• Title/Summary/Keyword: 연상심리

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Ratiocination for evaluation of mental image -Evaluation leafing to characteristic position of associate image and product elements- (Mental Image의 평가를 위한 추론 -연상이미지에 의한 제품평가를 중심으로-)

  • 송창호
    • Archives of design research
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    • v.16 no.3
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    • pp.59-70
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    • 2003
  • The consumer's feelings toward products is each evaluated and appears in different way that is to say there are various types of motives for deciding a purchase for example, there might be an interesting function and emotional reaction. How is the product image that induces motives like this metaphorized and evaluated to be existing in the mental image. This study inquired into, it by presenting problems conscious of both sides indicated above, the major points associated with image of the product, characteristic positions of product elements and evaluation of the product. To draw out a clear conclusion, first three hypotheses were established and case a study was performed as part of conclusive research for verification of this. The collected data was made, by simple tabulation to represent the overall flow, and based on this, concrete analysis was conducted on the three reserch items. The analysis method weighted on quantitative analysis with consideration to consumer's psychological aspect. As the result, three important conclusions could be drawn out or ratiocination for evaluation of mental image formation.

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A Study on the Approach Method of Product Form by User Mental -Concentrated on Implicit & Explicit memory- (사용자 심리적 연상에 의한 제품형태 접근 방법에 관한연구 -암묵기억과 외현기억을 중심으로-)

  • 안철홍;정도성
    • Archives of design research
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    • v.15 no.1
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    • pp.27-36
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    • 2002
  • To do this, study of human memory and theoretical approach on form in general is carried out to compare the types of memories and the stage of perceive theoretically to discover the relationship between psychological perceive and form. In the second please, scenario of form recognition in cultural aspect is studied through various written records to obtain unbiased critics on what a person can feel from a form through various analysis and experiment. Examples will be given on products designed on the basis of correlation with form through analysis. Through this procedure, elements of reactions on implicit and explicit is derived (Data obtained from experiments on computers and inquiries are used) Analyzed elements are than divided into, general knowledge, memories of reality and subconsciousness memories and basic mental image and user mental image and mental image of form of each products are analyzed. In the third phase, the way of adapting of the elements obtained from the analysis of implicit and explicit reaction to the field of design is predicted. Together with this, future theme this the study will be suggested. Confusions obtained from this study can be listed as below.

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A Phenomenological Study On the Characterization Experience of Middle-aged Woman using Mandala Arts Treatment (만다라 미술치료를 활용한 중년기 여성의 개성화 경험에 관한 현상학 연구)

  • Kim, Ki-Uk;Shin, Dong-Yeol
    • Industry Promotion Research
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    • v.5 no.2
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    • pp.33-40
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    • 2020
  • When most middle-aged women live in a time when they have to take responsibility for their lives, they feel lonely when they realize that their experience of not expressing their feelings properly has ended up being left alone due to their own existence and loss. As the first step in conscious awareness of unconsciousness of middle-aged women through analytical psychology, we performed "Mandara" and "Nanhwa Mandara," which meet me inside. The intermediate stage can be divided into transition and work phase. The working phase, develops one's own advantages and unique strengths that meet the inner world of promoting and acting values, correctly looks at reality, corrects emotion perception and balance, and is self-contained, seed mandala, associative mandala. They performed the strong points of mandala, the free mandala, and the Western mandala. The results of the study showed that mandala art therapy was found in middle-aged women. First, Mandarin art therapy experience affects the physical, psychological and human relations aspects of middle-aged women. Second, middle-aged women's experience of individualization through mandala art therapy shows psychological reversals and affects positive thinking and self-effectiveness. This study was suitable for qualitative research that approached the essence through practical understanding and direct exploration of research participants, and it is meaningful to suggest that it is necessary to develop an art therapy program through various mediums considering the lack of art therapy research in middle-aged women and problems experienced by the physician.

