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A study on the research scheme and the education of e-trade marketing in Korea (전자무역 해외마케팅 교육과 연구체계 수립에 관한 연구)

  • Kang, Hyo-Won
    • International Commerce and Information Review
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    • v.15 no.3
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    • pp.411-430
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    • 2013
  • Overseas marketing before the conclusion of a contract is a huge obstacle to enter the global market because it has needed the company's maximum capacities which are some cost, time and human resources. Thus it required a reestablishment about the education fields and research schemes. Due to the advancements in ICT and internet, a subject of e-trade is becoming a critical issue with a subject of a practice of international trade. However, since the mid-2000s, e-trade research articles and educational materials such as textbooks, research papers are being gradually reduced. Therefore the purpose of this study, from an oversea marketing point of view among the various e-trade fields, is to measure an education performance and an academic research scheme. And this study will suggest direction of improvement about research scheme and educational performance in the overseas marketing. According to the result, to establish the education and research scheme about SEM(Search Engine Marketing), SEO(Search Engine Optimization) and SNA(Social Network Analysis) which are introduced in the industry among the education and research field related the e-trade is urgent. And some subjects need a capstone-design reconcile theory and practice.

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Analysis of Network for Asian Cup Soccer Final based on Social Network Theory: Based on Centrality Indexes (사회 연결망 이론에 근거한 아시안컵 축구 결승전 네트워크 분석: 중심성 지표를 중심으로)

  • Kim, Sun-Duck;Seong, Tae-Young;Lee, Dong-Min;Lee, Man-Hyung
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.205-216
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    • 2016
  • This study aimed to discover the most influential player in the network of Soccer game and how individual players contribute within the team with quantitative capabilities they possess. It also examined whether or not the network of relationship between players and the coach's tactics were in harmony. The results showed high level of correlation between the network between offenders and defenders according to tactics of the coach during the first half. It can be said that each players fulfilled their role and formed a network within them to lead the game and form a virtuous network structure. On the other hand, the overall network of the team was focused on a specific player during the second half. But the coach's appropriate use of substitutes and change in tactics stabilized the network balance between the players.

Technology Intelligence based on the Co-evolution Analysis : Semiconductor Package Process Case (공진화 분석기반 기술 인텔리전스 : 반도체 패키지공정 사례)

  • Lee, Byungjoon;Shin, Juneseuk
    • Journal of Technology Innovation
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    • v.28 no.4
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    • pp.63-93
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    • 2020
  • We suggest a new way of specifying the co-evolution of product and process technologies, and integrating it into one of the well-received technology intelligence tools - a technology radar. Cross impact analysis enables us to identify the core technologies of product-process co-evolution. Combining expert judgment with its results, we can clarify the technological co-evolution trajectory with mainstream as well as emerging core technologies. Reflecting these in the assessment process of a technology radar, we could improve reliance of the technology assessment process and technology portfolio. From the academic perspective, our research provides a point where the co-evolution theory encouners technology intelligence methods. Practically, strategic capability of future-preparedness and strategic management could improve by adopting our method based on our example of co-evolution of semiconductor product and process technologies.

A Study on the Development of a Guideline Model for a Graduate Program in Archival Studies in Korea (한국 기록관리학 대학원 교육지침서 모형 개발에 관한 연구)

  • Lee, Yun-Jung;Chung, Yeon-Kyoung
    • Journal of Korean Society of Archives and Records Management
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    • v.21 no.4
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    • pp.65-80
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    • 2021
  • The role of an archivist should include not only traditional archives management but also new archives management based on an understanding of electronic records and information technology. In this study, to verify the adequacy and content validity of the components, knowledge categories, and knowledge contents of the guideline for a graduate program in archival studies, the Delphi survey was carried out. As a result of the Delphi survey, the components of the guideline consisted of "preface," "curriculum," "faculty," "structure of the learning process," "administrative resources," and "conclusions," and the educational content consisted of 8 knowledge categories and 44 knowledge contents. This study aims to present the minimum components to be followed in the graduate program of archival science through the development of the guideline model and present educational contents to educate archivists with theoretical and practical capabilities. The model can be used as basic data for a future guideline for a graduate program in archival studies.

