• Title/Summary/Keyword: 온라인조사

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The Relationship between Online Shopping Attributes and Purchase Intention among American Consumers (미국 소비자들이 지각만 온라인 쇼핑속성과 구매의도와의 관계)

  • Kim, Eun-Young;Kim, Youn-Kyung
    • Journal of the Korean Home Economics Association
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    • v.40 no.12
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    • pp.63-83
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    • 2002
  • 본 연구는 미국 소비자들이 지각한 온라인 쇼핑속성에 대한 차원을 밝히고. 온라인 속성에 대한 중요성과 상품범주별 구매의도와의 관계를 밝혀 상품범주별 마케팅 전략과 인터넷 소비자 관리 및 교육 프로그램 개발에 기여하고자 하였다. 조사대상자는 가정에서 인터넷을 사용하고 있는 미국 소비자 303 명으로 구성되었으며, 질문지법에 의해 자료 수집되었다. 자료분석을 위해 탐색적 요인분석을 실행하였고, LISREL8에 의해 측정모델과 구조적 관계 모델을 동시에 검증하였다. 자료 분석결과를 요약하면 다음과 같다. 첫째, 소비자가 지각한 온라인 쇼핑에 대한 속성은 거래 및 비용, 사이트 디자인, 구매유인 프로그램, 상호 관계성의 4개 차원으로 분류되었다. 둘째, 온라인 상품은 구매의도에 따라 인지적 상품, 경험적 상품, 서비스 3개 범주로 분류되었다. 셋째, 지각된 온라인 쇼핑속성의 중요도와 각상품군 구매의도와의 구조적 관계모델을 추정한 결과,“거래 및 비용”은 3개의 상품군에 대한 구매의도에 모두 유의한 영향을 주었으며,“구매유인 프로그램”은 경험적 상품과 서비스에 대한 구매의도에 유의한 영향을 미쳤다. 따라서, 소비자들에게 중요하게 지각되는 인터넷 특정 속성 즉, 보완, 배달 및 비용을 초점으로한 상품범주별 차별화된 이점을 제시하여 효과적인 마케팅 전략을 수립해야 할 것이다. 또한, 전자 상거래와 관련 보완, 환불정책 등에 관한 소비자 교육과 보호법이 요구되고 있다.

A survey and categorization of anomaly detection in online games (온라인 게임에서의 이상 징후 탐지 기법 조사 및 분류)

  • Kwak, Byung Il;Kim, Huy Kang
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.25 no.5
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    • pp.1097-1114
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    • 2015
  • As the online game market grows, illegal activities such as cheating play using game bots or game hack programs, running private servers, hacking game companies' system and network, and account theft are also increasing. There are various security measures for online games to prevent illegal activities. However, the current security measures are not enough to prevent all highly evolving game attacks and frauds. Some security measure can do harm game players usability, game companies need to develop usable security measure that is well fit to game genre and contents design. In this study, we surveyed the recent trend of various security measure applied in online games. This research also classified illegal activities and their related countermeasure for detection and prevention.

Study of Sample Design for Improving the Method of Distribution of Singing Rooms Royalty (노래연습장 저작권사용료 분배방법 개선을 위한 표본설계연구)

  • Lee, Kay-O;Choi, Jung-Bai
    • Communications for Statistical Applications and Methods
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    • v.16 no.5
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    • pp.763-779
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    • 2009
  • Sample design is studied to estimate the number of records from singing rooms. The definition of survey population, stratification, sample size and allocation of sample are discussed with using the collected real data. The validity of sample design is testified by the log data collected from online singing room which is sampled with suggested design. Estimation of the number of hitting of off-line singing room is proposed and calculated from the log data collected from sampled off-line singing rooms. The difference of online and off-line singing rooms is analyzed and the method of distribution of singing room royalty is suggested.

A Study on Activation of Online Performances Using Sac on Screen Project Analysis (Sac on Screen 사업 분석을 통한 온라인 공연 활성화 방안 연구)

  • Kim, Gyu-Jin;Na, Yun-Bin
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.114-127
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    • 2020
  • The online performance market is increasing due to recent pandemic events. However, due to the short introduction time of domestic online performances, there is a lack of related prior studies or success stories. In addition, most of these projects are short-lived projects or poor profits, so it is necessary to study how to activate them. The Sac on Screen project, which has been in progress since 10 years ago, has its own imaging experience, and the screening works and screening venues are also diverse, so it is an object of study. In addition, since annual satisfaction surveys are conducted, the business was evaluated based on the voice of customers from the data of the past three years. Based on the analyzed results, a free and paid version of the business model canvas was drawn through a group of experts. As a result of this synthesis, the following major implications were drawn. First, expanding research on online performances, second, needing a sense of responsibility for quality management of content, third, increasing diversity in content selection, and fourth, enhancing the liveliness of online performances, Fifth, efforts are needed to attract private investment and develop value-added products.

The Effect of Internet Community on the Neighborhood Relationship - Case study of Mokdong 'The Sharp' apartment area (온라인 커뮤니티를 매개로한 공동체가 근린관계에 미치는 영향 - 목동 'The Sharp' 공동주택 중심으로)

  • Kim, Sung-Gil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.2
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    • pp.21-26
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    • 2016
  • This study examined the effects of the online community, such as chatting, book-cafe on the neighborhood relationship. Through a case study of 'The Sharp' apartment area, the characters of neighborhood relationship between user and non-user were compared. The factors affecting the community relationships were analyzed by regression analysis. According to the results, the residents using the online community shared their emotions, thoughts and information with their neighbors so that the level of neighborhood relationship was higher. To reprove the neighborhood relationship being cut off the online community should be handled as an important factor in the planning of apartments. This study as a basic research is expected to contribute to policing against crimes and accidents in apartments.

