• Culinary science and hospitality research
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• v.20 no.1
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• pp.189-204
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• 2014

This study is aimed to identify the relationship between Korean restaurant selection attributes and behavioral intention regarding foodservice consumption tendency. In order to achieve the purpose of research, frequency analysis, factor and reliability analysis, correlation analysis, cluster analysis, chi-square test, variance analysis, and multiple regression analysis were conducted using SPSS 18.0. As a result of variance analysis, accessibility did not appear to have a significant difference in all clusters, food quality appeared to have a significant result (F=5.587, $p{\leq}.001$), employees' service appeared to have a significant difference (F=5.186, p<.01), and price discounts also showed a significant difference (F=4.921, p<.01). Therefore, the first hypothesis that the foodservice consumption tendency has a difference in the Korean restaurants selection attributes was partially selected. In order to verify the hypothesis that the Korean restaurants selection attributes affect behavioral intention, the sub-factors of the Korean restaurant selection attributes (accessibility of restaurants, food quality, employees' service, price discounts) were set as independent variables, and the behavioral intention of foodservice consumers was set as a dependent variable. As a result, the accessibility of restaurants (${\beta}=.092$) and price discounts (${\beta}=.299$) have a non-significant effect on behavioral intention. However, a significant result was shown in food quality (${\beta}=.379$, p<.001) and employees' service (${\beta}=.251$, p<.001). Thus, the hypothesis that the Korean restaurant selection attributes have a positive effect on behavioral intention was partially selected. Based on the results, foodservice managers need to build up strategic management to improve food quality with better ingredients, sanitation, adequate quantity, and consistent taste of food. In addition, they should provide better service with well-trained employees.

• Journal of the Korean Society of Food Culture
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• v.32 no.5
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• pp.383-393
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• 2017

This study was conducted to analyze the dietary lifestyle of local Chinese consumers and to classify dietary characteristics according to their dietary lifestyle factors and dietary behaviors. This investigation was conducted for 1 month from 1 January 2017 targeting 300 adult males and females living in China using the online survey company surveymonkey. Four factors relating to dietary lifestyle were identified, gourmet factor, healthy factor, convenience factor and economic factor, and these were grouped into 4 clusters according to their dietary lifestyle factor scores. Group 1, the gourmet economy group, showed a high percentage of living alone and a high frequency of eating out, but a relatively low percentage of three regular meals per day. Their dietary lifestyle was sensitive to gourmet factors and economic factors, but less sensitive to health and convenience factors. Group 2, the wide interest group, contained a high percentage of individuals in their 30s, as well as more highly educated individuals and a higher income than other groups. Because their dietary lifestyle scores tended to be higher than those of other groups, they sought a variety of new foods and gourmet meals for enjoyment of dining and life, as well as well-being food materials and foods related to health. Group 3, the health economic group, constituted a family-type consumer group with lower income level than the other groups. Members of this group were seeking health food and natural food in their dietary lifestyle and tended to pursue a high economic profit ratio when purchasing food. Finally, group 4 showed a relatively higher percentage of women over 30 and individuals with a college level or higher education than the other groups. This group was more interested in health and taste than price and convenience, and showed the highest LOHAS orientation among middle aged Chinese women. Moreover, members of this group directly utilized their knowledge regarding nutrition in real life.

• Journal of the Korea Society of Computer and Information
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• v.15 no.6
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• pp.129-138
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• 2010

The purpose of this study was to analyze the difference between Exercise addiction and Affect, and addiction-related potential was investigated. In addition, exercise addiction prevention and positive exercise was to identify. The participants of the study included 312 tennis club member who were more than 20 years old and lived in seoul city. The survey was analyzed by SPSS PC+ for window (version 12.0) which is a statistical analysis program to produce the computational results of this study. Based on the survey, this study could draw such results as follows: First, exercise addiction, gender and age on partial variables were statistically significant differences. A male positive addictions, exercise desire were higher than in female. 50s in the withdrawal symptoms of the variables that showed statistically significant difference participation, and period, frequency, time of exercise addiction showed that in withdrawal symptoms, positive addictions domain in a statistically meaningful differences. Second, social demographic domain in the presence of gender showed significant correlation exercise desire were and exercise participation time in the positive addictions showed significant correlation. Participation frequency and the time involved in retaining all the positive affect and negative affect have found a high correlation. Third, the influence of relation between exercise addiction and affect of tennis participants, exercise desire, positive addiction, showed in a statistically positive affect and negative affect meaningful influence on it.

