• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.1-17
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• 2002

The purposes of this study were to investigate clothing involvement and clothing information source on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing involvement was measured using 17 questions of 5-point scales. Clothing information source was measured using 16 items of 5-point scales. The data were collected from 275 female using questionnaire. The data analysed with frequence, factor analysis, t-test, one-way ANOVA, and Duncan test. The clothing involvement included three factors: Symbolic Expression, Pleasure and Interest, and Fashionability. The clothing information source included four factors: Printed Media, Radio Media, Professional Media and Store Search. Extroversion-introvertion and thinking-feeling index had significant difference in the dimensions of clothing involvement. Extroversion types were significantly evaluated fashionability more than introvertion types(t=2.008, p<.05). Feeling types were significantly evaluated fashionability more than thinking types (t=2.428, p<.05). Extroversion-introvertion index had significant difference in clothing information source. Extroversion types were significantly used printed media more than Introvertion types.

• Journal of the Korean Home Economics Association
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• v.42 no.10 s.200
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• pp.39-52
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• 2004

This study classified consumer personality types of the junior market and examined their clothing behaviors. The subjects were composed of 283 male and 276 female high-school-age consumers. Data were collected through questionnaires. Personality types were classified by the Myers-Briggs Type Indicator (MBTI). Data were analysed with the frequency, $X^2$, factor analysis, Cronbach's $\alpha$, ANOVA and Duncan tests using Windows SPSS 12. There was a significant difference (P<0.001) between fashion involvement and the 8 classified personality types. In fashion involvement, the extroverted feeling type was significantly higher than the other types. In brand image orientation, the extroverted thinking type was significantly higher than the other types (P<0.05). In fashion ad-orientation, the extroverted feeing type was also significantly higher than the other types. In active or passive complaining behaviors, there was no difference. In the selection criterion for clothes of color and design and style, the extroverted feeling type was also significantly higher than the other groups (P<0.05).

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.126-130
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• 2008

본 연구에서는 남자 중학생을 대상으로 1) 티셔츠 단독무늬에서 어떤 감성을 느끼는지 알아보고, 2)선호하는 티셔츠가 무엇이며 그 특징은 무엇인지 알아보았다. 또, 3) 성격에 따라 티셔츠 단독무늬에서 느끼는 감성차이가 있는지에 대해 알아보았다. 본 연구의 연구문제를 실증적으로 조사하기 위하여 설문지법을 이용하였다. 설문지의 구성은 3부분으로 구성하여 1부에서는 MBTI를 이용한 성격유형에 관한 측정문항 2부에서는 의복행동에 관한 측정 문항 3부에서는 티셔츠 단독무늬에 대한 감성 측정 문항이 포함되었다. 본 연구는 인천 지역에 사는 중학생 380명을 대상으로 설문조사에 의해 진행 통계분석은 SPSS 10.0을 이용하여 t test와 분산분석, 대응분석 등으로 분석하였다. 이 중 무성의한 설문지를 제외한 총 331부를 자료 분석에 사용하였다. 본 연구의 결과는 다음과 같다. 첫째, 남자 중학생들이 선호하는 단독무늬는 인공물을 소재로 한 사실적인 모티브로 주변에서 쉽게 접할 수 있는 친근한 소재를 활용한 무늬였다. 반대로 친근하지 않은 소재나 이해하기 어려운 단독무늬는 선호하지 않는 것으로 조사되었다. 둘째, 단독무늬에 대한 감성은 성격유형에 따라 다르게 나타났다. 외향형인 학생들은 감성에 대해 극적으로 대답하는 반면, 내향형인 학생들은 중간값에 가깝게 대답하는 성향이 강하게 나타났고, 감각형/직관형에서의 감성차이는 모든 단독무늬에서 직관형 학생들의 선호도가 높게 나타났다. 사고형/감성형에서 나타난 특징은 특정감성이 두 성격유형 모두에서 높게 나타난 경우 항상 사고형 학생집단에서 더 높게 평가하고 있다는 것이다. 판단형/인식형에서는 감성에 따라 의미있는 차이가 가장 많이 나타난 것이 특징이다. 이 결과는 단독무늬에서 느끼는 감성차이가 판단형과 인식형에서 가장 크다는 것을 의미한다.

• Industry Promotion Research
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• v.8 no.4
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• pp.187-200
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• 2023

The purpose of this paper is to correspond to four-elements in astrology theory, an intellectual from ancient times, that show personality temperament among MBTI, a representative personality type test in modern times, furthermore, by examining 16 personality type cards in tarot, a play culture and fortune telling culture in which the four-element theory is integrated in symbols, it is a comparative consideration that connects the characteristics of the character types contained in them to the 16 personality types of MBTI. The four preferred types of MBTI are Extravesion(E) and Introversion(I), Sensing(S) and Intuition(N), Thinking(T) and Feeling(F), Judgment(J) and Perception(P). Among them, Western four-elements were able to respond to Fire, Water, Air, and Earth in the order of NF(iNtuitive Feeling Type), SF(Sensory Feeling Type), NT(iNtuitive Thinking Type), and ST(Sensory Thinking Type). This is a result that can be derived by comparing individual personality theory and MBTI temperament theory among the symbols contained in ancient astrological theories. And the classification of boys, knights, queens, and kings in the four classes of person cards could be divided according to the MBTI attitude index. The boy showed an adaptive introvert using I and P, the knight showed an adaptive extrovert using E and P, the queen showed a decisive introvert using I and J, and the king showed an adaptive extrovert using E and J.

• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.247-255
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• 2019

This study was conducted to explore the correlation between the personality types and learning styles and academic achievement in first year nursing students. 144 students were sampled in first year nursing sstudents. Data were collected from March 6 to May 18 2018. Results analysis was performed using SPSS win version of frequency, mean and standard deviation, t-test, ANOVA, Chi-square test, Pearson correlation. The personality types of nursing students in this study were 58.3% of Extrovert type, 41.7% of Introvert type, 33.3% of Sensing, 66.7% of Intuition type, 22.2% of Thinking, 77.8% of Feeling, 50.7% of Judging type, and 49.3% of Perceiving type. The average academic achievement of female students was 3.51 points, higher than the average of 3.17 for male students (t=-3.277, p<.001). The average academic achievement of Introvert type was found to be higher than the average of Extrovert type (t=3.541, p<.001). Learning styles by personality type showed a statistically significant difference between the judging type and the other personality types (${\chi}^2=18.409$, p<.001). There was a significant amount of correlation between gender and TF index (r=.209, p<.05), gender and academic achievement (r=.265, p<.01), JP index and learning styles (r=.262, p<.01, EI index and academic achievement (r=.285, p<.01). The development and utilization of teaching-learning methods suitable for individuals will be required based on the results of personality types, learning styles and academic achievement in first year nursing students identified through this study.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.7
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• pp.325-336
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• 2018

The aim of this study was to provide fundamental information on the validity and credibility of the Korean geometric psychological assessment (GEOPIA) by investigating the degree of relation between the GEOPIA and the MBTI. Data was collected from 331 subjects aged 19 to 70, residing in Seoul, Gyeonggi Province, Jeolla Province, or Gyeongsang Province. Participants completed the GEOPIA and the MBTI during the period of May to September 2017. The study calculated Cronbach's ${\alpha}$ to verify the tests' validity and reliability through SPSS. For the relational analysis between the results of the tests, we conducted a one-way analysis of variance on the first group of the GEOPIA's personality types, and the Scheffe Test if significant relationship was found. The study found that the circle type was predisposed to ESFJ, the triangle type to ESTJ, the rectangle type to ISTJ, and S type to INFP. Higher scores of feeling (F) and perceiving (P) corresponded to circle and S types, thinking (T) and judging (J) for triangle and rectangle types, extroversion (E) for circle and triangle types, and introversion (I) for rectangle and S types. These confirmed the substantial relations between the GEOPIA and the MBTI.

• 대한공업교육학회지
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• v.31 no.2
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• pp.332-349
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• 2006

The purpose of this study is to identify the relationship between the University students' learning styles in an e-learning according to the major field and learning styles in an e-learning according to the psychological types. The results of the research are as follows: First, The Major field made no difference to the learning styles in e-learning. E-learning styles of University student are as follows : the environment-dependent and self-directed learning style, positive and cooperative learning style, environment-independent and self-directed learning style. Second, In comparison with the boys and girl's the learning styles in e-learning, there were individual differences. But the environment-dependent and self-taught learning style was the highest learning style in Boys and Girl's but, especially there was more high in Girl's. Third, Amount to use internet made no difference to the learning styles in e-learning. The difference of learning styles in an e-learning environment according to Extraversion-Introversion, Sensing-Intuition, Thinking-Feeling among Psychological Types were statistically meaningless.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.163-173
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• 2005

금융기관들은 개인들의 다양한 욕구를 충족시키기 위해서 경쟁적으로 수많은 금융상품을 개발하여 판매하기 시작하였으며, 이러한 상품들은 나름대로 독특한 특성을 지니게 되어, 개인들은 이에 대한 수많은 정보를 수집하고 분석할 필요성을 가지게 되었다. 금융상품정보의 정보원 선택 선호요인으로는 정보원 자체의 특정 이외에도 개인이 가지는 성격적 특징과 환경적 요인들을 들 수 있다. 따라서 개인의 성격유형에 따라 선호하는 정보원의 유사점과 차이점을 알아보았다. 본 연구에서는 금융상품정보를 취득하는 정보원에 대한 선호요인인 개인의 성격유형을 파악하기 위하여 MBTI(Myers Briggs Type Indicator)를 근거로 작성된 성격특성평정척도(Personality Trait Ration Scales: PTRS)를 이용하여 파악된 성격유형들이 금융상품 정보원 선택에 미치는 영향을 분석하였다. 성격유형변수를 4개의 군집으로 집단화하고 성격요인과 차이분석을 실시한 결과 감정 직관적인 성격이 강한 주관적 감정형, 외향 직관적인 성격이 강한 사교적활동형, 내향 사고적인 성격이 강한 수동적개인형, 인식 판단적인 성격이 강한 합리적이성형의 4개 군집으로 나누어졌다. 8개의 성격요인 중 감각을 제외한 7개 성격요인 모두가 p<. 05에서 4개의 성격유형군집과 유의적인 차이가 있는 것으로 나타났다. 사교적활동형은 여러 정보원 중 'TV'를, 합리적이성형은 '잡지', '금융상품팜플렛', '재테크서적'을, 주관적감정형은 '은행창구직원', '친구나친지'를 선호하였다. 그러나 수동적개인형은 어떠한 금융상품정보원도 선호하지 않았다. 특히, 합리적이성형은 전문금융정보를 원하는 것으로 나타났고, 주관적감정형은 인간적인 면을 더 선호하는 것으로 나타났다. 본 연구가 가지는 의의는 각 성격유형별로 선호하는 금융상품정보원의 차이를 분석함으로써 개인의 정보욕구를 보다 더 만족시킬 수 있는 하나의 요인으로 성격요인과 정보원의 차이에 관한 정보를 제공하며, 금융정보를 제공하는 주체들에게 각 정보원에 적합하도록 정보의 성격에 관한 특성요인과 고객선호정보원을 살펴볼 수 있는 정보취득방안에 대한 연구의 필요성을 제시하는데 있다.