• Culinary science and hospitality research
• /
• v.21 no.5
• /
• pp.14-24
• /
• 2015

Fast food restaurants are one of the fastest growing industries in the world. Even though it is an emerging field, there are few studies about the relationship of fast food customer satisfaction about brand value and behavior intention. The current study examined which factor concerning brand value affects to customer satisfaction in fast food restaurants and investigated how customer satisfaction affects the behavior intention. The subjects of this study are current undergraduate students in Busan, South Korea. A self-administrated questionnaire survey was distributed to 528 students who have been to fast-food restaurants in Busan, Korea and 493 questionnaires were used for data analysis. Research findings indicated that food quality, brand image, brand awareness, and brand association through multiple linear regression were significant factors for customer satisfaction. In addition, the result of a simple linear regression showed that customer satisfaction was positively related to behavior intention. This study can provide valuable information and offer specific ways for fast food managers to increase customer satisfaction and behavior intention.

• Proceedings of the Korea Contents Association Conference
• /
• 2018.05a
• /
• pp.189-190
• /
• 2018

Digital content requires the concept and structure that give us insights into the languages between computers and humans and how humans experience manifested among the flow of characters, images, and voice. Communicology, $Vil{\acute{e}}m$ Flusser's original study, allows us to reconsider and to reconstruct the boundary of human awareness. This paper intends to begin understanding digital content consisting of numerical codes by reviewing communicology. communicology helps to break up pre-existing categories and thinking about new standards. ith the help of information technology. Planning content can be actualized by classifying and reconstructing content that are input/output of senses. The standard of classification is 'boundary' and 'direction,' communication elements that cannot be broken down any further. There is no need to communicate if there is no boundary. The operation of communication is comprised of 'direction.' Considering humankind as the standard, the boundary that takes in stimulation from outside can be seen as senses. Direction can be expressed as input/output. Output assumes that technical pictures receive information. The coordinates for various pre-existing platforms and content and uncovered platforms can be set with a consistent standard. This allows us to escape from the standard of flat content that was activated by sight and rationality at the ideology of characters, to seek a three-dimensional standard that can be vitalized by various senses and irrationality, and to reconstruct the input/output of senses to show the possibility of planning a new platform.

• Archives of design research
• /
• v.17 no.1
• /
• pp.319-328
• /
• 2004

The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.

• Archives of design research
• /
• v.18 no.3 s.61
• /
• pp.55-62
• /
• 2005

Recently, the opening of the world economy and regional ization of national demand endless endeavors and investments to upbring design-industry for regional economic development. Our domestic commodities, declined in price competitiveness against China and Southeast Asian nations, need construction of brand image of commodities and consumers' response through expanded concernments in marketing spheres. The design-industry is a important means to strengthen competitiveness of the domestic industry through discrimination of commodities and creativity of high added value. Design-industry has some problems in circumstances; commodity development and marketing are below the level in the sphere of manufacture industry yet and businessmen are unwilling to invest demanded for development of new design. Establishment of the personal foundation, useful for accumulating competent designers' experiences and technologies, can not pass limit. In addition, a system and a policy to protect design-industry have a problem in effectiveness. Concrete strategies to activate design industry which meets social and cultural circumstances of Daegu and Gyeongbuk region are to establish policy for construction of specialists' infra, systematization of study & development of design, common ownership of information on design, and expansion of design company. The business to upbring design in the region should be operated to develop competitive commodities which is helpful to the regional economy and to increase value of the regional enterprises' brand. In addition, foundation of design should be expanded personal, material, and informational infra through design-centered so that they are helpful to activate economy of Daegu and Gyeongbuk through making design reformational cluster.

• Archives of design research
• /
• v.19 no.2 s.64
• /
• pp.163-172
• /
• 2006

Sign is one of the important factors in city and national image formation, thus requires high level of quality. However, domestic sign emphasize only the sense of attention that leads to big sized signs, thus often results in a poor coordination with the surrounding space. This situation requires employees in sign business want to learn specialized knowledge about design field. Based on these circumstances, we propose sign design software to employees in sign business field as an aid tool that can help to develop good signs in terms of functionality as well as harmony of design. Thus, in this investigation, sign simulation software application case that can design sign and apply this sign to the actual application site is presented. In order to develop this software, literature survey and preliminary studies were performed to analyze the preparation process and environment, and designed sign design element and software elements, user interrace, and finally Java software were utilized. This developed software can be used as a textbook in sign design related departments in schools, and hopefully to enhance the social recognition of sign as well as academic interest.

• Journal of Broadcast Engineering
• /
• v.6 no.3
• /
• pp.246-259
• /
• 2001

Due to recent rapid deployment of Internet streaming service and digital broadcasting service, the issue of how to efficiently support streaming workload in so called "Internet Home Appliance" receives prime interests from industry as well as academia. The underlying dilemma is that it may not be feasible to put cutting edge CPU, boards, disks and other peripherals into that type of device. The primary reason is its cost. Usually, Internet Home Appliances has its dedicated usage, e.g. Internet Radio, and thus it does not require high-end CPU nor high-end Va subsystem. The same reasoning applies to I/O subsystem. In Internet Home Appliances dedicated to handle compressed moving picture, it is not equipped with high end SCSI disk with fast rotational speed. Thus, it is mandatory to devise elaborate software algorithm to exploit the available hardware resources and maximize the efficiency of the system. This paper presents our experiences in the design and implementation of a new multimedia file system which can efficiently deliver the required disk bandwidth for a periodic I/O workload. We have implemented the file system on the Linux operating system, and examined itsperformance under streaming I/O workload. The results of the study show that the proposed file system exhibits superior performance than the Linux Ext2 file system under streaming I/O workload. The result of this work not only contribute to advance the state f art file system technology for multimedia streaming but also put forth the software which is readily available and can be deployed. deployed.

