• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.175-193
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• 2022

Although there is paradigm shift in art industry and interdisciplinary convergence between art and entrepreneurship, little has been done in "art entrepreneurship." First, this study organized the concepts of art entrepreneurship and conducted literature reviews on the trends of international and domestic research. Second, this paper aimed to understand the concept of art platform business. To do so, authors reviewed the general concept of business model and special features of platform business. Third, this paper categorized and introduced 11 art platform businesses from the based on the purposes of companies (① rental & selling, ②commercialize & selling, ③crowdfunding, ④information sharing & digital exhibition). Forth, this study provided two frameworks (①business model components, ②platform controllability and customers' information asymmetry) and applied them into 11 cases. By systematically reviewing the previous studies, this paper expects to increase scholarly understanding of the field of art entrepreneurship where two different areas (art and entrepreneurship) have studied separately. In addition, introduction and analyses of 11 online art platform have practical implications.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.10
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• pp.251-259
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• 2018

This study is to understand the entrepreneurship of youth and entrepreneurship education of youth, to examine the characteristics of entrepreneurship education of youth between South Korea and United States. And entrepreneurship is also the process of creating a new organization, which is understood as a process by an individual and a group of entrepreneurs who possess qualities and abilities with social opportunities, and move them into action and practice. There is a need for a comprehensive entrepreneurial mentality training and execution center for youth. To discussion social changes between South Korea and United States. The United States uses Junior Achievement ASK model. In contrast, South Korea through systematic and proactive education development, but due to the lack of standard founding education content. Therefore, it presented the need for professional institutions for comprehensive entrepreneurship education and operation. Korea is not well organized with the lack of standard start-up education contents, so it is urgent to develop and distribute education actively. Although the United States has been leading education at the national level, foundations are conducting education more actively.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.23-23
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• 2017

본 연구에서는 지역사회의 생활문화공동체 만들기 사업의 한 사례로 경상남도 화동군 화개면 대성리 의신마을의 노인주민들을 중심으로 이루어지는 문화유산 개발과 자발적(생산적) 문화주체발굴 및 양성을 하고자 한 사례연구이다. 2017년부터 2019년의 3년차 사업으로 지역의 마을회(영농회, 부녀회, 청년회, 노인회)와 체험시설 관리운영, 체험행사 관리, 가공시설장 활용, 체험 프로그램 기획/운영, 마을기반조성사업 및 관광체험을 주요활동으로 하는 영농조합법인의 유기적 협력을 통하여 주변의 특산물, 자연환경, 산업환경 및 지리산을 중심으로 구성된 지역역사 문화환경이 연계되어 진행되는 생활문화공동체 만들기 사업이다. 특히 농악/낙차 동아리, 사진동아리, 그림동아리, 압화동와리와 같은 동아리 활동을 통하여 산골의 지역적인 약점을 보완할 수 있으며, 문화예술을 향유하려는 시대적인 욕구를 충족할 수 있는 실질적인 문화예술프로그램을 통한 공동체 발전을 지속하고자 함이 취지이다. 지역 노인들을 대상으로 노인들의 감성지능의 변화에 의한 지역공동체의식과 6차산업 기업가 정신 및 노인들의 사회참여에 대한 인식을 알아보고자 한다.

• Korean Association of Arts Management
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• no.58
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• pp.49-88
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• 2021

Contemporary literary writers engage in multiple jobs and activities in the changing industrial and institutional environments to manage careers and produce literary value. The notion of art entrepreneurship envisages writers as the actors pursuing optimal rewards at both literary and economic levels by applying creative knowledge and skills to the management of career. In contrast, the notion of creative labor argues that writers go through career insecurity as they pursue self-fulfillment through work. This paper critically reviews two notions and suggests the notion of cultural intermediaries to better understand their production of literary value within the variety of relational contexts where they are situated. This paper analyzes the structures and characteristics of a wide range of intermediary practices by literary writers. Based on the analysis, I argue that the autonomy of literary value the writers construct and their status of entrepreneur-labourer are contingent upon the relational contexts within which they practice the intermediary work. I also suggest that literary writers by utilizing a variety of tactics cope with the changes that shape the autonomy of literature and invent new roles and identities as cultural intermediaries. Furthermore, literary writers develop not only self-management skills to adapt to the changing environments but also the collective capacity to cope with the constraints derived from the structural change of literary production and circulation. Finally, I argue that the art management discipline can reflect upon and support the creative endeavors of literary writers by embracing the critical understanding of structural changes suggested by the disciplines of humanities and social sciences.

• Review of Culture and Economy
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• v.20 no.2
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• pp.19-45
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• 2017

This paper aims to apply our research and theorization on arts entrepreneurship to entrepreneurs active in the arts and cultural sector. Our goal is to develop proposals for practical actions that can support both arts entrepreneurs and supportive arts advocates. Using Action Research methodology, we hosted and facilitated two workshops with selected groups of arts entrepreneurs. Prior to the workshops we designed a questionnaire, based on the competency theory, to assess the qualities and characteristics of the participants. During the workshops we conducted surveys, interviews, and made observations in order to further understand the knowledge, experiences, motivations, capabilities, and attitudes necessary to successful arts entrepreneurship. We also conducted in-depth follow-up interviews with participants as a cross-check. We found that most of the participating arts entrepreneurs had a low understanding of the technology required for effective arts entrepreneurship, which has resulted in insufficient managerial support for artistic innovation. In addition, we found that participants lacked the skills and clear vision to construct a viable economic engine for their organization. Nevertheless, in light of the considerable strengths and high levels of enthusiasm and commitment participants evinced, we believe that their deficits can be corrected with education and training. Thus, we conclude by discussing the path forward and outlining a proposal to develop an innovative educational program on the daily operations of arts management that emphasizes applied technology and creating financial sustainability.

