• Journal of Nutrition and Health
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• v.47 no.2
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• pp.134-144
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• 2014

Purpose: The purpose of this study is to identify factors affecting fruit consumption behavior by application of the Theory of Planned Behavior. In addition, this study examined the moderating effect of a fruit eating habit. Methods: A total of 734 consumers who have ever purchased fruit participated in this study. Results: Results of this study showed that attitudes toward fruit intake, social norms, and perceived behavioral control had significant impacts on the level of fruit intake. Fruit eating habit that showed high correlation with eating behavior was also included in the model identifying factors having an influence on fruit intake. Attitudes toward fruit intake, social norms, and perceived behavioral control had a positive influence on intention to intake fruit. Fruit eating habits played a moderating role in the relationships between intention to intake fruit and real fruit intake. Conclusion: Increasing positive attitudes toward fruit intake, social norms, and perceived behavioral control would be helpful in increasing the amount of fruit intake.

• Journal of the Institute of Electronics and Information Engineers
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• v.50 no.6
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• pp.212-220
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• 2013

Recently, there has been tremendous increase in human-computer/machine interaction system, where the goal is to provide with an appropriate service to the user at the right time with minimal human inputs for human augmented cognition system. To develop an efficient human augmented cognition system based on human computer/machine interaction, it is important to interpret the user's implicit intention, which is vague, in addition to the explicit intention. According to cognitive visual-motor theory, human eye movements and pupillary responses are rich sources of information about human intention and behavior. In this paper, we propose a novel approach for the identification of human implicit visual search intention based on eye movement pattern and pupillary analysis such as pupil size, gradient of pupil size variation, fixation length/count for the area of interest. The proposed model identifies the human's implicit intention into three types such as navigational intent generation, informational intent generation, and informational intent disappearance. Navigational intent refers to the search to find something interesting in an input scene with no specific instructions, while informational intent refers to the search to find a particular target object at a specific location in the input scene. In the present study, based on the human eye movement pattern and pupillary analysis, we used a hierarchical support vector machine which can detect the transitions between the different implicit intents - navigational intent generation to informational intent generation and informational intent disappearance.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.182-194
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• 2008

Corporate managers look at IT outsourcing as long-term strategic choices not as short-term tactical ones, and maximizing the effect that IT outsourcing brings about is the main concern to them. Emerging different types of IT outsourcing and their effects on the corporate business decisions necessitate the research on this subject. According to previous researches, the Intent for IT outsourcing is categorized as IS Improvement, Business Impact, and Commercial Exploitation. The decison factors for these IT outsourcing include corporate strategy types, IT role, and interaction between these two. Firm size and IT maturity are selected as moderating factors to add the credibility to the research of the effect of IT outsourcing decision making. Analyzing collected data revealed that corporate strategy rather than IT role is more significant factor affecting the intent for IT outsourcing decision. Defenders(as in corporate strategy types) tend to use IT outsourcing more as a means to improve information systems, compared to analyzers and reactors. Prospectors tend to use IT outsourcing more as a commercial exploitation, compared to analyzers and reactors. These outcomes prove that corporate strategy characteristics reflect outsourcing intent. There were previous researches that showed outsourcing decision depends on IT role, however the hypothesis was rejected that IT role determines outsourcing intent. It was also rejected that the interaction between corporate strategy types and IT role determines outsourcing intent. Corporate decision makers should first analyze corporate strategy, and reflect it on the outsourcing intent when they make IT outsourcing decisions. Only the precise defining of IT outsourcing intent will lower the risk and increase the possibility of success.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.07a
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• pp.331-333
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• 2016

정보기술을 적용한 다양한 웨어러블 기기들이 출시되고 있지만 일부 제품군만 시장이 형성되고 있는데, 일반 소비자들이 일상적으로 사용하기 시작한 상품군은 스마트워치라고 할 수 있다. 본 연구에서는 시장형성 초기에 있는 스마트워치를 대상으로 소비자들의 개인적 특성 측면에서 제품이 채택되는 요인을 찾고자 하였다. 스마트워치는 아직 시장이 형성되어 있지 않고 스마트폰에 연동되어 사용되는 부가기기의 성격이 강하지만 그 자체로 가치를 인정받을 수 있어야 시장을 형성할 수 있을 것이다. 본 연구는 소비자 개인 차원에서 스마트워치가 호감도를 형성하고 사용의도를 갖게 되는 구조를 파악하였다. 본 연구는 스마트워치가 시장에서 확산되는 요인을 소비자의 개인특성 측면에서 파악했다는데서 의의가 있다. 연구결과는 아직 소비자들이 사용하지 않는 스마트워치를 비롯한 웨어러블 기기에 대한 시장 전략을 수립하는데 유용한 시사점을 제공한다고 할 수 있다.

