• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.418-426
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• 2015

Smartphone users select restaurants using restaurant recommendation apps and use previous visitors' reviews as key decision-making information. It has not been studied yet how users react to negative reviews and how their reactions lead into the dining decision. In this study, we examined whether there are differences in the influence of negative reviews on intention to visit the restaurant according to users' decision making styles. This study confirmed negative reviews affect user decision differently according to three attributes (food, service, and atmosphere), and also partially verified that the effects of negative reviews are different according to decision-making style.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.4
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• pp.159-168
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• 2022

본 연구의 목적은 공항 세금 환급시스템의 혁신적 특성과 중국인 탑승객의 개인 통제신념이 수용 의도에 미치는 영향을 규명하고자 하였다. 본 연구는 계획된 행동이 세금환급을 받으려는 의도에 미치는 영향에 대해 이론적으로 고찰하고 분석하였다. 공항에서 세금환급시스템을 이용한 경험이 있는 중국인 탑승객 343명을 대상으로 자료를 수집하였다. 실증 분석 결과, 시스템 혁신적 특성에서 상대적 이점, 적합성 및 복잡성이 높고, 인식된 위험이 낮을수록, 개인 통제신념에서 행동신념, 규범신념 및 통제신념이 높을수록 이용자의 수용의도가 높은 것으로 판명되었다. 이용자 채택 단계에 따른 수용 의도 간의 차이를 분석한 결과, 초기 수용자 집단이 후기 수용자 집단보다 수용 의도가 높은 것으로 나타났다. 이용자의 채택 단계에 따라 수용 의도에 영향을 미치는 요인은 차이가 있었는데, 초기 수용자 집단에서는 시스템 혁신적 특성 중 적합성과 개인 통제신념이 중요한 변수였으며, 후기 수용자 집단에서는 시스템 혁신 특성 중 인식된 위험과 규범신념을 제외한 개인의 통제신념이 중요한 변수로 분석되었다. 따라서 공항 세금 환급시스템에 대한 초기 수용자들에게는 더 많은 확신을 줄 필요가 있으며, 후기 수용자들에게는 지각된 위험을 감소시켜 주어야 할 것이다.

• Journal of the Korea Convergence Society
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• v.6 no.4
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• pp.205-212
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• 2015

This paper aims to investigate key factors affecting customer adoption of the online review from the three perspectives such as customer review characteristics, reviewer characteristics, and customer characteristics. We collected data on customers who have experience in purchasing products in Taobao. The major findings are as follows. First, the customer review amount and vividness are not directly related to customer adoption of the online review. Second, the trust of reviewer and perceived similarity have positive effects on customer adoption of the online review. Third, the prior knowledge and product involvement increase customer adoption of the online review. Finally, customers' purchase intention is greatly determined by customer adoption of the online review. This paper presents the importance of the management of customer reviews and management method for the stakeholders of shopping mall to advancing Chinese market.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.255-271
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• 2009

Since consumers have difficulty in acquiring information related to products in online, they are apt to use WOM(word-of-mouth). It seems to be more popular and acceptable methods to acquire information about products sold in online. In other words, consumers who visit the Internet shopping-mall can not make a purchase-decision immediately because they have no sufficient knowledge about products. To solve this problem, consumers make use of the service called "online review". The objective of this study is to verify how these reviews can influence attitude toward the message, product and several buying behaviors in the online. In particular, this study focus on the message's sidedness(positive or negative) and objectivity(objective or subjective), because it is expected that consumers are likely to behave differently according to the characteristics of online reviews. Thus, to measure consumer's attitude and buying behavior, this study was examined by 4 types of messages. The results of this study are as follows: First, in the positive-objective message, the message attitude has a stronger effect on purchase intention than other outcomes. Second, in the positive-subjective message, the message attitude has a stronger effect on revisiting intention than others. Third, in the negative-objective message, the message attitude has a stronger effect on purchase intention than others. Hence, it is said that online shopping-mall managers need to understand the effects of multidimensional online review.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.533-546
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• 2013

This study analyzed the contents of online hotel reviews of Benikea hotels. The results were as follows: First, the outstanding customer value were functional value, emotional value, price/value for money and epistemic value, conditional value are next. Social value was not found. Functional value was provoked by the functions of hotel room, room amenities, room view, room cleaness, restaurant service, and hotel staff friendliness as human services. Emotional value was the emotional response to the qualities of hotel's functions. Price/value for money was a perceived value of hotel user by the comparison of what to invest with what to receive. From the results, it can be proposed that hotel should maintain the basic qualities of core functions of hotel.

