• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.373-387
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• 2002

무선인터넷 서비스에 대해 본 연구자는 사용자들이 휴대폰을 이용해 무선인터넷 서비스를 사용할 때 어떠한 동기를 가지고 사용을 하는지에 대해 실증연구를 하였다. 설문조사는 무선인터넷 사용자를 대상으로 온라인 설문조사를 실시하였으며, 요인분석과 회귀분석을 통해 결과를 분석하였다. 무선인터넷의 접속 시작 단계부터 과금이 되므로 접속을 위해 버튼을 누르는 행위 자체를 서비스의 소비(consumption)로 정의하였다. 사용동기는 내생적이며 즐거움을 추구하는 hedonic한 측면과 어떠한 과업을 수행하기 위한 실용적인 utilitarian한 측면으로 나누어 살펴보았다. 종전의 소비에 대한 hedonic/utilitarian 측면에 대한 연구는 유선인터넷 이용과 소비자 쇼핑행동에서 많이 이루어졌다. 이들 연구를 바탕으로 해서 무선인터넷 서비스 사용동기에 대한 모형을 추출하였다. 두 가지 동기요인에 의해 무선인터넷 고객집단을 네 집단으로 세분화하여 이들의 휴대폰 보유실태, 무선인터넷 사용실태, 속성 중요도 평가 및 만족도, 인구 통계적 특성을 비교해 본 결과 유의한 차이가 발견되었다. 본 연구는 무선인터넷 서비스에 대한 연구를 하는 연구자들과 서비스 제공업체에 무선인터넷 서비스 이용자들에 대한 이론적/실무적 시사점을 줄 것이다.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.1
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• pp.1-15
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• 2016

The purpose of this study is to suggest an improvement plan for the waterfront by conducting an empirical analysis of users of the city's waterfront. For this purpose, this study conducted a field investigation and questionnaire survey on the waterfront of Sincheon, Daegu Metropolitan City. Based on this, this study investigated the importance and satisfaction levels of environmental factors according to the purpose of using the waterfront and proposed the improvement plans through an ISA(Importance-Satisfaction Analysis). The analysis results are as follows. In the case of using the waterfront for exercise, 'The division of bicycle trails and promenades' had the highest level of importance, while satisfaction level for items with 'Convenience facilities such as vending machines, toilets and water fountains' was found to be the lowest. In the case of using the waterfront for leisure and relaxation, 'Tree shade' had the highest level of importance, and the satisfaction level of the item on 'Whether to hold events such as exhibitions' was lowest. The ISA results showed that when the waterfront was used for the purpose of exercise, leisure and relaxation, items such as 'Convenience facilities such as vending machines, toilets and water fountains', 'Cleanliness of space and water quality' and 'Water quality management' had a high level of importance, but had a low level of satisfaction, which suggests that they should be improved on a preferential basis. Next, items requiring intensive improvement for exercise purposes were 'Tree shade', 'Rest facilities such as benches and pergolas', 'Width of bicycle trails and promenades' and 'The division of bicycle trails and promenades'. Leisure and relaxation found that 'Lighting facilities' require improvement. It is expected that if a river improvement project is implemented based on the above results, effective financial commitment and investment will be made.

• Journal of Korean Society of Transportation
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• v.20 no.6
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• pp.17-30
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• 2002

부산항은 컨테이너터미널 운영사별로 마케팅 전략 수립 및 마케팅 활동이 개별적으로 이루어질 뿐 항만 관련 유관기관(부산시, 부산지방해양수산청, 한국컨테이너부두공단, 부산본부세관)의 조화된 항만 마케팅 전략 및 역할이 수립되지 않은 상태이다. 따라서 본 연구에서는 부산항 활성화를 위한 각 주체별 활동 현황을 조사하고, 항만 이용자인 선사 및 포워더를 대상으로 마케팅 믹스(Mix, 4P: Product, Place, Price, Promotion)에 대한 설문조사를 토대로 부산항 마케팅 분석을 실시한다 이를 바탕으로 부산항이 동북아 중심항만으로 성장하는데 필요로 하는 부산항 관련 각 주체별 마케팅 관계 그리고 역할을 제시한다. IPA(Importance-Performance Analysis) 분석 결과를 살펴보면 전체 고객을 대상으로 평가했을 때 가격 믹스와 촉진믹스는 가장 중요도가 높은 것으로 분석되었으며 특히, 촉진믹스는 중요도는 매우 높으나 만족도가 낮은 것으로 분석되었다. 그러므로 마케팅 전략 수립 시 촉진 부문에도 높은 비중을 두어 선사들에게 공격적인 마케팅 활동이 요구된다고 할 수 있다. 부산항 관련 각 주체별 마케팅 역할에서 부산광역시는 부산지방해양수산청과 함께 촉진믹스에 중점을 두어야하고, 부산지방해양수산청은 촉진믹스 외에 가격믹스에서 항만 요율의 적절성과 경로믹스인 철도 수송 망의 확보가 시급한 것으로 나타났다. 한국컨테이너부두공단은 촉진믹스 외에 가격믹스에서 항만시설 사용료의 체계적인 개편이 요구되고, 터미널 운영사는 제품믹스 서비스인 공컨테이너의 효율적인 재고관리 업무서비스와 가격믹스에서 하역요율의 탄력적인 제공이 필요하다.

