• 제목/요약/키워드: 의복쇼핑행동

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여성 소비자의 의복 쇼핑 성향에 따른 의복 구매 행동 - 연령집단별 비교분석을 중심으로 - (The Effects of Clothing Shopping Orientation on Women Consumers' Clothing Purchasing Behaviors - Focused on a Comparative Analysis by Age Variable -)

  • 이미숙
    • 복식문화연구
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    • 제18권6호
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    • pp.1138-1152
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    • 2010
  • The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.

연령과 의복쇼핑성향 유형에 따른 의복구매행동 (Consumers' Clothing Purchase Behaviors according to Age and Clothing Shopping Orientation Type)

  • 채진미
    • 한국의류학회지
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    • 제44권1호
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    • pp.141-158
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    • 2020
  • This study examines age differences with respect to consumers' clothing purchase behavior. First, the differences of age groups were investigated according to clothing purchase behavior, which include purchase item, purchase price, purchase channel, information resources, purchase frequency, and monthly clothing expenditures. Second, the differences of segmented groups by age variable were investigated according to clothing purchase behaviors after segmenting consumers by clothing shopping orientation. An on-line survey was conducted from July 2 to July 10, 2019, and 500 data were collected from adults aged 20s to 60s who had bought their own clothes within one year. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. This findings showed that there were significant differences in purchase item, purchase price, purchase channel, purchase frequency, and information resources according to age group. As a result of segmentation by shopping orientation, consumers were classified into three groups of high shopping involvement, low shopping involvement, and economic pursuit. In addition, there were partly significant differences in clothing purchase behavior according to classified groups by age variable.

엔터테인먼트 서비스가 의복 충동구매 행동에 미치는 영향 - 백화점과 쇼핑몰을 중심으로 - (Effects of Entertainment Service on Impulse Buying Behavior)

  • 박정신;박은주
    • 복식문화연구
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    • 제14권3호
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    • pp.353-365
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    • 2006
  • Modern consumers seek various pleasure and fun through shopping. Retailing are offering apparel products with entertainment services to customers such as movie theaters, restaurants and so on. The purposes of this study was investigate the effect of entertainment service on impulse buying behavior. Data were obtained from shoppers (N=684) randomly selected department stores and shopping malls located in Seoul and Busan. They were analyzed by factor analysis, t-test and cross analysis. The results showed that entertainment service users showed likely to be more recreational orientation, to be more pleasure, and better mood in retailing environment than entertainment service non-users. That is entertainment service users were more likely to buy impulsively during shopping than entertainment service non-users. Implication and future research directions discussed.

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거주지별 쇼핑 성향이 의복 구매 행동에 미치는 영향 (The Effect of Shopping Orientations on Clothing Purchasing Behavior according to Residence)

  • 임경복
    • 복식문화연구
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    • 제14권3호
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    • pp.366-380
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    • 2006
  • The purpose of this study was to examine the effect of shopping orientations on clothing purchasing behavior according to residence. The data was obtained from questionnaires filled out by 530 females living in Seoul and Jecheon. For data analysis, factor analysis, ANOVA, t-test, Cronbach's $\alpha$, Duncan's multiple range test and cluster analysis were used. For shopping orientation, five factors of orientation were found and labeled as hedonism, brand and store loyalty, conformity, economy and rationality factor. Based on five shopping orientation factors, women were classified into five clusters(self-centered and rational, recreational, economy and shopping low involvement, economical and conformative cluster). Each cluster showed significantly different clothing purchasing behaviors (problem recognition, information search and evaluative criteria) and had different demographic variables(age, income, marital status and school career). Finally, residence and shopping orientations have influenced various clothing purchasing behavior. In conclusion, residence was the important factor which influenced on shopping orientation and clothing purchasing behavior.

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인터넷 쇼핑몰에서 패션제품 구매시 구매후기 이용에 대한 연구 - 서울지역 고등학생을 중심으로 - (The study on the utilization of the customer review when buying fashion products at the internet shopping malls - Focusing on the high school students in Seoul -)

