• Title/Summary/Keyword: 인증전략

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기업 성장단계 별 외부 협력 및 정부 인증 지원제도가 성과에 미치는 영향

  • Park, Da-In;Park, Chan-Hui
    • 한국벤처창업학회:학술대회논문집
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    • 2018.11a
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    • pp.187-192
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    • 2018
  • 현재 급변하는 정보기술, 다양성을 추구하는 시장의 니즈, 미리 예측하지 못한 다양한 형태의 경쟁자 등의 출현으로 인해 경영환경이 급변하고 있는 것은 더 이상 새로운 현상이라고 보기는 어렵다. 이와 같이 급변하는 경영 환경은 기업 간 경쟁 심화를 불러일으키고 있으며, 경쟁 심화는 생존 및 발전을 위해 기업 특성에 맞지 않는 무분별한 전략을 활용하면서 오히려 역효과를 내고 있다는 문제를 야기하고 있다. 특히 변화하고 있는 환경 내 벤처기업 및 창업기업들의 경우 창업 후 생존율이 점차 낮아지면서 일반 기업들에 비해 경쟁력을 갖춘 기업을 찾아보기 어려운 것이 현실이다. 이에 벤처기업들은 도태되지 않고 생존하기 위해경쟁력을 강화시킬 수 있는 다양한 전략을 구사하고 있다. 벤처기업은 하나의 비즈니스 생태계 내 유기적 생명체로서 진화하기 위해 제품이나 산업의 수명주기와 마찬가지로 창업기, 초기 성장기, 고도 성장기, 성숙기, 쇠퇴기 등의 정형화된 단계를 거친다. 따라서 벤처기업은 무차별적인 전략을 통해 기업의 생존 및 성장을 도모 하는 것이 아니라 해당 기업이 놓인 수명주기 단계별로 전략, 조직 구조, 의사결정방식, 통제유형 등을 상이하게 판단하고 이에 적절한 전략을 수행해야 한다. 예를 들어, 동일 생산요소를 투입하더라도 이를 적용할 수 있는 지식이 있는 경우 더 높은 가치 창출이 가능(Aghion & Howitt, 1992) 하지만 창업 초창기의 기업은 고도 성장기의 기업보다 보유한 지식 수준 및 경험이 상대적으로 낮기 때문에 다양한 협력을 필요로 한다. 그러나 현재의 여러 선행연구들은 기업이 처한 상황을 고려하지 않은 단편적인 대처 방안이거나 혹은 부분적인 방법론을 제공하는 수준에 그치고 있다는 한계가 있다(이병헌 외, 2014). 따라서 본 연구에서는 '2016년 벤처기업정밀실태조사' 데이터를 기반으로 기업의 외부 협력 정도 및 벤처기업 지원제도 활용 정도가 경쟁력과 성과에 미치는 영향이 기업의 수명주기별로 상이하다고 보고 관련 전략 프레임워크를 제시하고자 한다.

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Studies on Target Market of GAP Certified Raw-Ginseng (GAP 인증 수삼의 표적시장 연구)

  • Kim, Gwan-Hou;Lee, Ka-Soon;Yi, Doo-Hee;Hong, Seung-Jee
    • Food Science and Preservation
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    • v.18 no.5
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    • pp.684-691
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    • 2011
  • This study was carried out to suggest producers' marketing direction for GAP certified rawginseng using STP(segmentation, targeting and positioning). In order to fulfill this object, conjoint analysis and cluster analysis were used. The main results are as follows. Based on the results of part worth for attributes such as safety, size, and price, GAP certified raw-ginseng, large size, and low price were preferred to conventional ginseng, small size, and high price respectively. In the relative importance for each attributes, safety was 47.2%, size was 30.0%, and price was 17.8%. As a result of market segmentation, 3 consumer groups(large size preferred, safety preferred, lower price preferred) were classified. Among those groups, the safety preferred group was selected as a target market for GAP certified raw-ginseng and its market size was estimated approximately 2,968 tons which is 26.8% of total raw ginseng market.

