• Journal of Digital Convergence
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• v.20 no.4
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• pp.225-234
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• 2022

Voice commerce has emerged as a key channel for consumer searches and purchases. This study examines the continuance use intention of voice commerce, applying value-based adoption model. An online survey was conducted with 470 consumers who has experienced with voice commerce. As participants were who buys and purchases goods; or a user who uses food delivery service in voice commerce context. This study used SPSS 23.0 and Amos 23.0 for descriptive analysis, correlation analysis, confirmatory factor analysis, and structul equation modeling analysis. These reaults are as follows. First, usefuleness and response accuracy were significantly influenced the perceived value of voice commerce. Second, functional risk was significantly influenced the the perceived value of voice commerce. Third, perceived value was significantly influenced the continuance use intention of voice commerce. These results enhance understanding of voice commerce users and provide insight into the service provider of voice commerce.

• Journal of the Korean Society for information Management
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• v.39 no.2
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• pp.1-33
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• 2022

Voice shopping is gaining attention following the trend of non-contact E-commerce by enabling people to shop via voice command. Therefore, in this study, voice shopping service heuristics using a display-mounted voice interface were developed in preparation for the future where voice shopping becomes a part of daily life in the world. First, as a theoretical approach, a literature survey of 50 papers on the design principles of 'visual interface,' 'voice interface,' and 'shopping service' was conducted to produce a total of 29 draft design principles. Second, as an empirical approach, a focus group interview was conducted on consumer decision-making processes in shopping experiences and information-seeking behavior within the context of shopping to draft the heuristics. This was to supplement the user experience, a weak part of the literature research. Finally, a Delphi survey asked 20 experts in UX, service planning, artificial intelligence development, and shopping to evaluate the heuristics draft developed through the above two stages. After three rounds of Delphi surveys, the final heuristics were proposed.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.491-502
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• 2022

Voice technology allows consumers to make purchases through smart devices, and the interest in voice-driven conversational commerce has significantly expanded. In this study, we explored the continuance use intention of voice commerce, and the adoption of a value-attitude-behavior model. An online survey was conducted on 360 individuals who used an artificial intelligence assistant device in a voice commerce environment. We used Amos 23.0 and SPSS 25.0 for descriptive, confirmatory, and structural equation modeling analyses. These results indicated that functional value was the highest influencing variable on satisfaction of voice commerce, while social, emotional, and epistemic values significantly influenced it as well. Additionally, satisfaction of voice commerce significantly influenced the continuance use intention of voice commerce. These findings could help us understand the characteristics of voice commerce users and the diversity value in voice commerce environment.

• Journal of Technology Innovation
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• v.27 no.4
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• pp.111-144
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• 2019

As virtual assistants rapidly diffused into the market, the voice shopping market is expected to expand. The purpose of this study is to identify the factors that determine the consumers' intention to adopt voice shopping by using the unified theory of acceptance and use of technology(UTAUT). In this study, we set variables that influence the intention to adoption of voice shopping with performance expectation and effort expectations as the variables of UTAUT and playfulness expectations as an extended variable. In addition, we also include four voice secretary attributes such as response accuracy, compatibility, social presence, and safety in our research model to investigate the source of motivation of voice shopping adoption. The result of this analysis shows that variables such as performance expectation, effort expectation, and amusement expectation have a positive effect on the intention to adoption of voice shopping. With respect to the four voice shopping attributes, compatibility had a positive effect on performance expectancy, effort expectancy, and playfulness expectancy. Social presence has a positive effect on playfulness expectancy. Safety has a positive effect on effort expectancy and playfulness expectancy. On the other hand, response accuracy is not significant for performance expectancy, effort expectancy, and playfulness expectancy. This study reveals the determinants of intention to adopt the new purchasing method called voice shopping, and suggests the important factors for the innovation of commerce business.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.153-169
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• 2020

A new way of shopping based on virtual assistant, so called voice shopping, is drawing attention. The voice shopping market is growing around the world, and Korea is on the verge of full-scale commercialization of this new shopping. For the development of voice shopping-related industries, it is necessary to research on specific issues related to this new shopping methods, such as the quality of services, efficient processes tailored to new ways, and ways to build customer relationships. As part of such an attempt, the study seeks to determine the factors that affect consumers' perception and attitudes toward voice shopping. The study conducted the analysis based on survey response data of 171 online shopping users. In addition to the typical factors of the technology acceptability model(TAM) such as perceived usefulness and ease of use, the impact of perceived playfulness was included for analyzing the intention on the acceptance of voice shopping. In particular, this study focuses on the impact of user attributes. For the spread of voice shopping, it is necessary to set up a valid target customer and understand users for establishing an effective customer relationship. Therefore, this study tries to analyze how the perceptions on the voice shopping(perceived usefulness, ease of use, and perceived playfulness) are affected by users' attributes, such as user innovativeness and user knowledge level. The result of analysis shows that user innovativeness have a positive relationship with all of perceived usefulness, ease of use, and perceived playfulness. The user knowledge base, however, was not significant to all these three variables. The user knowledge base is shown to have a positive effect on user innovativeness which is the source of positively significant factor for the variable of the perceptions on the voice shopping. Meanwhile, among the variables of extended technology acceptance model, perceived usefulness and perceived playfulness have positive effects on the acceptance of voice shopping, while ease of use has no significant impact on the voice shopping acceptance. Ease of use has a positive relationship with perceived usefulness and playfulness. This study is meaningful in providing implications on the development of voice shopping platforms and related services, and establishment of customer relationship.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.11a
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• pp.1006-1008
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• 2022

