• 복식
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• 제57권9호
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• pp.97-109
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• 2007

This study is to examine the relation between self-consciousness and appearance management behavior; to grasp the appearance management behavior depending on self-consciousness which older women feel personally; to understand their needs more deeply; and to give support in planning and conducting marketing strategies effectively in the beauty and fashion market. The subjects of this study were aged women ranging 55 to 69 in age, living in Daegu and Geongsangbukdo. 500 questionnaires were distributed and 397 questionnaires out of 440 returned were used in the data analysis. The results through statistic analyses are following: 1. Among older women, the higher social self-consciousness group appeared to pursue six types of appearance management behavior(i.e., weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior) much more than the lower social self-consciousness group. 2. Compared with the lower private self-consciousness group, the higher private self-consciousness group appeared to care for not only weight body-shape care but also skin care, cosmetic care, and cosmetic surgery, clothing behavior with more interest in ordinary times. In terms of hair care, though, there was no significant difference between the higher private self-consciousness group and the lower private self-consciousness group. 3. There was no statistically significant difference between the higher social anxiety group and the lower social anxiety group in weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior.

• 한국의류학회지
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• 제39권3호
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• pp.468-475
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• 2015

This study has examined the 20's and the 30's Korean who have a desire, 'to be getting younger' and how to relate what appearance management-behavior they follow. The methodology of this study used both theoretical and quantitative research for an empirical study. First, a theoretical study researched a big stream of the 20's and the 30's Koreans' to be getting younger' on articles based on the social and cultural background of the past 30 years that defined various concepts of age through previous research. Data was also collected via SMS for five months (August to December 2014) and 96 Korean participants in their 20's and the 30's who have lived in and around Seoul. The results of the survey analysis showed that the desire of 'to be getting younger' irrelevant to the age among Korean young people. In addition, this tendency to be the ideal age as being younger is realized by appearance management sort of skin care or clothing styling among 20's and the 30's Korean. This study suggested a phenomenon, 'to be getting younger' in Korean society would lead to an alternative sort of age that targets individual taste rather than the chronological age in the apparel market.

• 한국의류산업학회지
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• 제18권5호
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• pp.606-616
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• 2016

We intend an empirical assessment of examining the differences in the appearance management behaviors and demographic variables among groups classified by the clothing consumption values. The questionnaires are administered to 493 female and male adults above 20 years old in Seoul, Gyeonggi-do, Daegu and Kyungpook regions. For analysis of data from 478 respondents, descriptive statistics, cluster analysis, Cronbach's ${\alpha}$, ANOVA, Duncan test and ${\chi}^2$ test were applied. We show the following results. First, Factor analyses were employed for the clothing consumption values and appearance management behaviors. Six factors were for clothing consumption values: Individuality, appearance attractive, social, functional, conditional and fashion clothing consumption value. Four factors were for appearance management behaviors: weight training, skin care, hair care, make-up and clothing selection. According to clothing consumption values, four groups were classified: the passive, functional, social, and active group. We did cluster analysis to the appearance management behaviors of weight training, skin care, hair care, make-up and clothing selection. Second, the social and active groups were more interested in individuality, appearance attractive, social, functional, conditional and fashion clothing value. And they were also more involved in appearance management behaviors. Third, among the demographic variables, the single and female in 20s and 30s with higher level of education belonged to the active group. In this contribution, we find significant differences in the appearance management behavior and demographic variables classified by the clothing consumption values.

• 복식
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• 제58권6호
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• pp.85-95
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• 2008

The purpose of this study is to research appearance management behaviors through their interests in appearance and the degree of their management among the undergraduates to research the effects of sociocultural attitudes toward appearance, self-esteem, and perceptive physical attractiveness on their face and hair management behaviors and to provide the effective data to form the marketing strategies for the beauty and fashion markets for the undergraduates. Total 900 questionnaires were distributed to the female/male undergraduates students in Daegu and Gyungbuk. 873 questionnaires out of 900 were collected and 825 questionnaires were selected as the final objects of this study. Frequency analysis, factor analysis, and Cronbach a were used to analyze the data using SPSS 12.0 statistics program. To examine the effects among variables, univariate analysis of variance and multiple regression analysis were conducted. The followings are the findings of analyzing and considering the research results through statistically processing each variable and those of the existing researches. 1. In terms of face management behaviors, internalization and awareness as sociocultural attitudes and social physical attractiveness among physical attractiveness perceptive showed positive effects. 2. In hair management behaviors, social physical and personal physical attractiveness out of physical attractiveness perceptive seemed to have positive effects.

• 패션비즈니스
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• 제21권5호
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• pp.78-90
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• 2017

This study investigates the effects of appearance management behaviors on job search efficacy among female college students. Based on previous studies on appearance management behaviors and job search efficacy, the questionnaire items were developed. For the study, we conducted a questionnaire survey among 312 students from women's university in Seoul. The statistical analyses were performed using SPSS 23. The results were as follows. First, three types of appearance management factors have been identified: 'fashion & hair,' 'skin care & plastic surgery,' and 'body shape'; the reliability and validity of these factors were proved. Second, the appearance management behavior of female college students found to have a partially significant effect on job search efficacy: fashion & hair factor had a positive effect on job search strength; fashion & hair factor and body shape factor had a positive effect on job search skills. While skin care & plastic surgery factor had a negative effect on job search strength and job search skill. Third, between academic years, there were differences in job search efficacy but not in appearance management behavior. By majors, there were differences among skin care & plastic surgery factor, body shape factor, and job search strength factor. These results suggest that to improve the job search efficacy, proper appearance management through fashion and hair, and body shape management is necessary. In addition, it suggests that it is important to improve the effectiveness of employment by establishing the appearance management strategy that matches the characteristics of each major.

