• Title/Summary/Keyword: 이용객 행태

Search Result 108, Processing Time 0.029 seconds

The Study on the Effect of Eco-Tourist's Attitude, Behavior and Satisfaction on Tour Expenses at Suncheon Bay (순천만 생태관광객의 태도와 행태, 만족도가 관광소비에 미치는 영향)

  • Park, Eun-Byul;Kim, Hyun;Choi, Hee-Sun
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.42 no.1
    • /
    • pp.50-63
    • /
    • 2014
  • Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

A Study on Tourism Experience Sharing Using Tourist's Social Networking Service According to Attention Desire: The Moderating Effect of Gender (관심욕구에 따른 관광객의 소셜 네트워킹 서비스를 이용한 관광경험 공유에 대한 연구: 성별의 조절효과)

  • Hee Chung Chung;Namho Chung
    • Information Systems Review
    • /
    • v.19 no.2
    • /
    • pp.37-56
    • /
    • 2017
  • A rapid increase was observed among individuals who want to communicate through a Social Networking Service (SNS). The increasing number of SNS users who create and share information resulted in a huge volume of SNS information. This deluge of information decreases the interest of SNS users, thereby prompting them to generate stimulating and exaggerated information to draw attention to themselves. This study aims to examine the effect of SNS users' desire for attention and share their tourism experience. This study utilizes use and gratification theory and investigates the moderating effect of gender. The analysis shows that the desire for attention influences sharing of tourism experience through compliance and identification at the level of SNS commitment. Gender difference was observed between compliance and identification. This study provides theoretical and practical implications based on the results.

A Study on the Operation of Ecological Interpretation - Based on the Visitor Characteristics in Urban Park -in the Case of Incheon Grand Park- (탐방객 특성에 기초한 도시공원 생태교육 프로그램 운영 방안 -인천대공원을 중심으로-)

  • Cho Woo;Yoo Ki-Joon
    • Korean Journal of Environment and Ecology
    • /
    • v.18 no.3
    • /
    • pp.297-305
    • /
    • 2004
  • The purposes of this study were to understand visitors' park use characteristics and provide effective directions fur managing facilities and programs of ecological interpretation in Incheon Grand Park, Korea. To accomplish the purposes of study, a questionnaire survey with 376 samples was carried on the park. As for the results, most respondents were pointed relaxation with natural environment as a main visiting purpose. Visitors highly interested in programs of ecological interpretation and also respondents' intension of participation to those programs showed far more positive. Based on the results, there was a need fer introducing facilities and programs of ecological interpretation as a park management strategy in order to induce nature-friendly park use and connect to environment education in the school system. In addition, some suggestions which should be developed a base facilities and various programs were made.

Importance-Performance Analysis on Design Attributes of Self-Guided Interpretive Signs in the Nature Trail of Naejangsan National Park (내장산 국립공원 자연관찰로의 자기안내식 해설판 디자인 속성에 대한 중요도-성취도 분석)

  • Kim Sang-Oh
    • Korean Journal of Environment and Ecology
    • /
    • v.20 no.2
    • /
    • pp.159-169
    • /
    • 2006
  • Interpretive sign is a communication medium that is often used in self-guided interpretation. Understanding interpretive signs and their users is important to maximize the effectiveness of interpretation. This study evaluated design attributes of interpretive signs by visitor's personal characteristics and visiting patterns using Importance-Performance Analysis(IPA). Data were collected from August to September of 2003 at the self-guided trail in Naejangsan National Park, Korea. Visitors using the trail participated in a questionnaire survey, and a total of 276 subiects was used for data analysis. The IPA results showed that female(23.3%) than male(13.3%), low age group(43.3%) than middle(0.0%) and high age group(0.0%), higher education group(36.7%) than lower education group(0.0%), medium size group(33.3%) than large(10.0%) or small group(16.7%), 'with child' group(66.7%) than 'without child' group(20.0%) rated higher importance and lower performance on more design attributes of the interpretive signs. These groups also showed higher rate of 'Concentrate Here(CH)' attributes that require urgent improvement. The 'with child' group showed the especially high rate of 'CH' attributes. The results suggest that interpretive signs need to be designed considering diverse user groups. It is also necessary to develop some standardized items of the sign design attributes for more efficient and reliable implementation of IPA and other evaluative works.