• The Journal of Society for e-Business Studies
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• v.15 no.1
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• pp.17-37
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• 2010

Currently, online searching sites offer a variety of services such as just sorting by price, manufacturer, sorting by release date for sale as well as the product reviews to help and enjoy online shopping provided consumers with more shopping information. The purpose of this study is to examine the effects of online product reviews attributes (informativeness and usefulness) and familiarity on consumers' loyalty in online product searching site via trust and satisfaction. To identify these relationships, the secondary data or past studies were collected and theoretically arranged. I made the theoretical proposed model to explain the relationships between the constructs, identify the operational definitions and 8 Hypotheses were established, there was executed the survey of 175 customers. As the result of test that make the relations of used variables clear, i can get the conclusion; site familiarity and informativeness, Usefulness of online reviews have the positive effect empirically on trust building and loyalty. From the empirical test, i suggest the strategic advices in online product searching site. To increase the consumers' loyalty, it would be developed that a variety of methods and ways to raise the site familiarity and informativeness, usefulness in online product reviews. It is necessary for sticking the consumers to raise the positive trust building and satisfaction. The results of this study would help companies operating the online product searching site.

• Journal of Korean Library and Information Science Society
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• v.37 no.1
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• pp.151-168
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• 2006

The purpose of the study is to examine the phenomenon of the library anxiety among domestic undergraduate students and suggest the main factors of it. For this purpose, the study compared and analysed the library anxiety scales suggested through the previous studies. And the study also analysed the postscripts on the library use which were submitted by the students. As a result, the study confirmed the presence of the library anxiety among domestic undergraduate students, and suggested total 47 factors of the library anxiety.

• Culinary science and hospitality research
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• v.21 no.6
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• pp.167-181
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• 2015

The purpose of this study is to examine the effects of genuineness, usefulness, overstatement, and assentation of the smartphone majib app on trust, perceived risk, and use intention, and thereby suggest useful information for the mobile application. A survey was conducted from May 11, 2015 to June 30, 2015 targeting smartphone majib app users through convenience sampling. A total of 300 questionnaires were distributed, of which 275 were used for analysis after excluding 25 response for negligent or inappropriate responses. The results found that, first, of the review characteristics, genuineness and usefulness, assentation had positive (+) effects on trust, while overstatement had a negative (-) effect on trust. Second, of the review characteristics, only genuineness and usefulness had significant effects on perceived risk. Third, trust had a significant effect on use intention rather than on perceived risk. Fourth, trust and perceived risk had mediating effects on the relationship between the assentation of the majib smartphone app review characteristics and use intention.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.271-272
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• 2020

오늘날 자동차 이용자가 점점 증가하고 있다. 이로 인해 주차 공간이 부족해져 많은 불편을 초래한다. 따라서 본 연구는 이러한 문제를 해결하기 위해 주차 예약 시스템을 구현하였다. 본 시스템은 Spring Framework 기반의 주차 예약 시스템으로 예약과 취소를 자유롭게 이용할 수 있다. 또한 주차 예약 시스템의 이용 후기, 꼭 알아야 하는 공지사항 등 게시판을 활용하여 더욱 자유롭게 이용할 수 있다.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06c
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• pp.33-36
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• 2011

최근 기업들이 취업이나 승진에서 영어 말하기 능력을 중시하는 경향이 커지면서 영어권 국가로의 어학연수를 고려하는 학생들이 급격히 증가하고 있다. 어학연수에는 결코 적지 않은 비용이 소요 되며 적게는 3개월에서 많게는 1년 이상의 시간을 들여야 하므로 어학연수 프로그램의 선택에 매우 신중을 기해야 할 것 이다. 웹 상에는 이러한 어학연수 프로그램들에 대한 정보나 의견을 교환할 수 있는 수많은 커뮤니티 및 포럼들이 존재하며, 기 이용자들이 작성한 이용기 및 의견 게시물 또한 헤아릴 수 없이 많이 존재한다. 어학연수를 떠나고자 하는 대다수의 사람들은 이러한 웹 사이트에서 기존 이용자들의 이용기를 접하고 선택여부를 결정하고자 할 것이다. 하지만 이 수많은 게시물들을 모두 읽어보고 결정한다는 것은 너무나 많은 시간과 노력이 소모되게 된다. 이에 본 논문에서는 웹서버에 저장되어 있는 수많은 이용기를 오피니언 마이닝하고, 어학연수 프로그램에 대한 속성을 카테고리 별로 분석하여 이를 수치화해서 신규 이용자가 적은 시간과 노력으로 프로그램을 결정할 수 있도록 도와 줄 수 있는 방법을 제안하고자 한다.