• Title/Summary/Keyword: 이용행태비교

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The Impact of SNS Advertising Attribute on Advertising Likeability and Purchase Intention: A Comparison of Difference According to Use Motive and Use Intensity of SNS (SNS 광고속성이 광고호감도와 구매의도에 미치는 영향: SNS 이용동기 및 이용강도에 따른 차이 비교)

  • Kim, Hwa-Dong
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.155-163
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    • 2020
  • This study investigated experimentally how factors of SNS advertising attribute impact on advertising likeability and purchase intention according to use motive and use intensity of SNS. Firstly showing difference according to use motive of SNS, in user of motive to managing human relation, reliability of advertising contents has effect the largest and entertainment of advertising interest has effect also as important factor. In user of motive to sharing interest information, irritation of advertising on using SNS has effect the largest negatively and information of advertising's information offering capability has effect larger as positive factor. Next showing difference according to use intensity of SNS, in user of high intensity, reliability and information of advertising contents has effect larger than other factors. In user of low intensity, irritation of advertising has effect the largest negatively and other factors have effect very small. This results can provide a practical contribution that explains important factors in producing effective SNS advertising according to using behavior characteristics of SNS.

Retirement Behaviors of Two Wage Earners Households (맞벌이가구의 은퇴행태에 대한 실증분석)

  • Choi, Seung-Hyun
    • Journal of Labour Economics
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    • v.29 no.1
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    • pp.129-152
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    • 2006
  • The purpose in this study is to analyze the effect of expected public pension assets (or social security wealth) and retirement incentives on retirement behaviors of two wage earners households. For the purpose of the study, an empirical analysis was conducted. In the empirical step, it was found that the empirical results were significant for men, but not for women namely, statistically asymmetric if behaviors of two couples are interdependent. The cause for the statistically asymmetric results were then determined. The Bivariate Probit model was used for estimation in the first step and the KLIPS(Korean Labor and Income Panel Study) was used as data for estimation. According to the empirical analysis, the results showed statistically significant asymmetry for men, however not for women, in expected public pension assets and other retirement incentives, non-wage assets, age difference, spouse's health status, spouse's monthly wages per hour and aging of their spouse In this study, cause of statistically asymmetric result in asymmetric complementarities of leisure of couples were found, then explained through different methods of comparison from the most recent studies. First, spouse's cross wage elasticity of self leisure demand(retirement) was calculated and determined whether complementarities of leisure of couples is positive or negative. Then, the degree of complementarities of leisure was distinguished in comparison with the relative size of two cross elasticities. Thus, men have relatively strong complementarities of leisure. But for women, it may roughly cancel out due to the substitution effect and the income effect. Therefore, women have relatively weak complementarities of leisure.

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A Comparative Study on Characters and Effects of the On-Line Social Network in Korea & Japan (한국과 일본의 온라인 관계망의 특성과 효과에 대한 비교연구)

  • Bae, Young
    • Survey Research
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    • v.10 no.3
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    • pp.85-106
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    • 2009
  • This study is an attempt to provide some answers to question about how characteristics and general recognition regarding internet use in Korea and Japan influence fostering and maintaining on-line social network in each of countries. Survey is used to compare Korean internet users and Japanese internet users in terms of characteristics of on-line social network, individual's propensity for internet use, including their recognition on internet. The study's main findings go as follows. First, Korean internet users tend to be more active in using internet than Japanese internet users do, thus having larger on-line social network and more intensive internet use than Japanese internet users do. However, there is a commonality that majority of internet users in both countries use internet to connect them to person with whom they have private relationship but they cannot meet frequently. Second, for Korean internet users, individual's propensity, characteristics, and recognition regarding internet use is not related to how to contact others. To the contrary, for Japanese internet users, how to contact others in on-line setting seems to vary according to whether or not they have relation-oriented internet use and how they recognize the availability of internet. Third, a commonality regarding the size of on-line social network is found between Korea and Japan that the total numbers of people enrolled as network increases if people use internet in order to get information. This confirms previous finding that relationship based on weak tie is instrumental in fostering on-line social relations and likely produces advantage in getting information. Finally, for Japanese internet users, the degree of risk recognized in on-line setting, that is the degree of interpersonal trust, appears to greatly influence overall relationship -building in on-line.

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Is Compact Urban Spatial Structure Effective for Public Transportation Mode? (컴팩트형 공간구조가 대중교통수단의 이용활성화에 보다 효과적인가?)