A Survey on the Visitor's Cognition of Visitor Reservation System in National Park - The Case Study of Soraksan National Park - (국립공원 탐방예약제 시행에 대한 탐방객 의식 조사 - 설악산국립공원 탐방객을 대상으로-)

  • 이주수;조중현;김용근
    • Korean Journal of Environment and Ecology
    • /
    • v.17 no.1
    • /
    • pp.92-100
    • /
    • 2003
  • The purpose of this study is to survey and analyze of the visitor's cognition of Visitor-Reservation System in Soraksan National Park. To accomplish the purpose, a questionnaire survey was employed in Soraksan National Park. The contents of questionnaire consist of the socioeconomic characteristics and the types of visiting, the activity, the cognition of Visitor-Reservation System. 166 samples of total 170 respondents were used for final analysis. As a result of the analysis, the socioeconomic characteristics and the type of visiting were showed similar trends with results from other National Park visitor survey Most of respondents recognized the enforcement Visitor-Reservation System and A majority of respondents affirmatively recognized the introduction Visitor-Reservation System. Most of respondents wanted an easy method reservation and cancel in enforcement Visitor-Reservation System. Besides Most of respondents recognized negative conception on regulation(nature-rest system, facility-reservation system etc) of National Park Authority(N.P.A). About expanding enforcement Visitor-Reservation System of National Park's preservation, 'Agree Group' was almost equal with 'Disagree Group'. About more effect operate the Visitor-Reservation System Most of respondents were agree to introduce penalty.

A Study on the Spatial Perception and Usage Behavior of Fishing Villages - Focused on Gookhwa-Island in Hwasung-Si - (어촌마을 공간인식과 이용행태 연구 - 화성시 국화도를 중심으로 -)

  • Park, Hye-Jeong;Byun, Jun-Sik;Sung, Jong-Sang
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.51 no.3
    • /
    • pp.122-138
    • /
    • 2023
  • Today, fishing villages are on the verge of extinction due to severe aging within the population and outward migration. Recent projects and studies targeting fishing villages viewed the fishing villages from an outsider-centered perspective, without a local-centered understanding of the village as a daily living space. Therefore, to understand the settlement environment of fishing villages, this study analyzed empirical data on the usage behavior of fishing village residents to gain insight into the characteristics of the outdoor space uses of residents in fishing villages. In this regard, a face-to-face survey was conducted among residents, and a village map drawn by the villagers showedthe spatial perception of the villagers. Empirical data on the behavior of fishing villagers using the village space was collected and analyzed through GPS. The study results suggested that residents of fishing villages tend to focus on productive activities, such as fishing, leading to a lack of awareness of other leisure activities and spaces. This monotonous pattern of space utilization within the village appears to stem from an absolute lack of available facilities within the target area. Therefore, in future village regeneration projects aimed at improving the quality of life for residents in fishing villages, it is essential to consider the residents' perception and utilization of space as a priority. The results of this study can be considered valuable foundational data for understanding the utilization of spaces within fishing villages and can be effectively utilized in planning initiatives to enhance quality of life.

Visitor Usage and Evaluation of Interpretive Media in Chiaksan National Park (치악산국립공원 탐방객의 환경해설 매체 이용과 평가)

  • Cho, Woo
    • Korean Journal of Environment and Ecology
    • /
    • v.20 no.1
    • /
    • pp.9-19
    • /
    • 2006
  • This study was conducted on the visitors regarding their usage and evaluation state of the interpretive media which is utilized as a self-guide environment interpretation for the purpose of accumulating basic data for the park management. A questionnaire survey was chosen and the 275 valid samples among them were analyzed. The socioeconomic and behavioral characteristics of the visitors turned out to be similar with the results from another visitor survey in the same site. Among those who used the interpretive media, the largest proportion(77%) used the information board resources of the park; the usage rate of interpretive labels of woody plants, interpretive signs of cultural assets, and LED signs were shown to be relatively high. The usage of park brochures, park web sites, visitor center exhibits, and bulletin boards were less than 40% each. Visitors were asked to evaluate the importance and performance of the nine interpretive medias using a Likert Scale whose value ranges from one to five. The result recorded averaged above 4, which proved that the respondents were perceiving the importance of all forms of interpretive media greatly. The performance of interpretive media was also evaluated as affirmative, except the visitor center exhibits.

