• Title/Summary/Keyword: 유형별 분류체계

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인적판매원을 활용한 구매시점고광고 연구: 정보전달형태에 따른 효과 분석

  • Park, Sun-Chan;O, Sang-Do
    • 한국벤처창업학회:학술대회논문집
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    • 2016.04a
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    • pp.154-156
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    • 2016
  • 이 연구의 목적은 소비자의 구매의도를 자극하고, 판매를 촉진시켜주는 구매시점광고(POP Ad: Point Of Purchase Advertising)의 소매판매 유통점 활용영역에서 정보전달형태 변화에 따른 광고효과 차이가 있는지를 연구하는데 있다. 연구의 배경과 방법은 통상의 구매시점광고가 정보전달 방법에 있어서 소비자 구매활동 장소 내 외에서 단순 비치, 설치된 상태로서 기능과 역할을 수행하고 있음을 착안, 광고소구형태를 시각, 청각 그리고 인적판매원이 관여된 혼합(시각, 청각)형으로 분류하여 정보를 전달 한 후 소비자의 태도 및 매출 비교를 위해 실증적 실험을 했다. 본 연구의 핵심 가설은 '인적판매원이 개입된 혼합형(시각, 청각) 구매시점광고가 소비자 태도(신뢰도/호감도/구매의도) 및 매출( + / -)영향도가 더욱 높게 나타날 것이다'이다. 이는 소비자에게 시각, 청각이 동시에 전달되는 혼합소구유형은 정보전달력이 우수하고, 광고 효과성이 높을 것이다를 검증하기 위한 것이다. 본격 연구 전에 실시한 1차 사전적 실증 실험결과 소비자가 지각하는 관점에 따라 시각형(광고의 정보내용을 인쇄물로 제공), 청각형(광고의 정보내용을 소리전달형태로 제공), 시각, 청각 혼합형(인적판매원이 시각형 정보를 활용 광고내용을 직접 전달)분류한 3가지 유형간 정보전달 효과의 차이는 없는 것으로 나왔다. 하지만, 본 연구는 생계형 소매유통 창업현장에서 활동하고 있는 소상공인들이 구매시점광고를 광고의 활용측면에서 능동형 마케팅 활동 도구로 사용할 수 있는지에 대한 실증적 사례 분석을 했다는 것에 의의를 두고자 한다. 업종별 차이는 있지만 대부분의 소상공인들의 마케팅 환경은 열악하다. 마케팅 전담 인력의 부재, 마케팅 지식의 부족, 전방위적 마케팅 전개 시간의 한계 등으로 인해 체계적으로 마케팅활동을 펼 칠 수 없는게 현실이다. 이에 현장 활용성이 높은 효율적이고 효과적인 구매시점광고의 광고정보전달 연구 및 개발이 요구된다고 보며, 이에 관한 지속적인 후행적 연구와 노력이 필요하다고 사료된다.

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Implementation of DTW-kNN-based Decision Support System for Discriminating Emerging Technologies (DTW-kNN 기반의 유망 기술 식별을 위한 의사결정 지원 시스템 구현 방안)

  • Jeong, Do-Heon;Park, Ju-Yeon
    • Journal of Industrial Convergence
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    • v.20 no.8
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    • pp.77-84
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    • 2022
  • This study aims to present a method for implementing a decision support system that can be used for selecting emerging technologies by applying a machine learning-based automatic classification technique. To conduct the research, the architecture of the entire system was built and detailed research steps were conducted. First, emerging technology candidate items were selected and trend data was automatically generated using a big data system. After defining the conceptual model and pattern classification structure of technological development, an efficient machine learning method was presented through an automatic classification experiment. Finally, the analysis results of the system were interpreted and methods for utilization were derived. In a DTW-kNN-based classification experiment that combines the Dynamic Time Warping(DTW) method and the k-Nearest Neighbors(kNN) classification model proposed in this study, the identification performance was up to 87.7%, and particularly in the 'eventual' section where the trend highly fluctuates, the maximum performance difference was 39.4% points compared to the Euclidean Distance(ED) algorithm. In addition, through the analysis results presented by the system, it was confirmed that this decision support system can be effectively utilized in the process of automatically classifying and filtering by type with a large amount of trend data.

