• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.218-224
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• 2005

The purpose of this study was to investigate the infiluence of positive and negative word-of-mouth informations on visiting intention of hairshop customers. Data were collected from 342 adult females and analyzed by using frequencies, factor analysis and regression utilizing SPSS/PC+. The results showed that positive word-of-mouth informations such as shop employees' skill/attitudes, physical benefit, comfortable facilities, time saving/consistent service, kindness and rational price had influence on the visiting intention of hairshop customers. The negative word-of-mouth informations that consumers had experienced using hairshop were categorized as untrustworthy face-to-face customer management, non-customer service oriented mind, and unskilled employees/inefficient hairshop environment. The negative word-of-mouth informations had no effect on the visiting intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.2
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• pp.261-269
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• 2003

This study examined the effects of store density levels on consumers'crowding perception and the effects of perceived retail crowding on consumer emotions and in turn shopping behavior. In addition, the study investigated the effects of perceived price value and store type on the segmented dimensions of perceived retail crowding. Results of an experimental test with 3 density levels and 2 store types confirmed the effects of density on social crowding and spatial crowding. While social crowding positively affected arousal, spatial crowding negatively did pleasure which in turn affected approach-avoidance behavior. Though two store types showed the same pattern in such relationships, the effect of perceived price value on retail crowding was different by store type.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.928-939
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• 2000

This thesis will study the determinants of consumer satisfaction based on the disconfirmation theory. The proposed questions are first, to find out if desire and expectation are conceptually distinct. Second, to study the effects of desire, expectation, perceived performance, desire congruency, and expectation congruency on clothing satisfaction. The data used in this thesis were obtained from a two stage longitudinal survey. SPSS WIN 8.0 was used for the analysis and the following method such as mean, correlation, t-test, hierarchical regression were applied. The results indicate that first, according to the correlation analysis and crosstab analysis, satisfaction and desire were perceived as two different concepts. Second, using the hierarchical regression analysis to compare the effects of determinants of consumer satisfaction, the model of desire, expectation, performance, desires congruency, expectations congruency best explain the clothing satisfaction. Among them, effects of performance had the strongest impact. Expectation did not influence satisfaction but desire did.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.4
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• pp.685-696
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• 2001

The purpose of this study was to establish the marketing strategy, that strengthens the brand royalty of their own in apparel industry and that can induce consumers brand switching against competitive brand. This study was classified into theoretical and experimental study. Experimental study was done, using the survey, to prove the models for consumers responses to brand switching by the theoretical study. It analyzed at last five hundred ninety-two women in the age of twenty to thirty years old who live in Seoul. Followings are the summary of the results revealed through the experimental study. First, brand switching behavior of consumers for formal dress was attributed to two extremes the inner motivation of variety seeking tendency and communication contact, complex variety seeking group, true variety seeking group, derived variety seeking group, and variety avoiding group. Second, the cognition response to marketing communication the types of brand switching shows difference in all communication variables except the service promotion of sales promotion communication. As to attitude response, it was found meaning difference in all communication variables except the sales promotion through price adjustment.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.10-18
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• 1997

The purpose of the study were to classify apparel shoppers into specific apparel shopping orientation groups and to compare the classified groups on importance of store attributes, information sources, lifestyle activities, and demographic characteristics. The data were obtained from questionnaires filled out by 317 women in Daegu and were analysed by utilizing factor analysis, cluster analysis, and ANOVA. By cluster analysis of apparel shopping orientation factors, three groups were identified: Recreational shopper (48%), Economic shoppers (20%), Apathetic shoppers (32%). The results of ANOVA indicated that the cluster groups are significantly different in importance of store attributes (product assortment and shopping convenience), information sources (marketer-driven and consumer -driven), lifestyle activities (regular activities and activites for self-improvement), and IPmnuraDhic characteristics (age and education).

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.586-597
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• 2001

EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.186-193
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• 2011

The purpose of this study was to investigate the consumer buying behavior on rash guard for marine sports. Survey data collected from 105 men in activities of marin sports were analyzed by descriptive statistics, chi-square test, correlation analysis. The results of this study were as follows. First, the age showed a positive correlation in activity carrier. The 64.8% of subject enjoyed primarily the marin windsurfing sport. Second, the buying place was different according to the age group and activity carrier. Domestic brands were lower preference than foreign brands. And there was difference between the domestic and foreign brands in design and wearable sense. The coordinates of rash guard were to pursuit the overall beauty, considering the functional and physical protection. Therefore, it is necessary for the domestic brands to develop the products competing with the foreign brands.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.05a
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• pp.5-7
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• 2003

의류용 섬유제품의 쾌적성을 객관적으로 측정하려는 시도가 계속되고 있지만, 아직 소비자의 미묘한 차이를 검출하는 능력을 재현하기에는 거리가 있어 보인다. 객관적 측정법들은 재현성과 신뢰성 면에서 제각기 자신들의 우수한 성능을 자랑하지만, 검출능력의 민감성은 주관적 평가에 훨씬 못 미치고 있기 때문에 비현실적인 경우가 많다. 본 연구의 목적은 주관적 평가의 신뢰성을 높이고 통계적인 추론이 가능한 보다 진보된 형식의 주관적 평가법을 개발하고 의류용 직물의 촉감평가에 응용하는 것이다. 국내에서 생산되는 여름용 캐쥬얼 웨어를 대상으로 여러 형태의 주관적 평가법을 적용하여 그 촉감을 평가하였다. 평정척도법, 표준 비교법, 순위법, Thurstone일대 비교법, Quad 분석법 등을 순차적으로 적용하여 평가자 판단의 일관성 여부, 평가자간의 일치성 여부, 재현성 및 논리성 여부를 통계적으로 평가한 후 이를 통과한 평가자들을 대상으로 실험을 반복한 후, 직물 촉감과 관련된 물리적 속성들과의 관련성을 고찰하였다.

• Korean Journal of Human Ecology
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• v.9 no.1
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• pp.63-70
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• 2000

The purpose of this study is The results was that consumers who like to the top brand's commodities, had commonly high tendency to and fro its trademark and store allegiance. Furthermore, they have usually bought something following on their inclination what they had purchased as well as the store decoration character and the marketing promotion attribute. The other consumers who prefer to the discount store's merchandises, had also high propensity and the biggest influence on buying something which were those factors; their instance shopping habit, utility-economy trait, follow the fashion character and strong circumspection tendency besides using the mass media Info., personal data and commodities' attribute.

• Fashion & Textile Research Journal
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• v.6 no.2
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• pp.195-204
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• 2004

As Korea fully entered the fashion industry in the early 1980s, the casual lifestyle trend has led the casual trend of fashion, and segmentation and specialization of the casual wear market began from the early 1990s. As of 2003, which is twelfth year after On & On's launch in 1992, this brand has succeeded in advancing into the Chinese market and has also arisen as a successful brand in the domestic market. The present research was carried out by consulting on the proposal of the marketing strategies for On & On. Firstly, in 1994 the marketing research for the consumers visiting the shop was carried out. A second investigation was conducted on the basis of the first analysis in 2003, ten after the first investigation. This research was performed to propose the future marketing strategies for On & On through an analysis of the changes of On & On consumer's purchase. This research established marketing strategies for the young casual brand.