• Culinary science and hospitality research
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• v.16 no.4
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• pp.76-93
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• 2010

The hypothesis testing on the impact relationship of patterning, reliability, kindness and credibility, which are perceived as choice attributes in a coffee shop laid out in this study, showed that they are fit to the models of this study. They also bad a direct repercussion on customer satisfaction, and the customer satisfaction equally affected revisit and word-of-mouth intention. This results show that when the patterning and reliability, and employees' kindness and credibility based on the fresh image in the shop serve as the foundation, its customers also affect satisfaction-maximization, leading to the revisit of the satisfied customers and positive word-of-mouth.

• KIPS Transactions on Software and Data Engineering
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• v.12 no.2
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• pp.77-82
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• 2023

The Ministry of Agriculture, Food and Rural Affairs established the FarmMap, an digital map of agricultural land. In this study, using deep learning, we suggest the application of farm map reading to farmland such as paddy fields, fields, ginseng, fruit trees, facilities, and uncultivated land. The farm map is used as spatial information for planting status and drone operation by digitizing agricultural land in the real world using aerial and satellite images. A reading manual has been prepared and updated every year by demarcating the boundaries of agricultural land and reading the attributes. Human reading of agricultural land differs depending on reading ability and experience, and reading errors are difficult to verify in reality because of budget limitations. The farmmap has location information and class information of the corresponding object in the image of 5 types of farmland properties, so the suitable AI technique was tested with ResNet50, an instance segmentation model. The results of attribute reading of agricultural land using deep learning and attribute reading by humans were compared. If technology is developed by focusing on attribute reading that shows different results in the future, it is expected that it will play a big role in reducing attribute errors and improving the accuracy of digital map of agricultural land.

• Journal of the Economic Geographical Society of Korea
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• v.13 no.3
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• pp.354-380
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• 2010

Cities are the most important type of tourist destination across the world, and yet urban areas have neglected in most academic studies of tourism. Urban destinations serve as gateways for tourist entry to the country, as centers of accommodation and a base for excursion to rural areas as well as destinations in their own right. Increasingly cities rely on image promotion to attract tourists to cities. A city's image is the sum of beliefs, ideas, and impressions that a people have of a city. Image has always been of great interest and concern to city marketers. The image improvement is very important especially in urban tourism development because tourism overwhelmingly depends on image. The cost and effectiveness of the image improvement strategy depends on the city's current image and real attributes. Some cities are blessed with positive images. They don't require changing the image so much as amplifying it and delivering it to more target groups. Many cities are stuck with a negative image. They need to remove it and make a positive out of a negative to correct it. Image reversals, however, are difficult to accomplish. Some cities are not well known because they are small, lack attractions, or don't advertise. They need to identify, develop, and disseminate a strong positive image for the city.

• Journal of Intelligence and Information Systems
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• v.24 no.1
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• pp.75-100
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• 2018