• Journal of Korea Technology Innovation Society
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• v.15 no.4
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• pp.837-861
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• 2012

In the knowledge society, the importance of sharing knowledge, technology, and information has been increasing. Due to the different characteristics of information itself, information marketing is a newly emerging perspective. This study aims to identify the factors which effect information customer value and satisfaction of the national R&D information service. The results show that information quality and service quality have a significant influence on customer value. In addition, the information quality, service quality and the information customer value have a significant positive effect on customer satisfaction. However, customer value of information acts as an intermediary between information quality and customer satisfaction. The indirect effects of information quality on the satisfaction are higher than the direct effect. On the other hand, the difference between the direct and indirect effect of service quality was not significant. After an analysis of research result, we discussed implications and limits of the study as well as future result direction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3931-3943
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• 2014

Domestic industrial complexes have more loss competitiveness due to their deterioration length and environmental problems. Therefore, it is necessary to suggest the direction of realignment as advanced industrial estates and establish new alternative plans for improving the quality of public and environmental designs as well as reinforcing the competitive power. This study examined the design planning factors affecting the service users' satisfaction in the Seoul Digital Industrial Complex through a PLS regression model. The research result showed that 12 crucial design planning factors out of a total 31 planning factors have a more than 1.0 VIP. In addition, 8 comparatively important planning aspects that were measured between 0.9 and 1.0 were also investigated. These factors were the strategic design planning factors estimating the quantitative priority while enforcing the design improvement project and they should be considered as a useful material for strengthening the competitive power of the Seoul Digital Industrial Complex.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.392-401
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• 2013

This study was conducted to research the Selection Attribute for Pension which is located in the region of S. Gyeonggi-do. We intended to find the best choice point for reserving the pension using IPA and suggest or provide strategic implications and marketing method for running the pension. The survey was conducted from the early January to the end of March in 2012 with one to one method. A total of 300 questionnaires were distributed and 229 responded questionnaires were reliable to be used as a sample. The result of the survey was analyzed by using SPSS 15.0 version for window with Paired t-test and IPA method. Frequency Analysis was also conducted for the characteristic of samples. Findings are presented and discussed in three areas. First, the cleanliness of rooms, service for customer, heating and cooling system are the key important factors for the choice of pensions. Secondly, all factors are statistically significant level(p<0.01, p<0.001) as a results of performing IPA method. Thirdly, the result has shown that the varity of programs in the pension have significant impact on the customers' choice and satisfaction.

• Journal of Internet Computing and Services
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• v.17 no.3
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• pp.107-113
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• 2016

Following the recent advancement in the use of social networks, a vast amount of different online reviews is created. These variable online reviews which provide feedback data of contents' are being used as sources of valuable information to both contents' users and providers. With the increasing importance of online reviews, studies on opinion mining which analyzes online reviews to extract opinions or evaluations, attitudes and emotions of the writer have been on the increase. However, previous sentiment analysis techniques of opinion-mining focus only on the classification of reviews into positive or negative classes but does not include detailed information analysis of the user's satisfaction or sentiment grounds. Also, previous designs of the sentiment analysis technique only applied to one content domain that is, either product or movie, and could not be applied to other contents from a different domain. This paper suggests a sentiment analysis technique that can analyze detailed satisfaction of online reviews and extract detailed information of the satisfaction level. The proposed technique can analyze not only one domain of contents but also a variety of contents that are not from the same domain. In addition, we design a system based on Hadoop to process vast amounts of data quickly and efficiently. Through our proposed system, both users and contents' providers will be able to receive feedback information more clearly and in detail. Consequently, potential users who will use the content can make effective decisions and contents' providers can quickly apply the users' responses when developing marketing strategy as opposed to the old methods of using surveys. Moreover, the system is expected to be used practically in various fields that require user comments.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.181-186
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• 2020

The purpose of this study is to empirically examine the factors affecting the binge-watching behaviors of OTT service users by using a multi-layer perceptron (MLP) artificial neural network. All samples (n=1,000) were collected from 'A survey on user awareness in OTT service' published by a Media Research Center of the Korea Press Foundation in 2018. Our research model includes one dependent variable which is binge-watching behaviors on OTT service and five independent variables such as gender, age, frequency of service usage, users' satisfaction with content recommendation algorithm, and content types mainly consumed. Our findings demonstrate that age, frequency of service usage, users' satisfaction with content recommendation algorithms, and certain types of contents (e.g., Korean dramas, Korean films, and foreign dramas) were found to be highly related to binge-watching behavior on OTT services.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.5143-5150
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• 2010

A number of cities are committed to enhancing the barrier-free (BF) environments. However, no attempts have been made to examine the BF environment design concept by accounting for the universal BF components, which should be improved for providing both disabled people and non-disabled people with better BF environments. With this challenge in mind, this study determines the improvement priorities of BF components for beaches in the city of Busan by investigating the results of satisfaction survey, which was administered to disabled and non-disabled visitors. The modified importance-performance analysis (M-IPA) results show that "sanitation facilities" are the universal BF components having the highest improvement priority. The analysis results also indicate that "access facilities" have the second highest improvement priority for disabled people while "amenity facilities" have the second highest improvement priority for non-disabled people. It is highly expected that the suggested improvement priorities of BF components can be used for policy makers to develop more flexible plans when designing the BF beach.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.32 no.3D
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• pp.213-222
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• 2012

After enforcing 2007 semi-public management system of intra-city bus, Busan city has tried to promote the bus utilization through bus service improvements. As an effort for this, we attempted to clarify the main factors affecting to bus service satisfaction targeting intra-city bus users. In this study, 20 subcategories of intra-city bus service were assorted into 6 factors: Basic Service, Safe Driving, Route Information, Comfort, Cleanliness and Facilities, then the preference for each detailed bus service were analyzed. And the effects for bus service satisfaction were shown under the various conditions according to the general characteristics of intra-city bus users (gender, age), behavioral traffic characteristics (frequency of use, boarding time) and transportation environments (temperature, rainfall). These results would be important basic data for decision-making in bus policy for climate change and establishment of operating plan for bus utilization.