A Study on fostering strategy for Port Equipment industry (스마트항만 구축을 위한 항만장비산업 육성 방안 연구)

  • 김보경;한승훈;안승현
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2023.05a
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    • pp.108-109
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    • 2023
  • The purpose of this study is to set a policy that can be specifically promoted according to the recently announced domestic equipment industry fostering strategy, and to suggest a plan that can be implemented. As a plan to foster the equipment industry, a new technology certification system and a new technology test and verification area operation and vitalization plan were set as alternatives. And a survey was conducted on companies conducting R&D to derive specific demand and introduction plans. As a result of the survey, it was found that there was a high demand for the use of new technology certification systems and testing and verification area. Also demonstration in connection with port equipment, testing and evaluation in connection with accredited verification agency, and preparation of dedicated agencies were derived to foster the equipment industry. Based on this, this study suggests a new technology certification system specialized for port equipment was established and a plan to institutionalize. In addition, in connection with the survey results and certification system, the basic functions and roles of the new technology testing and verification area was established. For future activation, incentives with effective certificates such as exemption of certification costs and issuance of performance confirmation certificates are needed, and efficient operation and management through dedicated organization and certification center were suggested.

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국내외 물류기업의 해외진출 방향, 전략 및 사례

  • Korea Logistics Association
    • LOGISTICS
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    • s.16
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    • pp.25-27
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    • 2006
  • 국내의 주요 물류기업들 중 16개 기업이 '종합물류기업'이라는 인증을 받기위해 건설교통부로부터 심사를 받고 있다. 올 상반기중에 우리나라를 대표하는 종합물류기업이 탄생할 것으로 기대된다. 이들 기업을 비롯하여, 물류기업들이 국내시장 규모만을 바라보고 경쟁하기 보다는 보다 넓은 해외진출을 꾀하여 글로벌 물류기업으로 다시 태어나야 할 것이다. '물류'라는 단어가 우리나라에 들어온지 불과 30년도 채 안되는 시점에서 동북아 물류중심을 외치는 우리의 물류산업은 비약적인 발전을 이뤘으며, 국내 시장이 아닌 중국을 비로한 해외 각국으로 진출하는 국제물류에 대한 관심이 높아지고 있다. 최근 21세기에는 북한, 아시아, 중국의 항만, 도로, 철도 등 하부구조를 크게 성장시켜, 권역 운송을 광역화하고 복합운송을 발전시켜야 한다는 의견과 더불어 물류시장의 개방을 통한 외국 운송업체들의 참여를 유도하여 국내 업체의 경쟁력을 키워야 한다는 업계의 의견이 조심스럽게 흘러나오고 있다. "만약 물류시장이 개방될 경우 우리나라 물류기업은 생존 대응능력은 있는가!"하는 의문은 종합물류기업들을 보면 답이 나올 것이다. 해외시장 개척을 적극적으로 펼치면서 외국 물류기업과 어깨를 나란히 하고자 하는 국내의 우수 물류기업들이 많다. 그 중 몇몇 기업들을 살펴보면 대한통운, 글로비스, 한솔CSN, 현대택배, 한진, 현대상선 등은 해외현지법인화를 통하여 글로벌 물류기업으로 도약을 꾀하고 있는 기업도 많다. 이번호에는 "국내외 물류기업의 해외진출 방향, 전략 및 사례"를 통하여 글로벌 물류기업으로 성장하고 있는 업체들의 해외진출현황을 간략히 살펴보고, 전략에 대해 물류전문가로부터 의견을 들어본다.

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A Study on Factors Influencing the Job Satisfaction and Organizational Commitment of Organizational members for Accreditation of Engineering Education (대학내 공학교육인증 관련 직무 전담 조직구성원의 직무만족 및 조직몰입 영향 요인에 관한 연구)

  • Kim, In-Sook
    • Journal of Engineering Education Research
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    • v.12 no.2
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    • pp.51-62
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    • 2009
  • The purpose of the study was to analyze job satisfaction and organizational commitment of organizational members for accreditation of engineering education. That will allow applying for effective and efficiency job system in workplace. To this aim, this study analyzed 62 organizational members for accreditation of engineering education how they perceived job satisfaction and organizational commitment in their workplace. The main results of the study are follows. First, organizational members' general job satisfaction is very low. Especially satisfaction of job security, wages, promotion and reward is very low. Second, organizational commitment of organizational members is low. Especially continuance commitment is higher in comparison with affective commitment and normative commitment. It means that their retailing potential is huge if they have a chance. Finally, influencing factors of job satisfaction and organizational commitment are job security, wages, promotion and reward. In conclusion, this study suggests effective organizational system for enhancing job satisfaction and organizational commitment of organizational members for accreditation of engineering education.

