• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.575-584
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• 2012

Decades of psychological research have shown that emotion brings users various kinds of physical and psychological advantages and disadvantages. Moreover, this also impacts human decision-making. However, in spite of the weight of emotion, combined with HCI, relevant research is still insufficient. We hypothesized that the user's temporal emotion could influence the product evaluation, especially in terms of product usability. Two studies were carried out to investigate the effect of induced priming on user evaluations. In exp1, we manipulated participants' temporal emotions using positive and negative images from IAPS. In our results, we saw image priming had a statistically significant effect, with the positive condition group giving the product high ratings for usability. In exp2, emotional image manipulation was conducted with valence and arousal. As a result, we found that the variables of valence and arousal had some interaction effects. These studies have demonstrated that temporally induced emotion could affect users' emotion in different ways, in addition to influencing product evaluations.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.405-415
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• 2020

The number of users of SNS has been steadily increased along with the popularity of smart phones, since marketing using SNS is easy to communicate and fast to spread, many companies are actively utilizing SNS marketing. In this study, we established a hypothesis by selecting SNS marketing attributes based on prior research as informational, interactive, entertainment and reliability. In this study, we are going to examine the impact on SNS marketing on purchase behavior at the convenient store to provide basic data for sale promotional strategy. Analysis of differences in SNS marketing attributes according to the characteristics of the survey participants showed that differences in information were significant in age and monthly income, and interaction was significantly different from gender. Among SNS marketing attributes, information, entertainment and reliability showed significant positive effects on satisfaction, and the interactivity was rejected because it did not have a significant impact. While interactivity, entertainment, and reliability of SNS marketing attributes significantly affected satisfaction, it was found that information has not significantly affected them. Satisfaction also had a significant impact on purchase intentions.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.252-258
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• 2010

The purpose of this study was to configure a model geared toward predicting factors affecting the sexual behavior of college students and the path of their influence. The standardized path coefficients of factors that might affect their sexual behavior were calculated, and the total effects of the factors were checked when the path of their influence turned out significant. As for the path of the factors affecting the sexual behavior of college students in a firsthand manner, dating exerted a firsthand influence on sexual knowledge. That had the greatest total effect on sexual knowledge, and those with dating experiences had a better sexual knowledge. Sexual knowledge exercised a firsthand influence on sexual attitude, and that had the largest total effect on sexual attitude, as the students who had a better sexual knowledge took a more positive sexual attitude. Sexual roles affected sexual attitude and sexual behavior in a firsthand way, and sexual roles had the biggest total effect on sexual behavior. Androcentric and open sexual attitudes were permissive, distorted and led to more sexual behavior.

• Journal of the Korea Society of Computer and Information
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• v.25 no.8
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• pp.119-128
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• 2020

In this research, a survey was done on two hundred and forty-six elders who receive care through LTC to verify the effect of market attributes on the user satisfaction of the Long-therm Care Service. The collected data were analyzed through SPSS 23.0 statistics program. This study reveals the following results: First, in service tangibility, competitiveness, administrative regulation, organizational process, and autonomy in choice all have a positive relation with user satisfaction. Second, in the aspect of credibility, house ownership, competitiveness, administrative regulation, and freedom in choice show a positive-relation with user satisfaction. Third, in responsiveness, the scale of the organization, monthly income, competitiveness, administrative regulation, organizational process, and autonomy in choice have a positive effect on user satisfaction. Forth, in assurance ability, monthly income, competitiveness, administrative regulation, organizational process, and autonomy in choice also positively affected user satisfaction. Lastly, in the aspect of perceptual openness, competitiveness, administrative regulation, organizational culture, organizational process, and autonomy in choice show a positive relationship with user satisfaction.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.413-424
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• 2017

This research was conducted to find out about the effects of a perceived usefulness and a perceived ease of use on the viewer's attitude and their intention to use of the Terrestrial UHD Broadcasting. The survey was conducted with 191 respondents while innovativeness, relative advantage, active engagement, accessibility and affinity were considered as the external variables for this research. As the result shows, the external variables that affect the perceived usefulness are affinity, relative advantage, and innovativeness. However, it was confirmed that the accessibility has no major effect on the perceived usefulness. Among the external variables, the innovativeness has the highest level of effectiveness on the perceived usefulness of UHD broadcasting. Relative advantage, active engagement, and affinity were followed in orderly fashion. Especially, the perceived ease of use on UHD broadcasting has a major effect on the perceived usefulness. Also, the perceived usefulness affects the viewers' attitude and their intention to use. And the research verified that there is no correlation between the perceived ease of use vs. attitude and between attitude vs. intention to use. Therefore, we can safely say that the perceived usefulness of UHD broadcasting has main effects on viewers' attitude and their intention to use of UHD broadcasting.