  • Lee, Jae-Yeong;Kim, Hyung-Chul
    • Journal of Korean Society of Transportation
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    • v.22 no.3 s.74
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    • pp.7-16
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    • 2004
  • The purpose of this study was to find the characteristics of travel behavior and accessibility in terms of spatial structure. We analyzed travel behaviors and accessibility using a mode choice model and the Complementary Accessibility Index(CAI). The urban spatial structures that were compared were a compact city (CC) versus a sprawled city (SC), and high residential density districts (HD) versus low residential density districts (LD). First, CC and HDs residents had a shorter commuting distance than the CC and LDs residents. Second, behavior models showed that the use of Private cars for commuting in SCs was found to be greater than private car use in CCs, and that public transportation modes would be encouraged in CCs. Third, changes associated with the time and cost of commuting by private car generally affect the demand for public transportation modes in the CC. Also, analysis of cross elasticity suggests that changes of subway travel time affect the demand for buses very elastically. Fourth, the CAI of SC and LD were superior to the CC and HD even though the SC inefficient urban forms in terms of spatial structure. So, the spatial distribution of population density was also found to be an important factor affecting accessibility and energy savings.

Importance-Satisfaction Analysis of Meditation Forest in Schools - Focusing on Middle Schools in Gwang-Ju City - (명상숲의 중요도-만족도 평가 - 광주광역시 중학교를 대상으로 -)

  • Kang, Taesun;Jeong, Moonsun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.47 no.4
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    • pp.68-80
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    • 2019
  • This study is to provide basic data for the user-oriented design for a middle school meditation forest in the future by analyzing the physical environment characteristics of existing middle school meditation forests, the users' utilization behavior, and the degree of the importance satisfaction. For this purpose, 24 evaluation indices based on site characteristics, naturalness, functionality, and the effectiveness of meditation forest sites were selected for analysis of importance satisfaction. We surveyed and analyzed the students and teachers of two middle schools 'A' and 'B' in Gwangju Metropolitan City. The results of this study are as follows. First, the perception and utilization rates of the meditation forests by students was significantly lower than teachers at both schools. 'A' school has a better use and recognition rate than the 'B' school. Second, the purposes of using meditation forests were rest (49.6%), weekday lunchtime (63.6%), with friends (65.0%) or colleagues (60%), and short (less than 10 minutes) rests (68.6%). They preferred flowers (30.0%) and shading plants (28.9%), mainly using shelters (57.9%) and walking trails (37.1%). Third, as a result of the importance of satisfaction analysis, the average score of the 24 items importance (3.81), higher than the satisfaction (3.62). The 24 items positioned in 4 quadrants are as follows: Nine items are in the I quadrant for 'persistent maintenance'. Three items are in the II quadrant for 'priority correction'. Seven items are in the quadrant III for 'low priority in the management and operation'. Five items are in the quadrant IV for 'avoid over effort'. For the comparison of two middle schools' satisfaction, 'A' school satisfaction was higher than 'B' school for 16 items, which showed a statistically significant difference. It is believed that the users in 'A' school are more satisfied than 'B' school because it has more forests and trails, better accessibility, and a variety of plant types and planting areas in the A school meditation forest. The results of the overall satisfaction analysis showed a significant difference between 'A' school (68.0%) and 'B' school (47.2%) as 'A' school has better shelters and trails. The rankings of the most satisfying space are walking trails (1st place) and shelters (2nd place). The reason for the highest satisfaction was for rest (stress relief and emotional support) in both 'A' and 'B' schools.

Comparative analysis of dietary behavior and nutrient intake of elderly in urban and rural areas for development of "Village Lunch Table" program: Based on 2014 Korea National Health and Nutrition Examination Survey data (농촌 노인의 마을 밥상 개선 프로그램 개발을 위한 도시와 농촌 노인의 식생활 행태 및 영양소 섭취 상태 비교분석 : 2014년 국민건강영양조사 자료를 이용하여)

  • Lee, Youngmi;Choi, Yourim;Park, Hae Ryun;Song, Kyung Hee;Lee, Kyung Eun;Yoo, Chang;Lim, Young Suk
    • Journal of Nutrition and Health
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    • v.50 no.2
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    • pp.171-179
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    • 2017
  • Purpose: We conducted comparative analysis of dietary behavior and food and nutrient intakes of Korean elderly in urban and rural areas using the 2014 Korea National Health and Nutrition Examination Survey (KNHANES). Methods: This study was conducted on 1,239 participants (urban elderly: 867, rural elderly: 372) aged 65 years and over who participated in the health examination and nutrition survey in the 6th 2014 KNHANES. Dietary behaviors, including skipping meals, eating out frequencies, and food and nutrient intakes were analyzed using 24-hour recall data. Analysis of complex sample design data through SPSS 19.0 was used for the analysis. Results: The rate of skipping dinner was higher in urban (6.5%) than in rural elderly (3.6%) (p < 0.05), and the frequency of eating out per week of urban elderly (1.73) was higher than that of rural elderly (1.35) (p < 0.001). The rural elderly consumed a greater amount of grain compared to urban elderly, whereas consumption of water, seaweed food, and dairy products was lower in rural than in urban areas (p < 0.05). The rural elderly consumed significantly less highly unsaturated fatty acids, n-6 fatty acids, phosphorus, iron, vitamin A, carotene, niacin, and vitamin C in comparison with elderly in urban areas. Comparison of the percentages of Dietary Reference Intakes for Koreans (KDRIs) between the two groups showed that intakes of vitamin A and vitamin C were significantly lower in the rural elderly than in urban elderly. Conclusion: The elderly in rural areas showed unbalanced food and nutrient intakes compared to the elderly in urban areas. Therefore, customized nutrition education according to residential areas should be developed and provided to rural elderly to improve their health and nutritional status.

