• Journal of Fashion Business
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• v.28 no.5
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• pp.17-35
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• 2024

Traditionally, design knock-off has been negatively perceived as it can undermine the unique value of a brand by unauthorizedly appropriating a designer's creative efforts without compensation. On the contrary, the piracy paradox refers to the idea that knock-off in design can actually promote innovation within the fashion industry and benefit creators. This study proposes a new concept called "Open Fashion" by applying an open-source license framework from the software industry to fashion data. Open Fashion aims to promote sharing and utilization of fashion data, offering institutional mechanisms to address the issue of design knock-off from ethical and economic perspectives. Based on concepts of "open-source licenses" widely used in the software industry and "creative commons (CC)" licenses in the content field, this study developed an "Open Fashion License (OFL)" tailored to fashion data. This study examined open-source licenses basedon the latest "Open Source Software License Guide" provided by NIPA and "creative commons (CC)" licenses in the content field. It applies them to fashion data. The Open Fashion License is finalized basedon review and consensus of five experts. Consequently, this study proposed three types of OFL, depending on whether the original creator's work was modified and the obligation to redistribute modified data: 1) Permissive, 2) Copyleft, and 3) Source-Available. This study seeks to promote ongoing innovation and growth in the fashion industry by creating ethical and transparent systems that could formalize the cyclical nature of fashion, as described in the piracy paradox theory.

• 베이커리
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• no.9 s.338
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• pp.122-129
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• 1996

일본 베이커리는 지하철역을 중심으로 발달하는 특징이 있다. 이번 베이커리 가이드는 아오야마를 대표하는 안델센, 동큐, 기노구니야 등 3개의 점포를 찾았다. 그리고 가로수가 길게 늘어선 오모떼산도를 따라 하라주꾸까지 최근 유행하고 있는 오픈카페를 소개한다.

• Journal of Fashion Business
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• v.14 no.5
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• pp.49-65
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• 2010

The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.

• Archives of design research
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• v.19 no.2 s.64
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• pp.53-62
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• 2006

E-mail has indeed developed from 'a means of instant communication' to an indispensable part of online marketing. Therefore, companies need to implement consistent customer management. Communication with customers and marketing through e-mail is a powerful way of communication and adapting one-to-one marketing strategies to customer trends, habits and taste preferences. Since setting accurate targets is especially important in the fashion industry, e-mail marketing is the most effective way to communicate with customers and one-to-one marketing constitutes a very important strategy. In this study, I will analyze this powerful one-on-one marketing tool, particularly actual e-mail messages sent by an Internet Shopping Mall from June 12 to July 30, 2005, examine the effect of these messages on sales growth and analyze actual feedback received. Regarding e-mail read rates broken down by age and gender, 1 found that females in their late twenties recorded the highest rate at 21.66% and their contribution to sales growth was recorded at 3.5% From actual sales records, found that 28.10% of total sales were attributable to people in their late twenties, showing that the age group that reads e-mails the most also buys the most. Regarding feedback by e-mail title, e-mails from the 'Casual' category seemed to be the most effective, in that most of these e-mails were read. Also, messages sent on Tuesdays were read the most, according to the feedback analysis by weekday. Section e-mails were read more often than regular e-mails. Regarding the view rate according to the time e-mails were sent, messages sent to females in their late twenties at two o'clock in the afternoon were read by 20.93% of recipients, recording the highest read rate. By offering informative content and practical tips, visitors will be attracted to the site and generate site traffic. Therefore, we can conclude that sending e-mail messages can greatly contribute to sales growth and e-mail marketing is very effective. Also, in order to make e-mail campaigns more effective and improve marketing results, we need to analyze actual results and apply our findings in future e-mail campaigns. With this, we get successful marketing results.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.31-44
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• 2023

Fashion design in the metaverse is not simply a 3D avatar or virtual fashion, it is an important clue for shopping trends, and the role of fashion design has grown even more because avatars and humans are identified and active. This study, I attempts to understand the metaverse platform accurately and find out the scope of fashion design within the metaverse platform. In addition, we want to provide basic data that can expand the field by using fashion design in various ways on the metabus platform. This study investigated and analyzed various metaverse fashion cases, articles, software, and methods used by metaverse fashion creators, and the results are as follows. First, the metaverse platform is a new level of virtual interaction where users and creators communicate through the convergence of augmented reality, lifelogging, mirror world, and virtual world. Second, most of the users of the metaverse platform are generation Z, and metaverse creators who make money by producing avatars or items, including fashion design, are emerging as a new job field. Third, many fashion brands created spaces on the Metaverse platform, collaborated with games, or opened fashion weeks for publicity, marketing, and sales. Fourth, as a 3D program for metaverse fashion creator activities, open-source software is easier and free of charge compared to programs for fashion design specialists, and most costumes can be reproduced, so it will be easier for fashion design majors to utilize.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.163-171
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• 2021