• Korean Association of Arts Management
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• no.50
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• pp.147-175
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• 2019

Gentrification is the process by which a working class or other disadvantaged area of a city changes into a middle class residential or commercial district. Gentrification, which has received much attention in arts management in recent years as part of a concern with urban regeneration, carries a generally negative connotation. In this paper, we interrogate this negative view of gentrification to explore ways arts entrepreneurship can convert the perceived threat of gentrification into opportunity. To this end, we examine the Mullae Cultural Salon in the gentrifying district of the Mullae Creative Village. Through a literature review of gentrification and arts entrepreneurship, we propose seven elements of art entrepreneurs responding to gentrification as an analytic framework for research. Our findings indicate that arts entrepreneurs were able to extend the maturity phase of gentrification and thus enhance the cultural and artistic value of the region for other artists and arts entrepreneurs.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.55-65
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• 2021

The purpose of this study is to explore whether entering the overseas market can be an opportunity in overcoming the limitations of the single profit structure in which the traditional performing arts industry relies on public support. To this end, we applied the concept of industrial value-chain and business model and divided the overseas market entry process into four stages-preparation, promotion, harvest, and follow-up. Based on three case-studies that actively pursued overseas market development with market-oriented thinking in the field of traditional music, the relevant entry model of overseas market for the Korean traditional performing arts industry was suggested. Although the overseas market is not yet a major source of revenue, the traditional performing arts teams searching for profit diversification can consider the overseas entry model derived from this study. Also as found in case studies, the Korean government should establish an institutional system to foster planning and distribution experts in charge of overseas markets for the traditional performing arts, and develop a long-term information provision program away from the one-time expense support.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.6
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• pp.937-945
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• 2017

Economy of Communion (EoC) is an emerging economic principle that recognizes the dilemma of traditional perspectives and turns to human centered values and ideas. Furthermore the EoC encompasses all the principles derives from free market economy, ethical norm and social solidarity. This study aims to understand Economy of Communion concepts and its ripple effects under current Korean economy condition which mainly follows Neo-liberalism. Korean economy needs new paradigm to deal with intensifying economical inequality in Korea these days. By understanding EoC's primary value and studying research cases and Sungsimdang, Seokwangsa one of EoC enterprise cases in Korea, this study suggests new economic paradigm. In response to the needs, two important practices should be manifested through fraternity: 1) mutural equity, and 2) dissemination of giving culture. These are construct the economy of communion, which is defined as unique humanism. This study is also expected to suggest new paradigm that establishes new economy system that can cover current economy system's problems.

• Fashion & Textile Research Journal
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• v.24 no.2
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• pp.217-228
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• 2022

The growth of the fashionable hanbok market has led to a significant increase in the number of entrepreneurs or prospective entrepreneurs with small hanbok businesses. To develop the hanbok industry, the public sector is developing and providing education and support programs to enhance the competencies of individual hanbok brand entrepreneurs. This study conducted a survey of 213 subjects such as business operators, workers, and prospective workers in the changing hanbok industry. This study investigated their hanbok education experiences as well as future demands for education and public support programs. To explore differences based on individual characteristics, this study measured such characteristics using entrepreneurial orientation as well as the artistic and entrepreneurial competencies important in running a hanbok brand and analyzed the relationship demand for education and public support. Hanbok brand worker characteristics were classified into four groups based on individual characteristics: "traditionalist," "entrepreneur," "opportunist," and "businessman." Differences existed in terms of detailed education experience and demand as well as demand for public support, depending on the group. The results of this study contribute to development of hanbok curriculums that consider individual characteristics, the effective incubation of new and prospective hanbok brand entrepreneurs, as well as the research on founding small-scale fashion businesses.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.337-344
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• 2010

개인과 조직을 둘러싼 환경은 급변하고 있다. 이러한 상황에서 최근의 세간에 화제가 되고 있는 애플(Apple) 컴퓨터의 스티브 잡스와 아바타(Avatar)의 영화감독 캐머린의 리더십 특성을 확인하는 것도 흥미있는 일이다. Apple과 Avater의 신화는 첫 글자 'A'를 가지고 나타낼 수 있는 'A리더십'의 결과라고 할 수 있다. A리더십의 특징은 창조와 혁신을 통해서 끊임없이 차별적인 제품을 개발하는 데 있다. 현재, 우리나라의 기업가 정신을 대표하는 혁신과 도전의 정신이 퇴색한다고 걱정을 하고있다. 이에 기술이 보편적으로 평준화된 시대에서 최신 기술을 응용한 기본 기능에 차별적인 감성과 철학, 예술이 녹아있는 A리더십을 통해서 새로운 변화를 모색해야 한다. 이를 통해서 고객이 행복감을 맛볼 수 있게 해야 한다. A리더십에 관한 내용을 정리하면서 환경변화에 대비하는 것은 발상의 전환, 창의적인 아이디어, 끊임없는 혁신과 도전 마인드, 그리고 공격적인 실행으로 고객이 감동할 수 있는 제품과 서비스를 제공하는 것이 중요함을 확인하게 된다.