• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.839-854
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• 2018

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

• Journal of the Korean Home Economics Association
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• v.44 no.5 s.219
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• pp.109-118
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• 2006

The purpose of the study is to analyze web-site content for activating internet apparel shopping malls. With a view to improving the transaction experience and efficiency for both shopping-mall managers and customers. According to RANKEY(rankey.com) and 100 HOT RANHNC(100hot.co.kr), 5 big internet apparel shopping malls were chosen, divided into 3 web-site criteria of Users' Interface Section, Informational Section, and Customer Satisfaction Section, and analyzed. The results of our analysis of the web-site contents are as follows: 1) Concerning Users' Interface Section, the structure of the first screen is complicated and confusing. 2) Concerning Informational Section, the specific image of shopping man is ambiguous to understand and differentiated product information is not properly given. 3) Concerning Customer Satisfaction Section, the customers are not encouraged to show any interest in the shopping mall. These three problems are easily observed in most of the internet apparel shopping malls. To develop the internet apparel shopping mall, the following methods to activate them need to be implemented.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.75-82
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• 2012

Compared to off-line, on-line word-of-mouth has fast dissemination speed and extensive effects based on interactive features. Moreover, in the age of Web 2.0, on-line media has made consumers evolve from simple purchasers to producers, who intervene into product manufacturing through on-line WOM. According to this, this study is conducted to clarify how consumer's prosumer propensity affects WOM in detail when purchasing fashion products on-line through website interactivity and perceived usefulness of WOM. The results are as follows. 1. Consumer's prosumer propensity is classified in four dimensions: the propensity to participate, the propensity to relate, the propensity to amuse and the propensity to create. 2. The sample has shown low prosumer propensity overall, and there were no gender differences. 3. Testing structural equation model, it was clarified that the higher the consumer's prosumer propensity, the higher the consumer's evaluation of website interactivity and thus the greater the WOM effect through its perception of usefulness. 4. There were some differences in the path of structural equation model according to consumer's prosumer propensity. From the results, it can be concluded that consumer's prosumer propensity is a key factor in the on-line WOM. Therefore fashion businesses should actively utilize consumer's prosumer propensity to apply their opinion in the product planning stage or use it as the means of company-friendly viral marketing.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.8
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• pp.1273-1285
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• 2007

The purpose of this study is to understand consumer emotion about T-shirts web pages and to provide the basis for effective design plan of them. 72 T-shirts web pages through 62 sites have been chosen as stimulus pictures, and the valuation tools are composed of 21 pairs of image adjective and 3 questions for valuation of consumption emotion. Data has been collected on subjects of 480 men and women at the age of $16{\sim}27$ who live in Busan. The image factors are Aestheticism, Activeness, Stability, Intimacy. The types of T-shirts web pages are classified into four groups. The image according to the type of T-shirts web pages has showed meaningful differences in all factors, and the differences of image factors according to design elements have been meaningfully presented. In the relation between consumption emotion and image of T-shirts web pages, Impulse needs, Buying needs, Recommendation needs are related to Aestheticism factor and Stability factor. The consumption emotion according to the type of T-shirts web pages is appeared high in the type 2(Refine image) and 3(Vivid image). The valuation of consumption emotion according design elements has presented meaningful differences all design elements except menu.

• Annual Conference on Human and Language Technology
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• 2003.10d
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• pp.201-207
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• 2003

인터넷의 사용이 보편화됨에 따라 인터넷을 통한 정보 제공 서비스가 확대되고 있다. 이에 따라 빠르게 변화하는 사용자의 요구를 만족시킴과 동시에 편리하고 유용한 서비스를 제공하기 위하여 사용자와 자연스럽게 의사소통할 수 있는 대화형 에이전트의 연구가 활발히 진행되고 있다. 더불어 시스템의 효율적인 설계 또한 중요한 문제가 아닐 수 없다. 본 논문에서는 패턴매칭 기법과 베이지안 네트워크를 이용해 사용자 질의에 대한 적절한 답변을 생성하고, 스크립트 인터페이스를 통한 자동 스크립트 설계로 보다 효율적인 시스템 구축 방안을 제안해 보고자 한다. 실제 의류 사이트를 위한 안내 도우미 에이전트를 구현해 봄으로써 그 기능성을 평가해 본다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10b
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• pp.427-729
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• 2003

