• Journal of the Korean Society for information Management
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• v.37 no.3
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• pp.275-299
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• 2020

This study investigates the factors affecting behavioral intention of professors and students at universities to use academic libraries in a hybrid library environment where a traditional physical library is combined with a digital library that is centered on online information use. The structural relationships among factors were also analyzed in this study by utilizing a combined behavioural model which was based on TPB and TAM. This study identified users' intention to use academic libraries according to changes in the use environment, and the findings of this study bring a valuable meaning to library administrators for setting up the strategic plan for the future of academic libraries. The results of this study imply that academic libraries should strategically setup an effective and efficient operating plan based on awareness, attention and cooperation, in order to survive as well as to accomplish balanced growth in rapidly changing environment.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.234-241
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• 2011

The recent technology boom has created a new digital age. With the help of information technology consumers can have more power than ever and they use digital contents more than ever. This study relates consumer attitude to the recent digital contents using behavior about digital file-sharing. Through the use of the multimethod approach, we identify four characteristics can affect illegal digital contents using behavior. The methodology used was to take in depth look at the consumer with phenomenology as a qualitative research. We select 6 participants who have experience of digital content using. We also examine the structural configurations of the relationship between digital contents characteristics and illegal downloading intention. We surveyed 200 people who also had experience of digital content. This research gives theoretical and practical implication to the marketers related to online communication.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.365-371
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• 2007

인터넷 쇼핑 시장의 확산과 함께 소비자들은 이전보다 더욱 다양한 형태의 인터넷 쇼핑몰을 접할 수 있게 되었다. 따라서, 소비자들은 다양한 쇼핑몰의 선택의 기로에 서게 된 반면, 인터넷 쇼핑몰 업체의 입장에서는 고객의 유지가 매우 중요하다. 특히, 오프라인 기반을 갖춘 Brick & Clicks 인터넷 쇼핑몰의 경우에는 오프라인 고객을 온라인상에서도 그대로 유지하길 바랄 것이다. 그러나, 실제로는 많은 고객들이 오프라인 쇼핑몰과 온라인 쇼핑몰을 동일하게 이용하는 Brick & Clicks 쇼핑몰을 선택보다는 인터넷 상의 순수한 Pure-play 쇼핑몰을 선택하기도 한다. 이에 본 연구에서는 소비자가 Brick & Clicks 인터넷 쇼핑몰이나 Pure-play 인터넷 쇼핑몰을 선택하는 행동에 대해 스키마 관점에서 살펴보고자 한다. 본 연구에서는 인터넷 쇼핑몰에 대한 스키마 형성에 신뢰, 구조적 확신, 관계혜택이 영향을 준다고 보고, 총 514여명의 인터넷 쇼핑몰 사용자를 대상으로 실증분석을 하고 결과를 도출하였다. 분석결과 Pure-play 인터넷 쇼핑몰이 고객에게 더 높은 평가를 받는 것으로 나타나 Brick & Clicks 인터넷 쇼핑몰의 특화가 필요한 것으로 판단된다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.9
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• pp.4200-4206
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• 2012

Recently, online-game industry has been rapidly expanding in these days. But, the various game service victimized cases are generated by the bots program. Particularly, the abnormal collection of the game money and item loses the inherent fun of a game. It reaches ultimately the definite bad effect to the game life cycle. In this paper, we propose a Bots detection method by observing the playing patterns of game characters with game log data. It analyzed behaviors of human players as well as bots and identified features to build the model to differentiate bots from human players. In an experiment, by using the served online-game, the model of a user and bots were generated was distinguished. And the reasonable result was confirmed.

• Information Systems Review
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• v.21 no.3
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• pp.63-86
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• 2019

As the use of ICT became a part of daily social life, online community has emerged as a new type of social organization. Online community is a virtual space which enables many people to participate and contribute together to collective knowledge. Anonymity in online communities can encourage active social participation by people with various social constraints, however, anonymity can also lead to serious social pathology. As a result, it is necessary to study on what is fundamentally influencing human behavior and how people's behavior is controlled in anonymous online community. This study focuses on human identity and investigate the factors affecting human behavior control in anonymous online environment by examining various aspects of identity in online discussion community. This study empirically verifies the causal relationship between factors, including social & technical anonymities, various identity dimensions, intrinsic motivation to participate in the community, group norm conformity, and quality of discussion. It also analyzes the difference between groups by the level of anonymity, gender, age, community usage period, and discussion topic. Based on the findings, this research provides theoretical and practical implications for online community management strategies and a better culture on Internet discussion.