Mobile devices have become an important channel for news content usage in our daily life. However, online news content readers' resistance to online news monetization is more serious than other digital content businesses, such as webtoons, music sources, videos, and games. Since major portal sites distribute online news content free of charge to increase their traffics, customers have been accustomed to free news content; hence this makes online news providers more difficult to switch their policies on business models (i.e., monetization policy). As a result, most online news providers are highly dependent on the advertising business model, which can lead to increasing number of false, exaggerated, or sensational advertisements inside the news website to maximize their advertising revenue. To reduce this advertising dependencies, many online news providers had attempted to switch their 'free' readers to 'paid' users, but most of them failed. However, recently, some online news media have been successfully applying the Pay-What-You-Want (PWYW) payment model, which allows readers to voluntarily pay fees for their favorite news content. These successful cases shed some lights to the managers of online news content provider regarding that the PWYW model can serve as an alternative business model. In this study, therefore, we collected 379 online news articles from Ohmynews.com that has been successfully employing the PWYW model, and analyzed the comparative importance of systematic attributes of online news content on readers' voluntary payment. More specifically, we derived the six systematic attributes (i.e., Type of Article Title, Image Stimulation, Article Readability, Article Type, Dominant Emotion, and Article-Image Similarity) and three or four levels within each attribute based on previous studies. Then, we conducted content analysis to measure five attributes except Article Readability attribute, measured by Flesch readability score. Before conducting main content analysis, the face reliabilities of chosen attributes were measured by three doctoral level researchers with 37 sample articles, and inter-coder reliabilities of the three coders were verified. Then, the main content analysis was conducted for two months from March 2017 with 379 online news articles. All 379 articles were reviewed by the same three coders, and 65 articles that showed inconsistency among coders were excluded before employing conjoint analysis. Finally, we examined the comparative importance of those six systematic attributes (Study 1), and levels within each of the six attributes (Study 2) through conjoint analysis with 314 online news articles. From the results of conjoint analysis, we found that Article Readability, Article-Image Similarity, and Type of Article Title are the most significant factors affecting online news readers' voluntary payment. First, it can be interpreted that if the level of readability of an online news article is in line with the readers' level of readership, the readers will voluntarily pay more. Second, the similarity between the content of the article and the image within it enables the readers to increase the information acceptance and to transmit the message of the article more effectively. Third, readers expect that the article title would reveal the content of the article, and the expectation influences the understanding and satisfaction of the article. Therefore, it is necessary to write an article with an appropriate readability level, and use images and title well matched with the content to make readers voluntarily pay more. We also examined the comparative importance of levels within each attribute in more details. Based on findings of two studies, two major and nine minor propositions are suggested for future empirical research. This study has academic implications in that it is one of the first studies applying both content analysis and conjoint analysis together to examine readers' voluntary payment behavior, rather than their intention to pay. In addition, online news content creators, providers, and managers could find some practical insights from this research in terms of how they should produce news content to make readers voluntarily pay more for their online news content.

• Archives of design research
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• v.17 no.1
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• pp.383-392
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• 2004

The power tools is the product using working power generated by electric motor. Many companies are manufacturing numerous devices. Main features of tools are included various assembled products, small, light and solid and durable enough to match several standards. Fundamental requirements for the product is excellent performance and convenience for use. The quality of them depends on the equipped motor'(s) capability, accuracy of gear and endurance against worn-out. By adapting the state-of-the-art parts, they could be used in the place from home to heavy industry broadly. They can be classified electronic drills, grinders, saws and sanders families for the household appliances. For industrial tools, bore drill, grinder, polisher, and driver drill are classified as special and high priced group. This study presents the strategy of power tool development of BOSCH, BLACK&DECKER and KEYANG. Their products were analyzed in terms of product line and product mix concept. Then they are examined by design elements, such as color, shape and material for housing. As an analysis method, the image scale parameter and criteria were applied to each company's product.

• The Korean Journal of Franchise Management
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• v.3 no.1
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• pp.92-110
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• 2012

Due to the social problems including recent economic crisis and unemployment rate increase, the demand of business foundation market has been increased and, in the meantime, on the basis of the business foundation support policy of the government including youth foundation support policy and Small & Medium Business Administration foundation planning, business foundation market has been showing steady growth trend. With this enlargement of foundation market, as the accompanied increase of franchise market is expected, it is considered that the importance of more realistic and concrete research about franchise market be larger than before. This study considered brand image, main office support, foundation cost, information search activity as the advanced variable of effect on brand selection and established the cause of effect on brand selection by improving the existing advanced research, and its result is as follows. First, according to foundation business kind, age, sex, yes or no of marriage, there is some difference III the thought about brand image and foundation possibility. Second, Second, the most important factor of franchise contract intention is economical specificity. It is difficult to consider brand image, franchise support and information search activity as the property having a big effect on preliminary founder, and it was shown that the cost for franchise management(Consistency with initial foundation cost and self-capital, promotion cost, management fund, facility/equipment reinvestment, etc.) is an important property. Specially, it was shown that consistency with initial foundation cost and self-capital is the most important factor for preliminary founder.

