• International Commerce and Information Review
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• v.18 no.1
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• pp.131-150
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• 2016

Recently, as most companies are getting globalized, global sourcing of raw materials are also provided actively. Since each country has different, strict and complex rules-of-origins, importance of COO(country-of-origin) is increasing more and more. This study was surveyed with 127 manufacturing companies in South Korea. The purpose of this study is to verify the effect relationship how brand equity and COO capacity impact on the COO performance. The research hypothesis and model was derived from the basis of existing theory and empirical research, and obtained the following results. Firstly, brand equity of the COO showed positive (+) effect on the COO information capacity and product brand equity showed positive (+) effect on the COO management capacity. Secondly, the COO information capacity showed positive (+) effect on the COO management capacity. Lastly, product brand equity and the COO information capacity showed positive (+) effect on the COO performance. This study is differentiated from previous research information by empirically evaluating the relationship between the brand equity and the COO. This study contributed to academic by examining the research on the COO management in South Korea and also practically suggested the direction how manufacturing company in South Korea is to take the advantage of the brand equity and the COO capacity.

• Korea Trade Review
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• v.41 no.4
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• pp.131-155
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• 2016

Recently, the global trade environment has been composed of transactions in trade through integration of the global supply chain network. As FTAs are being signed between countries, the country of origin (COO) system on products has become an important issue. Companies are procuring raw materials through global sourcing and supplying to the retail markets. This research deducted major factors regarding the verification and utilization of the COO system through research on domestic and international literatures, and verified the mediating effects on the verification and utilization elements of the country image and the brand image of COO on the performance of the COO system through empirical study. For the purpose of this research, we conducted a survey implementing the COO system and analyzed the 152 data collected. The results of this research is as follows: First, the external verification level of the COO system has an impact on the performance of the COO system, and a mediating effect on the country image and the brand image of the COO. Second, the management capability of the COO has an impact on the performance of the COO system, and a mediating effect on the brand image of the COO. A research comparing and analyzing the difference in establishment of the verification system of the COO depending on the size of a corporation is necessary.

• The Journal of shipping and logistics
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• v.35 no.2
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• pp.245-264
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• 2019

With the first agrement in 2004, Korea(ROK) has been one of the most active countries participating in FTA. Companies should meet some requirements to use preferential tariff benefits of FTA. For example, it is required for firms to fulfil the origin criteria and direct transportation principles. This study is designed to provide important factors determining reliability of FTA Origin Certificate. In specific, characteries of firm(trade experience, professional expertise), country (FTA participation, economic development) and product(processing level, value pricing) are investigated as determinants of how trust FTA origin certificate. According to the theoretical foundation and previous studies, this study made 6 hypotheses. SEM(Structural Equation Modeling) was used to test empirically the hypothesized relationships among variables. The empirical findings show that trade experience, professional expertise and FTA participation are important determinants. In other words, firms can trust more FTA Origin Certificate by trading partners with more trading experiences and professional expertises located in countries where participate actively in FTA.

• Proceedings of the Korean Society of Fisheries Technology Conference
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• 2003.05a
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• pp.283-284
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• 2003

수산물 수입량의 증가에 따른 국가간 관세편익을 제공하고 시장질서 및 수산물의 안전성을 유지하여 어종을 보호하기 위해 원산지 표시 제도가 시행되었으나, 유통 수산물에 대한 원산지 표시 방법이 형태 및 색채 등 형태학적 방법을 주로 이용하고 있어 원산지 판정의 신뢰도가 저하되고 있는 실정이다. 또한 양식산 어류가 자연산 어류로 표시되어 판매되기도 하므로, 좀 더 구체적이고 과학적인 방법을 이용하여 정확하게 원산지를 판정할 필요가 있다. (중략)

• International Commerce and Information Review
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• v.14 no.2
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• pp.447-470
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• 2012

A Certificate of Origin is used in international trade. It is a printed form, completed by the exporter or its agent and certified by an issuing body, attesting that the goods in a particular export shipment have been wholly produced, manufactured or processed in a particular country. FTA rules of origin in recent FTA agreement is a very complex procedure that requires international negotiations in the field has become the largest issues. Case of Korea-Chile FTA, starting with the origin criteria for each agreements is inconsistent due to differences between countries is an area that is not easy to negotiate. This study is covered in the agreement signed on the origin criteria for adequate review and comparison by item currently being pursued through the FTA was signed during the implications that can be applied to the agricultural sector has to offer.

