitive functions, emotional difficulty, and work satisfaction had significant effects on the life satisfaction of the working elderly. But, work level and incomes had not significant effects on the elderly's life satisfaction. In addition, an interaction between cognitive functions and emotional difficulty on life satisfaction was found.

Quality of Life(QOL), Life Satisfaction, and Its Determinents of the Physically Disabled in Taegu City (대구지역 재가 지체장애인의 삶의 질 및 삶의 만족도에 영향을 미치는 요인)

  • Lee, Young-Sook;Kim, Keon-Yeop;Park, Ki-Soo;Son, Jae-Hee;Lee, Jong-Young
    • Journal of Preventive Medicine and Public Health
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    • v.31 no.3 s.62
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    • pp.503-515
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    • 1998
  • In order to investigate the factors influencing QOL and life satisfaction of the physically disabled, the author interviewed, by using structuralized questionnaire, 440 individuals among the physically disabled who were participated in Health Examination from April to July, 1997. The questionnaire consisted of the general characteristics(sex, age, marital status, family number, etc), the Reintegration to Normal Living Index(RNLI) to assess QOL, and the single item of five-likert scale to evaluate life satifaction. The means of RNLI were $16.2{\pm}4.8$ in total score, $12.2{\pm}3.4$ in daily functioning and $4.0{\pm}2.1$ in perception of self. The respondents were less reintegrated toward social activities and relationships than impairments or disabilities. While the satisfied group was 47.3%, the dissatisfied group was 52.7%. As the results of multiple regression and logistic regression analysis, the significant predictors of QOL were age, education, job, grade of disability and subjective health status. The life satisfaction were related to economic status, job and subjective health status. To improve QOL and life satisfaction of the physically disabled, it is important that we improve their basic socioeconomic status by getting a job through rehabilitation education and induce them to have positive self-assessment by extending the opportunity of social participation.

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A preliminary study on factors affecting cognitive function and cognitive training effects (인지기능 및 인지훈련효과의 관련변인에 관한 예비연구)

  • Kim, Youngkyoung
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.343-351
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    • 2020
  • The present study investigated the related variables of cognitive function, subjective cognitive decline and cognitive training effects. The cognitive training was composed of mete-cognitive education and cognitive task performing. Twenty older adults attended for 14 weeks and were tested before and after the training. Results show that their cognitive level was related with age, self-esteem and personality traits. And subjective cognitive decline was related depression, anxiety, personality traits, self-efficacy, self-esteem and subjective age, but it does not reflect objective cognitive impairments. Their cognitive test scores were enhanced after training in MMSE, memory and executive function, and enhanced scores were related with age, subjective cognitive decline, anxiety, self-efficacy, self-esteem, subjective age and personality traits. Findings suggest one's personality and psychological state need to be considered for the effects of cognitive training.

The General Transfer Effects of Thinking Science Program on the Problem Solving with Compensational Reasoning of the Elementary School Students (초등학생의 보상 논리 문제 해결에 대한 Thinking Science 프로그램의 일반 전이 효과)

  • Kim, Sun-Ja;Lee, Sang-Kwon;Choi, Byung-Soon
    • Journal of The Korean Association For Science Education
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    • v.24 no.5
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    • pp.977-986
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    • 2004
  • The purpose of this study was to investigate the general transfer effects of Thinking Science program on the problem solving with compensational reasoning of the elementary school students. For this study, 156 5th grade and 138 6th grade students were selected from four elementary schools. The students were tested with SRT(Science Reasoning Task) and compensational reasoning task. Statistically significant gains on the development of compensational reasoning were shown by the experimental group implemented with Thinking Science activities compared to the group implemented with compensation activity only. The achievement of the experimental group was higher than that of the compensation activity group in solving problem with compensational reasoning, specially for the boys and students in both the mature concrete and the concrete generalization stage. The results of this study implied that implementation of Thinking Science program related to several formal reasoning were effective for the development of reasoning ability as a general-transfer.

An analysis on the level of cognitive demands of mathematical tasks set up by pre-service elementary school teachers (초등예비교사의 수학수업에서의 학습과제의 인지적 수준 분석)

  • Kwon, Sungyong
    • Education of Primary School Mathematics
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    • v.18 no.2
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    • pp.61-75
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    • 2015
  • This study analyzed the characteristics of mathematical tasks including the level of cognitive demands set up by pre-service elementary school teachers. 50 pre-service teachers in G university of education who participated in their 4 weeks teaching practicum were selected as subjects. They planned and implemented mathematics lesson with their lesson plans. Lesson plans, video of their lessons, transcript of video were gathered and analyzed the characteristics of mathematical tasks used in their lesson. Through the analysis, several conclusions were drawn as follow. First, 78% of the subjects modified tasks in mathematics textbooks. Since modification or construction of mathematical tasks gives good chance for constructing mathematical task knowledge for teaching, more chance should be given to pre-service teachers to construct new tasks or modify tasks in mathematics textbooks. Second, types of modification done by pre-service teachers were categorized as number change(15.6%), situation change(78.1%) and material change(6.3%). As Chapman(2013) emphasized the importance of MtKT, pre-service teachers must have more MtKT by understanding the characteristics of mathematical tasks. Third, the level of cognitive demands required by mathematical tasks were relatively low. 74% of mathematical tasks was lower cognitive demands and only 26% was higher cognitive demands. The level of cognitive demands of tasks in mathematics textbooks tended to be lowered by the directions given right after the tasks were given. In this respect, the structure of mathematics textbooks need to be changed.

