• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.1
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• pp.3-14
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• 1991

This thesis investigates influential attributes in clothing purchase through the examination of questionnaire concerning consumer satisfaction at the point of purchase, and clarifies the relationship between consumer satisfaction at the point of purchase and that in wearing. The results are as follows; 1. At interest stage, color, beauty, becomingness and suitability to occasion are influential (in this order): at trial stage, becomingess, color, others' reaction and fit: at adaption stage, color, becomingness, beauty, fit. 2. According to canonical analysis, consumer satisfaction at the point of purchase and that in wearing are closely related. (RCI = .97) It suggests that satisfaction in wearing depends largely on satisfaction at the point of purchase. 3. General satisfaction in wearing is closely related with such factors as predictive expecta-tion, satisfaction at the point of purchase, predictive disconfirmation, normative disconfirrna-tion, and product performance. According to repression results, those factors can explain $79\%$ of satisfaction ill wearing (R = .79). Above all, product performance and normative disconfirmation are highly influential.

• Journal of Korean Home Economics Education Association
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• v.20 no.1
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• pp.101-116
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• 2008

Most who were polled stated that they use the internet everyday. Also, it is undeniable that Internet has become one of the popular shopping markets with the spatial-convenience and time-saving it provides. With the growth of Internet and Internet shopping malls, effects on clothing purchasing of adolescents. The purpose of this study was to investigate the clothing shopping orientation and Internet clothing purchasing type of high school students. Subjects were 685(male 354, female 331) high school students located in Jeollabukdo province. In this statistical analysis, SPSS 11.5 for Windows Program. These data were analyzed by factor analysis, $x^2$ test, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient. The results of this study were as follows. Six dimensions of clothing shopping orientation were derived by factor analysis: fashion hedonic shopping brand ostentation time convenience economic esthetics orientation. The clothing purchasing type in Internet had 3 factors(convenience active impulse buying economic pursuit). The groups were significantly different in regard to clothing shopping orientation, clothing purchasing type in Internet shopping mall according to demographic variables(gender, educational background of parents, a school record). Clothing shopping orientation variables had positive correlations except of hedonic shopping economic orientation with clothing purchasing type in Internet. As a conclusion, high school students' shopping orientation and purchasing type of apparel in Internet shopping mall constituted important characteristics which could affect directly Internet purchase behavior of adolescents. These results should be fundamental information for clothing and textile education in secondary school.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.39-48
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• 2011

There still is a limitation in the usage of 3D clothes model in the production line due to the lack of compatibility between 3D modeling software, and its accurate 2D pattern making software, especially for free formed dress with tight fitted zone and draped part. In this study, obstacles in the 3D direct dress design process was overcome by solving the compatibility among each step of 3D virtual design process as well as adopting 3D-2D direct pattern development program called 2C-AN. Efficacy of making 2D pattern from 3D dress design using 2C-AN program developed by the authors was examined during the course of actual dress making process. Accurate ease over the fitted dress part was examined by 3D scanning technology, and the actual appearance of the draped part was compared with the simulation image of dress model. It was confirmed that the entire 3D design process and direct 2D pattern development proposed in this study was accurate enough to use in the 3D design process.

• Proceedings of the ESK Conference
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• 1992.10a
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• pp.68-73
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• 1992

현대 사회의 산업화 추세로 인해 여성 노동의 증가및 여성의 사회 활동 범위가 확대 됨에 따라서 임산부 여성도 일반인과 같이 일상적인 생활을 영위하는데 부담이 가지지 않도록 적절한 연구가 필요하게 되었다. 그러나 지금까지의 여성 의복에 관한 연구 방향은 정상 체형의 중년, 장년, 노년을 중심으로 이루어졌을 뿐 임신 시기가 한정되고 한정된 시간속의 체형 변화가 급격하기 때문인지 만족스러운 규격 치수와 등급 구별이 마련되어 있는 자료가 미미하다. 이에 임신기 여성중 만삭에 가까운 9개월된 여성의 체형을 body로 만들어 파악한 다음 pattern을 제시하여 좀 더 활동적이고 쾌적한 생활에 도움이 되고자 한다.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.85-85
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• 2003

기성복은 근래에 들어 유행의 흐름이 빨라짐에 따라 디자인이 더욱 다양화, 전문화되어 가는 양상을 보여 소비자들의 개인적 취향을 만족시켜 주고 있다. 그러나 의복의 맞음새는 개인의 기호에 따라 차이가 있으며, 성별, 연령, 체형, 선호하는 패션 경향 등의 영향을 받기 때문에 소비자들의 맞음새 만족도를 높이는 것은 현실적 제한을 받고 있다. 본 연구는 성인 여성을 대상으로 기성복 정장(재킷, 스커트, 바지)의 맞음새 선호 성향을 조사하여 연령대ㆍ비만도별 각각의 선호 경향의 차이를 밝히는데 목적이 있다. (중략)

