• Title/Summary/Keyword: 융합 비즈니스 전략

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The convergence of IP and financial sectors: Analysis of the national competitiveness by using Diamond model approach (지식재산과 금융의 융합: 다이아몬드 모델을 이용한 경쟁력 비교)

  • Byun, Jeong-Wook;Lee, Seong-Sang;Kim, Sung-Soo
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.227-234
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    • 2016
  • This study compares and analyzes the national competitiveness in IP finance using the diamond model. The main findings of our analysis are as follows. First, assuming Korea's competitiveness in IP finance to be 1, USA with 1.63 has the highest competitiveness of all countries compared, and Israel is 1.49 followed by Japan with 1.37. Second, Korea and other countries compared show large differences in the areas of demand conditions, strategic structure, and competition. Third, Korea is inferior compared to other countries considered in terms of the factors including the protection of investors and IPR, and government policies. Since most of the factors in which Korea shows inferiority can be managed by public policies, to strengthen the competitiveness of IP finance, the government's active support to build industrial foundation are required.

Consumer's Behaviors in the Beauty Industry Omnichannel (미용산업의 옴니채널과 소비자행동)

  • Jho, Hae-in
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.287-294
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    • 2021
  • This research is a research on the convergence of beauty marketing businesses to find out the impact of omnichannel in the beauty industry on consumer behavior. The target was 299 copies of the self-answer questionnaire for male and female in their 20s-30s living in Seoul, using the SPSS21.0 program to analyze frequency, explore factors, correlation, and multiple regression analysis. According to the study, Omnichannels were related to consumer behavior, and the sub factors of Omni channels could be divided into exposure, benefits, review, reservation, and convenience. All sub-elements of Omni channels, except exposure, have a positive impact on customer satisfaction during consumer behavior, and all sub-elements of Omni channels have a positive impact on reuse intent during consumer behavior. Customer satisfaction has been shown to have a positive impact on reuse intentions. Therefore, it will provide good feedback for revitalizing the beauty industry. Therefore, research on omnichannel marketing strategies and activation of beauty platform are needed.

Strategies for a Phase 2 Road Map of Global Problem Solving Center 2030 (2030 글로벌문제해결거점 2단계 사업 추진전략 로드맵)

  • Maeng, Min-Soo;Ahn, Sung-Hoon;Moon, Ji-Hyun;Dockko, Seok
    • Journal of Appropriate Technology
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    • v.7 no.1
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    • pp.115-124
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    • 2021
  • Due to the successful accomplishments of the first-stage base center project, a road-map for the second-stage, global base center 2030 project has recently been proposed. The vision of the base center is to build a technology centered, cooperation based platform for a sustainable global community. The global base center 2030 project is based on three core strategies as well as three key strategies. The main goal of the core strategy is to establish an interdisciplinary smart platform, as well as a global tech-coordination facility to implement sustainable, inclusive, and innovative science and technology based ODA projects. To achieve such goals, the global center will focus on developing a global living lab, interdisciplinary smart linkage systems, and a global operating platform. The main goals for the key strategies are to solve issues at the base centers while establishing an international relationship through sustainable technology. To achieve such goals, key projects are centered in establishing a ICT package, and a global living lab based on smart interconnected system. With this, a global inter-connected business platform will also be established to support technical and operational issues.

A Study on the Software Service Model Evaluation Methodology for Industry Convergence (산업융합을 위한 소프트웨어 기반 서비스모델 평가방법론에 관한 연구)

  • Kwon, Hyeog-In
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.3
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    • pp.1136-1144
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    • 2011
  • SW-based service model is considered strategic industry in the advancement of national economic development. Also SW-based service model has Public Interest and Profitability, it should be conducted assessment considering both sides of private and public reflection. To obtain the goal of this research, firstly, based on broadly reviewing previous literature and logical reasoning in business model evaluation and feasibility of public business. Secondly, derived SW-based service model's feature through a group of experts to analyze. And AHP(Analytic Hierarchy Process) is adopted in developing the influential factors (indexes) for the profitability of each SW-based service model and the weight score of each factor. In the result, We suggested 5 evaluation areas, and 15 evaluation items reflecting private business model, public business evaluation and SW-based service model feature. The findings of this study are thought to be useful as a practical guideline in performing evaluating the SW-based service model for private and public sector.

A Study on App Factory Design for Improving App Development Software Productivity (앱 개발 소프트웨어 생산성 향상을 위한 개발 자동화 설계에 대한 연구)

  • Chang, Younghyun
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.1
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    • pp.35-41
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    • 2017
  • Smart phone based IT support programs are faced with difficulties due to the following reasons first, long development period is required as separate developments are necessary respectively depending on the operating system of Smart phone second, it is also difficult to secure high development cost for the outsourcing of the development. It is a big problem for improving app developing productivity. Smart App Factory which is suggested in this thesis is the business strategy to surpass the Android market of Google and App Store of Apple within short period of time based on App productivity of Smart App Authoring Tool and to accomplish the materialization of App market which is in the 1st global position and all potential customers who need programs for their works regardless of budget, scope, complexity and scale will be implemented by unfolding unprecedented low price policy and global online marketing activities for App development.

