• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.168-173
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• 2007

인터넷 쇼핑몰들은 저조한 수익성에도 불구하고 소비자를 끌어들여 매출을 증대시키기 위해 다양한 유인가격전략을 사용하고 있으나 이러한 유인전략이 과연 효용성이 있는가 하는 문제를 주제로 6 개 인터넷 쇼핑몰의 실제 web logdata 를 활용하여 소비자의 실제 쇼핑행동을 파악하여 유인가격전략의 효용성을 실증적으로 측정하였다. 방대한 클릭데이터를 효과적으로 정리하는 방법을 제시했고 인터넷 쇼핑몰 업체의 유인가격전략 수립에 대한 가이드를 제시하였다.

• Journal of Internet Computing and Services
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• v.10 no.5
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• pp.95-105
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• 2009

There are various studies to provide useful information for users on huge data of web-sites. Web usage mining among them is a method to extract meaningful patterns based on web users' log data. Most of existing patterns of web usage mining, however, had not considered users' diverse inclination but created general models. Web users' keywords can have various meaning upon their tendency and background knowledge. This study is for generating Multi Concept Keyword Model (MCK-Model) by analyzing web usage information on users' keywords of interest. MCK-Model can supply web page network for various inclination based on users' keywords of interest. Also, MCK-Model can be used to recommend the most proper web pages and it has been confirmed that the suggested method is useful enough.

• Annual Conference of KIPS
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• 2001.04b
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• pp.1045-1048
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• 2001

통신기술의 발전으로 많은 사람들이 인터넷에 접속하여 정보를 얻고 있다. 인터넷으로 서비스를 제공하는 회사들은 회원이나 방문자들에게 필요한 자료를 공급하고 인터넷 광고를 통해서 수입을 얻고 있다. 광고를 제공하는 서버에 고객들이 방문한 횟수 즉, 광고에 노출된 횟수에 비례해서 광고를 제공한 측에서 광고주에게 광고 수수료를 청구한다. 따라서 광고주와 광고를 직접 제공하는 서버측 모두에게 방문자 수의 측정은 중요하다. 현재 가장 많이 이용되는 웹 로그 분석 기법은 로그파일의 조작에 의해 방문자의 정확한 측정이 어렵고 또 정확한 통계자료로 보기도 어렵다. 따라서 본 논문에서는 이러한 단점을 극복하기 위해서 지금까지 제안된 방문자 측정 방법보다 효율성과 유연성을 가지면서 안전한 측정 방법을 제안한다.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.221-232
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• 2009

To purpose of the study was to analyze faculty utility of Web-Based course support system in Universities. Data were collected from log file in server computer, 5,023 faculties and 12,733 courses offered at spring semester of 2009 in the Metropolitan area S, K, D universities were analyzed. Specifically, frequency and percentile of faculties and courses using course management system were analyzed. In addition, the frequencies and percentiles of courses using sub-functions of course management system were analyzed and X2 test used to examine the difference of frequencies of faculties and courses using course system at using announcement, providing instructional material, public bulletin board and free board. Results were as follows. The 62.28% of faculties and 50.3% of courses have used Web-Based course support system. The results of Subfunction utility analysis showed the highest use as 80.4%. in providing instructional material. However, the use of announcement functions and online discussion was more or less low. Results imply that most of faculties and course are using course management system as supplementary system of off-line instruction.

• Journal of Digital Contents Society
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• v.11 no.3
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• pp.323-330
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• 2010

Due to the widespread smartphones and application stores, mobile application developments are now booming again in the same manner of PC history. The smartphone software development process, however, gives much inconvenience to developers because of the heterogeneous platform APIs and hardware incompatibility between different devices. To make clear these problems, mobile web applications are being accepted as an alternative to the native smartphone applications. Mobile web applications can be developed more simply and easily than native applications by using webkit engine's html, Java script, and CSS. Additionally developers can provide a platform-independent applications since web applications are going to run on web browsers. In this paper, we develop a personal applications store running on an android phone's browsers. We can accomplish this very simply by using webkit's various APIs such as OpenID. We can find out by implementing a real web application that development of web applications can surpass the native one in cost and time period without much loss of performance.

