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The Dynamics of Online word-of-mouth and Marketing Performance : Exploring Mobile Game Application Reviews (온라인 구전과 마케팅 성과의 다이나믹스 연구 : 모바일 게임 앱 리뷰를 중심으로)

  • Kim, In-kiw;Cha, Seong-Soo
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.36-48
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    • 2020
  • App market has continuously been growth since its launch. The market revenues will reach about 1,000 billion US dollars in 2019. App is a core service for smartphone. Currently, there are more than 1.5 million mobile apps in App platform calling out for attention. So, if you are looking at developing a successful app, you need to have a solid marketing and distribution strategy. Online word of mouth(eWOM) is one of the most effective, powerful App marketing method. eWOM affect potential consumers' decision making, and this effect can spread rapidly through online social network. Despite the increasing research on word of mouth, only few studies have focused on content analysis. Most of studies focused on the causes and acceptance of eWOM and eWOM performance measurement. This study aims to content analysis of mobile apps review In 2013, Google researchers announced Word2Vec. This method has overcome the weakness of previous studies. This is faster and more accurate than traditional methods. This study found out the relationship between mobile app reviews and checked for reactions by Word2vec.

Market Performance and Strategy of Program Providers (방송채널사용사업자의 시장 성과와 전략)

  • Lee, Sangwon;Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.287-295
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    • 2021
  • This study examines the performance of program providers(PP) considering various factors. This study employs the panel regression models with the dataset from 2014 to 2019. This study analyzes how various market structural factors and behavioral factors have impact on the performance. The results show that the high proportion of retransmission fees to broadcasting revenue is negatively associated with total media revenue and operating income while advertising revenue is positively associated with these factors. The results imply PPs that have heavily depended on the fees have not showed a superior performance. Current PP markets are evaluated to have low average revenue per users and thus the size of retransmission fees cannot be enlarged. Under such market conditions, PPs focusing on raising advertising revenue show better performance. This study also suggests that PPs that own diverse channel assets have improved their performances.

A Study on the Development of a 3D Visualization Program from Geotechnical Information (지반정보로부터 3차원 가시화 프로그램 개발에 관한 연구)

  • Bong-Jun, LEE;Hong, MIN;Hoon-Joon, KOUH
    • Journal of the Korean Association of Geographic Information Studies
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    • v.25 no.4
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    • pp.49-62
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    • 2022
  • Borehole Data is geotechnical information provided so that workers can safely perform construction at the field. It creates 3D data and supports viewing as a 3D image. Currently, all Korean companies that develop programs using 3D visualization use the MVS program developed by C Tech Development Corporation. However, the MVS program is a commercial program, and it is difficult to use MVS in 3D related programs developed by Korean Companies. In this paper, we propose to develop a program that can replace MVS to generate a 3D stratum model from clustered borehole information using Python's Gempy open-source. The 3D stratum model program can creates point data for each stratum and can creates a surface for each stratum through interpolation. Then, the 3D stratum model program is completed by merging the surfaces of each stratum. It was confirmed that there was no difference when a 3D model was created and compared with the MVS program and the proposed program from the borehole data of a Goyang area.

An Analysis of Usage of Sci-Hub in Korea (국내 Sci-Hub 이용 현황 분석)

  • Jeeyoung, Suh
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.4
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    • pp.473-490
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    • 2022
  • This study was conducted to examine Sci-Hub, which provides the original text of academic papers to be provided for a fee by bypassing copyright, and to establish a basic basis for understanding the usage behavior of researchers with access restriction in Korea by analyzing the domestic Sci-Hub usage based on the dataset released by Sci-Hub in 2017. Therefore, after grasping the current status of the world related to Sci-Hub, the categories were set and analyzed by region where the dataset was downloaded, subject matter of academic papers, publisher, OA status, and published year. As a result of the study, the most downloaded areas were Seoul and the metropolitan area, and papers and journals in the field of natural science were downloaded the most, and about 20% of papers were in Open Access state. The papers published between 2010 and 2017 were the most downloaded, and IEEE's papers were the most downloaded, showing that recently published academic papers in the natural sciences were the most downloaded by the time they were downloaded.

A study on the improvement of the network fee system under network neutrality (망 중립성 하에서 망 이용대가 개선에 대한 연구)

  • Byun, Sangkyu;Do, Joonho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.3
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    • pp.151-161
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    • 2022
  • As Internet traffic surges due to global CPs, a request to share network investment costs has emerged in the industry. This has significantly changed the issue of the principle of network neutrality from accessibility to network fee. Some of the academic researchers had a negative view to network fees in the Internet space. However, in the industry, a number of disputes have occurred and some have escalated into court battles, and attention has been focused on the court's decision. The courts began to accept fee-for-service under network neutrality, and the government responded quickly by revising regulations. However, it still focuses on service stability, and there is no regulation that directly stipulates payment of network fee. In the study, changes in network neutrality were verified by analyzing cases of disputes between operators, court judgments, and improvement of regulations. And referring to the tragedy of the commons, the restoration of the correct price signal based on the principle of beneficiary pays was suggested as the most important solution. The payment of network fee by CP is one of the solutions.

