• Title/Summary/Keyword: 인지유형

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Determinants the Effect of Exposure Type of Short-form Branded Content on Consumer Response : Focusing on the Mediating Effect of Perceived Sense of Belonging (숏폼 브랜디드 콘텐츠 노출 유형이 소비자 반응에 미치는 영향: 인지된 소속감의 매개 효과를 중심으로)

  • Kim, Qurie;Choi, Jeonghye;Park, Kyung Min
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.642-657
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    • 2022
  • The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

Analysis on Opportunity-to-learn context-based tasks provided by 'Probability and Statistics' textbooks ('확률과 통계' 교과서에 제시된 맥락 기반 과제의 학습기회 분석)

  • Choi, Heesun
    • Journal of the Korean School Mathematics Society
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    • v.22 no.3
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    • pp.241-256
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    • 2019
  • In this paper, we analyzed the types of tasks presented in the 'Probability and Statistics' textbooks and how the cognitive competences required to perform the tasks provide students with opportunity-to-learn. To this end, the analysis of the 9 books of the 'Probability and Statistics' test textbooks according to the 2015 revised mathematics curriculum showed that the context-based tasks(CF type, RE type) ranged from 67.5% to 78.0% of the total number of tasks in each textbook, but the ratio of relevant and essential tasks related to real life is from 0.4% to 2.0%, it was found that most of the context-based tasks presented in the textbooks were disguised as real life materials. The cognitive competences of context-based tasks ranged from 29.6% to 50.0% in reproduction category, from 33.8% to 54.3% in connection category, and from 8.8% to 20.0% in reflection category. As a result, there was not enough opportunity-to-learn for students to experience reflective cognitive processes.

Effect of TikTok's Level-specific Recommendation Service on Continuous Use Intention: Focusing on the Privacy Calculation Model (틱톡의 수준별 추천 서비스에 따른 지속적 사용의도에 미치는 영향: 프라이버시계산 모델을 중심으로)

  • Yue Zhang;JeongSuk Jin;Joo-Seok Park
    • Information Systems Review
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    • v.24 no.3
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    • pp.69-91
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    • 2022
  • The video recommendation services help to save the user's information search time in the overflowing online information, and algorithms for more efficient and accurate recommendation are continuously developed. In particular, TikTok has the largest number of users in the short video industry due to its unique recommendation algorithms. In this study, by applying a privacy calculation model, the research tried to compare users' responses to each type of TikTok's recommendation service. Users are well aware of the privacy concerns and benefits of TikTok's recommendation service. Although there is a risk, it was found that users continue to use TikTok's recommendation service because the benefits are greater.

Children's Perception of Generative AI : Focusing on Type and Attribute Classification (생성형 AI에 대한 아동들의 인식 연구 : 유형과 속성 분류를 중심으로)

  • Suyong Jang;Jisu Han;Hyorim Shin;Changhoon Oh
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.591-601
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    • 2024
  • As generative AI-based educational content and services targeting child users rapidly increase, the need for research related to children's perception of generative AI is increasing. Accordingly, this study sought to determine the type of generative AI recognized by children and whether cognitive, behavioral, and emotional properties were assigned to it. To understand this, we collected responses through workshop activities to create storybooks with children, semi-structured interviews, and drawing. As a result, children viewed generative AI as an artifact with a high cognitive level, but it was not a type of existing artifact.

Study of Feedback Types of Learner's Metacognition level in Web-Based Project Learning (웹기반 프로젝트 학습에서 학습자의 메타인지 수준에 따른 피드백 유형의 고찰)

  • Park, Seon-Hwa;Suh, Soon-Shik
    • 한국정보교육학회:학술대회논문집
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    • 2005.08a
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    • pp.377-384
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    • 2005
  • 메타인지는 자신의 인지와 학습활동에 대한 지식과 통제활동의 의미로 사용되었으며, 메타인지 지식은 자기 자신의 인지과정에 대하여 스스로 알고 있는 지식을 의미하고, 메타인지적 기능인 자기 조정능력은 학습활동을 스스로 조정하고 통제하면서 학습을 수행하는 능력을 말한다. 학습정보를 제공하는 피드백이 학습자의 학업성취도를 높인다는 연구들은 교수 학습의 과정에서 피드백이 학습효과를 높이고 학업성취도를 증가시키는데 공헌할 수 있다고 밝히고 있다. 이러한 메타인지와 피드백에 관한 선행연구들을 바탕으로 웹을 기반으로 한 프로젝트 학습에서 학습자의 베타인지 수준에 따라 효과적으로 활용할 수 있는 피드백 유형이 필요함을 제안한다.

