• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.357-366
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• 2018

This study analyzed the factors affecting box office performance of 200 movies released at the Chinese theater in 2015. The results showed that main actor power, online rating, production power, and Chinese film were sighificant factors which influenced box office, while the distribution power, genre, IP utilization and integration of production and distribution were insignificant. These results mean that online marketing factors such as the popularity index of the main actors evaluated on the internet and the online rating are affecting box office performances in Chinese theaters.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.723-726
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• 2009

영화산업은 삶의 질을 향상시키고 있는 현대 사회의 시대적 반영에 부응하는 문화산업으로 많은 관심을 받고 있다. 이러한 영화산업에서 흥행의 성공여부는 영화산업의 발전과 결부되는 부분이라 매우 중요하게 인식하고 있다. 흥행을 좌우하는 지표에는 다양한 요소들이 존재하며 그 중에서 주연배우의 특징과 영화의 본질이 맞을 때 성공적인 영화라 평가할 수 있는 일부분의 지표라 할 수 있다. 따라서 본 논문에서는 한국 영화에서 대표적인 흥행 마술사라 불리우고 있는 여성 영화배우 4인에 대한 음성분석을 통해 영화의 성공에 미치는 요소들과의 상호 연관성을 분석하였다. 이를 위해 대표적 여성 영화배우인 김혜수, 엄정화, 전도연, 문소리의 음성 분석을 통해 이들이 주연으로 출연한 영화의 흥행과 상관관계를 분석하였다.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.527-538
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• 2014

The demand prediction is a critical issue for the film industry. As the social media, such as Twitter and Facebook, gains momentum of late, considerable efforts are being dedicated to prediction and analysis of hit movies based on unstructured text data. For prediction of trends found in commercially successful films, the correlations between the amount of data and hit movies may be analyzed by estimating the data variation by period while opinion mining that assigns sentiment polarity score to data may be employed. However, it is not possible to understand why the audience chooses a certain movie or which attribute of a movie is preferred by using such a quantitative approach. This has limited the efforts to identify factors driving a movie's commercial success. In this regard, this study aims to investigate a movie's attributes that reflect the interests of the audience. This would be done by extracting topic keywords that represent the contents of Twits through frequency measurement based on the collected Twitter data while analyzing responses displayed by the audience. The objective is to propose factors driving a movie's commercial success.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1245-1247
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• 2013

최근 들어 영화에 대한 수요가 증가하면서 국내 영화시장규모는 지속적으로 성장하고 있다. 이와 관련하여 여러 가지 위험요소를 제거하고 시장에서의 성공을 위해 영화의 흥행을 예측하기 위한 다양한 연구들이 진행되고 있다. 그러나 그러한 예측을 위한 관련 요소들 간의 상관관계를 정확한 수치로 표현하는 일은 매우 어려우며 관련연구 또한 아직 미흡하다. 본 논문에서는 트위터에서 발생되는 트윗을 설문 표본으로 삼고 영화 관련 트윗과 영화의 흥행을 의미하는 관객 수와의 상관관계를 분석하여 상관계수를 도출하였다. 실험 결과 실험에 사용된 영화 10편의 관객 수에 대한 데이터 모두 관련 트윗의 발생비율과 양의 상관관계를 가짐을 알 수 있었으며 이를 통해 트위터를 이용한 영화의 흥행 여부 예측에 대한 가능성을 제시했다.

• Cartoon and Animation Studies
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• s.33
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• pp.293-315
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• 2013

The number of French movies imported to and released in S. Korea is constantly increasing. All French movies released in Korean theatres, however, are not a great success. For the domestic film market and audiences, the idea French cinema is generally equivalent to 'diversity cinema' or 'arthouse films' is common notion. In this respect, French movies introduced throughout the country would be culture product into which one can read other cultural significances different from that of domestic cinema, and also serve significant cultural value to understand diversity in cinema, for domestic audiences. However, it could be said that French movies, in common with Hollywood films, obey rules in the film industry and needs for audience trends. In this content, what the researchers want to do is to analysis the tendency of the domestic audience reception and main causes of commercial success in the domestic film market, analysing Taken produced in France. The analysis, most of all, suggests the consideration for the film industry beside the notion of cultural diversity in cinema, as imported films are released in the domestic theatre. For this, the study examines the promotional strategy the french cinema perceived generally as the arthouse film applies extensively, analysing on Taken, and inquires into factors of commercial success, using SWOT Analysis. This study, the first of all, (briefly) examines what audiences consider when they choose a film to watch, articulating (generally) the choice-and-consume modality of the domestic audience. And then, it examines dominant factors Taken was a commercial success in domestic film market, even though the film is a french film, using SWOT Analysis. On the basis of SWOT Analysis, finally, this study draws up promotional plan for Taken, and shed new light on dominant preconditions, when the foreign cinema would be imported from the now on.