An Investigation on the Acquisition and Preservation of Online Serials (온라인 연속간행자료수집 및 보존에 관한 연구)

  • Lee, Chi-Ju
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.2
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    • pp.359-386
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    • 2007
  • This study is to develop the operation models collection and preservation of serials only distributed online. In order to identify all of the requisite items for collection and preservation of the online serials, it conducts Delphi Technique researches with panels of experts from public institutions, organizations, and research institutions. It also deduces the 68 necessary detailed items to develop the operation models for preserving the online serials, and suggests 57 detailed items selected from the compatibility analysis with the investigation and examination of compatibility and urgency. It suggests the automated collection plan of contents with the application of RSS technology of transfer protocol to provide users the updated information from the sites where the contents and data have been constantly and frequently updated. This study strives to design the collection and preservation processes suitable for the online serials.

A Study on Social Network Service and Online Social Capital : Focusing on a Korean and Chinese Case (소셜네트워크서비스와 온라인 사회적 자본 : 한국과 중국 사례를 중심으로)

  • Ko, Sang-Min;Hwang, Bo-Hwan;Ji, Yong-Gu
    • The Journal of Society for e-Business Studies
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    • v.15 no.1
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    • pp.103-118
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    • 2010
  • In the past, the existing Internet service was used to simply gather information and show, with the development of Web 2.0 where everyone is allowed to access and share information. Since the development of the concept and the technology of the Web 2.0, the users of Social Network Service (SNS) such as Facebook, MySpace, Youtube, Twitter, etc., have been increasing. In this study, we researched into the Social Capital formed by using SNS based on "Social Capital Theory." We constructed the survey to obtain the demographical information of the users, motive of using the SNS and the evaluation of the On-line Social Capital. The survey was aimed for the Korean and the Chinese. In addition, a multi-regression analysis was performed to explain the relationship between the function of Social Network Service and the Online Social Capital. The result of this study, presents a relationship between the Online Social Capital form and function of Social Network Service users. Therefore, the information obtained in this study can be applied when developing the service.

Proposal of design plan to improve immersion in online video education -Focusing on Zoom and Webex- (온라인 화상 교육 몰입도 향상을 위한 디자인 방안 제안 -줌(Zoom)과 웹엑스(Webex)를 중심으로-)

  • Lee, Kaha;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.341-348
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    • 2021
  • This study identified learners' immersion, focusing on online video education platforms, Zoom and Webex, used in colleges after the 'Covid-19', and suggested design improvement measures to improve immersion. Through prior research and literature research, the components of immersion and screen components of the online distance education platform were identified, and measures to improve immersion were suggested through questionnaire surveys and in-depth interviews. The research method was conducted for 5 days from April 7 to 12, 2021 for 50 college students and graduate students in their 20s and 30s who are receiving online education through Zoom and Webex, and 6 people were interviewed in-depth. As a result of the experiment, the communication between learners and lecturers was deduced as the biggest factor, so a design plan to facilitate communication between learners and lecturers was proposed based on Gutenberg's diagram. As online video education is predicted to continue even after the Covid-19, continuous online video education immersion research is needed, and we hope that it can contribute to the direction of the research.

Development of non-face-to-face Remote Learning Program - focusing on University Software Practice (비대면 원격수업 프로그램 개발 - 대학 소프트웨어 실습 중심으로)

  • Kim, Sang-Geun
    • Journal of Industrial Convergence
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    • v.19 no.6
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    • pp.59-66
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    • 2021
  • Globally, the prolonged pandemic of COVID-19 (COVID-19) has had a great impact on all industries. In particular, in the field of education, online classes (non-face-to-face) had some negative perceptions of online classes, such as lack of preparation for learning and student dissatisfaction with the class. According to the current situation survey in 2020, non-face-to-face classes accounted for about 56% of the class, and streaming real-time classes and video content-based classes accounted for most of the class. This study empirically analyzes the problems to be solved by online classes through the 2020-2021 survey (software application practical class university students), and explains the detailed program and development plan (implementation result). This study intends to contribute to the development of online learning development of each educational institution after the end of the corona crisis.

Analysis of Factors of Success on Online VOD Contents (온라인 VOD 영상콘텐츠 흥행요인 분석)

  • An, Jae-Hyeon;Kim, Mi-Kyung;Min, Byeong-Hyun
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.157-165
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    • 2010
  • As the result of correlation, the viewing rate of terrestrial broadcasting programs has a little bit affect on online VOD use. In addition, WOM(word of mouth) and online referral importantly influences to the picking with online VOD drama. The great popularity of main actors on drama affect a little bit the viewing of VOD drama but doesn't perfectly affect on it. However, the drama which is performed by great popular actors has positive affect on VOD use. This study result shows that the using of video depends on the effect of WOM, referral and commercial. The casting of a great popular actors plays role of the safeguard which affects viewing rate and add-value. That means the casting of a great popular actors doesn't connect with the success of release but the tool of defense from loss of profit.