• Korean Journal of Cognitive Science
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• v.11 no.1
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• pp.81-92
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• 2000

Elliptical fragments are common in natural language dialogues between humans. Since most elliptical fragments should be interpeted within the context. it is not easy for computers to recognize the speaker's intention from the elliptical fragments. In t this paper we propose a model to recognize speaker's intention from elliptical fragments 1 in Korean by expanding the tripartite plan-based model proposed by Lambert. We add new discourse recipes to define user's discourse actions through elliptical fragments. In order to use plan inference process. we must represent utterances as actions. e. g .. r e elliptical fragments are represented as surface speech acts. In surface speech act representation. we include the information of 'Josa' (case markers in Korean), because t the information of 'Josa' plays a very important role in analysing speakers' intention in Korean. Finally. by using an object and discourse focus theory, the system can recognize the intention that a user is trying to compare between two plans by uttering elliptical fragments

• The Journal of Korean Association of Computer Education
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• v.14 no.2
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• pp.61-73
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• 2011

The analysis on learners made through the study focuses on the intention of the participants in the learning activities of the robot programming. Therefore, for the analysis of the learners' intention, which is tried in the study, TAM, the analysis tool used for understanding buying acts or buying intention of buyers in the business sector, is basically utilized, and the Flow theory is additionally applied, trying to know, through the quantum analysis methods, the factors to give influence on the intention for learners to take part in the robot programming lesson. For this, a quantum analysis was made by PLS analysis, a kind of structural equations. As the result of the analysis, it is confirmed that such factors as 'recognized utility' and 'recognized readiness' and 'Flow' give significant influence on the intention of learners' participation in the lesson. As the result of the synthetic analysis and in regard with the value of the programming lesson, it is found that the following factors give actual influence to the intention of learners: the group where learners belong or teaching-learning organizations together with creating social rapport, learning tasks given for learners, etc.

• Informatization Policy
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• v.20 no.1
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• pp.22-41
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• 2013

The purpose of this paper is to examine the effect of interpersonal face-to-face offline on identification-based trust and reciprocity norm in online world, and the effect of identification-based trust and reciprocity norm on the intention and behavior of sharing information in online world. To understand the moderating role, the importance of information was established as a moderating variable, and an empirical analysis was conducted, focusing on the undergraduate. The results of this study are as follows. It was found that interpersonal face-to-face in offline world affects identification-based trust and reciprocity norm in online positively. A reciprocity norm of identification-based trust and reciprocity norm in online world affected by interpersonal face-to-face in offline world has a positive effect on the intention and behavior of sharing information in online, but showed that identification-based trust does not affect them significantly. And reciprocity norm has significant relationship with information sharing behavior through the intention to share information. It was found to be a partial moderating effect of importance of information on the relationship among the reciprocity norm and the intention and behavior of sharing information.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.553-560
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• 2018

The purpose of this study is to investigate whether the job engagement mediates relationship between positive psychological capital and turnover intention in the event worker. For it, a questionnaire survey is performed for 394 participants consisted of male and female living in BUSAN. Their age is from 20 to 50. Afterwards, the collected data is analyzed using the regression analysis. Positive psychological capital is significantly positive to the job engagement. Meanwhile, positive psychological capital is significantly negative to the turnover intention. Likewise, job engagement is significantly negative to the level of turnover intention. Also, job engagement partially mediated relationship between positive psychological capital and turnover intention. Therefore, this study suggests that it will be developed the mediation program that improves both work environment and positive psychological capital to increase job engagement as well as reduce turnover intention in the event worker.

• Journal of the Korea Convergence Society
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• v.10 no.4
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• pp.277-284
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• 2019

Purpose: The purpose of this study is to examine the relationships among job stress, resilience and turn over intention of new graduate nurses in general hospital. Methods: A descriptive regression design was used and the participants were 90 new graduate nurses from one general hospital in S city. Data analysis included t-test, ANOVA, pearson's correlation and multiple regression. Results: There were significant correlations between conflict with physicians(r=.17, p=.049), problem relating to supervisors(r=.18, p=.040), discrimination(r=.18, p=.041), resilience(r=-.21, p=.023) and turnover intention. The regression model explained approximately 24.5 % of turnover intention. Conclusion: The findings suggest that nursing leaders have to reduce job stress and to improve resilience of new graduate nurses.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.73-83
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• 2021

This study identified the factors that influence the problem solving intention of students who completed the action learning-based creativity programs based on the theory of reasoned action, and examined the influence relationship between these factors. As a result of the study, first, subjective norms of problem solving had a positive effect on problem solving intention, and second, attitude toward problem solving had a significant effect on problem solving intention. Third, it was found that students who had experience of participating in a patent education program applying the action learning methodology had a positive effect on the relationship between their attitude toward problem solving and their intention to solve the problem. These findings confirmed that in order to enhance the problem-solving intention, which is the basis for creativity of university students, it is important to spread the positive value of problem-solving within the university and to give students a positive attitude toward problem solving.