• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.190-195
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• 2023

의사소통 기술에서 유머는 사람을 웃게 만들며 분위기를 환기시키고, 관계를 돈독하게 만드는 효과를 지닌다. 이를 자연어처리에서 유머 분류, 인식, 탐지로 적용하여 유머를 기계에 학습시키려 하는 다양한 시도가 진행되고 있지만 유머의 주관성과 윤리적 문제로 탁월한 성능을 기록하기 어렵고, 특히 한국어 유머에 대한 자연어처리 분야의 논의는 미비한 상태이다. 이에 본 연구는 유머 평가 체계를 만들어 ChatGPT에 적용하여 유머 인식의 주관성을 극복할 수 있는 자동화 실험을 진행한다. 이때, 유머의 윤리적 문제를 보완하기 위해 한국 법률을 적용한 윤리 기준을 도입하여 유머 데이터셋을 마련하였으며, 데이터셋을 ChatGPT에 fine-tuning 하여 재미있는 생성 모델의 개발 가능성을 실험하였다.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.157-162
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• 2019

This thesis analyzed the intermediation and correlation of positive humor style and negative humor style through an entertainment program broadcasted on SBS. For the theoretical background, the Humor Style Questionnaire(HSQ) developed by Martin et al., was selected. As the research methods, first, after classifying the types of humor style of members of , this study analyzed how the positive humor style and negative humor style would intermediate the formation of humor, and also the correlation of humor style of members. The types of positive humor style and negative humor style shown in were balanced in 4:4, which was classified in accordance with age, career experience, and power. The mediation of humor formation occurred at the point where humors confronted. The humor style had the correlation with twist.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.374-384
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• 2014

Humor is an essential ability in young children's life. That is why humor has relation with cognitive development, and humor is the effective factor of attachment, social relationship, and positive self-concept for young children. For this study, the picture books written and illustrated by Mo Willems, Caldetcott Honor Medal winner, were chosen and analyzed. Mo Willems' five winning works were analyzed according to the five elements of humor from Bergson's comic theory. As results, the picture books of Mo Willems include the elements of humor, such as shape, movement, situation and language, and personality. This results suggest that the "adaptive" humor in picture books of Mo Willems should have an educational power to develop a sense of humor to young children, parents, and teachers.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.485-491
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• 2020

The objective of this study was to explore the humorous scenes shown in animation such as types of humor, frequency of humor, hours of humor, and correlation between subject of humor and supporting role. As the subjects of research, this study selected and that recorded the ten-times different number of audiences even though both works were produced by the same studio called 'Odolttogi'. In the results of analyzing those two works, there were differences. Drawing the characteristics of humor, the frequency of humor should be a lot more shown in the early to mid part than the latter part, and there should be diverse types of humor. And the frequency of humor by main characters should be increased. When the types of supporting roles were more diverse, the tendency of humor was also shown diversely. Also, the humor that was formed within relationships of characters was more effective than the humor formed alone. Through the slapstick or linguistic comedy in which such interactions are shown into actions, more diverse verbal plays could be shown. These elements could make it possible for animated works to diversely express more creative and funnier scenes of humor.

• Culinary science and hospitality research
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• v.18 no.2
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• pp.19-33
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• 2012

This study empirically analyzed the effects of employees' sense of humor on job satisfaction and turnover intention focusing on those who work for restaurants in Seoul to provide preliminary data for effective human resource management in the foodservice industry. In terms of a sense of humor, meta message sensitivity, preference for humor, emotional expression, and coping scale of a sense of humor were drawn as the factors. The findings are as follows. First, among the factors of humor, preference for humor, reaction to humor, and meta message sensibility affected job satisfaction positively in order. On the contrary, emotional expression was found not to affect it. Second, preference for humor and emotional expression affected turnover intention negatively in order whereas meta message sensibility and reaction to humor did not affect it. Therefore, based on the research result that a sense of humor affects job satisfaction and turnover intention, it is needed to recognize the importance of humor and consider evaluation on a sense of humor when screening employees.