시각장애인이 이미지로 구성된 온라인 쇼핑몰에서 정보를 얻기 어려운 문제를 해결하기 위해, 본 논문에서는 이미지 텍스트 변환 알고리즘 연구를 진행하였다. 해당 연구를 기반으로 개발한 어플리케이션 <들리네>는 쇼핑몰 홈페이지로부터 정보를 수집하고, 이미지 속 텍스트를 추출하여 전처리 및 음성 변환 과정을 거쳐 사용자에게 제공한다. <들리네>는 사용자가 이미지 정보로 이루어진 온라인 쇼핑몰에서 명확한 정보를 편리하게 얻는 것을 목표로 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.6
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• pp.4164-4169
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• 2015

In this paper planed Real-time Shopping System using Multipurpose Visual Language System(MVLS) with voice recognition remote controller. This system has a merit that using existing on-line & off-line shopping system with addition MVLS data. This can realization little modification existing shopping system. Also, customer's a point of view that has a merit to using easy device for shopping. That is no more using difficult device like that keyboard or mouse, and approach to easy device that voice recognition remote controller or smart phone. Especially, aspect of the old and the infirm and disabled persons that information minority group, can easy buy the product using this system. And, the sellers can more easily collection customer's data and using that future sales strategy.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.570-573
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• 2019

스마트폰의 대중화로 인터넷 이용률이 증가함에 따라 온라인 쇼핑 시장의 규모가 커지는 반면 대부분의 온라인 쇼핑몰은 시각장애인의 접근성이 미흡하여 온라인 쇼핑의 어려움을 겪고 있다. 그 불편함은 '정보화 사회에서의 소외감' 이라는 정신적 피해로 이어지고 있는 심각한 상황이다. 따라서 이 불편함을 해소하고 정보 접근의 격차를 줄이고자 <쇼움이>를 설계, 구현하게 되었다. <쇼움이>는 챗봇을 활용하여 일문일답으로 입력 받아 시각장애인들이 쉽고 편리하게 상품을 검색/파악할 수 있도록 설계, 구현되었으며, 시각장애인들이 파악하지 못했던 이미지 내의 상품 정보를 분석하여 텍스트와 음성으로 안내한다. 또 관심 상품 등록, 상품 링크 공유 기능을 구현하였다. 또한 사용자의 편리성 확보를 위해 버튼을 포함한 모든 항목이 안드로이드의 voice-assistant 로 읽히도록 설계, 구현하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11a
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• pp.703-706
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• 2002

군중잡음(crowd noise)이 발생하는 환경에서 음성 통화 및 화자 인식을 할 때에는 음성에 파열음이나 마찰음과 같은 유색잡음(colored noise)이 부가되어 원래 음성이 왜곡된다. 이와 같이 왜곡된 음성 신호를 처리할 때에는 군중잡음을 제거하는 과정이 반드시 필요하다. 본 논문에서는 전형적인 군중잡음의 모델인 쇼핑 센터 잡음을 분석하고, 그 결과를 이용하여 음성 신호처리시에 효과적으로 군중잡음만을 제거할 수 있는 모델을 제안한다. 제안된 모델은 시간 영역에서 마찰음과 파열음을 제거하고. DSI(Digital Speech Interpolation)를 이용하여 침묵 구간을 검출한다. 이때 주파수 영역에서는 이 침묵구간을 잡음으로 간주하여 이를 이용한 스펙트럼 차감법(spectral subtraction)으로 음성 신호에 부가된 군중 잡음을 제거하는 과정을 거친다.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05b
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• pp.1369-1372
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• 2003

가까운 장래에 싼 가격의 블루투스가 여러 가지 이동, 휴대 장치에 내장되어 다양한 응용서비스를 제공할 것이다. 본 논문에서는 공항이나 쇼핑몰 등 사람들이 많이 몰리는 공공장소와 같은 핫스팟(hot spot) 지역에서 블루투스 기지국을 통한 음성서비스 제공을 위하여 다수의 기지국을 유서 LAN으로 협동시켜 각각 기지국별로 따로 제공되던 음성 채널들을 집합화(aggregation) 함으로써 보다 많은 음성 서비스 채널들을 동시에 수용할 수 있는 방법을 제시하고 성능을 분석하였다. 단독으로 동작하는 기지국은 ACL채널을 사용하는 경우 7개까지의 채널 수용이 가능하므로 이상적인 경우에서도 오버랩 영역의 기지국의 개수가 n이면 7n 만큼 채널의 증가가 가능한 반면 협동으로 동작하면 블록킹 율도 개선되면서 집합화된 채널들을 보간(interpolation) 기법을 통한 통계적 사용으로 음성 패킷의 허용 손실 범위 내에서 음성채널의 수를 약 14n 정도까지 확장할 수 있다. 또한 음성전송과 데이터 전송이 혼합 서비스 될 때 수용하는 음성 채널의 수에 따른 데이터 전송지연시간 특성을 분석하였다.