• Title/Summary/Keyword: 온라인 상호작용 분석

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The Effects of Live Commerce's IT Affordance on Interactivity, Immersion, and Purchase Intention (라이브 커머스의 IT 어포던스가 상호작용성과 몰입감, 구매 의도에 미치는 영향)

  • Joo, Eunsin
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.734-751
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    • 2022
  • Live streaming is becoming increasingly popular as it is distributed through various platforms around the world. In particular, after the outbreak of the COVID-19, it has shown unprecedented growth in the domestic e-commerce sector. Building a theoretical model from the perspective of IT affordance, this study aims to examine how live streaming affordance influences users' purchase intentions through perceived interactivity and immersion. An online survey was conducted among South Koreans who had experience using live streaming commerce. Our results show that IT affordance, such as visibility, metavoicing, guidance shopping, had positive effects on purchase intentions through the serial mediation effects of perceived interactivity and immersion. Our study highlights the importance of understanding theoretical and practical implications of IT affordance for live streaming commerce.

Exploring of Reaction Behavior to Instructor Messages according to Learning Motivation Types in Online Collaborative Learning (온라인 협력학습 환경에서 학습동기 유형에 따라 교수메시지에 대한 반응행동 탐색)

  • Lee, Eun-Chul
    • The Journal of the Korea Contents Association
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    • v.18 no.5
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    • pp.514-524
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    • 2018
  • The purpose of this study was to investigate learners' reaction behaviors by the type of learning motive when teaching messages were delivered. The subjects of this study were 82 students from Auniversity and Buniversity in the metropolitan area. Students were online collaborative learning. The instructor delivered six messages. Since then, the researchers have measured the learner 's response time and the frequency and level of interaction. And analyzed using an independent sample t-test. As a result, the frequency and level of interaction increased before the message was delivered. The response time to instructional messages was the fastest among the students with performance avoidance goal orientation. Mastery goal orientation students were most sensitive to scaffolding messages. Performance avoidance goal orientation students responded most sensitively to the reminder message. Finally, Mastery goal orientation students had the most action on new topics. And performance approach goal orientation students had the most to do with accuracy and relevance.

매체의 복잡성에 따른 아바타의 효과에 관한 연구

  • Mun, Byeong-Seok;Lee, Geon-Chang
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.263-269
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    • 2007
  • 웹 기술의 발전으로 협업 가상환경에서 사용자들끼리 실시간으로 상호작용할 수 있는 온라인 커뮤니티가 크게 활성화되고 있다. 커뮤니티 사용자들은 가상공간에서 자신의 과업 수행 뿐만 아니라 복수의 다른 사용자들과도 공통의 관심사나 정보를 상호 교환하고 공유할 수 있는 기회를 찾고 있다. 특히 온라인 커뮤니티에서는 웹으로 제공하는 보고서에 대해 사용자의 정보인지과정을 향상시키기 위해 아바타를 이용하는 경우가 증가하고 있다. 본 연구는 웹상의 보고서 복잡성에 따라 아바타의 유형이 소비자의 정보인지과정에 어떠한 영향을 미치는지 실증분석을 통해 검증하였다. 첫째, 웹상에서 아바타를 이용하여 보고서를 제공하는 경우에 직무형 아바타가 재미형 아바타보다 사용자의 정보인지과정에 있어서 정보신뢰에 유의한 영향을 미치는 것으로 나타났다. 그러나 정보품질과 정보만족은 유의한 영향을 미치지 않았다. 둘째, 웹상에 제공되는 보고서에 대한 소비자의 정보인지과정이 아바타의 유형과 보고서의 복잡성간의 상호작용에 의해 유의한 영향을 받지 않는 것으로 나타났다. 셋째, 웹상에 제공되는 보고서의 복잡성 정도에 따라서 소비자의 정보인지 과정에 차이가 나는지에 대한 분석결과는 정보품질과 정보만족에는 차이가 나는 것으로 나타났다. 즉, 복잡성이 낮은 보고서가 복잡성이 높은 보고서보다 정보 품질과 정보 만족에 더 많은 영향을 미치는 것으로 나타났다. 그러나 정보신뢰는 유의한 영향을 받지 않는 것으로 나타났다.