• Journal of The Korean Association For Science Education
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• v.39 no.3
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• pp.415-426
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• 2019

This study compared the types and creativity level of scientific humors made by general and scientifically-gifted elementary students and their perceptions for educational benefits of making scientific humor. To do this, fifth graders (n=42) at an elementary school and fifth graders (n=38) at a gifted science education institutes in Seoul were selected. Scientific humors made by the students were analyzed and compared according to their types and creativity levels in scientific humor. The students' perceptions for educational benefits of making scientific humor were also analyzed and compared through a questionnaire. Analysis of the results reveal that there were some differences in the incidence rates in 'form' aspects (e.g., generative and descriptive forms) and 'content' aspects (e.g., inclusion of curriculum, scientific discipline, type in use of scientific knowledge, and nature of the situation) between the scientifically-gifted and general elementary students. The scientifically-gifted students also made more fluent, flexible, and original, but similarly useful scientific humors than the general students. Most of general and scientifically-gifted elementary students perceived positively the educational benefits of making scientific humor based on various cognitive and affective aspects.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.139-146
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• 2019

This study was done to explore the correlation among sense of humor, optimism, and nursing performance and identify factors related nursing performance among nurses. A survey was conducted for April 2018 with self-report questionnaire. Participants were 181registered nurses working in three tertiary hospitals. Sense of humor was positively correlated optimism, and nursing performance. Factors affecting nursing performance included educational background, work shift, clinical career. Nursing performance had a positive correlation with sense of humor and optimism. And work shift, sense of humor and optimism accounted for 38.6% of the variance in nursing performance. Therefore, quality management for developing nursing professionalism support for improving nursing performance and sense of humor and optimism . Future research will be needed to clarify the effects of the sense of humor and optimism promotion program on nursing performance.

• Asia Marketing Journal
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• v.9 no.1
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• pp.23-41
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• 2007

The current study analyzed the relationship between expression type of humor ads and their advertising effects and the differences in advertising effects by expression type according to temperament as categorized by the Myers-Briggs Type Indicator (MBTI). Expression type of humor was classified into arousal-, incongruity-, and superiority-type humor ads. Advertising effects were measured by consumers' cognitive, affective, and conative responses. Three ads were created based on expression type of humor. A personality type, as measured by the MBTI, was categorized into four types of temperament, namely SP, SJ, NF, NT and used as moderating variables. As a result, the advertising effects varied according to the expression type of humor advertising. Interaction effects between ad expression type and temperament on ad feeling and ad preference were also found.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.181-208
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• 2001

This study regards to the expression characteristics of the humor advertising, which has been largely used for TV ads. The concept of humor was identified first, and then the humor advertising was examined in terms of the arousal theory, incongruity theory, and superiority theory, according to Lefcourt and Martin. 871 TV ads which aired on the three network stations (KBS, MBC, and SBS) for 7 random days during February, 2000 were recorded and analyzed. It turned out that the humor advertising was frequently used in our country, too. It was mainly used for the low-involvement food products. Yet the humor advertising, which had been traditionally used for the low-involvement products, was also getting available for the high-involvement products. As for the theories applied to it, the arousal theory was used most in our country unlike other countries using the incongruity theory. The humor advertising which adopted the superiority theory was useful, by humorously emphasizing the weaknesses of competitors, for their comparison with own brand or the emphasis of own strengths.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2000.11a
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• pp.133-136
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• 2000

우리는 인터넷을 통한 사용자의 선호도(preference)를 분석하고 협력적 여과 기술을 학습하여 유머문서를 추천하는 MrHumor 시스템을 구축하였다. MrHumor에서는 사용자집합이 유머문서 집합에 대하여 보여준 등급매김값을 토대로 사용집합의 백터공간(vector space)를 설정하고 노이즈에 강하면서 효율적인 학습을 위해 선형 PCA를 이용하여 축소된 2차원 공간상에서 유머문서의 통계적 특성을 반영하여 적응형 k-NN으로 지엽성을 적적히 조절하여 새로운 문서에 대한 선호도를 추정하게 된다.