The Analysis on Patterns of Questions in Elementary School Science Textbooks under the 2007 Revised Curriculum (2007년 개정교육과정에 따른 초등 과학교과서에 제시된 발문의 유형 분석)

  • Choi, Yoon-mi;Lee, Hyeong Cheol
    • Journal of Science Education
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    • v.36 no.1
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    • pp.120-129
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    • 2012
  • The purpose of this study is to provide informations for developing next elementary school science textbooks and educational implications for a spot of science class through analyzing patterns of questions in the elementary school science textbooks under the 2007 revised curriculum. To get a meaningful results, the 2,446 questions extracted by operation definition from 3~6 grade science text books were analyzed by modified analysis frame work based on Blosser's classified system. The findings of this study were as follows: First, among 2,446 questions, the propositional pattern element had the highest rate, 49.2%, the appreciable pattern element had the lowest rate, 1.4%, of all pattern elements. Second, from the results of comparing patterns of questions in each grade's science textbook, as the grade went higher, the rate of the applicable and the divergent pattern element tended to increase, and that of the other elements tended to decrease. Third, as the results of comparing patterns of questions of 4 each field in elementary science textbooks, the energy field questions were the largest in number, followed by the substance field. The rate of the propositional pattern element was the highest of all question elements in common in each field. In the reproductive and the propositional pattern element, the energy and the substance field had a little higher rate than the other fields. On the other hand, in the applicable and the divergent pattern element, the earth and the life field had a little higher rate than the other fields.

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A Study on the Upper Body Shape of High School Boys to Develop Uniform Shirts

  • Cha, Su-Joung;Wee, Hye-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.10
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    • pp.103-113
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    • 2020
  • The purpose of this study was to development a uniform shirt for high school boys aged 16-18 in the 7th Human Dimension Survey data of Size Korea. The upper body was analyzed to classify the upper body shape and to understand the characteristics of the body by type. Through this, we wanted to obtain the basic data necessary for the development of school uniform shirts. For data analysis, SPSS Ver. 26.0 program was used. In high school boys, there was no significant difference in height by age, but in width, thickness, length, circumference, shoulder slope, and weight, there were significant differences by age. The upper body types were categorized into four types: long shoulder skinny type, long upper body obese type, short shoulder normal type, and long shoulder normal type. Based on the size and body type data extracted from this study, it is thought that the development of uniform shirts with excellent fit should be realized through practical fashion development and construction of a size system.

The Implementation of Web-based Defect Information Feed-Back System for Construction Management in the Construction Process -Focused on Apartment Houses- (시공단계의 효율적 공사관리를 위한 Web기반 하자정보 Feed-Back시스템 구현방안 - 공동주택을 중심으로 -)

  • Cho Yong-Min;Park Tae-Keun
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.482-485
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    • 2002
  • The boom of housing market lead to build a lot of apartment houses concentrated on the metropolitan area and developing new city in 1980's made 2,000,000 houses. In this time, quality standards could not be satisfied with consumers' desire due to the policy about excessive supply and come from unexpected defects in the complected buildings. In $1980's\~1990's$, It would be performed on the study for defect prevention in apartment houses. It has contributed in no way to the reduction at the rate of the defect outbreak and the solution of consumers' dissatisfaction by flaws. The reason is that the study related defects is not linked and applied by the managing and controlling system, Therefore, the study will be analyzed out defect information occurred on apartment houses of domestic construction and classified by type features. As a result, it will suggest web-based feed-back system for getting systematic information and the practical use.

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Designing External Metadata of National Geography Institute for Distributing Digital Maps (수치지도 공급을 위한 국립지리원 외부메타데이터의 설계)

  • Kim, Kye-Hyun;Kim, Hee-Du;Lim, Sam-Sung;Lee, Kyung-Sook;Yu, Seung-Keun
    • Journal of Korea Spatial Information System Society
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    • v.1 no.1 s.1
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    • pp.89-98
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    • 1999
  • The major purpose of this study wa to desgin a external metadata of National Geography Institute(NGI) for the effective management and distribution of the digital maps. For designing a standard external metadata reflecting the current trends of the international organizations on standardization, a prelimenary study was made mainly concentrating on the analysis of the metadata of the developed countries along with domestic cases. For better assessing NGI needs, all the metadata related material of the NGI were collected and classified based on the NGI's workflow. The external metadata draft was made considering the results from the analysis of the existing NGI material and the draft was also cited some major cores from the ISO standards. Continuous efforts should be made in the future to update the metadata draft based on the opinions from the NGI engineers and the technical trends of the international organizations.