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Meta-analysis of Correlation between Cognitive-linguistic Ability and Cognitive Reserve in Normal Aging (정상 노년층의 인지-언어 능력과 인지 보존능력 간 상관성에 관한 메타분석)

  • Lee, Mi-Sook
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.359-373
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    • 2015
  • Cognitive reserve(CR) is the ability to optimize or maximize performance through complementary brain networks. CR is relevant to normal aging in cognitive-linguistic abilities. There are few domestic systematic reviews or meta-analyses that analyze the relationships between multiple CR and cognitive-linguistic domains in healthy older people. This meta-analysis included 32 studies published since 2000. In result, education level topped the list, followed by the occupation, cognitively stimulating activities, and the multilingualism. Most studies were related to memory, global cognition, and language. CR had a modest positive association with cognitive-linguistic performance. Multiple domains including memory and language also showed the significant correlations across most measures of CR. This study provides evidence-based information to support cognitive-linguistic ability in normal aging.

The Effects of Learner's Self-Regulated Learning Strategy to the Discussion Satisfaction Levels and Mode of Participation Message in the Non-Real-Time Online Discussion (비실시간 온라인 토론에서 학습자의 자기조절학습전략이 토론 만족도와 참여 메시지 유형에 미치는 효과)

  • Kim, Tae-Woong
    • Journal of Engineering Education Research
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    • v.12 no.4
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    • pp.150-158
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    • 2009
  • This study deals with the effect of learner's self-regulated learning strategy in the non-real-time online discussion. Based on these research results, it was suggested self-regulated learning strategy should be utilized in order to enhance the cognitive dimension participation and discussion satisfaction quality of non-real-time online discussion.

Correlation of motor and non-motor symptoms in Parkinson's disease: a factor-analytic convergence study (파킨슨병 환자의 운동과 비운동 증상의 상관관계: 요인 분석 융합 연구)

  • Gang, Miyeong
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.71-78
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    • 2022
  • Parkinson's disease (PD) is clinically characterized by a variety of motor and non-motor symptoms, including cognitive and neuropsychiatric symptoms. Integrating a large variety of symptoms into a small number of clinical subtypes could be valuable for appropriate and early therapeutic intervention. As a first step toward this aim, this study attempted to identify correlation patterns among motor, cognitive and neuropsychiatric symptoms in PD without dementia. One hundred four non-demented patients with PD underwent a comprehensive motor, neuropsychological, and neuropsychiatric assessments. Factor analysis was performed to identify correlation patterns among demographic, motor, cognitive and neuropsychiatric variables. The eight factors were extracted: 1 motor-related, 3 cognitive-related and 4 neuropsychiatric factors. We indentified that characteristics of correlation can have associated symptom pattern in the disease process of Parkinson's disease. The current results suggest that a broad range of motor and non-motor symptoms in PD may be reducible to a small number of clinical parameters, which may be useful for identifying clinical subtypes of PD for individual patients.

The Influence of Product Types and Consumer Involvement on Consistent and Inconsistent Brand Extensions (모 브랜드의 제품유형 및 관여유형이 일치.불일치 확장브랜드 평가에 미치는 영향)

  • Choi, In-Hyok;Kim, Ki-Suk;Park, Ju-Young
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.3
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    • pp.67-92
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    • 2005
  • This study investigates the influence of the mother brand's product types on the consumers' brand evaluations on consistent and inconsistent brand extensions. The study shows that brand extensions consistent with the mother brand's product type have better brand evaluations than inconsistent brand extensions. The study also shows that brand extensions consistent with utilitarian mother products are much more important than consistent brand extensions with hedonic mother brands. Furthermore, results show that the types of consumer involvement influence the consumers' brand evaluations by interacting with types of mother brands and consistency of brand extensions.

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An Exploratory Study on the Taxonomy of Technological Learning Processes in Korean Firms: Focused on the Integrative Organizational Learning Theory (한국기업의 기술학습과정 유형의 도출에 관한 탐색적 연구: 통합적 관점의 조직학습이론을 중심으로)

  • Bong Sun-Hark
    • Journal of Korea Technology Innovation Society
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    • v.9 no.1
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    • pp.149-174
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    • 2006
  • Although conceptual and empirical researches on the technological learning is increasing rapidly, a few empirical researches of technological learning processes have been undertaken, taking into account a reality of learning processes of a firm. In order to analyze the learning processes of technological knowledges, based on integrative organizational learning theory, this study investigated technological learning processes by analyzing 13 technology development projects of one company with case study research design. Results of the empirical analyses suggested two taxonomy of technological learning processes. First are tour group of technological learning processes derived by the dimension of flow of cognitive and behavioral learning which is explained by the technological competency level of a firm. The other is two group of technological learning processes derived by the dimension of relative difficulty of cognitive and behavioral learning which is explained by the technology characteristics. Finally, the managerial implications for effective management of technological learning and limitations are discussed.

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