• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.513-524
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• 2020

Recently, YouTube's growth started drawing attention. YouTube is not only a content-consumption channel but also provides a space for consumers to express their intention. Consumers share their opinions on YouTube through comments. The study focuses on the text of global entrepreneurs' speeches and the comments in response to those speeches on YouTube. A content analysis was conducted for each speech and comment using the text mining software Leximancer. We analyzed the theme of each entrepreneurial speech and derived topics related to the propensity and characteristics of individual entrepreneurs. In the comments, we found the theme of money, work and need to be common regardless of the content of each speech. Talking into account the different lengths of text, we additionally performed a Prominence Index analysis. We derived time, future, better, best, change, life, business, and need as common keywords for speech contents and viewer comments. Users who watched an entrepreneur's speech on YouTube responded equally to the topics of life, time, future, customer needs, and positive change.

• Korean Journal of Cognitive Science
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• v.30 no.3
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• pp.105-132
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• 2019

This study quantitatively analyzed the speeches of the former 8 Presidents of the Republic of Korea. Unlike the previous studies, this study analyzed both the content word and the functional word related to the psychological phenomenon. In Study 1, six language style indicators such as clout, authenticity, presidentiality, cognitive complexity, femininity, and psychological health were developed. Also, as presidential speeches have been made recently, authenticity, presidentiality, psychological health tended to increase, but cognitive complexity tended to decrease. These tendencies were supported by linear trend analysis. The linguistic differences were distinct not only among individual presidents but also by groups based on the political orientation of the president. In the progressive presidential speech, more clout, cognitive complexity, femininity were observed. In contrast, more authenticity and presidentiality were observed in the conservative presidential speech. In Study 2, it was demonstrated whether the developed language style indicators show reliability in the most recent President's speeches. Finally, it was discussed that the relationship between language style indicators, fitness of the political tendency between the regime and the general public since 2000s, and the characteristics of femininity indicator.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.317-320
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• 2020

연설문은 구어체와 문어체 두 가지 특성을 모두 갖고 있는 복합적인 데이터 형태이다. 발화자의 문장 표현, 배열, 그리고 결합에 따라 그 구조가 다르기 때문에, 화자 별 갖는 문체적 특성 또한 모두 다르다. 국정을 다루는 정치인들의 연설문은 국정 현황을 포함한 다양한 주요 문제점을 다룬다. 그러면 발화자의 문서 내 문체적 특성을 고려할 경우, 해당 문서가 어느 정치인의 연설문인지 파악 할 수 있는가? 본 연구에서는 대한민국 정책 브리핑 사이트로부터 한국어 기반 사전 학습된 언어 모델을 활용하여 연설문에 대한 미세조정을 진행함으로써 발화자 예측 분류 모델을 생성하고, 그 가능성을 입증하고자 한다. 본 연구는 5-cross validation으로 모델 성능을 평가하였고 KoBERT, KoGPT2 모델에서 각각 90.22%, 84.41% 정확도를 보였다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.3
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• pp.193-200
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• 2018

In a formal speech, the speaker's voice has a variety of effects on the listener. Depending on the voice characteristics, the effectiveness and efficiency of the speech change as well. In the presidential election, the candidate's voice characteristics will affect the cognition of voters. Thus, we need to understand about the a more effective voice of candidate. This study proves whether voters will change their cognition if the candidate changes owe voice. If the cognition of voters can be changed according to the changed voice characteristics of the candidate, we will be able to explain what voices are needed for the candidate. We will also be able to suggest the necessary voice change strategies for effective speech. We describe cognition change of the voters according to the change of the voices of the presidential candidates by the dimension of the sori-engineering and the cognitive dimension. Hence, this study explains the voice characteristics and change strategies needed for candidates for effective speech.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.24-44
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• 2014