Color vision defectives' color emotion association (색각이상자의 색채 감성 연상)

  • Woo, Sungju;Park, Chongwook
    • Science of Emotion and Sensibility
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    • v.16 no.4
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    • pp.557-566
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    • 2013
  • This study is to investigate the color emotion associations of the color vision defectives, considering that the colors do have an effect on human emotional conditions. To realize this investigation, firstly we selected 100 normal persons (group C)and other 34 color vision defectives(group A), dividing the last group into two small groups as protanomaly group(group P) with 8 persons and deuteranomaly group(group D) with 16 persons. All participants have been offered to select one color from ten colors for each of three positive emotions such as 'favorite', 'happy' and 'friendly' and of three negative emotions like 'sad', 'disliked' and 'awkward'. And they selected another one color for each active and passive emotions. For 'favorite color' the group C selected 'blue' and 'red' while the group A chose 'blue'. For 'happy color' the two groups selected 'yellow'. For 'friendly color' the group C chose 'green', but the group A selected 'blue'. For 'sad color' the group C preferred 'blue', but the group A chose 'purple'. For 'disliked color' all groups selected 'bluish green'. For 'awkward color' the two groups preferred 'bluish green'. For 'active color' all groups selected 'red'. And for 'passive color' the group C chose 'bluish green', but the group A selected 'blue'. Depending on the type of color vision deficiency(group P and group D) some more differences were revealed relatively. These results should be applied to develop some intelligent color conversion technology for enhancing the usability of culture contents for color vision defectives.

Symbolism and Psychology of Colors in Painting - Focusing on a Color Comparison between Vincent Van Gogh and Gustav Klimt - (회화에 나타난 색채상징성 및 색채심리 - 빈센트 반 고흐와 구스타프 클림트의 그림에 나타난 색채비교를 중심으로 -)

  • Im, Nu-Ry;Oh, In-Young
    • Journal of the Korean Society of Costume
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    • v.60 no.5
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    • pp.19-34
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    • 2010
  • This study aims to examine associationistic psychology and psychological operation associated with each color image, then to study the relation between particular colors used in paintings produced by Gogh and Klimt in different times and these painters' psychology in a bid to explore the meaning and role of psychological operation of colors. The findings of the study indicated that red and blue colors represent mainly negative images, while yellow and orange colors represent mainly positive images and psychologies. Specifically, in the case of Gogh, red expresses anxiety, a negative image, yellow symbolizes passion, a major positive image of emotional liberation, dark and thick green and the green involving blue symbolize negative images, emptiness and despair, and blue represents negative images of internal desire conflicts, and screaming. Also, purple used together with white represents anxiety and depression. In the case of Klimt, red represents negative images of anger toward mother and suppressed energy, yellow, an alternative to gold color, symbolizes the positive image of hope, passion, desire and eroticism, the arrangement of strong gold and orange colors represents a color of psychological healing more than a color of hope. As such, colors used in paintings produced by modern Western painters express the physiological conditions, psychological feeling and emotion in life, at the time when the artists produced such works. It was found that colors are yet another language of expressing emotions, and symbolize the psychologies of the artists, indicating that colors have something to do with the painters' experience and emotional impulses.

A Study on Counseling Process and Counseling Techniques Applying Analytical Psychology (분석심리학을 적용한 상담과정과 상담기법에 관한 연구)

  • Park, Won-Jin;Kim, Bo-Ki
    • Industry Promotion Research
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    • v.4 no.1
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    • pp.67-78
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    • 2019
  • This study is to study Jung's analytical psychology and to study counseling process and counseling techniques based on the counseling theory derived from it. Jung divides the counseling process into four stages based on analytical psychology. The first stage is confession, and the prototype of analysis therapy is confession. The first step in the treatment process is to share secrets and reveal suppressed emotions. The second stage is elucidation, a process that clarifies by shedding light on the contents induced by the transfer. The third stage is the level of education. Explanation makes my counselors intelligent, but leaves them still in an incompetent state. At this stage, treatment goes beyond insight to train as a responsible client. The fourth stage is transformation. In the transformation phase with inner counselors, not only the debaters, but also the therapist is in the "in-analysis." Jung's counseling technique uses six things: dream analysis, use of symbols, word link test, symptom analysis, case history and MBTI. In conclusion, analytical psychology counseling has enabled, first, a more in-depth approach and understanding of the human mind, especially the unconscious world. Second, analytical psychology counseling has enabled us to recognize that all humans are human communities with a common mental structure through the concept of unconsciousness and archetypes. Third, analytical psychology counseling has allowed you to look at the meaning and purpose of life from a new perspective. Therefore, Jung emphasized that he should not be seen as having a pathological problem with patients, but as an omnipotent human being who wants to realize its fullness on his own.