A Study on the Rethinking of Acquisitions & Services of e-Books (전자도서의 수서 및 유통에 있어서 인식 전환에 관한 연구)

  • Kwack, Dong-Chul
    • Journal of the Korean Society for Library and Information Science
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    • v.37 no.4
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    • pp.113-130
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    • 2003
  • Libraries manage e-Books as a new kinds of library materials and provide library users with information services in Korea. Initially, this study was intended to be an investigation into several misconceptions surrounding e-Books and their pricing structure. This study is also concerned with the fallacies of unifying e-Book techniques from four perspectives: (1)the misunderstandings related to unifying viewer and DRM, (2)the misconceptions about unifying service techniques in the industrial structure, (3)the analyses of essence of e-Book techniques, (4)the settlement of users´ inconveniences through continuous technique refinement. Based on the results, this study suggests various problems associated with the collaborative purchase of e-Books and presents several ideal strategies for their acquisition and services.

A Study on Convergence Security of National Infrastructure (국가 인프라 시설의 융합보안 연구)

  • Lee, Daesung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.341-342
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    • 2017
  • Control and development systems such as air traffic control systems, road traffic systems, and Korea Hydro &Nuclear Power are the infrastructure facilities of the country, and if the malicious hacking attacks proceed, the damage is beyond imagination. In fact, Korea Hydro & Nuclear Power has been subjected to a hacking attack, causing internal information to leak and causing social problems. In this study, we analyze the environment of the development control system and analyze the status of the convergence security research, which is a recent issue, and propose a strategy system for stabilizing various power generation control systems and propose countermeasures. We propose a method to normalize and integrate data types from various physical security systems (facilities), IT security systems, access control systems, to control the whole system through convergence authentication, and to detect risks through fusion control.

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A Study of Strategic Approach for Course and Program Outcomes Assessment (교과목 및 프로그램 학습성과 평가의 전략적 접근)

  • Kim, Cheong-Sig
    • Journal of Engineering Education Research
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    • v.10 no.2
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    • pp.73-86
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    • 2007
  • The purpose of this study is to suggest directions to improve engineering education and the assessment system of our country. For this object, the present situation of engineering education and assessment system in Korea have been reviewed and next, for those of study, the research papers and publications about the environment of college education are analyzed. Finally, an improved assessment system is suggested. It has already passed out for 6 years since execute the accreditation for engineering education in our country now, but essential point for step in accreditation for engineering education is how the evaluator can make the outcomes of studying. This is not a new terminology that is deformed according to special quality of college of engineering which prefer out-come based of study than process based of study to mean accomplishment in engineering education. The evaluation that estimate program is a skill, but an assessment method is not the meaning of individual student accomplishment also, it is the measure of validity estimation that should be estimate ability of students who complete program by proper authority. However, a new evaluation strategy that assess student outcome by person who consider the objectivity and validity, reliability should be develop for decision making of ABEEK. It is an original, private discussion for assessment strategy about the method for student learning outcomes assessment.

Development of Scale and Empirical Study of Trust-Forming Factors for Anti-aging Products (항노화 상품의 신뢰형성요인 척도 개발과 실증연구)

  • Maeng, Ji-Hye;Jang, Hyeong-Yu
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.408-422
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    • 2021
  • In this study, the relationship between trust and purchase intention, which is an outcome variable, was empirically verified by discovering the trust-forming factors of anti-aging products and developing measurement variables. In addition to the existing trust-forming factors such as perceived quality, perceived reputation, brand recognition, and customization, a newly discovered factor is 'accredited certification'. Since the anti-aging industry in Korea is an industry that directly affects consumer health, it was determined that the existing trust-forming factors had limitations in building consumer trust, and a new measure was discovered. This study conducted a survey on anti-aging product consumers and analyzed the solidity and relationship of the questions. As a result of the analysis, it was found that perceived quality, brand recognition, customization, and accredited certification among the anti-aging product trust-forming factors had a positive (+) effect on trust, and perceived reputation had a negative (-) effect on trust. appeared to affect It was found that there was a positive (+) effect between trust and purchase intention, which are the trailing variables. This study proved the meaningful relationship between trust-forming factors and trust by strategically developing and empirically and practically examining meaningful and effective trust-forming factors and measurement items. At the same time, this study is expected to significantly contribute to the establishment of marketing strategies related to anti-aging products in the future by discovering key factors for forming trust that are important for marketing in the anti-aging industry.

A Study on the Strategies for Expanding Exports of Indonesia utilizing E-commerce Platform (전자상거래 플랫폼을 활용한 인도네시아 수출확대방안에 관한 연구)

  • Choi, Jang Woo;Park, Jae Han
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.99-126
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    • 2017
  • The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.

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