• Korean journal of communication and information
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• v.27
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• pp.183-212
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• 2004

Mobile phone media have extended the terrain of human communication. Starting from the notion of McLuhan, this study suggests that the extension of human communication is a concept of multiple dimension, such as 'extension of function' and 'extension of ego' Mobile phone speed the pare and efficiency of life, but also allow more flexibility at business and professional levels as well as family and personal life. On the other hand, mobile phone is also conceived as a personality kit, that is as a symbol of user's identity. So we ran classify the mobile phone users as a typology of motivation. Group I, entitled 'hyper-coordination', has high instrumental and high expressive motivation. Group II(='instrumental') is high instrumental but low expressive. Group III(='expressive') is low instrumental and high expressive, and Group IV(='minimal') is low in both instrumentality and expressiveness of mobile phone use. Then would the hyper-coordination group have different usage pattern with the other groups? A sample of 482 university students completed survey questionnaire. , which states hyper-coordination group would most frequently make calls and text, and have largest extensity and variety of usage, is supported statistically. states that hyper-coordination group would have larger and deeper social network than the other groups. This hypothesis is also supported with statistics.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.700-703
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• 2010

통합학문을 구성해야 한다는 시대적 요구가 점차 많아지고 있다. 이러한 요구는 둘 이상의 학문이 융합하여 시너지의 효과를 발생하거나 창의적인 문제해결 혹은 그 이상의 새로운 결과물을 창출하는 목적을 가지고 있다. 이는 궁극적으로 합침을 통하여 전혀 다른 새로운 것을 지향하는 통섭을 목적으로 하고 있다고 볼 수 있다. 교수 학습은 교수자와 학습자의 커뮤니케이션 과정이며 교사와 학생간의 원활한 커뮤니케이션이 이루어지지 않고는 교육의 본질적 목표를 달성하기 어렵다. 교수 학습의 연결은 커뮤니케이션이며, 이를 효율적으로 실행 가능하게 해 주는 것이 매체라 할 수 있다. 교수자와 학습자의 관계를 이어주는 커뮤니케이션, 매체와 인간이 하나로 통섭되는 매체의 인간화, 매체를 통한 커뮤니케이션의 확장을 통하여 사용자와 매체, 사용자와 사용자, 매체와 매체의 상호작용이 이루어지게 된다. 본 연구에서는 이러한 측면에서 인간 매체 간 통섭적 커뮤니케이션에 근거한 유러닝을 전망해 봄으로써 학습자 중심의 교육을 실현하는 관점을 제시하고자 한다.

• Journal of the HCI Society of Korea
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• v.13 no.1
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• pp.5-10
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• 2018

This paper provokes considerations on companionship. As human-robot relation becomes important, the role and communication styles of robot become crucial. In order to see how we should design communication styles of social robots, we generated scenarios based on pre-studies. Then, we conducted a $2{\times}2$ experiment to compare four different conditions by expected role and communication style. We divided expected roles into playing and serving role by dominance level. Also, we matched communication style on one condition and mismatched on the other. The results imply matching role with communication style is crucial in some role, however not in every role. As HCI expands to human-computer relation, our study would inspire future research on companionship between human and robots.

• Korean Journal of Culture and Social Issue
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• v.19 no.2
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• pp.259-283
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• 2013

It seems that Internet based communication has been settled down in everyday life. Internet based communication studies also have been done and they proposed that internet based communication modal differs from other communications modal. One of the major themes about internet based communication was the effect of internet based communication on relationships. Early studies suggested that internet has negative effect on life and relationships, although it has positive effect on economics and information distribution. Because there is relative anonymity, People and Researchers thought that people easily could be exposed to negative situations like pornography, instant relationship, negative reply and soon. However,Recently there have been on going un-solving arguments about effect of internet based communication.From the negative perspective, Internet based communication is negative to relationship, because internet based communication could displace face to fact communication and old off-line relationships. However, from the positive perspective, researchers focused on the motivation and purpose of internet users. In this paradigm, people could expand their life and relationships using internet because internet could remove the various restrictions for relationship. Moreover they also suggested that people could enlarge their relationships because they could easily disclose theirselves in anonymity. However, No conclusion has been drawn yet and there needs some organization of two standpoints. Accordingly, This study is integrating the two perspectives and proposing future direction of internet based communication and relationship.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.153-154
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• 2016

소셜미디어는 다대대의 양방향적 소통으로 정보전달의 신속성과 함께 인간관계의 네트워크 확장이 가능한 광고의 매체로서 주목을 받고 있어 그 활용사례로 영국의 존루이스 백화점 크리스마스 캠페인 광고 "Bear and Hare"의 감성 스토리를 활용한 소셜 커뮤니케이션 전략을 분석하였다.