• International Commerce and Information Review
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• v.14 no.1
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• pp.23-46
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• 2012

The purpose of this study to measure the re-purchase intentions and country-of-origin effect in the Vietnam's image. This study was used to analysis the questionnaire date as SPSS ver. 12.0 statistical package. The major result of article can be summarized as follows. The factors of this study have been divided into 'political image', 'social image', 'cultural imge', 'economical image', and 'international image'. In the empirical result of the article, the country-of-origin effect for the Vietnam's country image would be shown in the results as the fellow. The first, 'cultural image', 'economical image', 'international image' are significantly positive country-of-origin effect. The second, 'political image', 'social image' are not as significantly positive statistically speaking. Also, country-of-origin effect show significantly positive re-purchase intention.

• Journal of Service Research and Studies
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• v.8 no.1
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• pp.13-26
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• 2018

Most product consists of various national components, and brand strategy using nationality images is prevalent in marketing field. Country of origin is meaningful consideration for decision making. The purpose is that how consumer evaluate the global brand depending on two-sided dimension of country of origin. This research aims to examine the interaction effect of two-sided country of origin and moderating effect of global identity. In study 1, two-way interaction effect of origin of brand and origin of production was significant with social prestige. In study 2, there-way ANOVA provided marginally significant main effect of origin of brand and global identity. Two-way interaction effect of origin of brand and production was significant with social prestige. Also two-way interaction effect origin of brand and global identity was significant with innovation and social responsibility. Three-way interaction of origin of brand, origin of production, and global identity was significant with social responsibility, this approved moderating effect of global identity. Results contribute to understanding global brands strategy using country of origin effect, and to adding new knowledge to the country of origin literature. Academic and practical implications, limitations, and future research directions were discussed.

• Korea Trade Review
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• v.41 no.1
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• pp.139-158
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• 2016

In this study, we analyze South Korea and China have already concluded FTA rules of origin. By comparison and analysis of the relevant provisions in the country of origin of signed FTA, we obtained the necessary implications of origin on the FTA negotiations that will be concluded in the future. FTA between Korea and China's opening level is much lower than the already concluded FTA's, and Korea and the ASEAN FTA has already been signed with similar concessions. However, in understanding the rules of origin in China, it is important for us that China is the first trading partner of the trade. Korean companies are well aware of the rules of origin in China, and it should be noted to prevent damage caused due to the rules of origin in the process of expanding trade with the Contracting Parties.

• International Commerce and Information Review
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• v.13 no.3
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• pp.143-166
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• 2011

This paper describes the characteristics and outline of rules of origin among Korea and USA, EU, ASEAN. The main focus of this paper is to conduct comparative analysis on rules of origin. Rules of origin are used to determine the country of origin of a product for purposes of international trade. There are two common types of rules of origin depending upon application, the preferential and non-preferential rules of origin Non-preferential rules of origin are used to determine the country of origin for certain purposes. The basis for the non-preferential rules originates from the Kyoto convention which states that if a product is wholly obtained or produced completely within one country the product shall be deemed having origin in that country. For a product which has been produced in more than one country, the product shall be determined to have origin in the country where the last substantial transformation took place. To determine exactly what was the last substantial transformation, three general rules are applied : Change of tariff classification(on any level, though 4-digit level is the most common), Value added-rule.(ad-valorem), and Specific process rule. While criteria of wholly obtained or produced in one country is almost similar to those of theses area and countries, in compliance with value percentages of Substantial Transformation, sufficient working or processing, Korea-US FTA adapts 'Regional Value Content', meanwhile Korea-EU FTA adapts 'Import Content' rule. Finally, Korea-US FTA and ASEAN FTA adapt FOB price for the calculation value added, on the other hand Korea-EU FTA adapts EXW price.

• Economic and Environmental Geology
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• v.42 no.6
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• pp.645-654
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• 2009

Recently there have been increasing consumers' interests in the geographical origin of foods, due to the FTA (Free Trade Agreement) in the global market. Especially, in Korea, in relation to BSE (bovine spongiform encephalopathy), it is considered to be urgent to develop analytical techniques for distinguishing the geographical origin of beef. Korea is facing conclusion of FTA with many countries, and there is a deep national concern about the distinction of the geographical origin of food. Diverse analytical techniques have been used in many of recent researches to obtain data for distinguishing the geographical origin of foods produced in various countries. In this paper, we reviewed national and international researches about tracing of geographical origin and food authentication using stable isotopes. Improvement of the isotopic techniques and their numerous application have been provided useful information of their geographical origin in food products. Furthermore, we expect that this study could be detecting of many frauds and illegal transaction of food products. We look forward to active progressing research of detecting food origin using isotope analysis and numerous application about imported food products.