A Study on the Development of Rural Tourism Products in Jeju Island Using Smart Glass - Attracting Group Tourists and Strategies through the Development of Realistic Media Education Contents (스마트글라스를 활용한 제주도 농촌 관광 상품 개발에 관한 연구 - 실감미디어 교육콘텐츠 개발을 통한 단체관광객 유치 및 전략)

  • Seung-Hyun Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.45-51
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    • 2023
  • As COVID-19 made it difficult to travel abroad and attract domestic tourists to foreigners, the phenomenon of MZ generations flocking to Jeju through consumption patterns occurred. In this study, if Jeju Island uses Jeju's rural tourism and smart glasses to study how to attract and cope with domestic tourists after the pandemic and build a mobile application or smart glass to tour based on village maps, the docent guide service through smart glasses will help tourists. Furthermore, it would be very beneficial to introduce a location-based service to provide the necessary information at the location according to the movement path of tourists. In fact, we conclude that it can be implemented through the development of the Hansung Baekje Museum, and hope that the actual media can be applied to free tourist courses such as Jeju Olle Trail, as it provides various contents in selective development such as AR and VR.

A Study on Parking Management Policy Directions by Analysis of Parking Characteristics of National Assembly (국회의사당 주차이용특성 분석을 통한 주차관리정책 방향 연구)

  • Kim, Hwang Bae;Kwon, Young In;Oh, Seung Hwoon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.3D
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    • pp.375-383
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    • 2006
  • Nationals Assembly have experiencing unbalance between capacities and demand of parking facilities because of increasing parking demand, free parking policy, long term parking and passenger car use of workers, usage of neighborhood office workers and visitors. The lack of parking facilities cause illegal parking on the street inside and outside of National Assembly which result in the disorder of parking culture. To solve these parking problems, this study suggest parking management system to enter the National Assembly for the short term and charging parking fee, operation by private company, constructing parking building by abrogation of upper limit and construction of ground park, and so on. The study, also, suggested to strengthen weekday or 10 day shift system, to increase shuttle bus and commuting bus, to activation of Han River waterside parking area, public transportation with those new parking management system. For the conclusion, the parking problems of National Assembly should be focused more on parking management than the parking facilities supply.

Implementation of Picture Diary drawing Pictures through Keyword Extraction (키워드 추출을 통한 그림을 그려주는 그림일기의 구현)

  • Sung-Jun Lee;Jae-Jin Lee;Hye-Jin Kim;Ji-Yoon Yang;Kyung-Sook Han
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.6
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    • pp.179-184
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    • 2023
  • As many people went through Corona, they began to be interested in picture diaries that record their daily lives. However, existing applications have many paid services, and it is difficult to write a picture diary for those who have difficulty drawing themselves. In this paper, an application was developed to solve these problems. Basically, drawing diary writing function is provided, drawing is provided in the hand drawing function to increase convenience, and AI drawing function is added to make it possible to draw through keywords for those who have difficulty drawing. In addition, the emotional analysis function was added so that one could see one's past emotional statistics through the statistical function.

A Study on the Operation Status and Sustainable Operation Method of Community Facilities - Focusing on the Youth Jochiwon Project - (주민공동이용시설의 운영실태와 지속가능한 운영방안에 관한 연구 -청춘조치원 프로젝트를 대상으로-)

  • Ji Nam-Seok;Lee Da-Eun
    • Journal of the Korean Regional Science Association
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    • v.40 no.2
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    • pp.39-55
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    • 2024
  • This study attempted to derive a plan for sustainable operate by identifying the status and operation condition of the community facilities of the Youth Jochiwon Project through case studies and interviews. Examining at the status and operation condition, 13 facilities are scheduled to be built in Jochiwon by 2025, but many facilities have not yet been prepared for specific operation plans. Second, the possibility of sustainable operation is positively evaluated based on creating jobs and profits through connection with other facilities and the introduction of paid system. Third, administrative support is being provided in various aspects, but there was a regret due to the limitation of the budget. It is expected that the function of health/welfare and leisure/culture can be strengthened for sustainable operation, support in term of administrative support is needed, and support and management function can be strengthened by utilizing the urban registration support center.

A Study on Regulation of Video on Demand Advertisements (주문형서비스(Video on Demand) 광고 규제에 관한 연구)

  • Cho, Dae-keun;Kim, Ki-youn
    • Journal of Internet Computing and Services
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    • v.17 no.4
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    • pp.145-159
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    • 2016
  • This study points out the problems of absence of the legislation for standard regulation on Video on Demand(VoD) advertisement which grows so fast lately, for this it recommends making legal references, which have the definition of non-linear broadcasting & VoD advertisement and VoD advertisement standard regulation in the merged Broadcasting Act, and adopting co-regulation system. Pay TV operators providing VoD service have the opportunities to make money as subscribers uses it increasingly. In case of linear service, the Broadcasting Act regulates the advertisement strictly, but not the VoD ads. The reason why is that Korean legislation including the Broadcasting Act does not have legal reference to regulate it, instead of that, it rely on the self-regulation system which is operated by pay-tv players who provide the VoD ads. So, there is the limitation to protect the minors such as children and youth from the harmful VoD ads, to be invulnerable for advertisers to influence to advertising agents, and to ensure the regulatory effectiveness under player-centric self-regulatory regime. In this context, this study analyses the how to regulate VoD ads standard with a three-pronged approach. First, it analyses the VoD ads regulation system in overseas countries, UK, Canada, EU and Ireland. Each country has the legal reference to regulate it in the Broadcasting Act or lower statures and adopts the co-regulatory regime the NRA and the 3rd entity operate together. Second, it reviews the objectives and scope of VoD ads standard. This study recommends that the objective of it is users protection and the scope of it is standard regulation not commercial practice. Third, this study researches how to legislate for regulation of VoD ads standard. Considering VoD service's characteristics(non-linear service) and legal position of Ads agency(i.e. pay tv operators), it suggest that legal reference will be in the integrated Broadcasting bill, which is the general law, not individual. If it is available to regulate VoD ads standard with co-regulatory regime, it expects the enhancement of user protection from the harmful VoD ads and make up sustainability of the pay-tv players' self-regulation.