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Interface Design of Online Collaborative Learning Environment for Person Storytelling - From CSCL point of view for digital media design - (퍼스널 스토리텔링의 온라인 협력 학습을 위한 인터페이스에 대한 연구 - CSCL을 통한 디지털 미디어 디자인의 학습 측면에서 -)

  • Song, Ji-Won
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.155-166
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    • 2007
  • This study is about an interface design supporting collaborative learning activities in online environment in which people exchange their knowledge and give feedback on personal storytelling to each other. Interface design issues from the viewpoint of Computer Supported Collaborative Learning (CSCL) on digital media design are considered. Based on collaborative learning theories and analysis on the existing online collaborative sites about digital media, such as online forums for digital pictures and films, interface guidelines are suggested and the interface is designed. The interface design is evaluated through a pilot test. The interface for collaborative learning on personal storytelling is designed to support observation and to provide a scaffolding for valuable conversation. It is also designed to help intersubjectivity of online conversation and an easy access to media.

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A Study on the Pattern of Growth Process of the Parents of Children with Developmental Disabilities based on Online Parental Community (발달장애아동 부모의 온라인 공동체 상호작용과 성장과정 유형에 관한 연구)

  • Lee, Kyungah;Kim, Sungchun;Chang, Haelim;Lee, Eunjoung
    • Korean Journal of Social Welfare
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    • v.66 no.4
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    • pp.181-205
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    • 2014
  • The purpose of this study is to analyze the process of growth of parental empowerment of the family of the children with development disabilities in an online parental community. For this purpose, 250 posts were selected from a web-forum of an online-community(internet CAFE) for patients with developmental disabilities in a Korean portal site. In addition, the selected posts were analyzed based on the grounded theory method. The results showed that the parents with high risk children for developmental disabilities interacted with each other in short answers, self-addressing, and discussion type interactions under the causal condition in which the subject parents were in need of help and sympathy. The factors that significantly affected the focus event, which is the interactive communication between the posters of the original threads and replies, included the moderating conditions based on whether the conversation was respectful, friendly, or for general evaluation, as well as the contextual condition of exclusive attitudes. The strategies of the interactions were composed of two categories of self-reflections and sharing through a human relationship. The results of these interactions were either further interactions (sharing) or shying away. With regard to the process of reinforcing the collective empowerment of the family, the 'determination,' 'tips,' and 'empathy' models were used for the explanation of the process. Lastly, we discovered that trust, support, continuous interactions, specific and practical information, as well as provision of diversified perspectives through collective experiences are necessary to achieve such improvement of collective family empowerment.

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The Effects of learner participation and interaction in web-based collaborative learning (웹기반 협력학습에서 참여와 상호작용의 차이에 대한 고찰)

  • Lim, KyuYon;Kim, HeeJoon;Park, Hana
    • The Journal of Korean Association of Computer Education
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    • v.17 no.4
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    • pp.69-78
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    • 2014
  • This study aims to investigate better predictors, among learner participation and interaction, for collective self-efficacy and achievement in a web-based collaborative learning environment. Interaction requires communication among two or more learners, while participation does not. In this study, interaction was measured by in-degree centrality and out-degree centrality based on the social network analysis perspective. Multiple regression analysis results from 53 college students who performed team project via online showed that in-degree centrality predicted collective self-efficacy and out-degree centrality predicted achievement, while participation was not a significant predictor.

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Journalistic Differences between Blogs of Professional Reporter and Citizen Reporter: Focused on Watchdog and Interactivity (전문기자와 시민기자 블로그 콘텐츠의 저널리즘적 특성에 관한 비교 연구: 감시견과 상호작용성을 중심으로)

  • Kim, Min-Ha;Shin, Yun-Kyoung
    • Korean journal of communication and information
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    • v.53
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    • pp.73-99
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    • 2011
  • This study compares blogs of professional reporters with those of citizen reporters in terms of watchdog and interactivity functions. Watchdog function was analyzed in light of the extent of soft news and the degree of critical relationship with the government. Interactivity was assessed by analyzing readers' comments on the articles of reporter blogs. for citizen journalism and for professional one were chosen in order to minimize any discrepancies caused by ideological differences. As a result of the content analyses, citizen reporter blogs were found to deliver soft news more frequently than those of , whereas the former had stronger tendency to maintain the critical relationship with the government than the latter. As for the interactivity function, although the number of comments uploaded to citizen reporter blogs was higher than that of professional reporter blogs, the latter was found to meet the standards of communicative interaction more adequately than the former.