• Cartoon and Animation Studies
• /
• s.39
• /
• pp.183-214
• /
• 2015

For a long time, Disney has made animations including world views such as family-focused, conservative ideology, happy ending, etc. for families. Periodical situation and spectators' demands have been changed little by little, but Disney is still a company who is the most successful both nominally and virtually in animation industry. For the secrets of their success, there is fantasy world of fabricated animation, thoroughly organized story and image. When spectators watch animations, their sufficient immersion in the fantasy is to let them forget realities. In the introduction of Disney animations, spectators turn off the switch of realities and turn on the switch of fantasy world through the procedure to recognize and confirm virtual world sufficiently. In the switch of the introduction used frequently by Disney, there are four methods. First is to start while opening the cover of storybook. Second is to start while storyteller gives a talk directly. Third is to start with live action film and continue to animation. Fourth is musical method. Those four switches play a role of the gate which distinguishes spectators' realities from Disney's fantasy clearly. The process makes an opportunity to set spectators who feel uneasy due to the vague boundary between realities and fantasy at ease and let them immerse in animation sufficiently with mind at ease.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.44 no.4
• /
• pp.66-74
• /
• 2016

In what way is the urban landscape of North Korea used today, and what features do people prefer in the North Korean landscape? This study analyzed the characteristics of Pyongyang landscapes and their effects, based on an analysis of Western tourists motivation for tourism in North Korea and preferred enjoyment-seeking experiences. Using data from the tourist agency specializing in Western tourism in North Korea and a location based photo-sharing service, the study interprets the visual distinctiveness of Pyongyang landscape. The study concluded that widely known risk to travelers in North Korea is in fact an attraction, making people want to visit directly. However, this risk was mitigated in practical experience by the overall intermediation of the tourism agency and locals' conscious behavior to keep their distance from foreigners. Next, the scope of National ritual attributes was expanded to the locals' daily life as well as large-scale events such as mass games and military parades only if for national holidays. Also, the most preferred factors contributing to North Korean tourism were based on departure from routine through mobilization of the residents. This indicates the extension that the nature of North Korea as a theater state. The Pyongyang landscape represents a world politically isolated, people's congregated motion to display to the world, and people's lives hidden beneath a veil. These visualities fulfill the fantasy of Westerners regarding North Korea. Furthermore, these are superficial images that help create a basis to maintain the North Korea regime.

• Information Systems Review
• /
• v.5 no.2
• /
• pp.241-256
• /
• 2003

This empirical study is to explain critical success factors for building effective regional IT cluster from the literature reviews which have some limitations, and is to suggest new key factors from the views of Regional Innovation System and Sectoral Systems of Innovation. For building successful cluster, the new key factors not only stress on regional networks, the spill-over of tacit knowledge through learning by interacting, institutions which contain regional custom, norms, established practices, culture, and characteristics from the Regional Innovation System, but also emphasize on heterogeneous agents who are interacting by each others from Sectoral Systems of Innovation. From these factors we suggest some strategies for building effective "Daegu IT Cluster" as following; making characterized IT brands which are selected and concentrated based on regional and IT sectoral characteristics, strengthening learning competence of tacit knowledge built in multiple heterogeneous agents network, establishing strong agent networks which are composed of universities, companies, institutes and government, and sharing the institution of mind-opening culture in order to correspond with environmental changes and link to other industrial clusters. By putting above strategies in force, the compatabilities of Daegu region are reinforced. Tacit knowledges spill over and the regional innovation competence are accumulated. Also IT cluster plays core role of employment in Daegu for long term. Especially, "Daegu IT Cluster" changes city's image from medium and small manufacturing city to new industrial city based on high technologies.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
• /
• v.23 no.2
• /
• pp.189-196
• /
• 2005

Recently as map making skills developed and as digital maps prevailed, peoples began to take interest in the realistic 3dimension topography rather than the flat 2 dimension one. The experiment is done by using the topographical information from the digital maps, To analyze the preciseness of this 3dimension topography, analysis of the coordinate-changed standard map image and the location errors of the plane and height from digital values of the map's topography by layers and features, were done. The visual results of locational values differed by every programs of coordinate transformation. Errors of locations also appeared from the methods of correcting the visual sources, when deciding the standard source's datum point. The plan's accuracy of the image data coordinate transformation is about ${\pm}4.1m$. In ground distance, therefore, it is included in the allowed error of the 1:25,000 scale changed map, satisfying the plan's accuracy. Also, by the use of reasonably spaced grid, it satisfied the visual topographical accuracy. Because the 3 dimension topographical map can be produced effectively and rapidly by using various scale's standard map image and the digital map, the further practical use of 3 dimension topographic map made by using the existing topographies and changed maps has high expectations.