• Archives of design research
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• v.11 no.3
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• pp.101-110
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• 1998

It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.95-106
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• 2020

The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

• Korean journal of communication and information
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• v.39
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• pp.506-543
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• 2007

The purpose of this study is to explore the relationship between national reputation, culture and communication based on the intercultural communication theory. The 18 foreign residents in Korea were interviewed. The analysis of in-depth interview reveals that culture and communication are very important factors in establishing the national reputation. The qualitative research showcases that the cultural acculturation types(separation, integration, and assimilation) are grouped as foreigners adapt and acculturate to the residence. Especially, the assimilation is very essential type in having the in-group expectancy and the loyalty to Korea. The results reveal that a higher level of heterogeneity of a personal network('Korean in-group network') is associated with a higher level of reputation and loyalty to Korea. This suggests that having outgroup members in individuals' personal networks facilitates outgroup communication competence and loyalty to Korea.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.520-529
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• 2018

The purpose of this study is to investigate the effect of Jeju dialect of service worker on tourist image, tourist satisfaction and revisit intention. The Regional dialect can be viewed as a cultural element that characterizes the region, It also serves as a medium to inform tourists of the feelings they experience while they are out of their area and visiting other areas. As a result of the study, it was found that the communication factors in the language communication of dialects had a positive(+) effect on the cognitive and emotional images of tourist sites. Interesting factors showed positive(+) effect on cognitive image of sightseeing spot, but did not affect emotional image. As a result of the study, it should be noted that excessive use of regional dialects may not necessarily have a positive effect on the emotions of tourists. If you want to develop tourist products using dialects, you need to pay attention to the use of words and expressions so that there is no misunderstanding.

• 한국IT서비스학회:학술대회논문집
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• 2010.05a
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• pp.279-284
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• 2010

최근 온라인 브랜드에 대한 연구들이 많이 등장하고 있으나 온라인 영역에서 브랜드 개성(Brand Personality)과 로열티(Brand Loyalty)간의 관계에 대한 연구는 많지 않다. 본 연구는 온라인 영역에서의 개성과 자아이미지(Self-Image) 그리고 로열티간의 관계를 밝히기 위해 시도되었다. 이를 위해 절대차이모델(Absolute Difference Model)을 적용하여 온라인 브랜드 개성과 자아이미지와의 일치성 지수를 도출하고, 온라인 브랜드 로열티에 미치는 영향을 확인하였다. 연구결과 브랜드 개성의 진실, 최신, 유능성 차원이 온라인 브랜드 로열티에 영향을 미치는 것을 발견하였다. 이러한 결과는 온라인 브랜드의 로열티를 높이기 위해서 는 자아이미지와 브랜드 개성 차원이 일치하는 타겟집단의 선정과 브랜드 이미지 개발이 필요함을 시사하고 있다. 본 연구의 결과는 브랜드 개성을 활용한 온라인 브랜드 차별화 전략과 마케팅 커뮤니케이션 전략을 수립하는데 유용할 것이다.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.470-474
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• 2008

The image as a media has changed consistently since it was first introduced. According to these changes, the image has been reproduced in different fields and contexts. Thus, the paradigm on the production and the consumption of the image has been changed and recycled rapidly. The relation between the production and the consumption of the image also has changed accordingly, allowing quite ambiguous distinction between the producer and the consumer. The transformation through the transfer of the image among different fields opens up a new potential that these reproduced images could be used as an aesthetically expressive tool, rather than merely leaving images to remain royal to its original function as a sign. The thesis is to explore the potential that the topographical lines have beyond its function as a sign age. During the reproduction of the image, the process actively invites the spectator or the consumer to participate in the formation of the image, which promotes a new relation between the producer and the consumer. Instead, the process encourages the consumers to be active producers as well. As a result, the topographical lines do not merely remain as a sign that demarcates the height of the topography, and new images are constantly reproduced from the active participants. This project questions the fixed idea on the sign as a communicative tool, and suggests a new potential for the sign, especially, the topographical lines.

