• Journal of Distribution Science
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• v.4 no.2
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• pp.41-64
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• 2006

The research is focused on planning the politic direction and on establishing an activating planning for retailer shops such as traditional market, super supermarket, discount store in Daejeon. The empirical study shows that the consumers most satisfied with discount store, meanwhile least with traditional market. Especially, it is proved that parking facility is the most important factor affecting consumer's satisfaction. This study also suggests some important strategic implications through IPA (important- performance analysis). Those are, first, the traditional market needs to improve for six categories of IPA factors, however the super supermarket for four, and the discount store for three. Second, the discount store has eight prominent advantages of the factors, however the super supermarket has seven, and the traditional market has five. Finally, the traditional market has to concentrate facility improvement for consumer's convenience in the long term.

• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.327-339
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• 2010

The cultural contents are a field that originally has a cycle ranged from producers of various contents and distribution consumption. The various object elements composing of an ecosystem of cultural contents in this cycle, and the search of harmonious relations between these objects is becoming an important issue. The ecological approach on the cultural contents field is not being tried authentically until now, in spite of the expansion of interest and usefulness from its application at present, so there is no detailed discussion on the inside of an ecosystem and its action such as confirmation of object elements composing of the ecosystem, interaction principles between objects and object development, principles of co-evolution, etc. achieving common development of all objects composing of the ecosystem. Therefore, the present research aims to confirm object elements composing of the ecosystem of cultural contents through an ecosystem model that has been researched in several fields of the ecosystem and social science, and to seek interaction between objects and each object as well as a development direction of a total ecosystem.

• Journal of Navigation and Port Research
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• v.27 no.5
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• pp.539-546
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• 2003

The numerical model of the flow analysis by finite element technique is described. The Galerkin method is employed for spatial discretization Two step explicit finite element scheme is used to discretize the time function, which has advantage in problems treating large numbers of elements and unsteady state. Two dimensional hydrodynamic model considering moving boundary condition is developed. Also it applied flow model which develop on flow portion of ideal fluid in the model flume and verified, and the results of this study confirm the efficiency of moving boundary treatment in Jeju harbor. The computed results have shown the good adaptability of moving boundary condition From these studies, it can be concluded that the present method is a useful and effective tool in tidal flow analysis.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.6
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• pp.153-165
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• 2018

The study elaborates on the impact of marketing on social welfare labor business's sponsor outcome. These are the consequences. First, looking through research subjects' general marketing conditions, actions about goods, price, promotion and maintaining existing sponsors were above the average whereas actions regarding business place's internal fund-raising environment and distributions were in a low level. Second, sponsor business's outcome comparison followed by marketing generally shows significant difference due to marketing actions about goods, price, promotion and maintaining existing sponsors. Third, marketing factors which influence sponsor outcome are promotion in sponsors number. Promotion and price are the main factor of sponsoring money and sponsor ratio compared to revenue. Therefore, at the social welfare business place, marketing strategy for sponsor development should be contrived to develop various promotion which enables institution to concentrate on and enhance price negotiation ability.

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.161-169
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• 2021

'Clean beauty' attracts attention with an increasing interest in cosmetics without harmful ingredients as people wear masks in the age of COVID-19. Thus, this study selected and analyzed clean beauty cosmetic brands circulated in Korea on/offline in 2020. This study extracted 36 clean beauty brands and selected 20 suitable brands through an experts' analysis. For an analysis of clean beauty cosmetic brand communication, components: naming, logo, color, package, and website were drawn to conduct a survey. Preferred were the words they come up with when they think of nature or health for naming; wordmarks in a simple form for logo; greenish or yellowish for color; the simple form aligned center on the container body for package; and the images of plants, animals, and humans for website. To sum up the components, utilizing natural, clean, and light images harmoniously, acted as a factor for preferring the clean beauty cosmetic brands.

• Design Convergence Study
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• v.13 no.5
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• pp.341-354
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• 2014

The position of newspaper has been getting critical, since there are various new digital devices that can embody much information in only one device. Smart devices has risen the possible replacement of newspaper, while they are getting lighter and getting faster access to the information. However, there is lack of study on the application for smart devices, since it is at the early stage of development. In this study, the design method for the effective news application is considered by analyzing not only an external element, the layout design, but also an internal element, the content of it. Then, 20 domestic and foreign news applications were analyzed concentrating on the layout and the contents. Through the observation, I looked into what type of applications that can be deliver messages effectively. After the observation, participants are asked about their impressions and preferences of the applications. A news application for smart devices should not be just a mobile version of newspaper. If so, a news application never be able to leap over authority and popularity of the newspaper. So, it needs constant researches on an effective news application focused on the attribute of the smart devices to develop the news application for the devices.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.151-165
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• 2014

Korean traditional alcohol's growth gets declined after Makgeolli's boom and it's time to enter the takeoff stage using cup based on the characteristics of each alcohols in order to their globalization and quality improvement. For now, there are 3 features of Korean traditional alcohol's cup design development; subdivision, quality improvement, systematization. However, there's no product design case that reflect the characteristics of the alcohol from the planning phase. Therefore, it needs to establish process technology for storytelling and emotion based cup design. This research aims to extract the specification for cup design and to find out the visualization element of cup's shape and material by studying 5 senses and traditional alcohol's objective informations. Through the study, the elements that can maximize the specific traditional alcohol's marketability: cup's label, pattern, decorative element based on the storytelling like history and tale were found. As a result, those result can give a new export strategy by developing competitive design that has emotional element and storytelling from the traditional alcohol's characteristics in a situation of stagnant export of the small sized home-brewed liquor business.

