• Korean Journal of Culture and Social Issue
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• v.8 no.1
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• pp.17-40
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• 2002

The purpose of this study is to investigate the differences in the traffic environments and driving behaviors in 5 regions of Korea. Data were collected through the survey research from 1387 passenger car drivers in 14 locations in Korea. The main findings of this research are as followings: First of all, There were significant differences in traffic environment factors(road topography, construction, road & safety facilities, pedestrian behaviors, surrounding drivers) among 5 regional areas. When we examined drivers factors, there were significant differences among 5 metropolitan areas on wearing seat belt, most of constructions related to drink driving, speed-limit violation. There were many differences in driving habits, intentions, behaviors including wearing seat belt, driving after drinking according to metropolitan area, and also in case of speed-limit violation and careless driving behavior. These results suggested that there are many differences in traffic environments and driver's behaviors among regional areas. These result suggests that traffic safety policy and practice should be prepared based upon the peculiarities of regional area. We discussed these resulte in terms of the regional traffic policy and the suggestions for future studies were added.

• Korea Petroleum Association Journal
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• s.292
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• pp.32-35
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• 2014

한국로버트보쉬 디젤사업부가 지난 2008년부터 실시해 온 승용차 이용 실태 및 디젤 소비자 인식 조사는 2014년에 4회째 조사되었다. 디젤 엔진의 '친환경성'에 대한 인식 변화는 크지 않으나, '연비 효율성'에 대한 인식이 강화되면서 디젤에 대한 긍정적 인식 및 태도의 변화가 크게 나타난 것으로 판단된다. 이전 조사 결과의 특징 중의 하나는 '디젤' 자체에 대한 소비자의 긍정적 태도 개선 정도가 크게 나타났으며, 특히 '구입 의향이 증가'하는 등 실질적 소비 태도로 연결될 수 있는 index의 개선은 의미 있는 변화로 보여 고무적인 현상이다. 아울러, 재미 있는 결과는 '클린디젤 용어에 대한 인지도, 클린디젤 자동차 호감도, 클린 디젤 자동차 구입의향'에 대한 결과다. 이 항목들에 대해 '08년 11월부터 '12년 1월까지 증가하는 경향을 보였으나, '14년 2월 조사에서 다시 감소하는 경향이 나타난 것인데 이는 '디젤'이란 용어에 대한 긍정적인 인식이 크게 증가하여, 클린디젤이란 용어 자체의 의미가 무색해진 것으로 클린디젤이란 용어보다는 디젤 그 자체로 깨끗하고 친환경적인 연료로 인식된다고 할 수 있겠다. 2014년 조사는 2008년 이래 4회 차 조사로 한국갤럽조사연구소를 통해 진행 되었으며, 지난 2월 14일부터 3월 15일까지 전국 6대 도시(서울, 인천, 부산, 대구, 대전, 광주)에 거주하고 있는 만 20세 이상, 59세 이하의 남녀 자가 운전자 1,007명을 대상으로 지역별/성별/연령별 할당 추출법(Purposive Quota Sampling)과 개별면접 조사 방법(Face-to-Face Interview)으로 진행되었고, 95% 의 신뢰수준에 +/- 3% 오차범위를 가지고 있다.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.137-150
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• 2019

In this study, we investigated the joint effects of message framing (profit vs. loss) and source type (celeb vs. general) on the persuasive effectiveness of mass media campaign to prevent drunk driving. As a result of conducting an experimental study on 218 motorcycle drivers in Vietnam, the main effects of message framing were not significant, but the interaction effect with the type of information source consistently influenced the attitude toward the advertisement, the drunk driving prevention, and the behavior intention Specifically, it is more persuasive to send a message by a general model rather than an celebrity when the loss framing method is used while it is more persuasive to send a message by a celebrity model than a general model when the gain framing is used. This study therefore provided valuable information and practical implication to the National Traffic Safety Committee of Vietnam for establishing a campaign to prevent drunk driving. In addition, this research also has valuable theoretical implication because it examines the effect of drunk driving prevention campaign on the attitude toward not only advertisement and the drunk driving prevention but also the behavior intention.

• Journal of the Korean Data and Information Science Society
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• v.26 no.1
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• pp.21-29
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• 2015

The purpose of this paper was to investigate various factors influencing the intentions of drink-driving from multiple perspectives, in order to uncover ways to reduce the number of motor accidents caused by drink-driving. We examined sociopsychological aspects as well as driver's life styles such as smoking habit and exercise habit. Perception of behaviour controls among drink-driver' sociopsychological characteristics had the highest influence on the intentions of drink-driving, followed by influence of smoking and exercise on the intentions of drink-driving. This finding indicates that driver' life style such as smoking habit or exercise habit influences more on the intentions of drink-driving than attitude toward drink-driving or subjective regulations, which affirms that driver' life style such as smoking habit or exercise habit has significant effects on the intentions of drink-driving. Therefore, it is concluded that rehabilitative curriculum for drink-drivers should include a program to diminish drink-driving through nonsmoking and exercise habit.