• KDI Journal of Economic Policy
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• v.19 no.1
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• pp.105-149
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• 1997

이 논문에서는 남북한 관계를 중심으로 분쟁해소와 협력관계 구축에 있어서 신뢰(信賴)가 할 수 있는 역할(役割)에 대해 검토해 보았다. 이 논문의 모델은 Kreps-Wilson(1982)의 신규진입 게임을 협력관계 구축이라는 새로운 상황에 맞게 변환시킨 순차적 게임모델로서 유한반복(有限反復) 게임구도와 비대칭적(非對稱的) 정보소유(情報所有)를 그 근간으로 한다. 북한이 남한정부가 진보적이라고 믿는 확률을 남한에 대한 '신뢰(信賴)'라고 정의할 때, 신뢰는 크게 나누어 다음과 같은 역할을 한다. 북한이 남한에 대해 작은 규모의 신뢰감만 가지고 있어도 피의자(被疑者)의 딜레마 (Prisoner's Dilemma) 상황을 피할 수 있으며 상당한 기간동안 남북협력관계(南北協力關係)가 지속될 수 있다. 왜냐하면 보수적 성향의 남한정부도 북한이 개혁정책을 추진할 때 대북(對北) 압박정책 대신 포용정책(包容政策)을 통해 얻을 수 있는 수익이 적지 않은 점을 고려하여 상당기간동안 포용정책을 선택할 동기가 있기 때문이다. 하지만 이와 같이 자신의 성향을 은폐하는 위장행동의 가능성이 높은 동안 신뢰(信賴)는 쉽게 증진되지 않는다. 다만 남북한이 협력을 통해 실질적인 수익을 얻을 수 있을 뿐이다. 남북협력관계를 구축하기 위해 남한이 할 수 있는 일은 정책대응에 소요되는 시간을 줄이는 한편, 개혁정책을 통해 북한이 얻을 수 있는 기대수익(期待收益)을 늘리고 남한에 배신당할 경우 입는 피해를 줄여주는 것이다. 특히 장기적인 관점에서 북한의 기대수익을 점진적으로 늘려 '신뢰도(信賴度)가 넘어야 할 문턱'을 낮추는 것이 효과적인 정책이다. 따라서 남북관계를 진전시키기 위해서는 북한의 지속적인 개혁을 조건으로 북한의 기대수익이 점진적으로 증가하는 KEDO식의 장기적 경협사업(經協事業)을 고안하여 추진해야 한다. 이에 반해 인도주의적 명분하에 일과성의 식량지원을 북한에 제공하는 것은 북한의 구조적(構造的) 경제난(經濟難) 해소나 남북관계의 지속적 진전에 별 도움이 안되는 정책이다. 북한은 북한 나름대로 남한을 한번 믿어볼 필요가 있다. 왜냐하면 상대방에 대한 불신(不信)은 결국 협력관계가 유지될 수 있는 기간을 감축시켜 비효율적인 결과를 초래하기 때문이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.4
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• pp.1541-1550
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• 2012

The study examines entrepreneurial motivation and maintenance factors of independent publication, a rising business in the current digital era. Focusing on a case of independent publication which has been successful, this research discloses that personal attributes and backgrounds of individuals are the main factors to motivate them to establish businesses. Personal attributes include desire for achievement, self-control, risk-taking inclination, and etc., and personal backgrounds contain educational background, work experiences in the same line of business, social network, and etc. Moreover, this research also discovers that both intrinsic reward indicating the belief that the individuals will be able to publish the books which they want, and extrinsic reward as market profits are the main maintenance factors. This case study will contribute to developing the education and consulting programs for independent publication entrepreneurship and the related policies.

• Korean Journal of Cognitive Science
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• v.30 no.3
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• pp.105-132
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• 2019

This study quantitatively analyzed the speeches of the former 8 Presidents of the Republic of Korea. Unlike the previous studies, this study analyzed both the content word and the functional word related to the psychological phenomenon. In Study 1, six language style indicators such as clout, authenticity, presidentiality, cognitive complexity, femininity, and psychological health were developed. Also, as presidential speeches have been made recently, authenticity, presidentiality, psychological health tended to increase, but cognitive complexity tended to decrease. These tendencies were supported by linear trend analysis. The linguistic differences were distinct not only among individual presidents but also by groups based on the political orientation of the president. In the progressive presidential speech, more clout, cognitive complexity, femininity were observed. In contrast, more authenticity and presidentiality were observed in the conservative presidential speech. In Study 2, it was demonstrated whether the developed language style indicators show reliability in the most recent President's speeches. Finally, it was discussed that the relationship between language style indicators, fitness of the political tendency between the regime and the general public since 2000s, and the characteristics of femininity indicator.