  • 정명화;신혜원
    • 한국가정과교육학회지
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    • 제22권3호
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    • pp.129-145
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    • 2010
  • 서울지역 고등학생을 대상으로 인터넷 쇼핑몰에서의 패션제품 구매행동, 구매후기에 대한 인식, 구매후기의 이용과 작성 및 그에 따른 인식, 의복관여도에 따른 구매후기에 대한 인식 및 구매 후 불만경험과 대응행동을 살펴보았다. 서울지역의 6개 고등학교 508명의 학생들을 대상으로 설문조사를 실시하였고 자료분석은 SPSS 17.0을 이용하여 평균, 표준편차, 빈도, t-test, 일원분산분석을 하였으며 사후검정으로는 Duncan's Multiple Test를 실시하였다. 인터넷 쇼핑몰에서 패션제품 구매이유는 저렴한 가격과 다양성 및 편리성 때문이였고 구매하지 않는 이유는 대부분 화면과 실제의 상품 차이 때문이었다. 학생들은 구매후기를 믿을만하고 유용하다고 인식하였다. 구매후가 내용의 방향과 개수에 대해서는 영향을 받았지만 최신성에 대해서는 영향 받지 않는 것으로 나타났다. 구매후기를 이용하는 학생이 이용하지 않는 학생보다 유용성, 신뢰도, 영향력 모두 높게 인식하였고, 구매후기를 작성하는 학생들이 작성하지 않는 학생들보다 구매후기의 유용성과 신뢰도, 구매후기의 개수에 따른 영향력을 높게 인식하였다. 의복관여도에 따라서는 고관여의 학생들이 중관여와 저관여의 학생들에 비해 구매후기를 유용하다고 인식하였다. 인터넷 쇼핑몰을 통해 패션제품을 구매 후 불만을 경험한 학생들은 불평행동으로 공행동과 무행동을 주로 하는 것으로 나타났다.

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인터넷쇼핑 및 TV홈쇼핑 위험지각에 따른 의복쇼핑성향, 구매의도, 구매행동 (The internet and TV home-shopping perceived risk segments: Shopping orientations, purchase intention, and purchase behavior)

  • 황진숙;정정현
    • 한국의류학회지
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    • 제29권5호
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    • pp.637-648
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    • 2005
  • The purpose of this study was to investigate the differences among internet and TV home-shopping perceived risk segments in regard to clothing shopping orientations and purchase intention. The subjects used for the study were 290 female consumers aged from 20 to 40 living in Seoul. The study used factor analysis, cluster analysis, ANOVA, Duncan test, and $\chi^2-test$. The results showed that the Internet and TV home-shopping perceived risks consisted of 9 factors: Products uncertainty risk, Internet shopping mall trust risk, account-related risk, delivery risk, social risk, size risk, exchange/return risk, TV watching-related risk, and price risk. The cluster analysis showed that there were five groups segmented: Size risk/TV watching risk group, Social risk/Internet trust risk group, Return risk/TV watching low-risk group, Delivery risk/product trust group, and Product risk group. The clothing shopping orientations were classified by 5 factors: Planned shopping, pleasure shopping, sales/fashion oriented shopping, time saving shopping, and credit card preference/in-store oriented shopping. The results showed that the five segmented perceived risk groups differed in regard to clothing shopping orientations, purchase intention, and demographics. Further group differences and implications of the results were discussed.

청소년의 소비자 의식과 의복구매행동 (Clothing Purchase Behavior of Adolescents by the Consumer Awareness)

