Journal of Industrial Convergence (산업융합연구)

DAEHAN Society of Industrial Management (대한산업경영학회)
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Wedding Perspective and Preference for Wedding Dress Design of Korean and Chinese Female University Students

한·중 여대생의 결혼관과 웨딩드레스 디자인 선호도

  • Pan, Ge (Dept. of Convergence Design, Hanseo University) ;
  • Park, Hey-Ryung (Dept. of Textile Design, Hanseo University) ;
  • Kim, Eun-Ha (Dept. of Textile Design, Hanseo University) ;
  • Lee, Chang-Seek (Health, Counseling and Welfare, Hanseo University)
  • 반가 (한서대학교 융합디자인학과) ;
  • 박혜령 (한서대학교 의상디자인학과) ;
  • 김은하 (한서대학교 의상디자인학과) ;
  • 이창식 (한서대학교 보건상담복지학과)
  • Received : 2020.04.06
  • Accepted : 2020.04.20
  • Published : 2020.04.30
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Abstract

The purpose of this study was to compare the perspective of marriage and preferences of wedding dress design for female college students in Korea and China. To this end, a questionnaire was administered for 191 Korean female college students and 199 Chinese female college students in Korea. The data were analyzed using SPSS PC + 25.0, and the applied statistical techniques were reliability analysis, cross-tab analysis, and mean comparison analysis. For statistical verification, chi-square and t-test were used. The main research results are as follows. First, Korean female college students were more likely to marry than Chinese female college students. For the reason of wishing to marry, Chinese female college students were higher than Korean female college students in economic, life, and parent-related items. The reason for not wanting to get married is that Chinese female college students were high in worrying about their spouse, work, and their career. Second, the wedding dress design preferred by Korean and Chinese female college students was different in the neckline. Finally, the policy measures for consumer preference and satisfaction in the future wedding industry were discussed.

본 연구는 한·중 여대생의 결혼관과 웨딩드레스 디자인 선호도를 비교하는데 연구의 목적을 두었다. 이를 위하여 한국 여대생 191명과 중국 여대생 199명을 대상으로 설문조사를 통하여 자료를 수집하였다. 자료는 SPSS PC+ 25.0을 활용하여 분석하였으며, 분석방법은 신뢰도 분석, 교차분석, 평균비교분석이었고, 검증은 카이 스퀘어 및 t검증으로 하였다. 주요 연구결과는 다음과 같다. 첫째, 한국 여대생은 결혼하겠다는 응답이 중국 여대생보다 높았다. 중국 여대생은 결혼을 희망하는 이유로 경제, 생활, 부모 관련 문항에서 한국 여대생보다 높았다. 또한 결혼을 희망하지 않는 이유로는 배우자에 관한 걱정, 일에 대한 걱정, 경력에 관한 걱정 등에서 중국 여대생이 높았다. 둘째, 한국과 중국 여대생이 선호하는 웨딩드레스 디자인은 네크라인에서 차이가 있었다. 끝으로 미래 웨딩산업의 중국 진출을 위한 방안을 논의하였다.

Keywords

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