• Journal of Distribution Science
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• v.9 no.2
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• pp.31-36
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• 2011

I conducted empirical analyses of what happens when an offline channel expands to an online channel and whether the pre-existing offline channel's competitive assets (e.g. brand reputation and level of service satisfaction) can be linked to online channel preference. I found that an offline channel's brand reputation and level of service satisfaction can have a direct influence on offline channel preference and a second-hand influence on online channel preference. Thus, if the competitiveness of the online channel is strong enough and its customers have a higher preference for the offline channel, they will be committed and loyal to the company. The resultant enhanced competitiveness of the offline channel will present opportunities for both present and future success. The main results are the following. First, the management of the distribution channel service quality is more important than that of the brand reputation. Customers' experiences of service and subjective evaluations are not important only as the leading factors in the long-term brand reputation management but also as influential factors in channel preference. SoThus, given that the service quality of the pre-existing channel is not the customers' main concern, a strategy of improving the level of service satisfaction aimed at present customers is more valuable than a wide brand positioning strategy aimed at general and new customers. Second, when an offline channel company establishes an internet shopping mall on an online channel, it is highly likely that the preference and subjective evaluation of the present customers will influence the online channel. This applies not only to the special case of an expansion from an offline intermediary channel to an online one, but also to an online channel acting as an expansion of the business model of a conventional manufacturing or service company: both cases are vertical integrations of marketing channels in an expansion of the distribution channel. My theory applies to a wide range of contexts. Third and finally, any business strategy can grasp the meaning of 'channel expansion. Fundamentally, it is an expansion of the sales activity channel and marketing activity. However, it is also a way of enhancing marketing and sales competitiveness through an expansion to an online or offline channel. The expansion of an offline company to an online channel could be seen not as improvement but as an innovation of the business process by which two goals are achieved with one technique. The former is expected to increase the sales of the offline company, and the latter is also expected to increase sales while also contributing to cost reduction.

• Journal of Distribution Science
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• v.7 no.4
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• pp.15-26
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• 2009

The internet has dramatically changed a way of business management and competition in the business environment. Especially, it stimulated not only to evolve online floral distribution service but also to change a phase of competition among floral retail stores in industry. And that also led to keen competition among IT service providers as well. This study is to examine how floral retail stores have been evolved and competed with the radical situation of the floral distribution industry through IT service in the aspect of business and information technology. In addition, the Typhoon Positioning Strategy(TPS), a strategy for the IT service positioning, is introduced from IT service provider's perspective. For IT service providers to create high business value and continuous service providing, IT service should be positioned on the customers' "core business" and developed to the level of "solution." The Typhoon Positioning Strategy(TPS) is a strategy for the IT service positioning, indicating that IT service should be positioned according to a Business Process-Service model with the consideration of business development direction, IT service trend, and user's IT capability. That is, IT service providers should find out customers' "core business" area first to provide a right IT service to the company, and the IT service provided should meet to the level of business solution. The capability of the IT solution users is also an important factor to be considered for the advanced IT service. There are four principles of the Typhoon Positioning Strategy(TPS). Principle 1) IT service provided should be an IT solution Map suitable for customer business processes. Principle 2) IT service provided should be able to support customer core business. Principle 3) IT service provided should be a business solution. Principle. 4) IT service provided should be applied differently according to the level of customer's IT capability.

• Electronics and Telecommunications Trends
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• v.28 no.2
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• pp.132-144
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• 2013

국방과학기술은 중장기 기획문서체계에 의해 체계적인 기술기획이 수립되고 있다. 또한 합동참모본부의 전략문서와 연계하여 국방과학기술의 중장기 전략을 수립한다. 무기체계는 지휘통제, 감시정찰 및 정밀타격체계로 구성되고, 핵심기술은 정보통신, 센서, 플랫폼 등 8대 기술 분야로 구성된다. 국방정보 기술은 국방에 관한 정보를 생산, 유통 또는 활용하여 국방 분야의 제반 활동을 가능하게 하거나, 미래 전장운용 개념 구현 및 국방경영 효율화를 지원하여 국방비전 및 국방개혁을 달성하는 핵심 기능 역할을 수행하는 것을 의미한다. 국방정보 기술 개발의 목적은 한반도 전 구역에서 실시간 및 근실시간으로 요구 수준 및 정확성을 확보하기 위해 전장가시화, 네트워크화된 지휘통제, 효과 중심 정밀타격, 전쟁지속을 위한 인사, 군수, 동원 등 통합지원체계를 구축하여 미래전 양상과 국방정보화의 특성을 고려한 실시간 정보공유 및 관리 가능한 정보화 환경을 구축하는 데 있다. 본고는 국방정보 기술 체계 및 요소기술에 대한 특성과 적용기술 및 발전 방향을 살펴본다.