• Title/Summary/Keyword: 유통요소

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A Study on Brand Alliance between Private Brand and National Brand (유통업체 브랜드와 제조업체 브랜드간 전략적 연계에 관한 연구)

  • 박진용
    • Journal of Distribution Research
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    • v.9 no.3
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    • pp.49-68
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    • 2004
  • The purpose of this study is to introduce brand alliance to private brand context. The conventional concept of the wheel of retailing hypothesis explains the limitation of private brand growth. Retailers, therefore, has made an effort to adopt brand alliance with national brand to solve the potential problem of private brand. The conjoint analysis was used to identify the importance of brand alliance. The importance of the general variable extracted from part worth presented there was significant benefit in an alliance between a private brand and a national brand. Additionally, the results showed that there were moderating effect of 1) familiarity with private brand, 2) evaluation of specific retailer and vendor and 3) usage amount on part worth structures.

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An Study on the Consumer Perception for Open Shelf-life Dating Method of the Packaged Foods (포장식품의 유통기한 표시기법에 대한 소비자 심리 연구)

  • 하영선;김종경;박인식
    • Food Science and Preservation
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    • v.5 no.4
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    • pp.392-395
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    • 1998
  • This study was to reveal consumer attitudes about open shelf-life dating method of the packaged foods. Consumers consider that open shelf-life dating to the packaged foods gives good information to choose the products to buy, but also confusion with unclear open shelf-life dating marked on the package. For the perishable foods, consumers tended to get more attention to the open shelf-life dates. Consumers prefer the dating method of edible periods better than sellable periods to the packaged foods. The female consumers consider that open shelf-life dating is more important to buy the packaged foods than male consumers do.

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An Efficiency Evaluation of Firms Having Implemented ERP using DEA/Window in the Retail and Distribution Industry (DEA/Window기법을 이용한 유통산업의 ERP 도입 효율성 연구)

  • Baek, Seong-Hyun;Park, Kwang-Ho;Kim, Tai-Young
    • Information Systems Review
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    • v.15 no.2
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    • pp.75-90
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    • 2013
  • This research was undertaken to find out how effectively ERP has been employed by the enterprises through comparing and analyzing the management performance of each enterprise after introducing ERP to Retail and Distribution Industry using DEA technique. According to the research results, efficiency evaluation for each site was calculated through input and output factors to find out comparative ERP system usage efficiency of 10 Retail and Distribution Industry Companies in terms of such factors as employee, quick assets, inventories, sales revenue, operating income. This paper confirms that the companies having launched management innovation by aggressively adopting ERP saw their management efficiency improving consistently, and in the distribution industry, it took at least 3 years before the effect of ERP introduction on enhancing management efficiency became visible. Furthermore, this paper also reveals that, unlike the manufacturing industry which was the subject of the previous study, efficiency was not necessarily proportional to the size of company in the service industry including distribution and export which was the subject of this paper.

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A Study on the Distribution ERP of Food Culture Division (Food Culture 사업의 유통 ERP에 관한 연구)

  • Lim, Sang-Seon;Park, Dea-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.05a
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    • pp.360-364
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    • 2010
  • Food Culture business is a type of food to maintain variety and freshness of the material to individual retail business is doing. Speed for maintaining the freshness of ingredients, food sales and the cost of materials, labor, expense and lack of accuracy for the aggregate of the settlement issue is. In this paper the distribution of FC for the ERP project to build and aggregate revenue and cost elements of the business unit's sales against the cost of materials, labor, expense accounting, including aggregate elements, and also for purchase orders and bid off retail logistics estimates of the value of arms agreements with logistics Simulation results will be studied. If the attempt to close the business units and country units, and total assets of the unit to enable profit and loss calculations are to ERP research. Through this thesis FC business development and logistics ERP will contribute to the retail industry.

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LDPE필름포장이 복숭아의 품질변화에 미치는 영향

  • 김진성;이상덕;하영선
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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    • 2003.04a
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    • pp.133.1-133
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    • 2003
  • 복숭아는 다른 과일에 비해 조직이 연약하고 저장성이 매우 낮은 여름철 과일이므로 선별, 포장 및 유통과정에 세심한 주의가 필요하다. 따라서 출하.유통시 선도를 유지시켜 유통기한을 연장시킨다면 경제적 효과가 클 것이다. 국내에서 일반화되어 있는 PE필름 밀봉 저장방식은 과실의 호흡에 의해 산소농도의 감소와 이산화탄소의 증가로 호흡이 억제되고, 이에 따라 노화가 지연됨으로 과실의 저장수명을 증가시키는 방식이며, PE필름내 기체조성에 영향을 미치는 요소는 필름의 두께와 저장온도이고 저장온도가 필름의 두께, 즉 MA효과보다 과실연화에 더 큰 영향을 미치는 것으로 알려져 있다. 이는 필름의 두께가 얇을수록 봉지 내 산소농도가 높아져 호흡대사를 촉진하기 때문인 것으로 이해된다. 과육의 연화가 시작되면서 이취를 유발하는 아세트알데히드와 에탄올의 축적이 증가한다고 보고되고 있고 이는 저장고 내 고농도의 이산화탄소 처리 시에 나타난다. 따라서 본 실험에서는 상온 2$0^{\circ}C$에서 복숭아를 0.05mm LDPE필름으로 포장하여 경도, 당도, pH를 측정하였으며 $O_2$(1, 3, 5%), $CO_2$(5, 10, 15%)를 9구분으로 환경기체를 조성하고 중심합성계획법에 의해 반응 표면분석(RSM)을 하였고 갈변도검사 결과와 함께 종합적으로 복숭아저장에 필요한 최적조건을 규명하고자 하였다.