• Journal of Korea Entertainment Industry Association
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• v.13 no.5
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• pp.1-13
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• 2019

This study examines the impact of factors that affect Hollywood movies' box office performance, using a sample of 149 movies that were ranked number 1 on the first week of release between 2014 and 2018. Such factors as production budget, the number of opening screens, the valence and volume of both critics and netizens, rating, distributor's power, remake, high season, genre are introduced to analyze box office performance. The result shows that the determinants of the US box office and the total box office are different. Considering the difference in budget by genre, the number of opening screens is not influential in the US box office performance of all genres with production budget of less than $100 million. The result suggests the need to refine more elaborated models for future research on box office performance.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.5
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• pp.1020-1026
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• 2017

Korean movies are now entering the global market without staying in the domestic market. Especially, despite the fact that the foreign films are imported and opened to the domestic market very much, there are more domestic films that have succeeded in box office success. In this paper, we try to clarify the characteristics of the voices of movies in order to feel horror among various genres of domestic movies. For this reason, the criterion for the success of the movie is the number of paying audiences, so differences of the voice of the characters of the horror movie that succeeded to hit the box office and the voice of the characters of the horror movie that failed to hit the box are analyzed for verifying the success conditions in voice. In addition, we would like to suggest what kind of voice should be used in order to succeed in the horror movie from the voice point of view.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.109-124
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• 2020

This study examines the concentration in terms of supply and consumption in the Korean movie market, focusing on screen size, nationality, and the box office. For analysis, it selects the top 100 movies in the box office each year for 15 years from 2005 to 2019. According to the result, the number of screens increased steadily every year, and the screen concentration became very high. For the top 100 movies, it increased from 12% to 30% of the total screen. It became higher in the case of the top 10 movies. As the number of screens increased, multiplex assigned more screens to one movie. Multiplex's screen allocation continued to increase, with one movie taking up more 60% of the total screen. This became more serious after 2011 and 2012. Market share of the top 100 movies accounted for about 95% of the total box office performance, even though the number of released movies is about 3,000. Whether multiplex preferred Hollywood movies or not, its screen assignment was found to favor Hollywood movies over Korean ones. In the case of film nationality, both Korean and Hollywood movies accounted for 90.7%. Two countries had a market share of 96.6%. There was no single side except Korea and the United States in the top 10. The increase in the number of screens deepened the concentration in screen allocation. The concentration in the screen allocation led to the concentration of consumption. The Korean film market is the case where the increase of movie screens did not create a diversity of supply and consumption. It also did not affect the diversity of film nationality. This research reveals that supplied concentration and consumed concentration are positively correlated, and that the former is a little lower than the latter.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.296-310
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• 2017

The present study analyzed the factors affecting the box office performance of movies in the Chinese market in 2010~2014. A total of 499 movies were selected for the final analyses. Based on the previous studies, genre, actor/actress power, director power, sequel, remake, release period, award, online evaluation, distributor power, and production area were chosen as independent variables. Regression analyses showed that most of the independent variables except for distributor power were found to affect box office performance of the movies.

• Design Convergence Study
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• v.14 no.4
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• pp.1-16
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• 2015

This study aims to understand distribution of the sentimental words on each genre and find relationship between box office performance and sentimental words in movie review using 673 movies that have more than 1,000 reviews. For the analysis, crawling movie reviews and made data was composed movie genre, movie name, sales, attendance, screen, normal attendance, 7 sentimental words. For analysis results, we used correlation analysis and Parallel coordinates. As a results, First, the highest box office value of the genre is comedy and the lowest box office value of the genre is horror through analyze box office on each genre. Secondly, Movie genre of fantasy feel a lot of boring emotion and Movie genre of SF feel a lot of anger emotion even if 'Happy' and 'Surprise' have highest sentiment value on every genre. Third, We found 'Anger' increase sentimental value when 'Disgust' increase sentimental value and 'Surprise' decrease sentimental value when 'Happy' increase sentimental value through analyze correlation relationship between sentimental words using total data. Fourth, We found 'Happy' have linear relationship between box office and 'Fear' have non-linear relationship between box office through analyze sentimental words according to box office performance.