A Study on The Teaching Method of Team Teaching in Academia and Industry for The Innovation of Advertising and Public Relations Department Convergence Education (광고홍보학과 융합교육 혁신을 위한 학계와 업계의 팀티칭 교수법에 관한 연구)

  • Han, Sang-pil;Choi, Yun-Seul
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.235-245
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    • 2021
  • In the era of the 4th Industrial Revolution, complex problems of the advertising and PR industry ecosystem, which have become more complex than in the past, are raised, and the necessity and importance of convergence education is being demanded. In this study, the usefulness and implementation plan of the team teaching method for revitalization of convergence education were studied by conducting in-depth interviews with experts in academia and practice expert. The results of this study summarized that it is appropriate to introduce a team teaching method in which academia and industry jointly participate in the curriculum of the Department of Advertising and PR. It was found to be a meaningful educational method aimed at nurturing students with problem-solving ability. This study proposed a new industry-academic cooperation model as an exploratory study of advertising and PR department and team teaching education.

A Case Study on Teacher Recruitment Experience of Private Kindergarten Director (사립유치원장의 교사 채용 경험에 관한 사례연구)

  • Pyun, Young-Shin
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.199-204
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    • 2018
  • The purpose of this study is to investigate the factors and reasons for hiring kindergarten teachers and to provide information for successful employment to the college. 12 private kindergarten chiefs over 10 years of experience were conducted in - depth interviews. In-depth interview data were analyzed using open coding analysis. 11 sub - factors of each core concept were derived, and they were nominated as 4 outline (character, sociality, personality & professionalism factors). All of the researchers perceived the sincerity, interpersonal stability, honesty, and ability to perform the curriculum as the most important factors to consider, and the teacher with good personality was perceived as the precondition of successful teacher's job performance. In the college, through the production of portfolios by subject, we raised the necessity of institutionalization of educational volunteer activities such as vacation - based education in addition to on - the - spot education at school and development of liberal arts curriculum to develop capacity for community life. And to develop and operate a field-oriented comparative education program to strengthen the competence of the majors.

Analysis and Application of Nursing Management Practicum Case Simulation for Developing Performance-Centered Education (성과중심 교육과정 개발을 위한 간호관리실습 사례시뮬레이션 적용 및 내용 분석)

  • Lim, Ji Young;Ko, Gug Jin
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.235-254
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    • 2017
  • The purpose of this study was to develop a nursing management case simulation (NMCS) framework based on the five components of nursing management process and to apply it to clinical nursing practice of nursing college students. The subjects of this study were NMCS reports submitted by the 4th grade 105 nursing students of an university. The research tool is a simulation framework for nursing management practice. It reflects the brainstorming and debriefing process used in the previous simulation exercise based on the five elements of planning, organization, human resource management, directing and control of the nursing management process respectively. As a result of the study, 32 nursing management cases were found to have 79.6% correct rate, 11.6% concept error rate, and 5.6% classification error rate in the first brainstorming and debriefing process for the five components of nursing management process. On the other hand, in the second brainstorming and debriefing process, 94.6% correct rate, 0.0% concept error rate, and 4.4% classification error rate. Based on these results, the NMCS framework developed in this study can be applied to the nursing management theory and practice course of nursing college students as well as simulation based job training and maintenance educations for clinical nurses. Therefore, we propose follow-up studies in various clinical nursing settings and a longitudinal cohort study to investigate the effect of nursing management job skills of nursing college students after graduation.