Comparison Analysis on Operation Characteristics of Design Consultancies between Korea and America (한국과 미국의 디자인컨설팅기업의 운영현황 비교 분석)

  • Lee, Jin Ryeol
    • Smart Media Journal
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    • v.5 no.1
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    • pp.95-103
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    • 2016
  • This study aims to consider the action plans to make the industry of Korean design consultancies accomplish qualitative growth by comparing the operation characteristics of design consulting firms between Korean design firms and American ones. For this, questionnaire survey and comparison analysis was performed for the operation characteristics of 109 Korean design firms and 97 American ones. The analysis results shows that operation characteristics of Korean design firms comparing to those of American ones keep low in all 7 areas of building long-term partnership relationship, building multi- disciplinary organization, utilizing result-based compensation system, developing design at the strategic business level of clients, executing active design business, making convergent networking with other industry and performing specialized design services. In order to accomplish stable industry infrastructure of design consulting industry with qualitative growth, it requires continuous effort to execute 7 operation characteristics of Korean design firms.

A Development of a Curriculum of Robotics Process Automation Education for Digital Transformation (디지털 전환을 위한 대학교 로보틱스 프로세스 자동화 교육과정 개발)

  • Park, Jongjin
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.545-550
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    • 2021
  • In this paper, a university curriculum of Automation Robotics Process(RPA) among several goals for digital transformation of companies was developed. In the process of the development of ICT technology and the 4th industrial revolution, the existing analog information has changed through the stages of digitization, digitalization, and digital transformation. Recently, digital transformation has been cited as an essential survival strategy following a disruptive revolution that changes the paradigm of existing industrial systems and business. It is defined as a continuous process by which a company adapts to or promotes disruptive changes in customers and markets by using digital capabilities to create new business models, products and services. To this end, process automation in companies or organizations is an important factor. Accordingly, the need for a curriculum of robotics processes automation in universities has been raised according to these changes, and the related education contents, which have been centered on companies, have been redesigned to introduce the curriculum for universities. Education contents are composed to help students to attain certificates of essential or advanced of AA.

Design and Utilization of Connected Data Architecture-based AI Service of Mass Distributed Abyss Storage (대용량 분산 Abyss 스토리지의 CDA (Connected Data Architecture) 기반 AI 서비스의 설계 및 활용)

  • Cha, ByungRae;Park, Sun;Seo, JaeHyun;Kim, JongWon;Shin, Byeong-Chun
    • Smart Media Journal
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    • v.10 no.1
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    • pp.99-107
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    • 2021
  • In addition to the 4th Industrial Revolution and Industry 4.0, the recent megatrends in the ICT field are Big-data, IoT, Cloud Computing, and Artificial Intelligence. Therefore, rapid digital transformation according to the convergence of various industrial areas and ICT fields is an ongoing trend that is due to the development of technology of AI services suitable for the era of the 4th industrial revolution and the development of subdivided technologies such as (Business Intelligence), IA (Intelligent Analytics, BI + AI), AIoT (Artificial Intelligence of Things), AIOPS (Artificial Intelligence for IT Operations), and RPA 2.0 (Robotic Process Automation + AI). This study aims to integrate and advance various machine learning services of infrastructure-side GPU, CDA (Connected Data Architecture) framework, and AI based on mass distributed Abyss storage in accordance with these technical situations. Also, we want to utilize AI business revenue model in various industries.

A Growth Strategies as a Global Complex Resort: Focusing on Kangwon Land (글로벌 복합리조트로의 성장전략에 관한 연구: 강원랜드를 중심으로)

  • Lee, Jae-Seok;Kim, Ki-Ho;Yi, Chang-Gi
    • Asia-Pacific Journal of Business
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    • v.9 no.3
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    • pp.83-100
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    • 2018
  • The purpose of this study is to establish the identity of Kangwon Land as an integrated resort and to suggest the future directions for sustainability. In addition, we will explore strategies for revitalizing the local economy and promoting local coexistence by diagnosing social awareness in order to coexist with the local economy. We examined the internal and external environment of Kangwon Land and investigated regional awareness and win-win strategies for Kangwon Land. Also, we analyzed various strategies and business activities that Kangwon Land is carrying out. In order for Kangwon Land to pursue sustainable growth as a global complex resort, it needs to establish (1) new trend management generating new demand that reflects global trends, (2) strategies to build regional tourism clusters, (3) a global network through global investment and partnership, (4) various CSR and regional cooperation strategies, and (5) CI(Corporate Image) improvement strategies.

An Investigation of Trading Strategies using Korean Stocks and U.S. Dollar (국내 주식과 미 달러를 이용한 투자전략에 관한 연구)

  • Park, Chan;Yang, Ki-Sung
    • Asia-Pacific Journal of Business
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    • v.13 no.2
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    • pp.123-138
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    • 2022
  • Purpose - This study compares the performances of dynamic asset allocation strategies using Korean stocks and U.S. dollar, which have been negatively correlated for a long time, to examine the diversification effects in the portfolios of them. Design/methodology/approach - In the current study, we use KOSPI200 index, as a proxy of the aggregated portfolio of Korean stocks, and USDKRW foreign exchange rate to implement various portfolio management strategies. We consider the equally-weighted, risk-parity, minimum variance, most diversified, and growth optimal portfolios for comparison. Findings - We first find the enhancement of risk adjusted returns due to risk reduction rather than return increasement for all the portfolios of consideration. Second, the enhancement is more pronounced for the trading strategies using correlations as well as volatilities compared to those using volatilities only. Third, the diversification effect has become stronger after the global financial crisis in 2008. Lastly, we find that the performance of the growth optimal portfolio can be improved by utilizing the well-known momentum phenomenon in stock markets to select the length of the sample period to estimate the expected return. Research implications or Originality - This study shows the potential benefits of adding the U.S. dollar to the portfolios of Korean stocks. The current study is the first to investigate the portfolio of Korean stocks and U.S. dollar from investment perspective.