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Characteristics of the Child Maltreatment at Day Care Centers and the Case Dispositions of Child Protective Services in Korea (한국 어린이집 아동학대의 학대 특성 및 아동보호서비스의 최종조치 관련 요인 분석)

  • Kim, Kihyun;Jang, Hwajung;Kim, Kyunghee;Jang, Heesun
    • Korean Journal of Social Welfare
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    • v.66 no.4
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    • pp.25-52
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    • 2014
  • This study examined the characteristics of child maltreatment cases which occurred recently at the Day Care Centers in Korea. The study utilized the case records system of the National Child Protection Agency (K-CPS) and analyzed all the cases reported to the K-CPS from 2010 to 2012 (n=462). Using the case records abstraction system developed for this study, based on the Maltreatment Case Records Abstraction System (MCRAI; Trickett et al., 2009), the detailed information on abuse cases as well as disposition outcomes was abstracted. The results showed the relatively low rate of abuse designation, low rate of reports from the mandatory reporters as well as overwhelmingly high rate of physical abuse. Diversity was detected in severity ratings in each type of abuse. Finally, determinants of dispositions differed for children, perpetrators and daycare centers. Based on the results, implications for practice and child maltreatment research were discussed.

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Transition Program for Youth With Disabilities: Research Trend Analysis and Systematic Review (장애청소년의 전환프로그램 : 연구 동향 분석과 체계적 고찰)

  • An, Su-bin;Park, Hae Yean
    • Therapeutic Science for Rehabilitation
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    • v.11 no.3
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    • pp.23-36
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    • 2022
  • Objectives : This study aimed to provide basic data on intervention strategies that occupational therapists can access by systematically analyzing the intervention and effectiveness for youth with disabilities. Methods : The RISS, PubMed, and Web of Science databases were used to search for papers published between 2006 and 2021. The keywords were "Disability AND Adolescents OR Young adult AND Transition education OR Transition program". Seven papers were selected for analysis, and the full text was reviewed. The keywords and national relations were analyzed and visualized using the WoS (Web of Science) and VOSviewer programs. Results : The participants were classified into five types (ASD or ADHD, ID, DD, and physical disability). The areas used for the intervention were mixed into three categories: occupation (academic), self-management (time), and interaction (personal relations and communication). Sociality and adaptation, quality of life, and at least one of the three categories of daily life activities showed significant improvement. Conclusions : This study can be used as basic data to expand the area where only OTs can contribute while grasping the research trend of the conversion program and presenting the direction of exchange with various experts by organizing the application and its effects.

Classification of Disaster Safety Data Management System based on Daily Situation Report (일일상황보고를 중심으로 재난안전 데이터 관리 체계의 유형화)

  • Lee, Giu;Jung, In-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.9
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    • pp.290-298
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    • 2019
  • This study investigated a total of 22 types (15 types of natural disasters and seven types of social disasters) of disaster and safety data based on the National Daily Situation Report, Disaster Yearbook and annual Disaster Annals issued by the Ministry of Public Administration and Security. Disaster safety data were collected from the daily situation report of MOIS (Ministry of the Interior and Safety). The number of total data cases were 1,760, of which 656 were natural disasters and 1,104 were social disasters. The disasters were then patternized according to their characteristics. The patterning was conducted to set up the disaster and safety data system designed to keep disaster situations under prompt and effective management. The study analyzed the data associated with the activities in the response and recovery stages according to the disaster type. Furthermore, based on the management activities performed with the flow of time following a disaster, this study classified and proposed disaster and safety data patterns to achieve effective disaster management work by analyzing the characteristics of a disaster and safety data and disaster and safety management procedures. Disasters of high similarity were classified by merging and deleting them. This was done to consider the scalability and mutual linkage so that it can be used in the establishment of national statistical data, such as the disaster annual report and disaster annuity.

A Study of the Situation Based Disaster Response Model from the Damage of Storm and Flood Field Manual (풍수해 현장조치 행동매뉴얼 분석을 통한 상황 기반 재난 대응 모델 연구)

  • Lee, Chang Yeol;Park, Gil Joo;Kim, Twehwan;Lee, Hyeon Sung
    • Journal of the Society of Disaster Information
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    • v.15 no.4
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    • pp.617-625
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    • 2019
  • Purpose: The fields manuals which is managed by the each disaster types are the integrated guideline. When the disaster occurred, all kinds of SOPs which are described in the manual does not need. Therefore, the person in charge is confused which SOP is executed. In this study, we propose the disaster response process model based on the specific disaster situation case. Method: Firstly, we define the disaster situation cases which is mentioned in the field manual, and then, we develop the disaster response process model including indispensible SOPs for the specific disaster situation case. As a verification and feedback process, we apply the model to Safety Korea Exercise scenario. Result: We developed SOP model and disaster response process model reflecting the concept of the disaster situation case. Conclusion: Safety Kore Exercise scenario reflecting the developed model may continuously upgrade the field manual.