• Cartoon and Animation Studies
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• s.47
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• pp.217-239
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• 2017

The purpose of this research is to maximize the core competencies by objectively measuring the Behaviour Patterns of students in Comic-Animation major to understand the difference between individuals and to maximize one's merits which will improve the efficiency in education. Also through this research we could understand which aspects would be affected in both the satisfaction about the major based on Behaviour Patterns and the satisfaction of university life. According to the DISC Patterns, 41.7% of the students in Comic-Animation department shows that they were in Patterns I (Influence). And Patterns S (Steadiness) were 10% which was the lowest percentage in this survey. In the average of the subject's satisfaction aspect, the satisfaction of the professors' suggestion was 3.68 which was the highest. While the satisfaction of the administration service and welfare facility was 2.56 which was the lowest. The satisfaction rate based on DISC Behaviour Patterns shows a significant difference among the satisfaction of the department, the satisfaction of atmosphere in university and the satisfaction of the admin and welfare. Patterns I (Influence) was the highest the satisfaction in the major and the satisfaction of the university life while Patterns C(Criticalness) was the lowest. In particular, the importance of the I (Influence) is the most important factor, but it is essential that there is a slight decrease in the precision and accuracy of the work, and C(Criticalness) is shy and stressed, so they need to give positive communication and accurate advice. It is required to Comic-Animation department professor to analyse students' character based on Behaviour Patterns and a person's pros and cons for the career exploration and the employment consultation in order to have positive affect on employment rate. Also if the department's Behaviour Patterns construction were well utilized, it can improve the success rate of useful leadership and fellowship. it will improve the atmosphere in the department which will decrease the drop-out rate but increase the cohesion in the department which will lead to providing better result in the work and the project.

• Culinary science and hospitality research
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• v.18 no.5
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• pp.45-62
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• 2012

The purpose of this study is to secure the basic data for the physical environment of an eco-friendly restaurant by surveying and analyzing customer perceptions of the servicescape of an eco-friendly restaurant and to verify the organic causation of the servicescape of an eco-friendly restaurant and customer perceived value, attitude and behavior intention. The samples for empirical analysis were selected from the customers over 20 years who lives in Seoul and Kyung-gi suburbs have experienced visiting eco-friendly restaurant or green restaurant more than once a month. Total 300 copies of questionnaire were distributed for the survey from the second day to the fifteenth day of April for 14 days, and total 264 (88.0%) copies of survey questionnaire except for some questionnaires that had much strong lean tendency or the missing value was discovered. The research results are as follows; when a customer recognizes an eco-friendly restaurant favorably, he or she considers that servicescape plays an important role in deciding perceived value through tangible and intangible perceived values. Since, customer perceived value has a positive effect on attitude and behavior intention, the customer considers as affected on his/her behavior intention when satisfied with the eco-friendly restaurant, which is considered that positive customer attitude will have an effect on behavior intention. Thus, it is considered based on this in-depth analysis result that maintaining and providing servicescape of high standard in the manager's perspective will have a direct effect on ensuring tangible outcomes.

• CRM연구
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• v.2 no.2
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• pp.21-40
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• 2009

This study conducted to examine how consumer's perception of COO(Country of (Brand) Origin) image affects brand association knowledge, how coo image and brand association knowledge affect buying intention, how these relationship differs in hedonic and utilitarian products and the moderating effect of consumer's ethnocentrism in the influence of brand association to buying intension. The results indicated the followings: First, it was significant COO Image affect brand association knowledge, more strong significant in Hedonic products than in utilitarian products. But it was not supported COO Image affect buying intension significantly. Second, Brand association knowledge affected buying intention significantly. And the last, consumer's ethnocentrism mediated between brand association knowledge and buying intention strong significantly.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.85-102
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• 2013

The purpose of this study is to examine the effect relation of the external variables of the RFID for eco-agricultural products, that of the external variables on TAM approachableness and usefulness, that of TAM approachableness on usefulness, that of TAM as approachableness and usefulness on trust and behavior intention, and the effect of trust on the behavior intention. The subjects of the actual analysis are the ordinary consumers aged 20 and over living in Seoul and Gyeong-gi Province and have the experience of purchasing eco-agricultural products. Total 300 copies of questionnaire were distributed for 14 days from September 24, 2012 until October 7, 2012, and total 278(92.7%) copies of survey materials were used for the final statistical analysis data except some found too strong unequal distribution of the response value or the value unknown at present. In the analysis results of this study, by examining the effects of the external variables of the RFID for eco-agricultural products on TAM's accessibility and usefulness and verifying the causal relationship between TAM's accessibility and consumers' trust and behavioral intent, this study has a sufficient value as an initial study on the RFID for eco-agricultural products. Thus, the results of this in-depth study show that producers and distributors maintaining and providing with safer eco-agricultural products food directly influence service companies' visible achievements.