• 한국의류학회지
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• 제35권2호
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• pp.125-135
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• 2011

This study compares the expected values of appearance management for the suit buying behavior of men in two age groups: (20s-30s and 40s-50s) to investigate the effect of male consumers' expected values in regards to appearance management on the purchase behavior of men's suits between two generations. A survey was carried out with male consumers between the ages of 20 and 50; a total of 135 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, MANOVA, ANOVA, and regression analysis. The results of this study were as follows: 1) From a result of the factor analysis on male consumers' expected value of appearance management and the information sources and purchase evaluative criteria for buying men's suits, each of three variance assessments clearly showed factorial structures. 2) There were significant differences between those in their 20s-30s and those in their 40s-50s in terms of male consumers' expected values of appearance management, their information sources, and their purchase evaluative criteria when buying men's suits. 3) As a result of looking at the differences in the effects of expected values of appearance management on men's suit buying behavior according to age (generation), the younger generation in this study showed that men's suit purchasing tendency was affected by the managing appearance factor for internal reasons such as enjoyment and self-satisfaction. On the other hand, the assessment of the older generation revealed that appearance management for external reasons such as showing social power, good human relationships, and conformity influenced their suit purchase behaviors.

• 복식문화연구
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• 제19권5호
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• pp.1075-1087
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• 2011

The purpose of this study was to find discover the effects of self-efficacy and self-esteem on the appearance management behavior of female college students. As for the study method, questionnaire survey sheets on general traits like age, grade year, major and management cost, sense of self-efficacy, self-esteem, and appearance management behavior were distributed to female college students. The responses were measured based on a 5-points Likert scale. The results of this study are as follow: One's sense of social self-efficacy and self-esteem were both found to affect appearance management behavior significantly. In other words, the greater one's sense of social self-efficacy, which represents one's sense of confidence in inter-personal relations, the greater one's appearance management behaviors to enhance her own value. Furthermore, the greater one's self-esteem(the way one feels positively about oneself), the greater one's appearance management behaviors. As a result, it can be judged that the more an individual wants to act more capable in different contexts, the more she tries to make up for her own disadvantage. To highlight her own advantages for the sake of greater positive social activities and inter-personal relation, the more she takes to improve her image through appearance management behaviors. It is anticipated that such an examination of appearance management behavior, sense of self-efficacy and self-esteem among female college students will serve as useful data for appearance-related industries by enabling them to properly under stand their clientele's psychological traits.

• 한국생활과학회지
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• 제24권5호
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• pp.663-676
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• 2015

The purpose of this study was to examine whether any differences can be found in body comparison, body satisfaction, and appearance management behaviors according to the MBTI's typology among male and female adolescents in Gwangju and South Jeolla province, South Korea. It was conducted by a self-report survey of 534 male and female high school students in Gwangju and South Jeolla province. The collected survey data were analyzed by Means, Cronbach's ${\alpha}$, Factor analysis, and t-test using the SPSS/PC WIN 19.0 statistical program. The results were as follows: Introversion Type(I) teens tend to think a thinner body is closer to the ideal when compared to Extroversion type(E) students. They spend less time comparing their bodies with their peers. However, they usually have lower levels of body satisfaction and are more likely to be concerned about acne. Intuition Type(N) students tend to have a body figure that is a little plumper than Sensing Type(S) teens. They are inclined to try and lose weight and are concerned about acne. Sensing Type(S) students are more likely to compare their bodies with their peers than Intuition Type(N) teens. However, they are generally less satisfied with their bodies. Feeling Type(F) teens are more concerned with harmony and personal hygiene the Thinking Type(T) students. Judging Type (J) students generally want to be thinner than their current body type when compared with Perceiving Type(P) teens. When Judging Type(J) teens decide they need to be on a diet, they do their best to lose weight even if it means exercising and forgoing their favorite foods. These results indicate that it would be more effective to offer guidance to teens while taking into consideration their differences in terms of appearance management behaviors based on the MBTI Topology of Adolescents.

• 한국의류학회지
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• 제35권11호
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

• 패션비즈니스
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• 제17권2호
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• pp.164-178
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• 2013

The purpose of this study is to verify effects of female college students' self-image on appearance management behavior and investigate the differences caused by TV involvement and entertainer imitation on the appearance managing behavior. Respondents of the survey were 424 college females living in Seoul and Gyeonggi province. For statistical analysis, factor analysis and multiple regression were conducted using SPSS 18.0 program. The results of this study are as follows: First, self-image among college females were composed of 5 factors, which were active image, feminine image, intelligent image, gentle image and modern image. Second, college females' self-image influenced on skin management behavior, hair management behavior, make-up behavior, clothing behavior and weight management behavior significantly. Specifically, as respondents' active image and modern image are getting higher, they tend to perform skin management behavior, hair management behavior and clothing behavior. As female students' intellectual image and modern image were getting higher, more positive effects were found on make-up behavior. As female students' gentle image and active image were getting higher, there was more positive effects on weight management behavior. But, female students' self-image didn't show significant effects on cosmetic surgery behavior. Third, when subjects' TV involvement was high, self-image made greater effect on skin management behavior and cosmetic surgery behavior than those with low TV involvement. Forth, when entertainer imitation was high, self-image made greater effects on skin management behavior, hair management behavior, clothing behavior, make-up behavior, weight management behavior, cosmetic surgery behavior than those with low entertainer management.