  • 김종희;조현주
    • 한국가정과교육학회지
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    • 제15권2호
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    • pp.67-78
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    • 2003
  • 본 연구는 대구지역에 거주하는 중ㆍ고등학생 639명을 대상으로 청소년의 소비자의식이 의복구매행동에 미치는 영향을 분석하였다. 연구의 결과를 요약해 보면 다음과 같다. (1) 소비자의식 유형은 권리의식, 소비자정보의식 브랜드지향의식, 책임의식의 4개 요인에 따라 실리지향, 상표지향, 소비자의식지향의 3가지 집단으로 분류되었다. 실리지향 집단은 소비자의 권리의식, 소비자정보, 책임의식은 보통 정도이나 브랜드지향의식은 다른 집단에 비하여 낮게 나타났으며 상표지향 집단은 권리, 소비자정보, 책임의식은 낮으나, 가격과 상표에 대해서는 관심이 높게 나타났고, 소비자의식지향 집단은 소비자의 권리의식이 강하고, 소비자정보를 많이 탐색하며, 가격과 상표를 중요시하지 않고, 책임의식도 높게 나타났다. (2) 남학생에 비하여 여학생들이 소비자정보의식과 브랜드지향의식, 책임의식이 높으며, 한달 용돈이 7만원 이상인 집단은 7만원 미만인 집단보다 권리의식은 낮고, 브랜드지향의식은 높게 나타났다. 아버지가 농림ㆍ 생산직에 종사하는 청소년들이 권리의식은 높게, 소비자정보의식은 낮게 나타났으며, 어머니가 전문ㆍ 행정ㆍ사무직에 종사하는 청소년들은 소비자정보의식이 조금 높게 나타났다. 월평균 가구 소득이 500만원 이상인 가정의 자녀는 다른 집단에 비해 브랜드지향의식이 조금 높게 나타났다. (3) 의복을 구입하는 주된 동기는 필요에 의해 구매하는 것으로 나타났으며, 과반수 정도가 계획구매를 하고 있으며, 주로 의류전문쇼핑몰을 이용하고, 의복에 대한 정보는 ´제품´, ´가족 친구의 조언´에서 주로 얻고 있었다. 의복 선택 시 중요한 요인은 디자인 가격, 어울림 순으로 나타났으며, 구매 후 불만으로 가격, 서비스, 바느질상태를 표시하였고, 실제로 불평행동을 하는 청소년은 42%로 친지나 친구에게 불만스러웠던 점에 대해 불평한 경우가 가장 많았다. (4) 의복구매행동현인의 요인분석에서 구매정보원은 ´중립적 정보원´, ´개인적 정보원´, ´상업적 정보원´, 구매선택은 ´조화´, ´유행´, ´관리성´, 불만원인은 ´외관´, ´품질´, ´서비스´의 3개 요인으로 나타났다. (5) 소비자의식형 집단은 개인적, 상업적 정보를 많이 활용하였으나 상표지향형 집단은 정보원을 중요시하지 않았다. 의복 선택요인으로는 소비자의식 집단은 조화와 관리성을 중시하나 상표지향집단과 실리지향집단을 관리성에 관심이 낮았다. 의복구매장소로 실리지향집단은 양품ㆍ보세점과 의류도매상가를, 상표지향 집단은 의류전문쇼핑몰이나 유명상표 대리점을, 소비자의식지향 집단은 의류전문쇼핑몰이나 상설할인매장을 주로 이용하였으며 소비자의식 집단은 사적, 또는 직접 구매 후 불평행동을 많이 취하고 실리지향 집단은 거의 불평행동을 취하지 않는 것으로 나타났다.

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동대문시장 이용자의 의복구매유형과 구매행동 (Clothing Purchase Behaviors of Patrons of Dongdaemun Market)

  • 김보경;김미숙
    • 한국의류학회지
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    • 제25권3호
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    • pp.638-649
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    • 2001
  • The purpose of the present study was to investigate the differences in clothing purchase behaviors among the patrons of Dongdaemun market grouped by clothing shopping orientation. A self-administered questionnaire survey was conducted among 600 men and women from ages 15-29 from August 9 to September 12, 1999; 548 were used for the data analysis. Based on the clothing buying orientation, the consumers of Dongdaemun market were divided into four groups: plan circumspected, economy-oriented, fashion-oriented and shopping-oriented. These groups showed significant differences in the selected criteria used for clothing purchase, the amount of money and time spent for shopping. The groups were also significantly different in the usage rate and perceived of the market, and the satisfaction levels with the shopping environments and services of the Dongdaemun Market. With regards to the satisfaction levels, they were showed significant different in the diversity and fashion statement of products, business hours, and advertisement/sales promotion in order. The fashion-oriented group was the highest satisfaction level about the four variables among groups.

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수입여성의류 구매유무에 따른 의복행동 - 쇼핑성향과 구매행동을 중심으로 - (A Study on Clothing Behavior of Women with and without an Experience of Imported Clothes Purchase - Focusing on shopping orientation and Buying behavior -)

  • 서민애;박광희
    • 대한가정학회지
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    • 제39권6호
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    • pp.79-92
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    • 2001
  • The goal of this study is to investigate the consumers'shopping orientation among those who have experience in buying imported clothing and those who have no experience in buying imported foreign clothes, types of clothing they buy (planned purchase, non-planned purchase, impulsive purchasing), purchase behavior, and demographic characteristics. The data were obtained from questionnaires completed by 400 women in the Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes a test of reliability, frequency, percentage, factor analysis, t-test, and $\chi$$^2$ test. There were significant differences in clothing shopping orientation, impulsive purchasing, use of information sources, store selection standards between groups who had experience of buying imported clothing and had no experience of it. Also, there were significant differences in education levels, income Levels, marital status between two groups.

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