Korean representation of biotechnology : For college students and lay adults (생명공학에 대한 한국인들의 표상: 대학생들과 일반 성인들을 중심으로)

  • Kyo-Heon Kim
    • Korean Journal of Culture and Social Issue
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    • v.8 no.1
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    • pp.165-187
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    • 2002
  • This study examines Korean representation of the biotechnology and psychological factors which can influence lay people's perception and attitude about biotechnology. Korean college students(N=433) and lay adults(N=90) whom had college education participated in the study. Participants of the study 1 were asked to list words which comes to mind when associate with the biotechnology in broad sense, and several specific applications in health, medicines, agriculture and research. Participants of the study 2 were asked to list possible benefits and costs of biotechnology and their specific applications. In study 3, Participants responded the questionnaires about perceptions and attitudes of biotechnology. Korean people associated the biotechnology with its costs or risks and benefits. Korean college students mainly got the informations of the biotechnology from TV, newspapers, or internet. They trusted the scientist group and NGO group on their judgements about the assessment of risk and benefit of the biotechnology. College students showed the positive attitude with the applications in medicines and negative attitude with the applications in agriculture and public using of individual's genetic information. The radicalism, sensitivity in behavioral activation system, and trust/cynicism were to be found as a significant influencing factor for interest/knowledge and behavioral intention in related with biotechnology. Finally, more extensive knowledge of biotechnology did not lead to greater acceptance of it.

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Design and Implementation of Information System Based on Educational Data (교육 데이터를 활용한 정보시스템 설계와 구현)

  • Chang, Yong-Soo;Cho, Jae-Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.6
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    • pp.436-451
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    • 2017
  • In primary and secondary schools, various information, such as grade results, observation and counseling materials, and psychological examination results which are generated in the course of educational activities, are accumulated and managed in various forms. Nevertheless, there is no educational information system that provides the analytical information for diagnosing and grasping students in a multidimensional manner. This is reminiscent of situations in which doctors rely solely on clinical experience to treat patients without using the results of various tests on patients. As pointed out by the Ministry of Education in 'Educational Big Data Utilization Measures' of the 5th Basic Plan of Educational Informatization(2014 ~ 2018), the reason why educational information systems do not exist is because there are no basic research as well as comprehensive and systemic research on this field. Therefore, this study aims to design and implement a prototype for educational information system that enables customized student guidance by introducing the concept of analytical information systems that are used in various fields. We defined the core functions and contents of educational information system through job analysis and focus group interview, and implemented the prototype using Naver ProtoNow.

A Study on the Application of Color as Process of Symbolic Metaphor in the Game Storytelling (게임 스토리텔링에서 상징적 메타포로 작용하는 색채의 역할)

  • Cho, Yoon-Kyung;Han, Hye-Jeong;Kim, Kyu-Jung
    • Journal of Korea Game Society
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    • v.8 no.1
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    • pp.41-48
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    • 2008
  • If an association for a color develops and comes to form any kind of common idea, a symbolic meaning is given to the color. It is called' symbolism of color' that color builds up an abstract general idea, an emblem, feeling except things concrete. The color of game is the visual element that one can be immersed in the game, the image which act as important meaning, the attribute of light, and visual perceptional factor. With form, motion, light and shade, the color function importantly as media which express a person and person's circumstance. In game, the color is used symbolically to suggest not only mental change of character but also the situation, mood, attribute and strength of energy. These transmission of meaning express symbolism of the color iconically. So, the color for image express of game take on universality. This study research that focus on how the symbolical meaning of the color is reflected in game.

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Brand Mark and Station Identification for TV Channel Specializing in Childcare for House Husbands (가사전담 남편을 위한 육아 TV채널의 브랜드마크 및 스테이션 아이덴티피케이션 제안)

  • Chun, Eunyoung;Choi, Jangseop;Paik, Jinkyung
    • Design Convergence Study
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    • v.15 no.3
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    • pp.103-116
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    • 2016
  • Social development led to systematic changes in the gender division of housework and the increase of house husbands. Accordingly, the demand for programs on child rearing for fathers is high. This study aimed to present a design for the brand mark and station identification for a TV channel specializing in childcare for house husbands. This study designed a brand mark and an applied brand mark, based on a literary review of previous studies. A survey on the necessity, preference and brand awareness of this channel was conducted twice afterwards, targeting 55 parents who are raising children who are in between the age of 6 months to 37 months. The first survey showed that the parents are in need of childcare-related channels due to their worries and fear towards childcare. When asked about their preferences and brand awareness towards this channel, some respondents were negative towards the form and colors used in the proposed brand mark and applied brand mark. This was reflected in the improved version and was tested in the second survey, which showed that respondents preferred the form that reminded them of children and found it more suitable. In regards to colors, respondents preferred high chroma navy blue.