• International Commerce and Information Review
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• v.16 no.2
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• pp.297-318
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• 2014

The study has try to analyze firm-level marketing strategy for making inroads into United Arab Emirate(UAE) in the Middle East Rrgion. Korea's pharmaceutical medicine industry can overcome that growth limit by strategically advancing into the world market even the its market share is slight as of 2013. The results of Marketing Mix strategies to enter the UAE pharmaceutical medicine market are as follows: STP strategy and Marketing Mix strategy based on the findings of this study, the practical implications of the following. First of all, domestic pharmaceutical industries in Korea due to the domestic market, growth in the various institutional devices have limits on the expansion. On the other hand, supports the Government's active policy of UAE health care industry is booming. UAE Government medical facilities and health care in the health care industry in 2010 to improve the level of 80 billion dollars of investment. The UAE's medical sector is equipped with independent regulatory regime by the Emirates. The UAE is a foreign worker influx has been showing a high population growth rate, over the last 30 years, UAE resident population has increased about 7 times. The UAE Government to improve the quality of medical services, the private sector and the public to encourage the signing of partnership (PPP) can also be found in the regulation of foreign direct investment. The results of this study would play a role in analyzing a marketing strategy to make inroads into UAE pharmaceutical medicine market.

• Electronics and Telecommunications Trends
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• v.25 no.5
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• pp.106-122
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• 2010

생체의료 및 보안검색 응용을 위한 테라헤르츠파 기술에 대하여 조사하였다. 테라헤르츠파는 기존의 X-선이나 초음파, 적외선, 밀리미터파 등에 비하여 독특한 특성을 가지고 있어 새로운 분광 및 영상기술을 확립할 가능성을 가지고 있다. 테라헤르츠 기술의 발전과 더불어 생체의료분야에서는 암진단, 치과질환 및 바이오칩 등에서 큰 시장을 형성할 것으로 전망되며, 보안검색분야는 공항, 항만, 지하철, 우편물 취급 등의 공공부문에서부터 군사목적에 이르기까지 응용이 가능하다. 최근 수 년 동안 소형, 경량 및 저가격의 테라헤르츠 시스템이 개발되면서 시장전망에 크게 높아졌다. 초기에는 공공시설 및 대형 병원에서 시작하여, 기술적 안정성 및 시장 활성화에 의한 경제성이 확보되면 민간 부문의 시장으로 크게 파급될 것으로 가대된다.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.467-472
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• 2013

Recently, the value of ICT-based medical devices, equipments, software and service development are is increased according to strengthening the convergence among ICT, medical technologies and services. This paper presents the new convergence business models by applying cloud service to medical industry. In order to develop the new convergence business models, we checked the validity and feasibility through analyzing the medical market environments such as medical data backup, medical regulation etc. and present the new convergence business models and the direction of commercial business models for customer acquisition, market expansion and competitiveness improvement. This study is to provide the guidelines for establishing the core capacity strengthening strategy and partnership cooperation strategy when we design a new convergence business models in various industrial fields.

• Management & Information Systems Review
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• v.31 no.2
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• pp.173-197
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• 2012

The purpose of this study is to analyse the country image, the country attitude, the medical service attitude and the use intention about international medical service market in china and how these factors are related to one another. Data were collected from 609 chinese consumers who have known international medical service. We found the country image about international medical service institute has direct relation to the country attitude, the medical service attitude and use intention. And the country attitude influences the medical service attitude and use intention. However the medical service attitude of international medical service is not related to use intention. For a successful international medical service business, marketer should recognize that it is important to formulate the policy using the country image as well as the corporation image.