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금융기관별 서비스 경쟁우위에 관한 연구

  • Ji, Ho-Jun
    • The Korean Journal of Financial Management
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    • v.14 no.2
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    • pp.351-371
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    • 1997
  • 본 연구는 금융규제완화, 금융기관의 민영화, 금융기관간 M&A, 국내 금융시장의 개방 등 대내외적인 문제에 직면하고 있는 우리나라 금융기관들에 대한 서비스 만족도 실증분석을 통해 서비스 경쟁우위 요소를 제시하기 위한 것이다. 시중은행, 지방은행, 증권회사, 투자신탁의 주거래 고객을 대상으로 설문조사를 실시하여 분산분석, 다중비교검정(Multiple Comparison Test) 그리고 Radar Chart 분석을 시도하였다. 상품, 이용 편의성, 유통경로, 판매촉진의 4가지 서비스 항목으로 구분하여 금융기관별 차이를 분석한 결과 각 금융기관간에 유의한 차이가 있는 것으로 나타났다. 각 금융기관별로 상대적인 서비스 경쟁우위 관계를 분석한 결과 시중은행은 유통경로 부문에서 상대적 서비스 경쟁우위가 있는 것으로 나타났고 나머지 상품, 이용 편의성, 판매촉진 부문에서는 경쟁열위를 보였다. 지방은행은 이용 편의성, 유통경로, 판매촉진 등 3개 부문에서 다른 금융기관보다 상대적으로 높은 경쟁우위를 보였으며 상품 부문에서는 다른 금융기관과 비슷한 경쟁력을 나타내었다. 증권회사는 전 부문이 경쟁열위의 수준이었고 그 중에서 유통경로부문이 경쟁력이 가장 떨어진 것으로 나타났다. 투자신탁은 상품, 이용 편의성, 판매촉진 등 3개 부문에서 타 금융2기관에 비해 높은 경쟁우위를 보였으나 유통경로에 대해서는 경쟁열위로 나타났다.

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The strategy for securing leadership in digital contents distributing platform Focusing on open innovation theory (디지털 콘텐츠 유통 플랫폼에서의 리더십 확보 전략 - 개방형 혁신 이론을 중심으로 -)

  • Choi, Hun;Lee, Yong-Seol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.612-614
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    • 2022
  • The prolonged untact era, which has continued since the end of 2019, further accelerated the spread of distribution platforms that provide cultural contents in digital form. Digital content distribution platforms are fiercely competing in the market as the central axis of cultural content planning, production and distribution. In this study, we apply the open innovation theory as a competitive element of digital content distribution platforms to assess whether competitiveness can be secured in terms of multilingualization of content.

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Design of Framework for Content Distribution in Wireless Environment (무선 환경에서의 콘텐츠 유통 프레임워크 설계)

  • 조광문;한군희
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.4 no.2
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    • pp.71-75
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    • 2003
  • The distribution model of multimedia content is proposed, This solves the problems which are occurred by various multimedia content and the complex distribution structure. The online distribution processes in wireless environments contain many different, companent from the of offline and wire networks. The multimedia content can be very easily propagated illegally. Under these environments the seneme to protect the copyrights of multimedia content and rights of distribution entities is needed. In this paper a distribution framework of content in wireless environment based on MPFG-21 framework if proposed. This model can be adapted to DRM(digital rights management) and utilized to protect the rights of distribution entities.

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Regional Differentiation of Relationships between Private Brand Purchase Intention and Antecedents (유통업체브랜드 구매 의도 및 선행 변수와의 관계에 관한 연구: 할인점 출점 지역의 차이를 중심으로)

  • 박진용;정강옥
    • Journal of Distribution Research
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    • v.8 no.2
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    • pp.21-39
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    • 2003
  • The objective of this study is examining regional differentiation of private brand customer. Factors found to influence private brand purchase intention included familiarity with private brand, perceived value, store loyalty, perceived risk, perceived quality variation between national and private brand products. For testing the research model, data were collected in Seoul and Busan. The hypothetical paths included in model are supported. There are regional differentiations in 1) negative relation of perceived quality variation and perceived value, 2) positive relation of familiarity and purchase intention, and 3) positive relation of store royalty and purchase intention.

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Evaluating Factors of Internet Resources (인터넷 정보자원 평가요소)

  • 배금표
    • Proceedings of the Korean Society for Information Management Conference
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    • 1999.08a
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    • pp.89-94
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    • 1999
  • 디지털 문헌이 증가하고 디지털 도서관이 개발되면서 인터넷 정보자원을 도서관장서의 일환으로 개발, 보존, 이용시키는 문제가 논의되기 시작되었다. 본 연구는 네트워크로 연결되는 인터넷 자원을 도서관의 가상적 장서로 수용하기 위하여 인터넷을 통해 제공되는 정보자원과. 이의 접근과 관련된 문제들을 정의하였다. 그리고 인쇄자료와 비교하여 인터넷상에 유통되는 자원의 형식 등을 비교 분석하여 자료의 신뢰성을 평가하는 요소를 개발하고, 전통적인 장서개발 요소와 비교하여 인터넷 정보자원을 선택하는데 필요한 평가요소를 설정하였다.

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