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.315-325
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• 2009

본 연구에서는 시판 중인 디바이스를 활용하여 외관에서는 기성복의 스타일을 유지하면서 기능성을 부여한 노년 여성을 위한 스마트 재킷을 개발하였다. 노년기에 접어들면서 시력은 약화되며 효과적인 체온조절도 저하된다. 이에 열과 빛의 기능을 제공하는 연구재킷을 제작하고 노년층 소비자들의 평가를 실시하여 그 수용가능성을 확인하고자 하였다. 재킷에 대한 만족도 평가는 전문가 외관 평가 및 소비자 착용 평가로 실시되었으며 재킷의 피트성, 활동성, 디바이스의 기능성, 수용 가능성 여부 등을 평가하였다. 그 결과, 전반적으로 높은 만족도를 보였으며 노년층에서도 충분히 미적요소와 기능성이 결합된 스마트 의류가 일상복으로 받아들여질 수 있음을 알 수 있었다. 그러나 여전히 스마트 의류의 문제점 중의 하나인 디바이스의 무게를 경량화 할 수 있는 방법이 모색되어야 할 것으로 나타났으며, 이러한 결과가 노년층을 위한 스마트 의복의 가능성과 만족도 향상을 위한 방안을 제시하는 기초 자료가 되기를 바란다.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.169-178
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• 2007

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.1
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• pp.1-10
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• 2011

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of consumer involvement, product price and discount. The data were collected through a survey based on three stages: two pre-tests and a main survey conducted in the U.S and Korea. A total of 520 participants from each country were used. The results of this study are as follows. First, clothing involvement, price and discount had no difference, but there was relationship on discount rate between countries. In addition, there were gender differences in involvement between the countries, and Korea showed a significant relationship in price discount. In general, the involvement of both American and Korean students was high and women had higher involvement than men indicating that women showed more interest in clothing than men. The discount rate was higher in the U.S and had a wider range of discount than Korea. Second, consumer involvement and price discount affected the satisfaction of Korean students whereas only involvement affected the satisfaction of American students. This study will extend understanding of consumer satisfaction between Korea and the United States. With the results of this study, apparel marketers will be able to understand how consumer involvement, price and discount may influence consumer satisfaction and develop effective marketing strategies for their profit.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.108-124
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• 2014

The purpose of the study is to figure out the difference in preference of clothes between Korean and Chinese female college students, who share similar ethnic traits despite having different sociocultural backgrounds and environment, and see the differences in their body image and body satisfaction. The questionnaire-based survey for the study was conducted for about a month and a total of 449 copies of the questionnaire were collected for the final research. For the research method, we examined the differences in clothes preference and fit between Korean and Chinese students, and then the corresponding differences in body image and body satisfaction. The result showed significant differences in the categories of skirt length, pants length, upper garment fit, and lower garment fit. Korean students preferred slim fit clothes, while their counterparts preferred natural fits. A comparison of body image between Korean and Chinese female students showed that the Korean students had lower body satisfaction levels, and viewed themselves as fat even though they were slimmer than their counterparts. The conclusion of the analysis was that compared to Korean students the Chinese students pursued a more comfortable and casual style, preferring unique and diverse designs instead of simply following a fashion trend.

• Journal of the Korean Society of Costume
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• v.62 no.1
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• pp.1-13
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• 2012

This study is aimed at finding out the self-perception and value of clothing they wear to today's businessmen who work in a fast-growing global network society and for developing a suitable image consulting program for businessmen. The purpose of this study is to categorize businessmen into personality types, and then analyzing purchase behaviors for clothing and image perception, self-image satisfaction among categorized groups. The participants of this study are 320 businessmen who are from 20's to 50's and working in Seoul. A total of 302 questionnaires were used for the survey of this study. The questionnaire is composed of 3 different parts as follows: 1) personality types, 2) purchase behaviors for clothing and image perception, 3) self-image satisfaction. The methods of this study are frequency analysis, descriptive analysis, factor analysis, variance analysis, cluster analysis, t-test and reliability analysis. In conclusion, an image consulting education program for businessmen has to be based on one's own personality type, current fashion style and image perception. Each person has to be provided a unique direction to increase his self satisfaction, which will result in improvements in both personal image satisfaction and social satisfaction. These changes will ultimately become the driving force of career life.