• Management & Information Systems Review
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• v.33 no.2
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• pp.189-204
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• 2014

The aim of this study is to examine the effect of transformational leadership of the leader in the wedding industry on the behavior of employees, and also to examine the equity perception of employees on their behavior. As a result of analysis, when the relation between transformational leadership and organizational citizenship behavior was examined, transformational leadership had not effect on behavior of employees. Thus, hypothesis 1 was rejected. As transformational leadership had significant effect on equity perception, hypothesis 2 was adopted. When the relation between equity perception and organizational citizenship behavior was analyzed, equity perception had significant effect on organizational citizenship behavior. Thus, hypothesis 3 was adopted. When the mediating effect of equity perception in the process of the effect of transformational leadership on organizational citizenship behavior as hypothesis 4 was examined, equity perception had partial mediating effects. Thus, hypothesis 4 was partially adopted. Accordingly, the leader in the wedding industry needs to demonstrate transformational leadership in order to promote organizational citizenship behavior of employees and also makes employees to feel impartial treatment and procedural impartiality. Further studies on practical measures of this issue are recommended.

• Proceedings of the KHMA Conference
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• 2010.05a
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• pp.353-353
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• 2010

• Journal of Industrial Convergence
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• v.18 no.3
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• pp.63-72
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• 2020

This study investigated up-styling techniques as related to wedding dress image. To find up-styles that fit well with a wedding dress, a questionnaire survey was conducted targeting hairdressers in the beauty industry, and new styles were created and suggested based on the survey results. For this, hair was slicked back without parting and combed upward. Then, using braiding techniques needed to produce a top point, styles were created to create attractive images. For up-styles that go with an elegant wedding dress, hair was parted in a ratio of 3 : 7. In addition, a roll technique was applied based on natural points by keeping the ears half-covered to create elegance. For up-styles that are perfect for a classic wedding dress, hair was parted in a ratio of 2 : 8, keeping the ears half-covered. Based on the back point, a twisting technique was applied to create classic images. It is anticipated that the study results would provide basic data needed for creating and understanding up-styles that go with various wedding dress images and make a contribution to their development.

• Journal of Industrial Convergence
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• v.18 no.2
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• pp.77-86
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• 2020

The purpose of this study was to compare the perspective of marriage and preferences of wedding dress design for female college students in Korea and China. To this end, a questionnaire was administered for 191 Korean female college students and 199 Chinese female college students in Korea. The data were analyzed using SPSS PC + 25.0, and the applied statistical techniques were reliability analysis, cross-tab analysis, and mean comparison analysis. For statistical verification, chi-square and t-test were used. The main research results are as follows. First, Korean female college students were more likely to marry than Chinese female college students. For the reason of wishing to marry, Chinese female college students were higher than Korean female college students in economic, life, and parent-related items. The reason for not wanting to get married is that Chinese female college students were high in worrying about their spouse, work, and their career. Second, the wedding dress design preferred by Korean and Chinese female college students was different in the neckline. Finally, the policy measures for consumer preference and satisfaction in the future wedding industry were discussed.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.240-251
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• 2021

The purpose of this study is to establish the relationship between wedding companies and wedding planners and understand the influence of relationship factors on the relationship performance and relationship continuation intention of wedding companies. We conducted an online survey from June to July 2017, and collected 201 responses which were used during analysis. Statistical analysis, including technical statistical analysis, factor analysis, reliability analysis, and regression analysis, was undertaken using SPSS 23. This study shows that among the relationship factors affecting the wedding planner and the wedding company, the computational tie-up has a significant impact on both the financial and non-financial performance of the wedding company, while emotional tie-ups have a significant impact on the non-financial performance of the wedding company, but not on financial performance. As for the effects of relationship commitment to wedding planners on wedding shops' relationship continuation intention, each factor for relationship commitment significantly affected wedding shops' relationship continuation intention. Regarding the effects of wedding shops' relational performance on relationship continuation intention, each factor of performance significantly affected relationship continuation intention. Therefore, wedding companies should make continuous efforts to maintain this relationship and recognize the need for robust relationships with wedding planners as a sure and important competitive tool for attracting customer and generating revenue.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.83-84
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• 2003

오늘날 한국 패션산업은 개화기 이후 우리의 복식 생활 자체가 서양화되면서 외국 문물의 무분별한 도입과 함께 단절되었던 전통성을 복원하여 현대의 시점에서 재창조 해야한다는 당위성을 안고 있다. 이에 현대에는 주체의식을 가지고 전통요소를 응용한 디자인 연구가 많이 시도되고 있으나, 현대 복식의 한 분야인 웨딩드레스에서는 이러한 시도가 이제 시작되는 단계로 연구가 미비한 실정이다. (중략)