The purpose of this study is to examine the current operation condition of fashion start-up companies and the characteristics of their founders in Fashion Creative Studio that is one of government programs supporting fashion start-up of rising fashion designer's brands in Korea and one of supporting facilities. For this purpose, this study surveyed 32 fashion start-up companies founders in Busan Fashion Creative Studio and analyzed the data based on the survey. The results are as follows. First of all, 82% of the founders have experience to start their business in 20s and 60% of founders with not more than 3 to 5 years of work experience related to fashion challenge to start a business. Secondly, major distribution channels of the fashion start-up companies are mainly on-line open-market consisting of 36% and SNS is up to 80% as the main promotion method. In addition, exports to China account for 71% of all exports. Lastly, 33% of businesses consider viral marketing by influencer and 50% of them make plan to export their items to East Asia. It is of research significance that this study can suggest the successful direction of establishing and operating fashion start-up companies through making good use of Fashion Creative Studio, the supporting program including facility.

• Journal of Fashion Business
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• v.9 no.2
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• pp.143-159
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• 2005

This study was done to provide basic data for clothing design and thus to contribute to the academic development at the clothing and textile area and collar roll line lay down angle variation at collar width on the open collar. The study was composed as tallows: 1. The variation at collar outer wall size increase collar roll line lay down angle size the more Increase. 2. The outer wall and stand height size increase aware at variation collar width at the more Increase. It is desirable that this study will be at help to enchancement of life style in garments and promotion of garments industury by developing the archetype basic collar pattern suitable to Korean women's garments.

• Journal of Fashion Business
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• v.18 no.1
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• pp.118-131
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• 2014

The purpose of this study is to classify the service recovery fairness of internet fashion shopping mall depending on the type of shopping mall into 3 levels, and analyze their influence on customers' satisfaction and intention to repurchase. Data were collected from 271 customers who had made a complaint or raised a question about service among the customers, and was analyzed through AMOS 7.0. For hypothesis testing, a research model was set up in the form of structure equation model, and its suitability was investigated. The results of this research can be summarized as follows: First, in relation to the service recovery fairness at internet shopping mall, only the consequential fairness has a meaningful relationship with customer satisfaction. Second, it has been shown that the higher the customers' satisfaction with internet shopping mall, the more positive influence it has on intention to repurchase. Third, it has been shown that the influence of service recovery fairness on customers' satisfaction and intention to repurchase has a meaningful difference depending on the type of internet shopping mall. In other words, it has been shown that customer satisfaction is higher at open market than general internet shopping mall. In addition, it has been shown that in open market, only the consequential fairness has a meaningful influence, therefore it will be more effective to strengthen a strategy focused on economical rewards than other fields.

• The Korean Fashion and Textile Research Journal
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• v.26 no.2
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• pp.179-189
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• 2024

This study aims to explore the influence of product popularity signals on purchase intention in China's open market, with a focus on understanding the interaction effect of fashion product types. The popularity signals were measured through sales volume and review volume. For the experiment, a 2 (sales volume: high vs low) × 2 (review volume: high vs low) × 2 (fashion product type: trend vs basic) factorial design was employed. The findings of this study are summarized as follows. First, sales volume and review volume, as signals of the popularity of fashion products, did not appear to have a direct effect on purchase intention. Second, the impact of fashion product popularity on purchase intention was found to be contingent on the type of fashion product. When purchasing trendy fashion products, purchase intention was found to be higher under low popularity conditions compared to high popularity conditions. When purchasing basic fashion products, purchase intention was found to be higher under high popularity conditions compared to low popularity conditions. These findings contribute valuable insights for developing marketing strategies that leverage popularity signals for fashion products in China's open markets. Furthermore, the study improves understanding of online fashion product purchasing behavior among Chinese consumers.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.6
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• pp.185-190
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• 2022

Open data has a lot of economic value. Not only Korea, but many other countries are doing their best to make various policies and efforts to expand and utilize open data. However, although Korea has a large amount of data, the data is not utilized effectively. Thus, attempts to utilize those data should be made in various industries. In particular, in the fashion industry, exchange and refund problems are the most common due to unpredictable consumers. Better feedback is necessary for service providers to solve this problem. We want to solve it by showing improved images of dissatisfactions along with user reviews including consumer needs. In this paper, user reviews are analyzed on online shopping mall websites to identify consumer needs, and product attributes are defined by utilizing the attributes of K-fashion data. The users' request is defined as a dissatisfaction attribute, and labeling data with the corresponding attribute is searched. The users' request is provided to the service provider in forms of text data or attributes, as well as an image to help improve the product.