• Journal of Technology Innovation
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• v.25 no.3
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• pp.233-263
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• 2017

The purpose of this study is to examine the appropriateness of Regulatory Impact Analysis(RIA) in terms of the technological regulation impact assessment in order to confirm whether the current RIA process reflects the important characteristics of technological regulation. This paper develops a logical framework for analysis of technological regulation and evaluates the appropriateness of the RIA statements submitted by the government departments. From the viewpoint of [technological feasibility of regulation], [synthesis of domestic technological norms], [synthesis of international technological norms], as a result of evaluating the contents of the actual RIA statement on the basis of objective facts, feasibility of alternative analysis, and expert judgment, only 23.4% of the RIA statements were judged "appropriate", and there were no particular differences among the government. As a result of reviewing the appropriateness of RIA statements according to regulatory attributes, the appropriateness of RIA statements on technological regulation with social regulatory and indirect regulatory attributes was rather high. In sum, the level of Korean RIA statements is insufficient to carry out the practical meaning of technological regulation impact assessment. That is, as each government department adopts technological regulation, the understanding of the technological properties of the regulation may not be complete. The RIA statement that does not adequately reflect the technological rationale, hinders the careful review of other regulatory alternatives by exaggerating the feasibility of the technology regulation, at the same time leads to the serious problems that impede the acquisition of competitiveness of companies and the public in the global competition system.

• Journal of the Korea Society of Computer and Information
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• v.19 no.4
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• pp.131-138
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• 2014

The purpose of this paper is to study the effects of the competitiveness of intermediate goods and enterprise's core competency on customer value and enterprise performance. And it is surely meaningful to investigate the intermediate product competitiveness with the variable of interest to recent corporate values and corporate customers with business performance by exploring their relationships. This research focuses on the intermediate goods competitive dimension and the company's core competency, and then several models are proposed. The research model is based on the existing core competencies of the conceptual model, which consists of intermediate goods competitive, core competencies, product innovation, product reliability, customer value and corporate performance. The automobile company in China and Korea are focused in this paper; empirical analysis method is applied to examine the relationships in these areas. The concept of core competencies in the existing competitive enterprises in product and process is defined as the relative advantage. Eight hypotheses are introduced for statistical hypothesis testing. Employees and typical intermediate products in automotive companies in China and Korea are investigated.

• Management & Information Systems Review
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• v.32 no.1
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• pp.19-41
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• 2013

The primary purpose of this study is to identify the influencing factors on the acceptance behavior of user in smartwork. For this purpose, a research model and hypotheses are developed based on relevant literature reviews. The data have been collected from 320 potential users and respondents were employee of Daejeon and Chungnam region. The results of hypotheses testing through covariance structural model analysis are summarized as follows. First, individual innovativeness has positive influence upon perceived ease of use and acceptance intention of smartwork, and self efficacy has positive influence upon perceived ease of use. Second, subjective norm of social influence has positive influence upon perceived ease of use and image has positive influence upon perceived ease of use and perceived usefulness. Third, number of exception of task characteristics has positive influence upon perceived ease of use and autonomy has positive influence upon perceived usefulness. Lastly, perceived ease of use has positive effect on the perceived usefulness and acceptance intention, and perceived usefulness positively related to acceptance intention in smartwork. Based on the findings, this study ends with theoretical and practical implications, as well as limitations and future research directions.

• Journal of Korean Library and Information Science Society
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• v.51 no.1
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• pp.329-347
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• 2020

This study analyzed the effect of app characteristics of the handicapped library on user satisfaction and intention to reuse using the technology acceptance model. As a result, the app's accessibility, convenience, innovation, and reliability have a significant effect on perceived usefulness, and instant accessibility, accuracy, and interactivity have no significant effect. The characteristics of all apps were analyzed to have a significant effect on perceived ease of use. The regression model for perceived ease of use and perceived usefulness was statistically significant. It was found that perceived ease of use and perceived usefulness had a positive effect on user satisfaction and satisfaction was intended to be reused.

• Proceedings of the Korea Water Resources Association Conference
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• 2006.05a
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• pp.740-745
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• 2006

최근 중 소규모의 도시개발, 택지개발, 유통단지, 산업단지, 주택단지 조성 등의 단지개발이 급속히 증가하고 있으며, 이에 따라 재해영향평가 및 사전재해영향성 검토도 증가하고 있는 실정이다. 단지개발은 보통 지구지정 또는 기본계획을 수립하여 개발계획 승인을 받고 실시설계를 통하여 실시계획을 승인을 받는 절차를 갖는다. 이에 효율적인 토지이용계획을 위하여 개발계획 승인전에 수십 회의 토지이용을 변경하고 또한 실시계획승인 전에도 토지이용계획은 수회의 변경을 통하여 이루어진다. 이에 재해영향평가 및 사전재해영향성검토를 초기단계에서 수행하는 실무자들은 토지이용계획의 빈번한 변경으로 인하여 저류지 규모 산정에 어려움을 가지고 있다. 단지개발의 토지이용계획 특성상 투수지역이 다소 있는 단지, 투수지역인 공원 녹지, 불투층인 도로 주차장으로 주로 구성된다는 공통점이 있다. 따라서 최근의 심의 완료된 재해영향평가보고서들을 인용, 각 단지개발의 토지이용계획도를 고려한 저류지 홍수조절용량을 산정하는 경험적이고 통계적인 다중회귀모형을 개발하였다. 금회 유도된 다중회귀모형식은 재해영향평가 및 사전재해영향성검토를 수행하는 실무자에게 행정계획단계뿐만 아니라 개발사업단계에서도 신속하게 저류지 규모를 개략 산정하고, 비전문가인 검토자가 신속히 홍수조절용량의 적정성을 검토하는데 매우 효과적으로 사용될 것으로 판단된다.