• Journal of Korea Multimedia Society
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• v.5 no.2
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• pp.176-190
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• 2002

According as vehicles increases, system such as Advanced Drivers Assistance System(ADAS ) to inform forward situation to driver is required. In this paper, we proposes method to detect forward vehicles and lane from sequential color images by basis process to inform forward situation to driver. We detect a front vehicle using that shadow area exists on part under vehicles and that road area occupies many parts even if road traffic is confused. We detect lane information using that lane part is white order by reverse characteristic of shadow area. This method shows good result in case road is confused or there is direction indication to road. HSV color space is selected for color modeling. This method uses saturation component and value component in HSV color model to detect vehicles and lane. It uses statistics features of HSV component and position to know whether detected vehicles area is vehicles such as vehicles previous frame. To verify the effects of the proposed method, we capture the road images with notebook and CCD camera for PC and Present the results such as processing time, accuracy and vehicles detection against the images.

• Korean Journal of Culture and Social Issue
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• v.19 no.3
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• pp.367-388
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• 2013

This study examined how drivers of different cultural orientations(individualism vs. collectivism) attribute the cause(dispositional vs. situational) of four simulated driving situations which were varied in types(cutting-in and sudden-stop by the other driver) and differential emphasis on other the other driver's driving attitude or situational factor. The results showed the followings. First, the drivers generally showed higher attribution scores on the dispositional factor than the situational factor, except for the 'sudden-stop: situation emphasis' scenario condition. Second, when drivers' cultural orientation and attribution styles were considered together, it was found that, except for the 'cutting-in: disposition emphasis' scenario condition. the drivers of collectivism tended to attribute more to situational factor than the drivers of individualism, In contrast, the drivers of individualism showed higher attribution scores on dispositional factor than situational factor in all driving scenario conditions. Implication and suggestion were discussed.

• Korean Journal of Culture and Social Issue
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• v.9 no.spc
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• pp.57-73
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• 2003

This paper attempts to identify that the speeding behavior is the important factor in traffic accident by analysing the background and process of speeding behavior. The structure of hurried behavior is reviewed to explain the relationship between the speeding behavior and hurried behavior. And the process of speeding behavior which becomes his own attitude and behavior in driving by social customs approval is analysed by risk homeostasis theory. The results of attitude survey show that drivers speeding behavior is not changing even though they know that speeding behavior is main factor in traffic accident. The influence structure among hurried behavior, background and process of speeding behavior should be analysed to understand the actual speeding behavior in driving.

• Korean Journal of Culture and Social Issue
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• v.10 no.3
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• pp.1-18
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• 2004

This study analysed the articles dealing with traffic behavior published since 1990 in Korea. The following information was coded for each articles; year of publication, source, authors, main topic and subtopic. The annual numbers of publication before 1996 was below 10 articles and over 10 articles after 1997. The driver was main topic of 60.8% of articles and traffic enviroment was 26.4%. Personality & Attitude, Cognition & Perception and Alcohol were the main interest subtopics dealing with main topic driver. And the dominant publications were Journal of traffic safety research, Journal of Korean society of transportation and Korean journal of psychological and social issues with 60% of all articles.

• 한국노년학
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• v.38 no.3
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• pp.593-605
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• 2018

This study examines factors that influence older drivers to consider stopping driving in advance and whose advice plays an important role in the driving cessation decision. Data came from a nationally representative cross-sectional survey of community-dwelling older adults (N=2,076). About two thirds reported that they have considered stopping driving (62.8%) and they preferred to decide by themselves (66.0%). Logistic regression results showed that women and residents in urban areas were twice as likely to consider voluntary driving cessation compared to their counterparts. Each one year increase in age contributed to the probability that respondents would consider driving cessation by five percent. Those with greater difficulties in ADLs due to chronic illnesses were also more likely to consider driving cessation. No sociodemographic and health factors were related to whether older drivers preferred to decide by themselves or listen to others. These results imply that policies to promote self-motivation to stop driving among older drivers would be effective. Furthermore, they suggest it could be important to help older drivers plan their driving cessation in advance while still at a young-old age, and that more attention needs to be paid to men and those living in rural areas among older drivers.

• Journal of Korean Society of Transportation
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• v.25 no.3
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• pp.45-54
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• 2007

Aggressive driving is defined as 'driving behavior which intentionally incurs danger and distress to other drivers and passengers'. It increases the possibility of traffic accidents. Also, it threatens lives of drivers ana passengers and brings social and economic harm. According to previous studies. these aggressive behaviors are affected by not only the personality of drivers but also psychosocial factors, such as attitude, aggressive intention, time pressure, and traffic situations, However, most studies on aggressive behaviors conducted with field studies and surveys suggest correlation, not causal relationship. Therefore, in the current study tue authors measured individual factors-the driver's intention for aggressive driving and manipulated time pressure-to examine the interaction effects. As a result. the difference between conditions was significant depending on the level of aggressive intention and time pressure. These differences were also significant depending on the types of aggressive driving behaviors. In particular, the interaction effect of the driver's intention and time pressure on improper passing (cutting drivers off when passing) was significant. Finally the limitations of the current study and implications or using a car simulator are discussed.