The effects of perceived neighborhood disorder on problem behavior among adolescents -The mediating effects of parent-child stress- (인지된 동네 무질서가 청소년의 문제행동에 미치는 영향 -청소년의 부모관계 스트레스의 매개효과-)

  • Jung, Sun Hee;Yoo, Joan P.
    • Journal of the Korean Society of Child Welfare
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    • no.56
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    • pp.1-32
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    • 2016
  • The present study examined the mediating effects of parent-child stress on the relationship between perceived neighborhood disorder and problem behaviors. The research hypotheses were based on Pearlin's(1999) stress process model and findings from previous literature. The data from the $4^{th}$-wave of the Korea Youth Panel Survey (KYPS; a panel survey of $8^{th}$-grade students) were analyzed to identify the relationships between the study variables. The sample included 2,301 adolescents (16 to 18 years old). Findings showed that parent-child stress partially mediated the relationship between perceived neighborhood disorder and problem behaviors in adolescents. As adolescents perceived more neighborhood disorder, they were more likely to experience anxiety/depression and aggression. In addition, greater neighborhood disorder were found to be associated with the higher levels of the parent-child stress. Furthermore, when controlling for perceived neighborhood disorder, the higher levels of the parent-child stress were found to be associated with the higher levels of anxiety/depression and aggression. The Sobel test and bootstrapping results showed that parent-child stress partially mediates the relationship between perceived neighborhood disorder and anxiety/depression, as well as the relationship between perceived neighborhood disorder and aggression. Based on the results, we discussed social welfare implications of the study findings to prevent adolescent problem behavior as well as the limitations of the study.

The Development of the Compensational Thinking Through the Compensation activities of 'Thinking Science' Program ('생각하는 과학' 프로그램의 보상 논리 활동에 의한 보상적 사고 수준 변화)

  • Kim, sun-Ja;Lee, Sang-Kwon;Park, Jong-Yoon;Kang, Seong-Joo;Choi, Byung-Soon
    • Journal of The Korean Association For Science Education
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    • v.22 no.3
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    • pp.604-616
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    • 2002
  • The purpose of this study was to analyze the development of the compensational thinking by the compensation activities of 'Thinking Science' program. The 138 students were sampled in elementary schools and were divided into two groups, the experimental group of 74 students and the control group of 64 students. Both the compensation activities of the 'Thinking Science' program and a regular science curriculum were implemented to the experimental group, while only a regular science curriculum to the control group. Both experimental and control group were pre-tested with Science Reasoning Task II and compensational thinking test I and were post-tested with compensational thinking test II. This study revealed that the types of strategies used in compensation problem solving were categorized as illogical explanation, rule automation, proportionality, explanation in qualitative terms, additive quantification, inverse proportionality and were related to the context of the items. It was found that compensation activities of the 'Thinking Science' program were effective on the development of the compensational thinking.

Processing of the Associative Anaphor through Semantic Priming and Inference (의미점화와 추론을 통한 연상 조응사의 처리)

  • 윤홍옥;이성범;조숙환;전영진
    • Proceedings of the Korean Society for Cognitive Science Conference
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    • 2002.05a
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    • pp.65-71
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    • 2002
  • 우리의 기억에 표상되어 있는 개념의 본질과 근원 그리고 이들의 관계에 대한 연구는 연상과 기억구조의 관계에 집중되어 왔다 따라서, 어떤 한 개념과 다른 한 개념이 관계되어 있다는 의미적 혹은 연상적 점화의 양상은 의미기억 구조를 적절히 예시할 수 있을 것이다. 본 연구는 어휘수준에서 보여지는 연상의 양상이 문장수준에서도 유사한 예측을 해낼 수 있는지를 살펴보고자 한다. 즉, 어휘수준에서 연상적 관계에 있는 두 개념이 선행사와 연상 조응사라는 문법성을 띠면서 문장에서 예상되는 역할을 수행할 때는, 의미기억의 또 다른 양상을 보여줄 것이라 예측되며, 이것은 문장의 의미·화용적 추론의 기제로 유인되고 있음을 제안하려고 한다. 또한, 의미·연상적 점화와 추론의 기제간의 적절한 상호작용은 문장의 응집성과 처리속도 간에도 유의미한 예측을 할 수 있음을 제안한다.

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