Analysis on the Characteristics and Criteria Development in Performing Science Inquiry Tasks for Elementary School Students (초등학생 과학 탐구과제 수행 특성 분석 및 채점기준 개발)

  • Ham, Eun Hye;Lee, You-kyung;Park, So-Young;Park, Hyejin;Lee, Sunghye
    • Journal of The Korean Association For Science Education
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    • v.42 no.2
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    • pp.239-252
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    • 2022
  • This study aims to develop performance criteria based on characteristics observed in science inquiry tasks for elementary school students. First, the performance characteristics by observing 70 fifth-grade elementary school students' science inquiry activity report are listed. Second, the checklist-type scoring criteria in connection with the theoretical framework of scientific inquiry process and relevant competencies are developed. Third, with the developed scoring criteria, 11 raters participate in scoring 350 students' reports. The main findings are as follow: first, the scoring data are well-fitted for the many-faceted Rasch model, and 22 scoring criteria are reasonably-well differentiated for various levels of proficiency. Second, at low performance level, observable characteristics are to answer questions explicitly required by the task or to observe objects or phenomena using pre-learned scientific concepts, while at high performance level, to explore additional data other than given data or to reflect on one's experimental process. Based on the results, the usefulness of analyzing students' performance characteristics for developing the scoring criteria, and further research directions are discussed.

Strategy for Sustainable Growth Through Forming Network in Mobile Service Industry: Focusing on Stock-Swapping M&A Strategy of YelloMobile (모바일 서비스 산업에서의 네트워크 형성을 통한 성장 전략: 옐로모바일의 지분교환방식 인수합병을 중심으로)

  • Lee, Saerom;Jahng, Jungjoo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.1
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    • pp.109-119
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    • 2016
  • Due to the fact that it is relatively easy to transfer technology between application developers or content providers, low entry barrier in the business causes fierce competition among the venture companies in mobile service industry. Our study examines a sustainable strategies to operate a business for venture companies that are in a highly competitive technology-intensive industry. In this paper, we examine how venture firms created a network and brought synergy effects, using network theory. Korean venture firm, YelloMobile, uses unique strategies of merger and acquisition through the method of swapping equity and thereby establishing network. We contribute to expand network theory by examining three elements of network: such as network structure, network governance mechanisms, and network contents.

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Understanding of Lee, Je-ma's View of Form and Interpretation of Form of Face (이제마(李濟馬)의 형상관(形象觀)이해와 안면부(顔面部) 형태의 해석)

  • Kim, Hyung-soon;Choi, Kwang-jin
    • Journal of Sasang Constitutional Medicine
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    • v.11 no.1
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    • pp.311-327
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    • 1999
  • Lee, Je-ma proposed ways like Chehyungkisang to judge each constitution, so, on the basis of this, we can judge constitution in various ways. Such a theory is based on behavior determinism's way of thinking of Lee, Je-ma. We can know this that form is not recognized as an object reflecting image, but a subjective concept from Tukyonyodun, Yimokbiku(ears, eyes, nose and mouth), Hameokjebok of Sungmyong Theory. Lee, Je-ma thought each part of human body has not only physical function but also complex temperative function. Putting this consideration and Jangbu Theory describing human body directly, together, it can be said that these all have an established theory on Chehyungkisang of constitution judgement. Thus, the following hypotheses are given. From Sadan Theory and Hwakchung Theory, strength of Jangbu of Sasangin is Pe>Bi>Shin>Kan in Taeyangin and Bi>Pe>Kan>Shin in Soyangin and Kan>Shin>Bi>Pe> in Taeumin and Shin>Kan>Pe>Bi in Soumin. The concept of Shinkihyuljung is related with creation of form and spirit of each Jangkuk and Aenoheerak(sorrow, anger, joy, pleasure). From this viewpoint, Sasangin can be classified into; Taeyangin into Shinkijunghyul type, Taeumin into Hyuljungkishin type, Soumin into Junghyuishinki type. Introduced a fixed way to explain of each constitution according to this strength relationship. I hope more lively discussions on Constitutional Medicine will be continued based on this attempt.

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