A Study on Users' Recognition of Selection Attributes for Connection between Recreational Forest and Rural Tourism Village (자연휴양림과 체험마을 연계를 위한 이용객의 선택속성 인식 연구)

  • Lee, Yong-hak;Cho, Yeong-Eun;Kang, Eun-jee;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.44 no.1
    • /
    • pp.16-28
    • /
    • 2016
  • The study was conducted to compare and analyze the importance and performance of leisure destination selection attributes of persons who use recreational forests and rural tourism villages. This researcher investigated the use patterns of users to identify the ground for connection between recreational forest and rural tourism village, analyzed their recognition differences in physical selection attribute, program selection attribute, and service selection attribute in order for leisure destination selection, and conducted importance-performance analysis(IPA analysis) to draw a plan for connection. The main results and suggestions are presented as follows. First, recreational forests were visited by family users in order for rest and emotional cultivation and provided experience programs using simple public interest function of forest, whereas rural tourism villages were visited by family users, friends and co-workers, groups and club members to experience a variety of annual programs and understand regional cultures. It was found that it was necessary to connect natural forest with rural tourism village in order to meet the leisure needs of the people changed in diversified ways. Secondly, it was found that the connection between rural tourism village and recreational forest visited mainly for simple rest led to positive visit intention of users. It was expected that there will be various kinds of uses, including experience program participation, child education, and safe accommodations security. In other words, the connection between recreational forest and rural tourism village is an alternative to trigger actual demands and recreational forest activities with high quality. Thirdly, in the case of users of recreational forests, their performance of all selection attributes was lower than their importance of them. Therefore, overall improvements were needed. In particular, needed were the diversity, benefit, and promotion of programs, improvements in locality(themes), supply of lodges and convenient facilities, booking system, the purchase system of local special products, and professional skills of operators and managers. On contrary, the performance of program selection attribute of rural tourism village was high. Therefore, it was found that program attribute of rural tourism village was the main connection factor to activate recreational forest use. Fourthly, according to IPA analysis, the proper connections between loges, convenient facilities, and nearby touristattractions, which give high expectations and satisfaction to users, needed to remain. And it was required to make common efforts to accomplish the goal (income creation) of rural tourism village and improve booking system for visitors and performance of local special products sales opportunity. In addition, the essential factors to induce users' leisure destination selection were found to be maintenance of the use fee system of recreational forest, diversity of rural tourism village program, and retention of locality.

A Survey on the Visitor's Cognition of Admission fee in National Park - The Case Study of Songnisan National Park - (국립공원 입장료에 대한 이용객 의식 조사 - 속리산국립공원 이용객을 대상으로 -)

  • 김용근;조중현;박태희
    • Korean Journal of Environment and Ecology
    • /
    • v.16 no.3
    • /
    • pp.261-270
    • /
    • 2002
  • The purpose of this study is to survey and analyze of the visitor's cognition of admission fee collection system in National Park. To accomplish the purposes, a questionnaire survey was employed in Songnisan National Park. The contents of questionnaire consist of the socioeconomic characteristics and the types of visiting, the activity, the cognition of admission fee collection system.339 samples of total 345 respondents were used for final analysis. As a result of the analysis, the socioeconomic characteristics and the types of visiting, the visiting purpose were showed similar trends with results from other National Park visitors survey. Most of respondents didn't recognize the raise of admission fee and how to use the admission fee. And they recognized that it is too expensive. Most of respondents recognized the joint collection of admission fee but they were strong against it. About the range of cultural assets in National Park, the cognition of 'Only Buddhism's assets in temple' was almost equal with the cognition of 'It includes not only cultural assets of inside and outside temple but also thick forest in National Park'. But most of respondents were strong against the collection of admission fee of cultural assets.

Analysis of Tour Information Services using Agent-based Simulation (시뮬레이션 모형을 통한 관광정보서비스 효과 분석)

  • Kim, Hyeon-Myeong;O, Jun-Seok
    • Journal of Korean Society of Transportation
    • /
    • v.24 no.6 s.92
    • /
    • pp.103-117
    • /
    • 2006
  • This study develops an agent-based simulation model to evaluate tourist information systems under ubiquitous environment. In this study, individual tourist's activity chaining behavior is formulated as a utility maximization problem. The underlying assumption of the model is that tourists increase their activities within their time and budget constraints to maximize their utilities. The model seeks individual's optimal tour schedule by solving Prize-Collecting Multiple-Day Traveling Salesman Problem(PC MD TSP). The simulation-based evaluation framework allows investigating individual utility gains by their information type and the total expenditure at each tour attractions. The real-time tour activity scheduling system enables tourists to optimize their tour activities by minimizing their time loss and maximizing their opportunity to use high utility facilities.