This study explores the political meaning of candidate's speech and statement who run for the 18th presidential election in the viewpoint of communication. The visibility of the words and the connectivity between the words are analyzed in the viewpoint of structural aspect and the vision, policy. The visibility of the words is analyzed based on the frequency of the words mentioned in the speech or the statement. The connectivity between the words are analyzed based on the network analysis and expressed by graph. In the case of candidate Park, the key word is the happiness of the people and appointment. The key word for candidate Moon is regime change and the Korean Peninsula and the key word for candidate Ahn is the people and change. This study contributes positively to the study of candidate's discourse in the viewpoint of methodology by using network analysis and exploring scientifically the connectivity of the words. In the theoretical aspect this study uses the results of network analysis for revealing what is the leadership components in the speech and the statement. In conclusion, this study highlights the extension of the communication studies.

• Korea Petroleum Association Journal
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• no.1 s.107
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• pp.66-70
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• 1990

이 논문은 OPEC(석유수출국기구) 전사무총장인 HE Dr Subroto가 지난해 유럽 정치인들과 학자들의 저명한 모임인 'the Royal institute for international Relations'에서 행한 연설 내용을 옮긴 것이다. 수브로토는 이 연설에서 만일 생산자들과 소비자들이 과거의 불신을 뛰어넘어 석유교역에 있어서의 전지구적인 상호의존성을 받아들인다면 유가의 격심한 변동은 피할 수 있을 것이라는 견해를 피력하였다. <편집자 주>

• Korean Journal of Cognitive Science
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• v.19 no.3
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• pp.257-281
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• 2008

The expression 'kes' is one of the most widely used ones in the language whose uses are highly dependent upon the context. These highly-context dependent uses make it hard to determine its grammatical properties. As a way of examining the properties in a rather controlled context, this paper collects a series of speeches made by government officials and examines the grammatical properties of the expression in the corpus. In particular, the paper, based on the 539 instances of 'kes' uses extracted from the corpus, focuses on the 7 types of 'kes' constructions most widely used in the collected speech corpus.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.283-290
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• 2012

This study explored effect of shotsize and concern on the elector's attitude. For this study, 2 different styles of TV address moving pictures were produced on the basis of TV address text of district leader candidate. They were exposed to two different groups composed of university students, and the degree of favor, confidence and support was measured and analysed. The result of this study showed that the group exposed to bust shot was more favorable and supportive than the group exposed to waist shot. However, interaction effect between shot size and concern was not found. The meaning of this study can be found in the fact that effect of shot size as an element of non-verbal communication on the politician's image was proved through experiment.

• Journal of Korea Port Economic Association
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• v.36 no.3
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• pp.39-54
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• 2020

In the presidential political system, the word of the president has great influence on the formation of national policy and the decision-making process. Policy priorities are determined according to the president's ideology and core values, and various policies are established and executed according to the priorities. Therefore, this paper analyzes the contents of the president's speech. Since the president's speech is a semantic datum, in order to analyze unstructured text, big data analysis is conducted through the methods of machine learning and deep learning. In this study, the president's speech at the "National Sea Day" commemoration was obtained 1996 onwards and analyzed using topic modeling. As a result of the analysis, all the presidents' speeches were delivered with a view of the ocean that was consistent with the direction of their administration. It was confirmed that the ocean-industry-resource topics, which are the intrinsic values of the ocean, were not damaged and consistently emphasized by all presidents.

• Journal of Korean Society of Archives and Records Management
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• v.17 no.2
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• pp.57-78
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• 2017

This study reveals the core values of presidents based on the content analysis of the Presidential Speech Archives and examines the policy direction of each government from a macro perspective. For this purpose, we collected the speech archives provided by the Presidential Archives and compared central words. The Presidential Speech Archives is helpful for understanding the problem-solving capacity and consciousness of presidents. Among them, we particularly selected statements in the diplomatic and trade fields as the main study targets. As a result, the presidents have basically pursued peaceful resolution and cooperation on diplomatic issues. In addition, they placed a high priority in the implementation of the economic policy in the diplomatic and trade fields.