• Asia Marketing Journal
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• v.2 no.4
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• pp.79-93
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• 2000

본 사례는 LG 전자가 독일시장에 진출하여 냉장고 사업 부문에서 성공적인 마케팅 활동을 소개하고 있다. 사례연구의 주요 내용은 LG 전자가 1970년대 독일시장에 OEM(주문자 상표 부착방식)으로 유럽에 진출하여 1980년에 유럽최초의 판매법인을 설립하여 경영활동을 하던 중 1990년대 경영위기를 맞이하여 이를 극복하기위한 구조조정 과정과 독일 가전 시장에서 성공적인 마케팅 활동의 전략적 실행의 과정을 다루고 있다. 특히 독일 가전시장에서 기존의 유수한 현지기업과의 치열한 경쟁에도 불구하고 냉장고 사업 부문에서 우수한 사업 성과를 기록하는 마케팅 전략을 3 C 와 4P 관점에서 연구하였다. 사례연구의 시사점은 다음과 같다. LG는 독일의 선진 시장에 진출한 EU에 포함되지 않는 역외업체로서 독일현지시장에서 기존의 강력한 현지업체들과 경쟁하기 위하여 선택과 집중 및 차별화 전략을 실행하였다. 이러한 전략은 기업의 틈새(niche)시장 전략으로 불리어질 수 있다. 즉, 틈새 시장 전략은 후발 진출기업이 경쟁이 치열한 시장에서 주요 경쟁 기업들이 참여하지 않는 세분시장을 발굴하여 이 세분시장에 모든 가용 자원을 투입하는 전략이다. LG는 이러한 현지 시장환경에서 한국 내수모델 중 LG특유의 경쟁력이 있는 품목을 현지시장에 맞게 개발하고 이에 대한 효율적인 마케팅 전략과제의 실행으로 현지시장에서 성공적으로 진출할 수 있었다.

• Journal of Intelligence and Information Systems
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• v.9 no.1
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• pp.23-51
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• 2003

With the recent expansion of internet shopping mall, the importance of intelligent products recommendation agents has been increasing. for the products recommendation, This paper propose case-based reasoning approach, and developed a case-based bundle products recommendation system which can recommend a set of sea food used in family events. To apply CBR approach to the bundle products recommendation, it requires the following 4R steps : \circled1 Retrieval, \circled2 Reuse, \circled3 Revise, \circled4 Retain. To retrieve similar cases from the case-base efficiently, case representation scheme is most important. This paper used OW(Object Modeling Technique) to represent bundle products recommendation cases, and developed a similarity measure method to search similar cases. To measure similarity, we used weight-sum approach basically. Especially This paper propose the meaning and uses of taxonomies for representing case features.

• Journal of the Korea Society of Computer and Information
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• v.12 no.6
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• pp.287-295
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• 2007

This paper proposes a novel data editing techniques with genetic algorithm (GA) in case-based reasoning (CBR) for the prediction of Korea Stock Price Index (KOSPI). CBR has been widely used in various areas because of its convenience and strength in compelax problem solving. Nonetheless, compared to other machine teaming techniques, CBR has been criticized because of its low prediction accuracy. Generally, in order to obtain successful results from CBR, effective retrieval of useful prior cases for the given problem is essential. However. designing a good matching and retrieval mechanism for CBR system is still a controversial research issue. In this paper, the GA optimizes simultaneously feature weights and a selection task for relevant instances for achieving good matching and retrieval in a CBR system. This study applies the proposed model to stock market analysis. Experimental results show that the GA approach is a promising method for data editing in CBR.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.19-29
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• 2019

This is an empirical study that examines the effect of the self-sufficiency case management, on the emotional self-sufficiency of the self-sufficiency program participants. To this end, it created self-sufficiency case management evaluation scale utilizing confirmatory factor analysis. Then a face-to-face questionnaire survey was conducted for 142 self-sufficiency program participants in Chuncheon local self-sufficiency center. The results show that the self-sufficiency case management, more specifically, the social support network components significantly affect the emotional self-sufficiency. The findings of this study not only provide empirical evidence of the effectiveness of self-sufficiency case management but raises the need for the expansion of social network type of self-sufficiency case management.

• Information Systems Review
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• v.10 no.3
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• pp.111-132
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• 2008

Although there are many processes in which factors interact with each other during enterprise resource planning(ERP) implementation, factors affecting ERP implementation have been investigated in an isolated way. In order to bridge the gap, this study attempts to provide a research model to explain how these factors affect ERP implementation success from a holistic perspective. In particular, this research focuses on how bundling and leveraging processes affect ERP implementation success using resource based theory, a strategy formulation framework, and a dynamic resource management model of value creation. The model amalgamates organizational resources and capabilities via the bundling and leveraging processes to identify the effect on ERP implementation success. This paper validates the proposed model by presenting Australian aviation industry case study. Case findings will be in help to reveal the effect of resource bundling in establishing capabilities and effect of capabilities leveraging in deriving the ERP implementation success.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.519-531
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• 2019

The purpose of this study is to learn about the meaning and factors of gambling in one's life. Thus, it is to develop contents that help gamblers improve their quality of life by broadening their understanding of gambling. To this end, data from women who had experienced gambling and also quit gambling were collected and analyzed. What are the factors that deter gambling and gambling and what is the dynamics that lead to life? The research approach is a technical case study. The story and context of her life were in mind. The results of the matrix analysis were derived from 15 subcategories and 8 upper categories. The result was to adapt and cope within the mental and economic deficits and to survive survival. The researcher suggested that content development is necessary. It is necessary to develop counseling contents that can heal their pain, stress, and heartache and to help one parent's family's economic survival. It also suggested that the development of capacity-enhancing contents such as technical training to cope with social structural changes is necessary.

• Journal of Arbitration Studies
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• v.5 no.1
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• pp.257-278
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• 1995

• Proceedings of the KGS Conference
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• 2006.06a
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• pp.158-160
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• 2006

• Geotechnical Engineering
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• v.26 no.1
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• pp.11-21
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• 2010

• Review of Korea Contents Association
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• v.8 no.4
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• pp.54-57
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• 2010