• Journal of The Korean Association of Information Education
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• v.9 no.4
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• pp.673-684
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• 2005

In this research, we have developed a "computer tutor" that mimics the human tutor with animated tutoring dialog agent and the agent was integrated to teaching-learning material for elementary science subject. The developed system is a natural language based teaching-learning system using one-to-one dialogue. The developed pedagogical dialogue teaching-learning system analysis student's answer then provides appropriate answer or questions after comparing the student's answer with elementary school level achievement. When the agent gives either question or answer it uses the TTS(Text-to-Speech) function. Also the agent has an animated human tutor face for providing more human like feedback. The developed dialogue interface has been applied to 64 6th grade students. The test results show that the test group's average score is higher than the control group by 10.797. This shows that unlike conventional web courseware, our approach that "ask-answer" process and the animated character, which has human tutor's emotional expression, attracts students and helps to immerse to the courseware.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.9
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• pp.2064-2072
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• 2015

To improve performance, most of Web Services produce and manage User Access Logs. Through the Access Logs, the record provides information about time when the most traffic happens and logs and which resource is mostly used. Then, the log can be used to analyze. However, in case of increasing high traffics of Web Services at the specific time, the performance of Web Service leads to deterioration because the number of processing User Access Logs is increasing rapidly. To solve this problem, we should improve the system performance, or tuning is needed, but it makes a problem cost a lot of money. Also, after it happens, it is not necessary to build such system by spending extra money. Therefore, this paper described the effective Web Service's performance as using improved User Access Log performance. Also, to process the newest data in bulk, this paper includes a method applying some parts of NoSQL using Redis.

• Journal of the Korean Society for Library and Information Science
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• v.36 no.2
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• pp.119-138
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• 2002

This study examines the effects of the judgment of information quality and cognitive authority on Web searching behavior. Sixteen scholars from diverse disciplines participated in the experiments, and the data were collected combining search logs, think-aloud during the searches, and post-search interviews in the laboratory setting. The results identified two distinct kinds of judgment, predictive judgment and evaluative judgment. The facets of judgment and criteria used for making Judgments of quality and authority were analyzed associated with the types of task, status of users, and discipline areas of users.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.249-261
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• 2011

The rapid growth of e-business market makes new online companies to start and existing offline companies to join in this area. As the number of players of this market grows rapidly, the competition among them is very intense. Many companies invest huge resources to online marketing including search advertisement, email advertisement and banner advertisement. Because these traditional online marketing activities mainly focus on how to invite visitors to their web sites, ROI of these marketing activities are getting lower. Many companies are looking for a new marketing method to escape this situation. In this paper, we propose ROMS (Realtime Online Marketing System) which supports tools to improve conversion ratio of e-commerce sites, ROMS gathers behavioral data of visitors and analyzes it in realtime. ROMS supports live chats, visitor profiling, context analysis, event detection, and live marketing. With ROMS, personalized offers based on visitors' realtime context can be made for each visitor.

• Journal of the Korea Society of Computer and Information
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• v.9 no.4 s.32
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• pp.157-165
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• 2004

The paper suggests that web-server security management system will be able to detect the web service attack accurately and swiftly which is keeping on increasing at the moment and reduce the possibility of the false positive detection. This system gathers the results of many unit security modules at the real time and enhances the correctness of the detection through the correlation analysis procedure. The unit security module consists of Network based Intrusion Detection System module. File Integrity Check module. System Log Analysis module, and Web Log Analysis and there is the Correlation Analysis module that analyzes the correlations on the spot as a result of each unit security module processing. The suggested system provides the feasible framework of the range extension of correlation analysis and the addition of unit security module, as well as the correctness of the attack detection. In addition, the attack detection system module among the suggested systems has the faster detection time by means of restructuring Snort with multi thread base system. WSM will be improved through shortening the processing time of many unit security modules with heavy traffic.