A case study on verification of internet survey (인터넷 설문조사의 검증에 관한 사례연구)

  • Ryu, Gui-Yeol;Moon, Young-Soo
    • Journal of the Korean Data and Information Science Society
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    • v.25 no.1
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    • pp.11-18
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    • 2014
  • The object of study is to verify the accuracy of internet survey by comparing database data and internet survey. Internet survey was conducted on August, 2012. Respondents were subscribers of KISTI NDSL. Variables were age, organization as demographic variables, number of use, and period of use as attitude variables. Mismatch rates of age, organization, number of use, and period, are 7.5%, 5%, 92%, and 55% respectively. We could estimate the mismatch rate for age as 3% as a pessimistic point of view, and 1% as an optimistic point of view by detail verification. The mismatch rates of organization are 4.5% as a pessimistic point of view, and 2% as an optimistic point of view. The mismatch rates for the frequency of use, the period of use are very high, because measurement error, problems in memory, and internet attitude, etc. Implication of this study is that data of internet survey could be reliable. Many further researches are needed for verification of internet survey.

Audience Activity for Digital Media: In the Study of PPV(Pay Per View) Use (디지털 미디어 수용자의 능동성에 관한 연구: PPV(Pay Per View) 이용행태를 중심으로)

  • Lee, Soo-Young;Eun, Hye-Chung
    • Korean journal of communication and information
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    • v.36
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    • pp.348-373
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    • 2006
  • In the era of digital media, one of the most distinctive characteristics is the activity what audience play. This characteristic can be particularly demonstrated in the case of PPV(Pay-Per-View) use. Since this service is related with payment by audience according to each behaviour of their own media use. In doing so, this paper explores the characteristics and behavioral pattern in PPV use. In particular, the study tries to predict from the result that which trait of characteristic can explain the adoption of PPV. The analytical result shows that PPV users are much more active in gathering information as well as achieving the diversity in terms of program choice compared to non PPV users. At the same time, PPV users are prone to be unsatisfied against the other media and naturally willing to adopt the new media. PPV users are much more keen to use toward age related programme classification system in order to protect their children from inappropriate programmes. The variable of participational behaviour is the most relevant variable to predict the degree of PPV use, however, it fails to predict to distinguish the PPV users group from non PPV users group. It maybe given as a conclusion that PPV users are much more active in not only choosing their own program they like to watch but also planning ahead for maximising their pleasure from viewing.

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The Library Anxiety of Information Users in their 20s in East-Asia (동아시아 청년층 정보이용자의 도서관불안에 관한 연구)

  • Park, Mihyang
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.3
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    • pp.253-272
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    • 2015
  • This study analyzed library awareness and anxiety among people in their 20s living in East Asia. The objective is to develop the international library cooperation agenda for life-long education proliferation. User groups in Korea, China, and Japan were investigated to understand the differences in library awareness based on the situational contexts such as preferred resources, use frequency, educational level, and gender. Results of the data analysis showed the correlation between library anxiety and use patterns such as preferred information sources and frequency of use. Specifically, the user group in China has the highest level of library anxiety with every factor. Also, the Korean user group was measured to have the lowest level of library anxiety in terms of digital information factor. Based on these results, the study presents several recommendations for resolving library anxiety such as embracing new information need with regard to environmental change and suggesting a new space policy for libraries.

Variogram Analysis for Spatial Similarity Measures : A Case Study using Geochemical Data Sets in the Taebaek Area (공간적 상관도 측정을 위한 변이도 분석 : 태백지역의 지화학자료를 이용한 사례 연구)

  • Lee, Kiwon;Kwon, Byung-Doo
    • Economic and Environmental Geology
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    • v.28 no.3
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    • pp.271-277
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    • 1995
  • The geological information analysis based on spatial statistical techniques have been studied in relation to mineral exploration. The applicability of outlier detection using moving-window statistics and directional cross-variography analysis have been verified by using geochemical data sets surveyed in the Taebaek area for mineral exploration. The directional variogram analysis has been basically known as a geostatistical method for spatial continuity measures. In this study, the application of this proposed method was extended to measure spatial correlation or similarity problems between two geochemical elements. For the appraisal of the usefulness of this scheme, five kinds of variogram functions were computed for original data and revised data, obtained by removing outliers detected by moving-window statistics and the results were compared. It is concluded that these advanced spatial statistical methods at the interpretation stage of spatial similarity provide us with valuable quantitative results as decision-supporting information for regional mineral exploration task.

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