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Action Research to Improve Experimental Activities and Interactions in Online Science Class (온라인 과학 수업에서 실험 활동과 상호작용의 개선을 위한 실행연구)

  • Noh, Ja-Heon;Son, Jun-Ho;Kim, Jong-Hee
    • Journal of the Korean Society of Earth Science Education
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    • v.14 no.2
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    • pp.159-172
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    • 2021
  • This study is an action study that plans a instructional strategy for improving experimental activities and interactions in online science classes and suggests improvement plans based on the results. To this end, from July 7 to September 9, 2020, the 'Earth and the Moon' unit class was conducted for 20 6th grade elementary school students located in G Metropolitan City. For the class, smart devices and alternative experiments were planned in the experimental activity category, and an online chat room and Q&A strategy were planned in the interaction category. Among the collected data, class activity papers, homework assignments, reflection journals, online conversation contents, and Q&A contents were input into the matrix and analyzed by writing analytical texts. As a result of the implementation, smart devices and alternative experiments provided opportunities for exploration, but there was a risk of misconception formation and hindered experimental activities. The online chat room and Q&A provided opportunities for communication and examination and feedback on scientific concepts. Through this action study, the researcher was able to reflect on the class while writing class reflection notes, and suggested the role of smart devices in terms of the effectiveness and efficiency of science classes.

Error analysis on factorization and the effect of online individualization classes (인수분해에 대한 오류 분석과 온라인 개별화 수업의 효과)

  • Choi, Dong-won;Heo, Haeja
    • Journal of the Korean School Mathematics Society
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    • v.24 no.1
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    • pp.83-105
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    • 2021
  • In this paper, we analyzed the misconceptions and errors incurred during factorization learning. We also examined whether online individualization classes had a positive effect on students' mathematical achievement. The experiment was conducted for 4 weeks (16 times in total) on middle school juniors in rural areas of Gyeonggi Province, where the influence of private extra education was small. In the class, the 'Google Classroom' was used as a LMS, the video lecture was uploaded to YouTube, and the teacher interacted with the students through "Zoom" and "Facetalk". In the online class situation, students' assignments and test answers were checked in real time through 'Google Classroom', and immediate feedback was provided to the experimental class group's students. However, for the control group students, feedback was provided only to those who desired. A total of 7 achievement evaluations were conducted in the order of pre-test, formative evaluation (5 times), and post-test to confirm the change in students' ability improvement and achievement. Through the formative evaluation analysis, it was possible to grasp the types of errors and misconceptions that occured during the factorization process. Students' errors were divided into four types: theorem or definition distortion error, functional errors such as calculation, operation, and manipulation, errors that do not verify the solution, and no response. As a result of ANCOVA, the two groups did not show any difference from the 1st to 4th formative assessment. However, the 5th formative assessment and post-test showed statistically significant differences, confirming that online individualization classes contributed to improvemed achievement.

Technical Trend of Distributed Game Server (분산 게임서버 기술 동향)

  • Im, J.Y.;Park, I.K.;Jeong, J.Y.;Sim, K.H.
    • Electronics and Telecommunications Trends
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    • v.20 no.4 s.94
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    • pp.93-102
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    • 2005
  • 온라인 게임의 가장 큰 특성이자 매력은 사용자간 발생하는 상호작용이라고 할 수 있다. 사용자들은 게임상의 만남을 통해서 커뮤니티를 형성하고, 특정 목적을 위해서 협력하고 갈등한다. 이러한 특성으로 인해 온라인 게임의 성공여부가 동시에 게임을 즐기는 사용자 수로 평가되지만, 사용자 수의 증가와 사용자들간의 높은 상호작용성은게임서버의 처리부담 급증을 가져 온다. 따라서, 다수의 사용자들에 대한 원활한 처리를 위해서 서버의 역할은 다수의 서버 시스템에 분산되어 처리되어야 하고, 이러한 기술을 분산 게임서버 기술이라고 한다. 본 고에서는 게임산업에서 사용되고 있는 분산게임서버 기술을 분류하여 설명하고, 향후 기술 동향을 분석한다.