• Cartoon and Animation Studies
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• s.5
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• pp.456-459
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• 2001

제작자의 작품세계에서 표현하고자 하는 시각적 언어를 감상자의 느낌과 제작자의 시점을 통해 시각적 커뮤니케이션이 이루어지도록 하고자 한다. 인간의 시각화의 차례를 역순(feed back)으로 표현하여 시각화된 2차원의 이미지 이전의 3차원에서 관찰할 수 있는 시점에서의 다양한 관찰의 시점을 제시하고자 한다. 시각적 요소들을 관찰자의 시점에서 시각적 이미지로 형성되기 이전의 관찰자의 시점에서 볼 수 있는 시점 중 4가지 시점에서의 관찰을 제시하여 시점의 표현을 관찰하고자 가능한 한 효율적인 동작으로 연구하여 제작하고자 한다.

• The Optical Journal
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• s.97
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• pp.29-31
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• 2005

아날로그 업체에서 디지털업체로 변신 중인 필름 메이커 이스트만 코닥의 주식 폭락은 사진관련 업계에 커다란 충격과 변화를 예고하고 있다. 디지털카메라의 보급은 필름카메라의 쇠퇴와 더불어 사진인쇄 문화에도 커다란 영향을 끼치고 있다. 인터넷을 이용한 디지털이미지 커뮤니케이션은 생일, 졸업, 입학 등 특별한 날에만 촬영하던 개인의 역사를 일상화시켰다. 이는 기존 사진영역을 확장시켰을 뿐만 아니라 사진 촬영 후 인쇄라는 단순명제를 벗어나 또 다른 변화를 촉진하고 있는 것이다. 디지털카메라와 더불어 카메라 폰의 놀라운 보급력은‘손 안의 이미지세상’을 실현시키며 디지털사진의 무한한 가능성을 열었다. 이제 관련 업계의 새로운 사진인쇄문화 정착을 위한 다양한 노력이 요구된다. 이에 본지에서는 인화지 시장 현황 및 소비자의 소비심리, 향 후 전망을 알아보았다.

• Journal of Broadcast Engineering
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• v.27 no.3
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• pp.437-450
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• 2022

Generative adversarial networks(GANs) have demonstrated remarkable success in image synthesis. However, since GANs show instability in the training stage on large datasets, it is difficult to apply to various application fields. A single image GAN is a field that generates various images by learning the internal distribution of a single image. In this paper, we investigate five Single Image GAN: SinGAN, ConSinGAN, InGAN, DeepSIM, and One-Shot GAN. We compare the performance of each model and analyze the pros and cons of a single image GAN.

• Journal of Distribution Science
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• v.9 no.3
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• pp.73-82
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• 2011

This study presents an effective and distinctive marketing strategy through the implementation of the aesthetic art marketing communication technique of storytelling. The reason applying art to marketing is effective is that it gives "class" and aesthetic beauty to the brand's image, which will lead to an increase in revenue and loyalty of consumers. The story stands in for the brand's subject of "desire." Luxury brand customers not only consume high-quality products, require the utmost in service, and value of the brand, they also appreciate the story the brand is telling. The story, combined with art, is called art marketing communication; it makes the brand more unique through its enhanced visual elements. The study discusses art collaboration, art exhibition, a transforming architecture project, art advertisement, a flagship store, and a human resource training center. Based on the "desire," I adopted the element and principle of storytelling. By visualizing the brand with a symbol, the company is able to relate to consumers' sentimentality. Through storytelling art marketing communication, and the strategy using relevance of brand and artist's popularity, the research shows efficient art marketing influences to the brand's image. The results of the research indicate that by using adequate art marketing communication that best reflects the identity and story of the luxury brand, it produces great results; the research also demonstrated, in various ways, that art marketing will succeed. The case showed the following outcomes. First, consumers have a tendency to choose a brand that is associated with an empathizing story. World renowned brands see through the market's "desires" for unique stories, and they also provide the ability to amuse consumers. The story in a product will become an important competitive element in future markets. Second, the art marketing communication applying a story rendered a brand with distinction. The most effective art marketing communications are art collaboration, art exhibition, locomotive architecture project, and others that are adopted as various means. Third, the brand's products were considered as an art piece, which led to not only strengthening the loyalty of consumers but also an increase in sales. In addition, the company could sustain a premium price for the goods sold. By adapting art to a brand's tradition, an innovative and creative new product provides consumer satisfaction, and producing goods in limited editions creates enthusiastic collectors. Fourth, this study suggests an abridged report, implication, limitation of the study, and directions for further research. Referring to the case for the adaptation of luxury brands, efficient art marketing strategies considering Korean company brand and efficiently study preceding Korean company brand art marketing strategy could be proposed.