• Journal of Families and Better Life
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• v.28 no.4
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• pp.127-138
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• 2010

This study examines the consumer behavior towards service satisfaction and loyalty in the wedding service market when differentiated services were provided through a market segmentation that includes products, prices, and channels for service choices. This study uses the questionnaire research method to compare the wedding service consumer satisfaction between Korea and Japan. As for married couples, the convenience of transportation and name-recognition were the most important considerations among Koreans when it comes to choosing a place for wedding ceremonies. Meanwhile, Japanese counterparts considered reasonable prices and wedding services quality as the most important factors. In terms of the level of satisfaction in services provided by wedding halls, Korean married couples were found to be more satisfied than Japanese counterparts. Second, the impact of the level of satisfaction with wedding services on consumer loyalty was analyzed. It was found that name-recognition was an important influencing factor among both Koreans and Japanese. An increased satisfaction with name-recognition, resulted in higher loyalty by individuals to wedding halls. In terms of showing loyalty to wedding halls, Koreans were found to be more influenced by name-recognition than the Japanese. Third, there was no significant difference found in japan in terms of the impact of the level of satisfaction with wedding services loyalty.

• Fashion & Textile Research Journal
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• v.14 no.2
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• pp.251-260
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• 2012

Nowadays, global wedding dress companies are interested in the Chinese wedding market because of expectations in consumption patterns of the post 80's generation. Therefore, wedding behavior, selection criteria for wedding dresses, and favored image by segmented groups targeting 20's to 30's Chinese women were studied to help the Korean wedding dress industry to establish their business in China. The survey was conducted in Shanghai city and three neighboring cities-Wuxi, Zhengziang, and Hangzhou-, and the primary data were analyzed using the SPSS program. As results, Chinese women thought that the wedding ceremony should be elegant and dignified, and they wanted to choose their favorite style rather than a recommended style. The criteria of selection were classified into four factors. Overall image and well fitting with their face and body were the most important factors in the selection of wedding dress. The most favored image was unique/novel image. Several favored images for their wedding dress were significantly different by occasion (ceremony day and photo shoot day) and education level. People of higher education level preferred more luxurious and classic image during the ceremony, and a classic and gorgeous image on the photo shoot day. A white dress and a colored dress for weddings were favored more than the Chinese traditional dress on both occasions. There was also a significant difference between general consumers and the wedding business employees in the quantity of wanted wedding dress.

• Journal of Fashion Business
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• v.25 no.1
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• pp.80-95
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• 2021

In the modern fashion industry, the application of different materials along with an emotional design is emerging as an important factor stimulating consumer sentiment. This has led to the diversity of materials and continued active research on materials. Traditional Korean paper is expressed in various ways in the field of visual arts based on Korean sentiment and unique formative characteristics. Hanji costumes have been produced in various ways over the past 20 years utilizing Hanji's physical characteristics, showing unique surface texture and various techniques that differentiate them from existing fabrics, making it symbolic in expanding the area of fashion materials. In this work, various techniques were developed by utilizing the nonwoven characteristics and excellent variability of Hanji while considering visual images, focusing on the delicate decorations and materialistic representations of wedding dresses. In addition, minimal wedding dresses with unique textures were produced to realize fantasy ideas and show surface aesthetics, confirming as a fashion material different from that of existing wedding dresses. The direction of high value-added creation for the industrialization and globalization of Hanji wedding dresses was presented, and the usefulness and scalability of Hanji materials for practical and industrialization were identified in materials that expressed visual art. To in the fashion industry, which is changing in both the wedding industry and the global market, the development of materials with high sensitivity images and original and solid identity should continue.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.208-217
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• 2014

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for information-acceptance. Data was compiled based on female consumers in their 20s and 30s who actively participate in online community forums. It included female consumers preparing for their weddings and individuals interested in weddings. A total of 211 questionnaires were collected from January $10^{th}$ to $23^{rd}$ in 2012. The online communities were identified from Naver, Yahoo, and online search portals; subsequently, they were rank-sorted based on number of members, visitors, and forum posts. We identified four different characteristic based on the findings from the analysis of on-line wedding communities. The characteristic of these communities were divided into sharing experience, functionality of the webpage, informativeness, and interactivity; consequently, use of these online communities is based on trust and significant personal relationships between the members online. Out of the four different community characteristics, sharing experience was found to have a greater impact for the selective behavior of wedding dresses and information- acceptance than the functionality of the webpage, interactivity, and informativeness. We conclude that trust in information provided by members with marriage process experience is the foremost important factor in the behavior of individual consumers wit iexplore.exe -extoff hout marriage process experience. Therefore, the impact of these online communities catering to would-be brides is based on the trust of posters and how well it is articulated.