• The Optical Journal
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• v.13 no.2 s.72
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• pp.39-41
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• 2001

국내 의료용 레이저 업체들은 아직까지 국내시장만을 목표로 한 소극적인 투자로 값싼 제품의 조립 생산에서 벗어나지 못하고 있는 실정이어서 대폭적인 인식 변화가 필요하다. 또한 레이저 개발은 광학기술, 고압전기전자기술, 기계기술, 컴퓨터기술 등이 종합적으로 어우러진다는 점을 감안해 관련 기술의 집중육성도 병행돼야 한다.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.333-338
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• 2013

The purpose of this study is to research how to effectively export the dental prosthetic restoration and the service to the overseas. The study showed the present status of dental prosthetic restoration service in South Korea and some suggested ways to improve the export of the dental prosthetic restoration service to the overseas. The size of the medical service market has been gradually increased because of the globalization and the development of the information-oriented tendency. The medical industry is being perceived as a highly valuable service industry that emphasizes the importance of quality. Through the efforts of the nations attempting to develop the market and create new employment, the medical field is becoming a prospective field of trade. In order to develop the medical industry, the strategies; firstly, medical institutions need to explore overseas markets and strengthen globalization; secondly, medical service should be upgraded through specialization; and finally, specialized management system has to be established and medical management system has to be innovated.

• Journal of the Korean hospital association
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• v.37 no.1 s.311
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• pp.113-132
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• 2008

의료에서 국가주의적 접근의 규제와 평등이란 지금까지의 틀에서 벗어나 세계화된 변화의 시대에 부응하기 위한 새로운 전략을 수립하여야 한다. 획일적이며 통제 일변도의 의료정책에서 탈바꿈하여 자유시장경제 원리를 적용하고 패러다임을 전환하여 한국 의료의 발전방향을 모색해야 할 때이다. 새정부 출범을 기점으로 경영난의 사슬을 끊고, 병원 활성화를 통한 국민 건강향상이란 의료 본연의 미션을 힘차게 펼쳐보기 위한 방안을 각급 병원 직능 대표 방담으로 풀어보았다.

• Journal of the Korean hospital association
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• v.26 no.10 s.248
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• pp.22-37
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• 1997

병원수 10,000여개를 헤아리는 일본에서는 의료기관을 위한 갖가지 민간위탁서비스업이 발달해 있다. 위탁서비스는 병원경영여건의 악화와 더불어 효율적이고 경제적인 운영수단으로 주목을 받고 있다. 성숙단계에 접어든 일본의 의료비지니스업계의 현황을 소개해 본다. 분야별 의료비지니스의 시장규모와 업계현황에 관한 자료는 1996년 일본동양경제 신문사에서 발간한 "성공하는 의료 뉴비지니스"에서 발췌 번역한 것이다.

• Journal of the Korean hospital association
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• v.26 no.11 s.249
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• pp.27-43
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• 1997

병원수 10,000여개를 헤아리는 일본에서는 의료기관을 위한 갖가지 민간위탁서비스업이 발달해 있다. 위탁서비스는 병원경영여건의 악화와 더불어 효율적이고 경제적인 운영수단으로 주목을 받고 있다. 성숙단계에 접어든 일본의 의료비지니스업계의 현황을 소개해 본다. 분야별 의료비지니스의 시장규모와 업계현황에 관한 자료는 1996년 일본동양경제 신문사에서 발간한 "성공하는 의료 뉴비지니스"에서 발췌 번역한 것이다.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.75
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• pp.159-177
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• 2017

In this paper, we examined trends and regulations of the global medical equipment industry through literature search. The medical equipment industry is attracting attention as a new growth engine in the Fourth Industrial revolution. However, the medical device industry is a highly competitive field due to product diversity, short product life cycle and technological advances. In addition, Medical equipment are related to human health and safety. Therefore, it can only be exported if it is approved by national or international standards. Therefore, from the development stage of the product, the medical equipment should designate the country to be exported and develop a medical equipment that meets the requirements for licensing the medical equipment in the country. Therefore, In this paper, In this paper, we will present the practical considerations of the medical equipment exporting company by examining the global medical equipment market trends and the regulations related to medical equipment in major countries.