• Korean journal of communication and information
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• v.46
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• pp.420-448
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• 2009

This paper aims at advancing the understanding of human communication by reflecting the role of the consciousness of time in television communication. As the past, the present and the future are not independent realities, but co-exist in the human consciousness, the 'experience' and the 'expectation' are used as two essential conceptual tools which explain the mechanism of operation of the consciousness of time. The man anticipates the future based on the experience updated in the present, and chooses a present action and feels an emotion according to the expectation. The consciousness of time is extended to the symbolic instrument of time and the dominant vision of the world in the process of the socialization. The role of the consciousness of time in television communication is analyzed in both genres of information and fiction based on the media characteristics of television. The information and the fiction genres oppose to each other according to their relationships to the reality, but it turned out that their effects of communication such as enjoyment and novelty depends in common on the way of using the televiewer's consciousness of time.

• Archives of design research
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• v.16 no.4
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• pp.355-364
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• 2003

The TUI system Modeling Language(TML) developed in this research can be used for designing TUI system with concerning about TUI's characters. For design to be concerned about physical property of tangibles and control device and digital media, TML can be a framework to give a definition of each property and be used for designing action and reaction process separately. And it would be the guideline to represent interaction's dynamic property through showing parallel information flows among objects. Finally, for verification TML's suitability, TUI system to which TML was applied was developed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.35-38
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• 2009

심미적차원의 접근을 통한 영상디자인의 틀을 인간이 가진 오감의 특성을 최대 활용하여 전시상황에 따른 감성문법을 활용하여 감각적이며 사용자중심의 니즈에 맞는 선택적이며 시대흐름에 맞는 패턴분석을 적용하여 감성적인 욕구를 심리적인 방법으로 파악하며 영상으로 접근하는 것이다. 이러한 감성패턴분석들은 VJ(비디오쟈키)의 영상활용과 증강현실, 전시디자인의 광고 또한 건축물에 있어서 효과적인 영상활용법을 적용한 감성디자인의 확장을 보여주고 있다. 오감을 활용한 인터랙티브한 미디어아트에서의 영상활용과 콘서트홀에서의 관객과 소통을 인한 커뮤니케이션장치들이 확장되며 도구들 속에서 진정한 인간의 통합된 감각을 전달하기 위한 감성이 필요하다. 이번 연구를 통하여 감성디자인을 적용한 영상사례들을 살펴보며 소통을 위한 감성디자인의 영상을 활용하여 최적화된 전시디자인에 활용되는 감성적 접근방법과 활용에 대해 이해하고자 한다.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.146-153
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• 2010

With the advent of new media richness of technology in the digital age has transformed our lives. The development of technology, the more our lives more convenient, new, future-oriented, while expectations for the digital age, people are longing for warm, human sensibility became. Of modernism and post-modernism appeared to reflect the proliferation of digital media in culture, wandering through the complex has been diversifying. In the digital age stabilizing psychological or mental needs of people who want to begin to emerge as the disfunctional aspects of the digital age has been suggested for the problem. To respond to human emotion on the emotional reaction of users to consider the analog emotional design began to emerge. The analog to digital media to express emotions practical approach to the problem should be attempted. Analog in a digital environment, emotional nature of the digital technology and communication, and symbolic and emotional aspects of people as announced to blend the new extension, change, and an analog emotional design for the evolution and development of new possibilities to investigate the castle.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.238-249
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• 2021

This research aims to present effective influencer marketing strategies against a heavy blow in Korean influencer marketing industry because of the paid advertisement controversy and the reinforcement of regulations for online advertisement. By investigating the effects of influencer reputation, which is composed of communication skills, influence, authenticity and professionalism on marketing effect, as well as the mediating effect of parasocial relationship, the study provides some implications for influencer selecting. The effect of economic interests is examined under 4 experimental conditions of paid advertisements, brand collaboration, brand gifts and organic review to figure out how to arrange an appropriate sponsorship plan. According to results of PLS structural equation analysis, it shows that the influence and authenticity of an influencer have a significant positive effect on marketing effect and the mediating effect of parasocial relationship is partially proved. It seems that the effect of influencer reputation on marketing effect is significantly differentiated in different contexts, which confirms the moderating effect of economic interest. Distinguish from previous studies, this study focuses on types of economic interest rather than a simple comparison between sponsorship disclosure versus no disclosure and makes contributions to expanding reputation research. Meanwhile, findings of this study could give some practical implications for marketing practitioners in planning influencer marketing.