인터넷의 사용이 보편화됨에 따라 빠르게 변화하는 사용자의 요구를 만족시킴과 동시에 편리하고 유용한 서비스를 제공하기 위하여 사용자와 자연스럽게 의사소통할 수 있는 대화형 에이전트의 연구가 활발히 진행되고 있다. 그러나 현재 상용되고 있는 대부분의 대화형 에이전트들은 도메인 제한적 정보만을 제공하는 경향이 있어 도메인 변경의 경우 스크립트에서부터 새롭게 설계해야 하는 이중 부담을 겪고 있다. 본 논문에서는 스크립트 설계자가 특별한 사전 지식 없이도 간단한 입력 절차만 거쳐 자동으로 스크립트를 재구성할 수 있는 스크립트 인터페이스 구현에 초점을 맞춘다. 이 때 자연어로 입력되는 사용자 질의의 다양한 어휘들을 자동으로 대표 언어로 변환시킬 수 있도록 온톨로지 개념을 도입하여 동의어 사전을 구축함으로써 시스템의 효율성을 극대화한다. 또한 질의에 대한 다양한 답변 생성을 가능하게 하며, 실제 의류 사이트를 안내하는 대화형 에이전트를 구현하여 적용해 봄으로써 그 가능성을 알아본다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.01a
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• pp.171-172
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• 2011

본 논문에서는 사람들의 관심사를 충족시킬 주제로, 소셜 네트워크(SNS)를 활성화 하여 다자간의 대화를 통한 비즈니스 마케팅을 유도하며 기존의 블로그 형식의 커뮤니티와 쇼핑몰의 형태를 결합한 신개념 네트워크를 제안하고 구현한다. 소셜 네트워크를 활성화 시키고, 패션이라는 주제로 사람들의 개성을 살릴 수 있는 아이템을 선정. 각자의 특성이 담긴 "아바타"를 제작, 본 논문 내에서 각자가 특성이 담긴 패셔니스타가 될 수 있는 공간이 된다. 실제 의류, 소품과 제법 유사하게 만든 이미지를 나와의 신체 비율이 비슷한 아바타에 직접 피팅을 시킬 수 있으며 자신이 직접 입어보지 않고, 시간과 공간의 제약을 받지 않는 것이 특징이다. 다자간의 실시간 커뮤니케이션을 통해 네트워킹도 활성화 될 뿐더러 기업과의 연계를 통해 구매로까지 이어질 수 있는 공간을 만든다.

• Archives of design research
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• v.19 no.2 s.64
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• pp.43-52
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• 2006

The most important issue the online shopping mall for clothes is facing in the rapid growth of the online shopping mali is the high rate of the return of the goods alter purchase. The high rate of the return leads to the dissatisfaction md lack of trust from the consumers in the online shopping mall for clothes, which in turn leads to the bleak prospect for the online shopping mall for clothes as a result of the consumers' dissatisfaction. Although a type of online shopping mall using the cyber-fitting technology has emerged recently, it has succeeded only in provoking a visual interest, for it is also not satisfying the demand of the consumers by falling short in providing information. Thus, this research seeks for the resolutions of the problems related to the user-oriented online shopping. First of the resolutions is the development of a new prototype which the consumers can easily access; second is the visualization of the information using the 3D virtual-reality of he prototype through interface, which will help the consumers to make more accurate judgments. In other words, this study seeks to provide a type of prototype of an online shopping mall that meets the demand of the consumers using the 3D avatars, unlike the unilateral and conventional malls out there.