• Journal of KIISE:Software and Applications
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• v.26 no.8
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• pp.964-973
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• 1999

본 논문에서는 퍼지 트리플을 사용하는 내용 기반 이미지 검색 방법을 제안한다. 이미지 내 객체들 사이의 공간 관계는 내용 기반 이미지 검색을 위해 사용되는 주요한 속성들 중의 하나이다. 그러나, 기존의 트리플을 이용한 이미지 검색 시스템들은 개념 기반 검색 방법을 지원하지 못하고, 방향들 사이의 근사 정합을 처리하지 못하는 문제점을 가지고 있다. 이 문제를 해결하기 위하여 본 논문에서는 개념 기반 정합과 근사 정합을 지원하는 퍼지 트리플을 이용한 이미지 검색 방법을 제안한다. 개념 기반 정합을 위해서는 퍼지 소속성 집합으로 이루어진 시소러스가 사용되며, 근사 정합을 위해서는 방향들 사이의 관계를 정량화 하기 위한 k-weight 함수가 각각 이용된다. 이 두 가지 정합은 퍼지 트리플 간의 퍼지 정합을 통하여 균일하게 지원될 수 있다. 본 논문에서는 또한, 개념 기반 정합과 근사 정합에 대한 검색 효과를 정량적으로 평가하는 작업을 수행한다. Abstract This paper proposes an inexact and a concept-based image match technique based on fuzzy triples. The most general method adopted to index and retrieve images based on this spatial structure may be triple framework. However, there are two significant drawbacks in this framework; one is that it can not support a concept-based image retrieval and the other is that it fails to deal with an inexact match among directions. To compensate these problems, we develope an image retrieval technique based on fuzzy triples to make the inexact and concept-based match possible. For the concept-based match, we employ a set of fuzzy membership functions structured like a thesaurus, whereas for the inexact match, we introduce k-weight functions to quantify the similarity between directions. In fuzzy triples, the two facilities are uniformly supported by fuzzy matching. In addition, we analyze the retrieval effectiveness of our framework regarding the degree of the conceptual matching and the inexact matching.

• Journal of the Korean association of regional geographers
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• v.21 no.3
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• pp.569-582
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• 2015

This study deals with six spa touristy places to analyze the similarity in image and selection factor recognition through multidimensional scaling method. The result is as following. First, as a result of analysis in the similarity in Image of the 6 touristy Spa places, each "Asan and Onyang" and "Suanbo and Ducksan" form different similar image groups. However, Yoosung does not share the similarity in Image that other Spa places own. Second, as a result of analysis of selection factors in the six touristy spa places, it is found out that there is no big difference in selection factors such as 'spa facility', 'a fee to use', and 'quality of service' in the six spa places. Yet, Onyang, Yoosung, Ducksan, and Suanbo spa reflect high selection factor as 'a recognized spa place' different from Asan and Dogo where the reflection of selection factor is low. Onyang, Yoosung, and Dogo regions reflect high selection factor as a 'Touristy destination' while Asan reflects low selection factor.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.37 no.6
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• pp.1077-1085
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• 2017

Urban space is a place that shows the behavior, experience and lifestyle of residents. Also by the combination of local attributes and assets, creating a space that reflects the unique image of the city. For the development of the city, it is important to actively reflect the identity of the space created by the difference of each space. In this study, we focused on the disparate of space and found the characteristics of urban space. And psychological factors on disparate images of the spatial analysis. As a result, 14 spatial image characteristics of Busan showed difference. In terms of dimensions, it could be classified as an natural, artificial, dynamic, static images. Also, the preference cluster of individuals showed a positive response in naturalness, openness, gentle slope and static space.

• Journal of Korea Multimedia Society
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• v.5 no.3
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• pp.281-289
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• 2002

Few studies have been systematically pursued on a multimedia data mining in despite of the over-whelming amounts of multimedia data by the development of computer capacity, storage technology and Internet. Based on the preliminary image processing and content-based image retrieval technology, this paper presents the methods for discovering association rules from recurrent items with spatial relationships in huge data repositories. Furthermore, multimedia mining algorithm is proposed to find implicit association rules among objects of which content-based descriptors such as color, texture, shape and etc. are recurrent and of which descriptors have spatial relationships. The algorithm with recurrent items in images shows high efficiency to find set of frequent items as compared to the Apriori algorithm. The multimedia association-rules algorithm is specially effective when the collection of images is homogeneous and it can be applied to many multimedia-related application fields.