• Journal of Korea Multimedia Society
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• v.6 no.3
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• pp.527-538
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• 2003

The contents of remote lectures are written by authoring tools or animation tools. Written contents then integrate existing medias, and are stored in a file type, which is added to the lecturing activities of lecturers. These files are stored according to the kinds of each authoring tool. So, there is no interchangeability and the efficiency of each media is not so good. Due to these structural features, it is not possible to do streaming lectures in on-line environments. In this study, a technique was suggested, which guarantees the interchangeability of remote lecturing contents using SMIL which is a synchronizing multimedia language. The suggested technique is an extended type of SMIL, and includes tags to represent the lectures of tutors which are the specific feature of remote lectures. Additionally, a model, which does streaming SMIL remote lecture contents through on-line, and which transfers control techniques are suggested. The remote lecture contents established by the proposed method can be applied to all authoring tools for remote lectures just by installing conversion modules, and can be a kind of expression model of the synchronizing model for streaming service in on-line environment.

• Journal of Korean Society of Archives and Records Management
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• v.23 no.3
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• pp.39-61
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• 2023

This study aims to examine the effect of job characteristics of records managers within the public sector on innovative behavior, focusing on the mediating role of public service motivation. To this end, an online survey was administered to records managers employed in public institutions, using 137 copies of the collected data for the final analysis. The results of the study are as follows. First, it was found that the job characteristics of records managers had a significant influence on innovative behavior and public service motivation and that public service motivation had a significant influence on innovative behavior. Second, as a result of examining the mediating effect of public service motivation in the relationship between the job characteristics of records managers and innovative behaviors, it was found that they were partially mediated. These findings confirmed the job characteristics of archival researchers, comprehensively verifying the meaningful relationship between public service motivation and innovative behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.614-626
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• 2018

This study was conducted to review the literature and examine the factors related to problem behaviors among students of multicultural families in Korea. A systematic review of the literature was conducted using domestic documents retrieved through July 4, 2018 based on online searches of domestic databases (the Research Information Sharing Service, Korean Studies Information Service System and the National Diet Library). A total of 2,084 studies were searched, and 21 studies were used for analysis. The factors related to problem behaviors were related to individual factors (gender, school record, self-esteem, etc.), family factors (family type, parent support, mothers' enculturation stress, etc.) and environmental factors (friend support, teacher support, social support). The variables measured the problem behaviors among students of multicultural families were school life adjustment (10), psychological, social adjustment or maladjustment (4), and emotional problem behavior (3). Overall, the results indicate that social and policy efforts are needed to improve individual, family, and environmental factors based on more specific and consistent theoretical definitions related to problem behaviors among students of multicultural families in Korea.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.707-723
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• 2016

The purpose of this study is to focus on the effects of different channel types of Word-of-Mouth on the product attitude. Additionally, the product involvement and gender are considered as moderating variables. The results of this study show that different word-of-mouth channel types have different effects on the product attitude, that is, off-line has more influence than on-line does. Also the product involvement moderates the relationship between the channel types of word-of-mouth and the product attitude, while the gender does not. The results imply that while building the word-of-mouth marketing strategy, companies should not only pay attention to the on-line media channel, but lay importance on the off-line communication channel.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.261-273
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• 2018

The purpose of this study is to find out how the online brand community characteristics affect customer behavior according to self-construal level and gender difference. The characteristics of online community are divided into interaction, objectivity, information provision, and activity reward. First, interactivity and activity compensation among the characteristics of online community have a positive effect on brand community commitment. On the other hand, the effect of purpose and information provision is insufficient. Second, the greater the commitment to the brand community, the higher the WOM effect is. Finally, this study shows that customers with dependent self-construal tendencies have more brand community support than customers with independent self-construal tendencies, and females show more brand community support than males. This study suggests an efficient marketing approach to companies through a brand community commitment by understanding the intrinsic motivation of consumers' self-construal level.